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The SuperSwell Podcast

The SuperSwell Collective

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Welcome to the SuperSwell Podcast. Each time you join us, we will be talking to guests about life, work, and the human condition, covering themes about music, the arts, philosophy, medicine, religion, business and all the things we love. Thank you for listening. We record these episodes just....for......you!
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Giving artists and their teams the latest tips, tricks, advice and news in bite sized episodes with the occasional long form interview thrown in for good measure. This podcast aims to help you stay updated, informed and succeed in the music industry! @AskMikeWarner
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Your host, Paul Cheetham, is joined by one of the UK's most highly respected booking agents, Rob Challice, Senior Vice-President of the Wasserman Music Group. Rob has over 40 years of experience in the live music industry as an agent, promoter and festival organiser. Starting in the early 1980s, Rob co-founded a series of music companies one after …
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Join us as we listen to Bertis Downs, the legal mastermind behind R.E.M., and take a rare peek behind the curtains of rock 'n' roll history. Imagine being at the heart of R.E.M.'s rise from Athens' indie scene to the zenith of global stardom. Bertis reveals the nuts and bolts of their journey and - in his immensely humble way - his own crucial supp…
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This is the seventh edition of The Delicates' Lounge - a podcast for all us music event tourists who love to be where the action is and occasionally like to grumble about having to queue for our passes or a beer or to get into a venue. You know, all things that we missed for so long during the pandemic (remember that?). Now and again we’ll get toge…
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This is the sixth edition of The Delicates' Lounge - a podcast for all us music event tourists who love to be where the action is and occasionally like to grumble about having to queue for our passes or a beer or to get into a venue. You know, all things that we missed for so long during the pandemic. Now and again we’ll get together with a couple …
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Fancy a trip to Germany to experience four days of music and networking? Reeperbahn is the place to be! Reeperbahn Festival is the biggest club festival in Europe and the largest European platform for international pop culture and the music industry. Since 2006, for four days each September the Reeperbahn in Hamburg, Germany has become the centre o…
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This one time, at Bandcamp! But seriously, Bandcamp have come through with some cool features recently, in this episode I give you a quick breakdown. If you don't like the sound of my voice you can also read about it on my blog, but you may find yourself reading it in my voice still. https://workhardplaylisthard.com/bandcamp-live-listening-parties-…
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Back in your ears with two updates this episode. Covering the new TikTok Music app and the Groover x SoundCloud integration. If you don't like the sound of my voice you can also read these stories on the blog, links are below. TikTok Music App: ⁠https://workhardplaylisthard.com/tik-tok-music-app-launches-bb3ef5188665⁠ Groover + SoundCloud Integrati…
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This is the fifth edition of The Delicates' Lounge - a podcast for all us music event tourists who love to be where the action is and occasionally like to grumble about having to queue for our passes or a beer or to get into a venue. You know, all things that we missed for so long during the pandemic. Now and again we’ll get together with a couple …
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In this episode I share a recent conversation recorded for The Moliner Podcast. If you like we you hear please check out their Podcast on Spotify https://open.spotify.com/show/66hdWsCAyru8YF2X6oZamn. Follow Moliner’s journey: Tiktok: https://www.tiktok.com/@m.moliner Instagram: https://www.instagram.com/c.chowell/ Twitter: https://twitter.com/CChow…
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It felt incredible to get back on stage at the DIY Musician Conference in Austin. Trust me, this was worth the three year wait! There were so many takeaways from this years conference! 🎵 The amount of new artists was huge. Love seeing so many new artists and those starting fresh with new projects. 🎵 Many artists feel overwhelmed by all of the data …
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I've got another special long-form conversation to share with you. This comes courtesy of Adam Meckler and the GigBoss Podcast. Thanks to Adam for giving me permission to upload this episode and share it with all of you. If you like what you hear please consider subscribing to the GigBoss Podcast! In this episode Adam Meckler talks with Mike about …
