Pull up, grab the fuel nozzle and get ready to fuel up on trends and strategies to grow your travel center business in The Truck Stops Here, brought to you by NATSO Foundation.
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#97 NATSO’s Day on Capitol Hill 2024: Building Relationships and Advocating for the Travel Center Industry
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In this episode, host Amy Toner is joined by LeeAnn Goheen, NATSO's senior director of government affairs, to discuss NATSO's Day on Capitol Hill, which will be held May 20 -22, 2024. They discuss the agenda, key policy issues—the biodiesel blenders tax credit and the funding of infrastructure and highway programs—and how travel center operators ca…
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#96 FRANdata Shares Research: How Truck Stops and Travel Centers Can Grow Their Business With Franchise Partners
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Franchisors are in growth mode. With great foot traffic, ideal space, and an openness to partnering, truck stops and travel centers are a great fit. In this episode of "The Truck Stops Here," host Amy Toner invites guests Edith Wiseman, President, FRANdata and Christina Niu, Director of Research from FRANdata to discuss their recent research projec…
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#95 What Is In and What Is Out for Travel Center Design
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A 2023 poll from NATSO members found that 63 percent are ‘likely’ to invest in a rebuild or remodel during the next 12 to 18 months. Enter Darren Schulte, vice president, membership, NATSO and Michael Lawshe, president, Paragon Solutions, to the podcast conversation to tell us what is in and out for travel center design. Drive throughs? Beer caves?…
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#94 Iowa 80 Celebrates 60 Years of Serving the Professional Driver
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The Iowa 80 Truckstop began as a small location with six diesel pumps and a 50-seat restaurant in Walcott, Iowa. Today, after 32 expansions and remodels, the truck stop is overseen by the second generation of the Moon Family, who have dedicated their lives to providing a home away from home for the thousands of people who visit each day. Delia Moon…
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At the start of the year, NATSO announced a significant visual transformation with the introduction of a new logo and brand elements. These changes, a result of the dynamic shifts in the industry landscape, are part of NATSO's ongoing commitment to meeting the evolving needs of its members. Under the leadership of NATSO’s Vice President, Branding a…
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#92 Travel Center New Year’s Resolutions With the NATSO Foundation
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New Year’s resolutions often include goals that realign your focus and ideas that allow you to dream big. Darren Schulte, NATSO's vice president, membership, joined the podcast to advise on what should be on every truck stop and travel operator's back-to-basic goals list. He also shared resolutions ideas on food offerings and technology and ended w…
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#91 Meet Cyclum Renewables, NATSO Connect 2024's Title Sponsor
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NATSO Connect 2024 Title Sponsor Cyclum Renewables provides sustainable green energy solutions to the transportation industry by fueling commercial trucking through a nationwide network of renewable truck stops and travel plazas. Their truck stops are sustainably designed, focused on enhanced customer experience, and can dispense multiple renewable…
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#90 Sprint Mart’s New Travel Center Is Extra Special
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Sprint Mart opened a new 16,000-square-foot travel center in Vance, Alabama this year. Herb Hargraves, Sprint Mart's chief operating officer, joined the podcast to share the great things happening at the new Sprint Mart. It boasts a 150-seat diner, a huge bakery, its proprietary grab-and-go fried chicken and catfish program Chix and 15 cooler doors…
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NATSO Connect 2024 is scheduled to be held at Disney’s Yacht & Beach Club Resorts in Orlando, Florida. NATSO Connect takes place from February 18 to 22, bringing together industry professionals, experts, and innovators for an unparalleled networking and learning experience. Pamela Hayes, vice president, business development at NATSO, and Andrew Eva…
