Hear from big-name guests from the world of marketing, sales and CRM; plus insights and advice from the in-house team at the agency. Brought to you by Avidly, the 5x HubSpot Global Partner of the Year and the biggest, most experienced HubSpot team in the world. Hosted by Paul Mortimer (Head of Marketing) and Dennis Bach Wormark (Senior Growth Strategist). Over 100 previous episodes cover various topics but we're proud to have been the original inbound marketing podcast: INBOUND AFTER HOURS. ...
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125 - The future of SEO and AI with Marie Haynes | Avidly Talks: Marketing and AI
46:12
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In this exciting episode of Avidly Talks, we dive deep into the evolving world of SEO and AI with renowned expert Marie Haynes. As AI continues to shape the landscape of search engine optimization, businesses and marketers alike are scrambling to stay ahead of the curve. Marie, known for her expertise in Google’s search algorithms, shares her insig…
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124 - JD Sherman shares the key growth factors behind HubSpot's success | Avidly Talks Growth
26:18
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JD Sherman, Advisory Board Member at Avidly and former COO of HubSpot, sits down to talk about HubSpot's growth journey with Joakim Fagerbakk. JD shares key factors in HubSpot's success and how important it is to listen to your customers. Links: Avidly Hubspot Solutions JD Sherman Linkedin Follow us on Linkedin here!…
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Google apocalypse, the best talk ever and making connections | Avidly Talks at INBOUND 24
10:14
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We wish we'd found this recording location earlier in the week - we've got seats and everything! Dennis discusses the best talk ever that he had just watched and the other key learning of the week gets a mention too: making human connections.
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LinkedIn tips, brand messaging & Nordic Growth Summit | Avidly Talks at INBOUND 24
13:17
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What are the chances?! We didn't share our day's main learnings before hitting record and they're both related to brand growth! Mad. Plus, what are the chances that Camilla from TRY, our parter working on Nordic Growth Summit, would drop in and give us a cameo guest appearance. Head to www.nordicgrowthsummit.tech…
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Breeze, AI agents, video strategy and the F-word | Avidly Talks at INBOUND 24
13:20
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Breakdown of the day's learnings and news from INBOUND 24. What is Breeze and how's it better than HubSpot AI? 'What the jeff is an AI Agent?' is finally answered. Plus other tidbits and tips from the day's action at INBOUND 24, such as why MOFU content is going to be VERY important. For the full product showcase, visit hubspot.com/spotlight…
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IN24 hype, best booths, being human and Partner Day | Avidly Talks at INBOUND 24
7:47
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Paul and Dennis discuss the lessons from Partner Day ahead of INBOUND 24 and preview the opening keynote. They also share what the vibe is like this year, discuss some of the brand activations, and discuss the importance of just being human.
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123 - Leveraging email marketing after iOS 18 with Jay Schwedelson | Avidly Talks: Marketing and AI
30:16
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Jay Schwedelson, the B2B email marketing expert, talks about the importance of email lists and the impact of AI on email marketing. He discusses the value of a reliable email list, strategies for growing the list, and the challenges of maintaining a healthy database. Jay also explores the impact of AI on email sorting and the need for more human-ce…
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122 - The power of a People-First Go-to-Market Model with Mark Kilens | Avidly Talks: Marketing
29:46
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In this episode of Avidly Talks we've invited Mark Kilens, the CEO and Co-founder of TACK. Mark discusses the importance of a people-first go-to-market model and how it can help businesses grow. He explains that a people-first approach focuses on storytelling, relationships, and partnerships as the foundation for bringing products to market. This i…
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121 - Diversity and inclusion in marketing | Inbound After Hours S04 Ep08
45:55
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Azeem has spent a few years looking at, and researching diversity and inclusion within the marketing sector, as well as polling the industry anonymously. In this talk, he will share the results, as well as a critical look at why progress has been so slow - and give tips for people of all backgrounds to be better allies to marketers who are from min…
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120 - We chat with HubSpot Sales Professor Kyle Jepson | Inbound After Hours S04 Ep07
39:18
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If you have ever done a HubSpot certification then you will know who this man is and just how excited he is to tell you about HubSpot. Off the back of his first in person talk in the UK at Love Inbound 2022, Kyle Jepson sits down with us to elaborate on some of his talk and dive deeper into the world of educational video production. Check out our o…
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119 - What happens when your CRM powers your e-commerce? | Inbound After Hours S04 Ep06
17:09
