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Welcome to Trading Secrets: a podcast about tools, techniques and education on window treatment installations as well as the everyday struggles of our profession. I am your host Roger Magalhaes and to spice things up, I mix those conversations with a bit of zesty Brazilian sauce. As an immigrant from Brazil living in America for over 20 years, I've learned that hard work and perseverance pays off. But THAT, does not happen overnight. What’s the secret to keep moving further up? #1. Keep your ...
 
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show series
 
You might just be starting out in the industry or maybe you’ve been in business for decades. Nonetheless there is one common feature for all successful companies, regardless of size or years in business. And today, we are going to leverage this feature to help your company thrive in 2023. Before we dive in, we have some exciting news regarding the …
 
Welcome back to the Trading Secrets Podcast. This show is sponsored by WCAA - the Window Coverings Association of America. Their mission is to make available educational and networking opportunities, to encourage a code of ethics for fair practices, and to work for the betterment of the window coverings industry. Today we’re talking about “The Insu…
 
A large portion of the window fashions industry is dedicated to discretionary income: Getting consumers with money to spend on things they want versus things they need. For that reason, these consumers can be very selective about the professionals they choose to work with. Today I will share a few tips for you to stand out as a Top-Notch Installer …
 
In today’s episode of the Trading Secrets Podcast we are talking about the kaizen way. This is one of my favorite Japanese words and concepts that I apply to my life and my business that has really made a huge impact not just on myself but those around me too. We talk a little on mindset, goals, and real world examples of how I apply the kaizen way…
 
In case you didn’t know … I’ve almost left this Earth four times. And I wasn’t even 25 yet. Intrigued? In this episode of the Trading Secrets Podcast, we discuss the importance of not celebrating just your biggest victories, but your small accomplishments too. As someone who has worked so hard to get where I’m at today, and has almost lost my life …
 
Unless you are trying to avoid being discovered by the FBI or the IRS, your name should be all over the place … Confused? Don’t be. In today’s episode of the Trading Secrets Podcast, we will be discussing the importance of SHOWING. UP. Including SEO strategies, proper business etiquette, and marketing tips and tricks to set you apart. I even share …
 
On today’s episode of The Trading Secrets Podcast we are talking about ego and the long term effect it can have on your business. You all know how important continuing education and learning is to me, and in this episode, I lay out all the reasons it should be important to you too (Including the ever-so-important ego check sometimes).. In fact, thi…
 
Hello everyone, welcome back to another episode of The Trading Secrets Podcast. In today’s show, we are going to talk about the importance of networking events and seminars and why attending home shows can help you become a better professional. Consequently leading you to more success! This episode is brought to you by WCAA - the Window Coverings A…
 
On today’s episode of Trading Secrets Podcast I will share with you an installation project that resulted in an unhappy client, unhappy installer, and unhappy dealer. In every industry, companies strive to provide the best service for their clients and our industry is no different. That’s why today’s episode is so important. Stick around as I share…
 
Why I created the Installation Start Up Course Brought to you by WCAA (Window Coverings Association of America) In today’s show we are going to talk about what the installation course is and why I created it! If you are in the industry, you can probably agree that window treatment installation or the window treatment industry as a whole are not som…
 
In today’s episode, let’s talk about motorization and home automation, along with how you need to get involved in this trend ASAP. This trend has been on the rise since 2006 and is now exploding exponentially. This is the first show of 2022, and at the start of every new year, people start making lists and resolutions of things they want to change …
 
In today’s episode, we are going to be talking about one word and nine meanings. This one word represents 9 qualities that any top-notch installer needs to have. Last week I received a Christmas card from my graphic designer, designed by her with one word on the cover. That word was gratitude, but she had also turned it into an acrostic, meaning ea…
 
In this episode we are going through seven ways to put safety first in your window covering business. This includes proper ways to load your van, cordless treatments, as well as what installers can do to keep themselves and others safe. First, it’s important to define what safety is. It comes down to recognizing hazards to achieve an acceptable lev…
 
In today’s episode we are going to be talking about Virtual Installer Pro – or VIP – card. Wouldn’t it be nice if you had access to a seasoned installer that you could ask all your installation questions to, bounce ideas off of, and get advice? I’m here to tell you how you can access all this and more with the VIP card. I didn’t come up with the or…
 
In today’s episode, we are going to be talking about the problems I have faced with social media. It’s been difficult finding someone to help me create content that is engaging and true to me and my business. In trying to be efficient with my time, I realized that I don’t do social media very well. I enjoy the interaction with customers and colleag…
 
In today’s episode we are going to be talking about the little details that can make a big difference. If you are in a service-based industry, every step of your customer interaction is important and should be given the same amount of care. Recently, I woke up to find our condo was chilly, despite the thermostat reading 72. The pilot light in our H…
 
When I first started my company in 2006, I planned on creating a giant company with fleets of vans and employees who worked while I counted money and lived the American dream. I got to a point where I had 2 vans and 3 guys working for me, but I would get calls from clients saying they would rather have me come out and do the work. My guys did good …
 
Welcome to the first episode of the Trading Secrets podcast. I’m your host Roger Magalhaes, and for today’s episode I want to introduce myself, let you know what this podcast is about, and why I decided to create this show. Originally, I am from Brazil, but now I am based in Hopkinton, Massachusetts. I believe I was born an entrepreneur. When I was…
 
Welcome to Trading Secrets: a podcast about tools, techniques and education on window treatment installations as well as the everyday struggles of running a small business. I am your host Roger Magalhaes and to spice things up, I mix those conversations with a bit of zesty Brazilian sauce. As an immigrant from Brazil living in America for over 20 y…
 
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