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#88 Grow Wallet Share With the Right Food Offerings at Your Travel Center
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Food offerings are a key differentiator, setting truck stops and travel centers apart from the competition and enticing drivers inside. More importantly, sales in food or snacks are significant profit drivers. A new study from NATSO Services found untapped potential for growing food and beverage sales from drivers who are already stopping. Most dri…
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#87 Digital Innovation at Retail With Digit7
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In this sponsored episode with Digit7 CEO Chithrai Mani, we explore the digital retail innovations available from Digit7. Discover how autonomous checkout at stores can increase sales and loyalty and how AI technology makes the shopping experience interactive. Learn about computer vision, next-generation frictionless self-checkout machines and even…
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#86 NATSO Foundation Toolkit Explores Opportunities at Travel Centers To Grow Wallet Share From Professional Drivers
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To help the nation’s truck stop and travel center operators better understand fleets, drivers and their needs, NATSO Services launched a survey of company drivers, leased drivers, independent owner/operators and fleet owner drivers in 2022. For the 2023 edition, NATSO Services asked professional drivers how often they fuel, rest and shop at travel …
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#85 Technology and Data Needed for Travel Centers to Thrive with PDI Technologies
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The past few years have been fraught with challenges for retailers, including travel centers, from supply chain disruptions to shifting customer demands to ongoing labor shortages. Technology is playing a vital role in helping companies meet those challenges head-on. Bethany Allee, head of marketing and education at PDI Technologies, joined the NAT…
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#84 Trucking Trends and Their Impact on Truckstops
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Earlier in the year, Darren Schulte, vice president, membership at NATSO and Amy Toner, executive director of the NATSO Foundation, presented on trucking trends on truckstops at M-PACT. Schulte and Toner brought their trends information to the podcast, answering: What factor is most important when professional drivers choose a place to stop?; What …
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#83 NATSO Foundation and HAAS Alert Partner to Enhance Roadside Safety for Roadside Service Technicians
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The NATSO Foundation has formed a strategic partnership with HAAS Alert, the leading innovator behind the digital alerting service and connected vehicle platform, Safety Cloud®. Together, the organizations aim to significantly enhance the safety of roadside service technicians who support and repair commercial vehicles when they need to be serviced…
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#82 What Do Irish Travel Centers Do Well?
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Have you ever wondered what it's like to visit a travel center in Ireland? This summer during NACS's International Study Tour, Darren Schulte, NATSO's vice president, membership, traveled to Ireland to get a unique look into best practices in the advanced European market. During the tour, Schulte saw not only what is different but also what is poss…
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#81 Survivor Fund: Providing Financial Support to Families of Roadside Operators Who Lose Their Lives
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In 2005, the International Towing and Recovery Hall of Fame and Museum established its Survivor Fund to provide immediate financial support to families of roadside operators who lose their lives. Jeffrey Godwin, vice president, International Towing Museum, joined the podcast to share about the program. Providing information on the fund is part of t…
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#80 What Innovative Retail Technology Should Travel Centers Embrace Now?