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Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8 Check out our Digital 22 video hub: https://video.digital22.com/ Want a glimpse behind the scenes at D22 life, then check out our Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: ht…
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118 - Agency Vs In-house SEO | Trending Upwards Ep09
12:19
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What's the difference between SEO work in-house vs an agency? Watch the latest episode of Trending Upwards with our experienced SEO specialists to find out which one works better for you. Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8 Check out our Digital 22 video hub: https://vid…
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117 - Design Vs Projects | Design Vs Podcast Ep06
38:43
38:43
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Planning is one thing, but planning for a designer is a different ball game altogether. Joining Bilal this week on the podcast is the Avidly UK & CA Projects team. They discuss managing projects with designers to overcome obstacles and meet deadlines — while maintaining quality in delivery. Check out our other Avidly podcasts here: https://youtube.…
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116 - How to get the most out of your PPC Budget | Paid Media Podcast Ep08
23:02
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Are you a small business? Need assistance getting the most out of your PPC budget? We can help! Check out this video to discover 'What Not To Do' and more importantly 'What To Do' when running PPC campaigns to get the most out of your budget.Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnE…
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115 - Why is my content not ranking in Google | The Strategist Playbook Ep03
23:53
23:53
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For episode 3 of The Strategist Playbook, Sam is joined by SEO expert Anthony Biggs to discuss all of the factors that could contribute to not being able to rank for a target keyword. The two approached the problem from two angles, what to look for when you aren't ranking in SERPs at all and how to approach things if you are ranking, but not on the…
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114 - Meeting Project Deadlines | Managing Digital Projects Ep05
17:35
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In this episode of Managing Digital Projects we discuss why it's important to have project deadlines and how to meet them.Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8Check out our Digital 22 video hub:https://video.digital22.com/Want a glimpse behind the scenes at D22 life, then c…
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113 - Improve your rankings | Trending Upwards Ep08
13:41
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In this episode of trending upwards we discuss the importance of website structure and crawl-ability in improving your rankings and the pitfalls of having a website that isn't easy to crawl.Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8Check out our Digital 22 video hub:https://vide…
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112 - Vs Designer | Design Vs Podcast Ep05
34:38
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Design debates Designer in this episode! Hear all of the insights from two designers who discuss how they made it into the design industry and how they continue to take on everyday challenges.Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8Check out our Digital 22 video hub:https://vi…
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111 - PPC Up-skilling - Yourself & Your Team | Paid Media Podcast Ep07
24:08
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Looking to invest in your Paid Advertising career? Wether you are just beginning or looking to level up, this episode will cover the variety of certification & course out there to help you progress in your carer and give you a deepening understand of digital marketing in general.Check out our other Digital 22 podcasts here:https://youtube.com/playl…
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110 - Running PPC in House | Pointers and Potential Pitfalls | Paid Media Podcast Ep06
20:40
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Are you running PPC in house? In this Episode we discuss the Pointers we have for you, as well as flagging potential pit-falls to stay aware of. Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8Check out our Digital 22 video hub:https://video.digital22.com/Want a glimpse behind the sce…
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109 - Where to start with your Digital Marketing Strategy in 2022 | Behind The Marketing | Ep03
36:16
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Sam and Christian discuss the intricacies of planning a digital marketing strategy in 2022 and offer their thoughts on best practices for the year ahead. 2021 reviews, campaign planning cycles and channels, it's all on the table.Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8Check ou…
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108 - Top 5 video mistakes to avoid in 2022 | Video First Ep08
19:43
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We look back at the videos we created both internally and for clients during 2021 and give you our top 5 tips for mistakes you should avoid when creating your video marketing strategy in 2022.Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8Check out our Digital 22 video hub:https://vi…
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107 - How much does PPC cost? | Paid Media Podcast Ep05
31:32
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How much does Paid Advertising cost?Auction image reference:https://www.vertical-leap.uk/blog/how-much-do-google-ads-cost/Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8Check out our Digital 22 video hub:https://video.digital22.com/Want a glimpse behind the scenes at D22 life, then c…