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I'm doing something different for this episode. Thanks to my good friend Forbs West for giving me permission to share this with all of you. Recently I was a guest on his Media Industry Guru Podcast and we had an awesome chat. I wanted to share this with you and if you enjoy the conversation please check out the Media Industry Guru podcast with Forb…
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The Audiobook is now available! Get the Audiobook from Audible - click here Get the Audiobook from Apple Books - click here Streaming music has proven it is here to stay. Artists and their teams now find themselves with many new challenges in the digital landscape. With more options than ever for music distribution, standing out in a crowd, decidin…
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Do not buy streams! Repeat after me. Do not buy streams! This is something I will not stop talking about. I don't want to see artists risk their music being taken down, their distributor or label breaking up with them, or even worse, giving up on music all together. It is not a fast track to success, it will actually harm you long term. There's so …
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Your host, Paul Cheetham, is joined by Press & PR legend, Jane Savidge. Jane is one of the UK's most influential media personalities, co-founder of Savage & Best PR, and instigator of the famous and infamous Britpop scene. I talked with Jane about the brilliant book she wrote about her time at the epicentre of Britpop and some of the exploits and a…
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Are Pre-Saves still worth it? What about Pre-Adds? How do I set up a pre-add without paying for it? I’ve had so many questions and seen lots of debates about pre-saves and pre-adds. In this video I weigh in on the debate and share some examples of how to collect pre-saves in Spotify in the day leading up to an album release, I also cover instant gr…
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This episode is a recording of the live stream I hosted with three members from the Pandora team. We discuss and walkthrough Pandora's Artist Marketing Platform and some of the new tools that have been added recently. Follow me on YouTube to see when the next live recording will take place. YouTube.com/askmikewarner Speakers listed in alphabetical …
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Artists have long been asking for a way to pitch music for editorial playlists and programming consideration on Amazon Music, similar to how they pitch on platforms such as Spotify for artists. The wait is over! Artists can now pitch their music directly within the Amazon Music for Artists App. Songs can be pitched in advance or up to 14 days after…
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This workshop is for artists and their teams that want to make sure they are capturing every opportunity. Platforms covered include Amazon Music, Anghami, Apple Music, Boomplay, Deezer, JioSaavn, Pandora, Qobuz, Spotify, Twitch, Twitter and YouTube Music. This is an audio only version of the workshop. You can view the video in full at https://workh…
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This is the fourth edition of The Delicates' Lounge - a podcast for all us music event tourists who love to be where the action is and occasionally like to grumble about having to queue for our passes or a beer or to get into a venue. You know, all things that we missed for so long during the pandemic. Now and again we’ll get together with a few de…
  continue reading
 
This is the third edition of The Delicates' Lounge - a podcast for all us music event tourists who love to be where the action is and occasionally like to grumble about having to queue for our passes or a beer or to get into a venue. You know, all things that we missed for so long during the pandemic. Now and again we’ll get together with a couple …
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My second book is now available. I made the decision to set myself up as a publisher and distribute it directly through Amazon's Expanded Distribution offering. In this episode I share why it's so important to handle customer support and feedback directly. Find out more about the book at WorkHardPlaylistHard.com Purchase the book Work Hard Playlist…
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My second book is now available. I made the decision to set myself up as a publisher and distribute it directly to multiple stores include Amazon, Apple and Barnes & Noble. In this episode I explain some challenges I faced in making the book available through other stores after self releasing through Amazon's Kindle Direct Publishing. Find out more…
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Your host, Paul Cheetham, is joined by one of his favourite film & documentary makers, Jonny Owen. Jonny is well-known as a musician, actor, writer, producer, radio talk show host, and an award-winning film maker. He splits his time between Nottingham, London, and - his hometown - Merthyr Tydfil in the valleys of south Wales. We spoke about Jonny's…
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My second book is coming and I made the decision to set myself up as a publisher and distribute it directly to multiple stores include Amazon, Apple and Barnes & Noble. In this episode I breakdown the process of self releasing through Amazon's Kindle Direct Publishing. Find out more about the book at WorkHardPlaylistHard.com Pre order the Kindle ve…