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This March, Peter Rasmussen, CEO and Founder, Convenience and Energy Advisors co-led the Travel Center Technology Forum at NATSO Connect 2023. We brought Rasmussen back onto the podcast to offer more of his deep knowledge on the top travel center technology priorities for improving customer experience and brand loyalty. Rasmussen has spent 23 years…
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#79 NATSO Foundation Offers TIA's Road Service Safety Training Video
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In partnership with the Tire Industry Association (TIA), the NATSO Foundation now offers a Road Service Safety Training course. The NATSO Foundation has taken a multi-pronged approach to addressing critical issues involving truck repair provider safety. As part of its efforts, the NATSO Foundation has partnered with TIA to provide a Road Service Sa…
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#78 Creating a Strong Brand for Your Travel Center with Stephanie Stuckey, CEO of Stuckey's Corporation
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After wowing the audience at NATSO Connect, Stephanie Stuckey, CEO of Stuckey's Corporation, hopped behind the podcast desk to share more about creating and curating a unique brand-building experience. Stuckey dug into how travel center operators can differentiate themselves from their competitors. "Create the whole experience. That's what people a…
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#77 A Look at JJ’s Travel Plaza, Family Owned and Operated Since 1980
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Nick Stanley, vice president of JJ’s, joined the podcast from NATSO Connect to talk about the family-owned and operated convenience store and travel plaza JJ's, which is headquartered in Huntington, Indiana. Stanley oversees the back of the house operations. On the podcast, he shared about JJ's Excellence Card, community support and more. With spec…
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#76 NATSO Foundation and the Tire Industry Association Creates a Roadside Safety Showcase at NATSO Connect
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Safety is a top priority for travel center technicians providing truck repair, whether it is in a shop or on the roadside, and the NATSO Foundation has taken a multi-pronged approach to addressing critical issues involving truck repair providers. As part of its efforts, the foundation transformed its booth at NATSO Connect, March 7-10, into a Roads…
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#75 Community, Loyalty and Great Food at Cubby's
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We snagged Delone Wilson, president at Cubby's Inc. and NATSO Leadership Committee member, at NATSO Connect to hear all about Cubby's Inc. Cubby’s Inc. has been the operator of convenience stores in Nebraska, Iowa, and South Dakota since 1979. Wilson shared about Cubby's work in the community, its world-famous food and their Bear Bucks loyalty prog…
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#74 What's New in the Truckstop and Travel Center World
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What is new and impacting travel centers in the retail technology space? What trends are popping for travel centers? What travel centers are killing the travel center game? Darren Schulte, vice president, membership at NATSO, stops by the podcast to share what he has been seeing and hearing in the truckstop and travel center world. With special gue…
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NATSO Connect 2023 is scheduled to take place March 7-10, 2023 at the Gaylord Texan Resort & Convention Center in the Dallas Metropolitan Area. The annual meeting of truckstop and travel center operators, the event features hundreds of truckstop and travel center operators as well as industry partners coming together for face-to-face learning and n…
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#72 Powering Electric Vehicle Chargers With Scale Microgrids
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More than $7.5 billion will be distributed by state transportation departments to install electric vehicle (EV) charging infrastructure along alternative fuel corridors under the National Electric Vehicle Infrastructure (NEVI) Formula Program. As truckstops and travel centers look to install EV chargers, they must understand how much energy the cha…
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#71 Sustainability Ideas for Inside Your Travel Center
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Finding ways to cut down on the energy needed to run travel centers makes financial sense, and it also benefits the environment. What should every truckstop operator be doing to be more sustainable? Bernie Erickson, CMO/Director of Innovation at Facility Solutions Group, answers that question, bringing a wealth of sustainability knowledge to the po…
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#70 January Is Human Trafficking Awareness Month: The NATSO Foundation Looks Back at 10 Years Fighting Human Trafficking
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With the start of Human Trafficking awareness month, we welcome Tiffany Wlazlowski Neuman, vice president of public affairs for NATSO, on to the podcast to discuss the NATSO Foundation's 10 years of work in this important area. "No one could have predicted in 2013, when the NATSO Foundation signed a simple pledge to take a stand against human traff…
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#69 Information To Keep Roadside Service Technicians Safe From the Commercial Vehicle Safety Alliance
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This year the NATSO Foundation's Truck Repair and Roadside Safety ShareGroup received a special briefing from Commercial Vehicle Safety Alliance (CVSA) Director of Compliance and Enforcement Programs Jake Elovirta. Elovirta spoke about state Move Over Laws, their differences, what NATSO members need to know and how we can advance public awareness o…