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106 - How to work from home and not go insane | Managing Digital Projects Ep04
19:34
19:34
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Join Amy and Heather as they navigate the recent working from home news, and how they can keep things top quality for clients without climbing the wallsCheck out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8Check out our Digital 22 video hub:https://video.digital22.com/Want a glimpse behind …
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105 - I'm not getting enough leads | The Strategist Playbook Ep02
25:02
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In this episode, the strategists discuss another common B2B challenge - what to do when you're not getting enough leads. Listen to the team as they talk through the way they'd approach things and the tactics they'd use. Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8Check out our Dig…
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104 - Hiring the perfect digital marketing specialist | Inbound After Hours - Behind The Marketing | Ep01
21:03
21:03
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We are hiring! Join our Content team as we discuss in depth what makes this new role so exciting and find out if you would be a perfect candidate.Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8Check out our Digital 22 video hub:https://video.digital22.com/Want a glimpse behind the sc…
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Vs Content Round 2 | Design Vs Podcast Ep04
39:13
39:13
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After his first bout, Bilal goes head to head once again with Raza Kazi, but also joining them is Paul Mortimer, seasoned copywriter at Digital 22.Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8Check out our Digital 22 video hub:https://video.digital22.com/Want a glimpse behind the s…
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Sales prospecting videos in 2022 and beyond | Video First Ep07
38:45
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Yaniv Siegel, Vidyard’s EMEA Sales Manager, describes what sales prospecting videos you should be making based on data they’re seeing.Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8Check out our Digital 22 video hub:https://video.digital22.com/Want a glimpse behind the scenes at D22 …
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Website sessions are down | The Strategist Playbook Ep01
21:25
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Sam's Manchester HUG talk:https://video.digital22.com/watch/rHfUtb3x2ZKcErogNBhLuLBlog optimisation tool:https://www.animalz.co/HubSpot grader tool:https://website.grader.com/Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8Check out our Digital 22 video hub:https://video.digital22.com…
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Planning Digital Projects | Managing Digital Projects Ep03
26:29
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This week we sit down to discuss effective and efficient planning of digital projects in a marketing agency and how you can apply these ideas to your business. Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6ngzS-EOexZ6s7bYlxscm7Check out our Digital 22 video hub:https://video.digital22.com/Want a glimpse…
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What Does A Paid Social Media Manager Do | Paid Media Podcast Ep04
35:06
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In this episode we look at what a Paid Social Media Manager does, including research, testing and most importantly, conversion tracking! If you manage your own Paid Social have a listen and let us know what you would like us to cover next.Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6ngzS-EOexZ6s7bYlxsc…
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This episode brings two creatives of different disciplines together. I’m joined by Raza Kazi, our Content Manager here at Digital 22.Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6ngzS-EOexZ6s7bYlxscm7Check out our Digital 22 video hub:https://video.digital22.com/Want a glimpse behind the scenes at D22 l…
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Linkbuilding: Is it worth your time? | EP06 Trending Upwards
22:31
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Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6ngzS-EOexZ6s7bYlxscm7Check out our Digital 22 video hub:https://knowledge.vidyard.com/hc/en-usWant a glimpse behind the scenes at D22 life, then check out our Vlog series:https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcBFollow us on social…
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What does a PPC manager do? | Paid Media Podcast Ep03
29:04
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In this episode we run through what a PPC manager does and how they go about their role, including the tools used. We discuss Campaign Set up, Research, Conversion Set Up, Paid Search Optimisation then we finish with running through a typical day for a PPC Manager. Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJ…
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How To Psychologically Get Comfortable On Camera | Video First Ep06
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Understanding the benefits of 1-1 video communication is one thing. Getting comfortable enough on camera to bring results is another thing entirely. Join Tom Burgess, Senior Partner Enablement Manager at Vidyard, to find out how to make sure you and your team adopt video communication effectively in your organisation.Vidyard knowledge base:https://…
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Why we teach clients everything | INBOUND AFTER HOURS S04 Ep05