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Your host, Paul Cheetham, is joined by one of his absolute musical and music business heroes, Simon Raymonde. Simon found fame as bass player with the Cocteau Twins, one of the most innovative and inspirational bands of the 80's & 90's. After the split of the band, Simon was left "holding the baby" in the form of the Bella Union label that was orig…
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My second book is coming and I made the decision to set myself up as a publisher and distribute it directly to multiple stores include Amazon, Apple Books + Barnes & Noble. In this new season of the podcast I will be walking through the steps I followed and sharing everything I've learned along the way. This first episode I explain why I purchased …
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Your host, Paul Cheetham, is joined by one of the world's most respected Music Supervisors, LA-based head of SuperMusicVision, Thomas Golubić. Thomas is a 3-time Emmy and 2-time Grammy nominated supervisor. His work is considered cutting edge and ground-breaking. He is perhaps best known for his musical direction on shows such as "Breaking Bad", "B…
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Michael Elsner helps independent musicians create a lucrative income without signing their life away to a record label or publisher, by getting their music on TV Shows, Films and Commercials. He does this using a 4 step process he's developed over the last 16 years that has allowed him over 2400 sync placements of his own music. In this episode he …
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In this episode I discuss the importance of including an ISRC (International Standard Recording Code) when including a previously released song in a new release. The example I share is the new single 'Big Blue Sky' which is a collaboration between Date Night (my group) and Chris Robley. On this release we included a second song 'True North' which w…
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Your host, Paul Cheetham, is joined by New York-based President and CEO of New Music USA, Vanessa Reed. Vanessa's organization nurtures the creation, performance and the appreciation of new music in the United States. Before that she had a decade of astonishing success as boss of PRS Foundation in London, where she created initiatives, such as the …
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In this season of the podcast we invite music industry friends to share their tips for artists going into 2021. This episode features Nick Ditri from The Disco Fries. Follow The Disco Fries on Twitter, Instagram & TikTok @TheDiscoFries Learn everything Mike knows on the #WorkHardPlaylistHard website @ WorkHardPlaylistHard.com…
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Your host, Paul Cheetham, is joined by Berlin-based Festival Booker Extraordinaire, Julia Gudzent. Julia is a truly excellent booker who programs loads of national and international festivals including Melt, Lollapalooza Berlin, SuperBloom, Body & Soul, Untold, and Neversea festivals. We talked about how Julia has been facing up to lockdown and usi…
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This is the very first edition of The Delicates' Lounge. A podcast for all us music event tourists who love to be where the action is and occasionally like to grumble about having to queue for our passes or a beer or to get into a venue. You know, all things that we would do anything to be able to do right now. Once a month we’ll get together with …
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Your host, Paul Cheetham, is joined by Liverpool-based playwright, author, and journalist, Ian Salmon. We talked about Ian's remarkable personal story when, at the age of 50 years old, he was made redundant from his management job at HMV after 27 years of working for the company. With little to lose, he decided to follow his dream to try to become …
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Your host, Paul Cheetham, is joined by special guest Mark Davyd, boss of the Music Venue Trust, and usually based between London and Barcelona. We talked about how Mark and his dedicated team are managing to keep motivated and focused while helping support over 900 grassroots UK venues during this overwhelming Covid-19 crisis. We look at the challe…
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In this season of the podcast I invite music industry friends to share their tips for artists going into 2021. This first episode features Troy Carter Jr . Follow Troy on Twitter @troycarterjr and on Instagram @troycarterjrr Learn everything Mike knows on the #WorkHardPlaylistHard website @ WorkHardPlaylistHard.com…
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Hey guys! It's Mike Warner and you’re tuned into Streamline with Mike Warner. Today I wanted to update you on an exciting feature that Spotify has finally made available to most artists. It’s called Canvas.If you’ve pressed play on a track from a major artist on Spotify, you’ve probably noticed that a lot of them have short video clips that play in…
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