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The truckstop and travel center industry is built on speed, and speed is a critical piece of any travel center’s success. Increasingly, customers want to walk into stores and buy things on their own. Smart travel center owners are building AI-driven checkout-free technology into their new builds and exploring retrofits. Krishna Motukuri, CEO and co…
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#67 Meet Andrew Evans, NATSO's New Vice President, Marketing and Branding
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Meet NATSO's newest employee, Andrew Evans. Evans is a branding powerhouse with more than 15 years of experience developing strategies for global, billion-dollar brands like KONE and The University of Iowa. "I love everything marketing," Evans shared. With the recent growth in NATSO and the industry, Evans is the perfect person to market the comple…
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#66 Casey’s Grows Its Fleet Fuel Card Offerings
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Casey’s General Stores Inc. continues to grow its commercial fuel business. In the past several years, this growth has included a focus on fuel cards. Tony Spuzello, director, commercial fuels, Casey’s General Stores Inc. joined NATSO's podcast to share what they are doing to revamp and boost their commercial payment acceptance. Spuzello walks list…
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#65 Alternative Fuels Outlook With the North American Council for Freight Efficiency
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What is the future of autonomous trucking? Has any alternative fuel pulled ahead of another in the heavy-duty space? How can truckstops and travel centers partner with fleets to help relieve the regulatory pressure of decarbonization? Mike Roeth, executive director of NACFE and Ginger Laidlaw, vice president of NATSO's Alternative Fuels Council, ta…
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#64 Travel Center Guidance on Navigating Funding From the National Electric Vehicle Infrastructure (NEVI) Formula Program
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The Biden Administration announced Sept. 27 that it has approved Electric Vehicle Infrastructure Deployment Plans for all 50 states and the District of Columbia under the National Electric Vehicle Infrastructure (NEVI) Formula Program. More than $7.5 billion will be distributed to state transportation departments to install electric vehicle chargin…
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#62 Truckstop and Travel Center Takeaways From ACT Expo 2022
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NATSO’s Darren Schulte, vice president, membership and Ginger Laidlaw, vice president of NATSO’s alternative fuels council, attended ACT Expo 2022 this spring to gather intel on emerging alternative fuel trends sure to impact the truckstop and travel center industry. They listened to educational sessions, walked the tradeshow floor and met with tru…
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#61 What Is Needed for the Growth of the Nation’s Electric Vehicle Charging Network?
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With so many car manufacturers shifting their production lines to electric vehicles (EVs), some are projecting that we could have more than 18 million EVs on the road by 2030. The Charge Ahead Partnership believes that the fastest, most efficient way to build out that charging network is to utilize existing businesses that are willing to invest the…
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#60 Everything Travel Centers Need To Know About Convenience Services
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NAMA is the association representing the $31 billion U.S. convenience services industry. Marc Whitener, Chairman of NAMA Board of Directors and CEO of Refreshment Solutions, joined the podcast to get listeners up to speed on what they need to know in this important technology space. Fast and easy service is especially important in the travel center…
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#59 Fresh Products, Best Value and Best Service at Lone Star Markets
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After decades in the gas station business, Zakoil Inc launched the Lone Star Market concept in their Texas-based travel centers in 2018. As second-generation operators, Hasan Zakaria, CEO, Sugarland Petroleum and Ahmed Zakaria, vice president, Sugarland Petroleum, were already experts on the industry basics - offering great service, being clean, be…
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#58 TravelCenters of America Celebrates Its 50th Anniversary
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TravelCenters of America Inc. is celebrating its 50th anniversary this year. Company founder Phil Saunders and Jon Pertchik, managing director and chief executive officer of TravelCenters of America, joined the podcast to share about Saunders' original vision and what the next 50 years will look like for TravelCenters of America Inc. With special g…
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Broco Energy is a family-owned heating oil and emergency fueling company based in Haverhill, Massachusetts. Kristopher Ellis, contracting officer for Broco Energy, joined the podcast to share his insights into biodiesel blending. Ellis along with Ginger Laidlaw, vice president, NATSO's Alternative Fuels Council, discussed biodiesel misconceptions, …
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#56 Solar Panels Can Help Travel Center Operators Cut Energy Costs
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In many states, there are grants, subsidies and rebates available to make energy-saving solutions, including solar panels, affordable. Elliot Jaramillo, founder of Concept Clean Energy, and Ben Earl, COO of Concept Clean Energy, joined the podcast to walk listeners through the how, why and where of installing solar panels. With special guests: Elli…
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#55 Automated Retail: What Is It and How Will It Impact Truckstops?