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Most agencies keep their ways of working secret, we don't. Why have we taken this approach? What are the pros and cons? What are the perceived risks? we unpack it all in this episode of Inbound After Hours.EPIOSDE LINKS:https://events.hubspot.com/manchester-uk/https://learn.keyy.org/inbound-after-hourshttps://www.digital22.com/free-2021-traininghtt…
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In this episode we discuss. Joining Bilal this week are Chris Ellis, Lead PPC Specialist and Sam Wright, marketing strategist at Digital 22.Paid Media Podcast Episode 02:https://youtu.be/Kh03jEiUMMgCheck out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6ngzS-EOexZ6s7bYlxscm7Want a glimpse behind the scenes at D22…
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The alternatives to Google Ads | Paid Media Podcast Ep02
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Today we discuss all the other options when it comes to marketing your business online. Whether that be Search, Display, Social or Content!Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6ngzS-EOexZ6s7bYlxscm7Want a glimpse behind the scenes at D22 life, then check out of Vlog series:https://youtube.com/pl…
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How to get comfortable on video with Vidyard's Katie Bentz | Video First Ep05
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Believe in the power of video in sales and business generally, but nervous about being on camera? Katie Bentz, Partner Manager at Vidyard, breaks down how she overcame the fear of being on camera in a sales role and shares some amazing advice. Everything from how to minimise the feeling nervousness to building the right habits… including when NOT t…
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We recently surpassed 100 subscribers on YouTube but why is that important and what happens now? In other news, this episode has a brand new visual style. Why have we made the change and why is it important to adapt and grow your filming style? Finally, Jon and Paul both discuss the latest updates and trends they are excited about in the world of d…
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How to choose and SEO agency | Trending Upwards Ep05
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Finding a trustworthy agency can be a real challenge, especially if you are new to SEO. In this podcast we discuss exactly what you need to look for and questions you should be asking in order to make a sound business decision. Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6ngzS-EOexZ6s7bYlxscm7Want a gl…
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On our very first episode we kick things off with a light discussion on what makes anyone a creative. Joining Bilal Padia this week is Molly Johnston, creative writer and marketing coordinator at Digital 22.Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6ngzS-EOexZ6s7bYlxscm7Want a glimpse behind the scen…
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Google's Ever Changing Goalposts | Paid Media Podcast Ep01
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Google's Ever Changing Goalposts | Paid Media Podcast Ep01 by Digital 22 Online LtdBy Digital 22 Online Ltd
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Inbound Afterhours | Personas in 2021 | S04 Ep04
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Personas in 2021 - How to do them properly and why most are rubbishBy Digital 22 Online Ltd
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Thin content: Why it is never a good idea | Trending Upwards Ep04
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This episode covers recent questions the SEO team have had from clients about adding a lot of pages to their websites with little content on. We discuss why people used to do it and our current views about how it isn't useful to the users and Google want to please searches so they return to the search engine. Content takes a lot of time to rank and…
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How To Deal With Writer's Block | Explicit Content Ep03
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Molly, Raza and Will discuss the dreaded writer's block in the latest episode of Explicit Content. Whether you work in an agency or in-house role, you're likely to be up against it. The guys have provided some tips to overcome the barrier, including taking inspiration from other people's content, collaborating where you can with teammates, having a…
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Managing your workload in a fast paced environment | Explicit Content Ep02
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Will, Raza and Moll discuss life working in fast-paced environment and share their tips and experiences on how to thrive and deal with pressure.By Digital 22 Online Ltd
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Project Management System Tools | Managing Digital Projects Ep02
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Tom and Heather discuss some of their key project management system tools that make working on projects more efficient for everyoneBy Digital 22 Online Ltd
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Black Hat vs White Hat Link Building | Trending Upwards Ep03
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SEOs Danielle and Anthony discuss the pervasive tactics involved in link building, as well as the best practices and advice to take when trying to build links.By Digital 22 Online Ltd
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Getting comfortable with criticism | Explicit Content Ep01
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Find out what Hillary Clinton, butchers and strip teasing have to do with getting comfortable with people criticising your content in the first episode of Explicit Content.By Digital 22 Online Ltd
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