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In this episode of The Truck Stops Here, Darren Schulte, NATSO's vice president, membership, does what he does best - dissect retail technology trends, explaining what they mean and how they will impact the industry. Automated retail is the process of using technology to sell goods and services in a fast and efficient way with low to zero human int…
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#54 You Don’t Want To Miss All the Experiences at Racine Petro
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From the food trolley to the outdoor patio, Racine Petro is full of experiential elements that welcome and delight travelers. Michael Willkomm, co-owner and president of Willkomm Companies, walks podcast listeners through the vision the Willkomm family has poured into the stop. With special guest: Michael Willkomm, Co-Owner and President, Willkomm …
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#53 Meet Matt Mildenberger, Mitten Inc.'s President/CEO, and New NATSO Board Member
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Matt Mildenberger serves as President/CEO of Mitten Inc. in Oakley, Kansas. Mitten’s Travel Center offers both fast and casual dining, an urgent care facility, truck repair service, Blue Beacon truck wash, and more. As President/CEO, Mildenberger took Mitten Inc. from a $20 million to a $80 million operation with 140 employees. In this episode of T…
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#52 Meet New NATSO Board Member Raina Shoemaker, Shoemaker’s Travel Centers Co-Owner
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2022 ushers in several new NATSO Board members, including Raina Shoemaker co-owner and operator of Shoemaker’s Travel Centers in Lincoln, NE. Passionate about implementing change that benefits the company, as well as the lives of their employees, Shoemaker joined the podcast to share her leadership vision. She shared about new technology they've de…
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#51 Refresh Travel Plaza Offers EV Charging and New Indian Quick-Serve Concept in Madera, California
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Refresh Travel Plazas recently opened the first of several new locations. The project is headed by Ravinder Grewal and Sachin Malik. The location, in Madera, California, was designed to meet the changing needs of the trucking industry and the country. Simran Grewal and Arjun Khosa joined the podcast to share about the location, from its innovative …
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#50 Meet ExxonMobil Synergy Diesel Efficient, Title Sponsor for NATSO Connect 2022
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ExxonMobil Synergy Diesel Efficient will serve as the title sponsor of NATSO Connect, NATSO's annual meeting dedicated to the truckstop and travel center industry. NATSO Connect 2022, which takes place Feb. 20-24, at Disney Coronado Springs Resort in Orlando, Florida, combines exclusive, executive briefings with opportunities for truckstop and trav…
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#49 Take a Peek Inside Jimmie's Truck Plaza
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Jimmie's Truck Plaza has had a fantastic year, providing home cooking and a warm welcome to professional drivers in Lee, Florida. Listen and learn about how the truckstop started and what makes them hum today. Hosted by: Amy Toner, NATSO's Vice President, Publishing and Digital ContentBy NATSO
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#48 Thorntons Rewards Professional Drivers With New Loyalty Program
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In the fall of 2021, NATSO member Thorntons LLC launched a new Pro Driver Refreshing Rewards app exclusively for the professional driving community. The Pro Driver Refreshing Rewards card and app were designed to provide many of the same benefits as Refreshing Rewards, but also offers special fuel discounts and exclusive rewards for professional dr…
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#47 Delia Meier, NATSO's 2020 and 2021 Chairman, Looks Back at Her Chairmanship
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While leading the NATSO board during the pandemic certainly was different than what Delia Meier, president at Iowa 80 Group, envisioned when her Chairmanship kicked off at NATSO Connect 2020, it was a rewarding two years. "I really wanted it to be a meaningful year for me and for NATSO and so, it was. But it wasn't what I was hoping for at all, but…
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