Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices. From exploring what's next in career development and leadership, to the future of B2B, Marketing Week takes listeners behind the scenes of the world's most effective marketing. Subscribe on itunes: https://itunes.apple.com/gb/podcast/marketing-week/id1337011263?mt=2
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This Much I Learned: TK Maxx’s top marketer on 30 years of selling an idea
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Deborah Dolce has been with TJX Europe, best known for owner TK Maxx, for 30 years and joined as the ‘off-price’ fashion store launched in the UK. She praises culture and curiosity as being key to her longevity at the business.By Marketing Week
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This Much I Learned: Tesco and BBH unpack an award-winning agency/client relationship
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In the latest episode of Marketing Week’s podcast series Tesco marketing boss Emma Botton and Karen Martin of BBH share the inside story of their partnership.By Marketing Week
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This Much I Learned: Boots’ CMO Pete Markey on marketing leadership
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In the latest episode of Marketing Week’s podcast series, Boots’ chief marketing officer and Marketing Week’s Marketer of the Year Pete Markey discusses the importance of being choiceful, his approach to career management, breaking silos and how to avoid being ‘typecast’ as a marketer.By Marketing Week
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This Much I Learned: ITV’s CMO Jane Stiller on the need for ‘diversity of thought’ in marketing
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In the latest episode of Marketing Week’s This Much I Learned podcast, ITV’s CMO Jane Stiller talks about what has changed for the better and worse in marketing since she started her career, marketing’s influence in businesses, and the mistakes that have helped shape her career.By Marketing Week
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This Much I Learned: Domino’s Sarah Barron on the value of consistency when ‘babysitting’ brands
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In the latest episode of Marketing Week’s podcast series, Domino’s CMO Sarah Barron tells why she doesn’t ‘mess’ with brands and why getting the right capability is essential for building an effective marketing unit.By Marketing Week
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This Much I Learned: Professor Roger Martin on the importance of challenging received wisdom
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In this edition of the podcast, Martin, who teaches strategy on Marketing Week's Mini MBA in Business Management, imparts wisdom on everything from what a great leader should be and the role of AI to how marketing and strategy can intersect and work together.By Marketing Week
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This Much I Learned: Sage’s Cath Keers on how being a ‘nosy northerner’ helped her career
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32:05
In the latest episode of Marketing Week’s podcast series, Sage’s CMO Cath Keers discusses the brand building opportunity in B2B, customer centricity and the AI opportunity.By Marketing Week
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Marketing Week Meets The CX50: Chris Carter, Specsavers
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Having recently moved into a role as the group's strategic transformation director, Chris Carter explains how Specsavers matches up the online and offline customer experience across markets, and the different customer personas who shop with the brand.By Marketing Week
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Marketing Week Meets The CX50: Tamara Strauss, Premier Inn
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The hotel brand's global customer director tells Marketing Week how commercial, technology and operational teams align to ensure the customer is at the heart of every decision.By Marketing Week
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This Much I Learned: The DNA of Guinness and why that matters in 2023
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Guinness is on a roll, with sales on the up and a recent claim to be UK's favourite pint. In this latest episode of This Much I Learned, two of architects of that success, Grainne Wafer and Neil Shah, discuss how the brand's past informs the present.By Marketing Week
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Marketing Week Meets The CX50: Rachel Kerrone, Starling Bank
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The challenger bank's director of brand and marketing tells Marketing Week how important customer experience was when building the brand from scratch, and why doing right by customers is a competitive advantage when times are tough.By Marketing Week
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This Much I Learned: TUI's marketing team on the key to its success
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In the latest episode of Marketing Week’s podcast series, TUI's CMO Katie McAlister and global brand and content director, Toby Horry, share what it takes to develop an award-winning marketing team.By Marketing Week
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This Much I've Learned: Les Binet and Peter Field on 10 years of the Long and Short of It
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53:58
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In the latest episode of Marketing Week’s podcast series, effectiveness experts Les Binet and Peter Field reflect on the impact of their book The Long and Short of It as it celebrates its 10th anniversary, its legacy and what’s next.By Marketing Week
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This Much I Learned: Mums in Marketing’s Claire Ferreira on never ‘levelling down’
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In the latest episode of Marketing Week’s podcast series, Mums in Marketing founder Claire Ferreira discusses the digital confidence gap, how to address imposter syndrome and why female marketers should never revise their aspirations.By Marketing Week
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Marketing Week Meets The CX50: Kim Faura, Checkatrade
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Checkatrade's chief product officer Kim Faura explains how the brand serves both consumers and trade customers, and discusses his previous experience at Giffgaff.By Marketing Week
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This Much I Learned: Bob Hoffman on marketers' indifference to ad fraud
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In the latest episode of Marketing Week’s podcast series, Bob Hoffman, bestselling author and the man behind the Ad Contrarian blog, claims marketers “don’t really care” about ad fraud and its impact on society in this wide ranging interview.By Marketing Week
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This Much I Learned: The Marketoonist on 20 years with an accidental alter ego
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In the latest episode of Marketing Week’s podcast series, Tom Fishburne discusses the origin story of the Marketoonist, the birth of his artistic alter ego and why humour is an untapped opportunity for brands.By Marketing Week
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This Much I Learned: Diageo’s Chris Goddard on the rewards of longevity
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In the latest episode of Marketing Week’s podcast series, Johnnie Walker global marketing director Chris Goddard discusses his 18-year career at Diageo, why taking parental leave was a lifechanging decision and the value of cultural curiosity.By Marketing Week
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This Much I Learned: How to break the 'social class taboo'
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In the latest episode of Marketing Week’s podcast series, M&S Food’s Sharry Cramond and Lucky Generals founder Andy Nairn discuss why now is the time to address the taboos surrounding social class and ask what marketers are doing to take accountability?By Marketing Week
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Marketing Week Meets the CX50: Anna Greene, VP of brand, Gousto
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Gousto's VP of brand, who has appeared in each of the past three CX50 lists, discusses the evolution of customer experience, and how Gousto has focused on serving customers' needs in its core UK market to differentiate from competitors.By Marketing Week
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This Much I Learned: Giffgaff's Sophie Wheater on dealing with the career impact of cancer
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In the latest episode of Marketing Week’s podcast series, Giffgaff's CMO shares the story of her cancer diagnosis and outlines the change she wants to see to support people suffering from long-term illness.By Marketing Week
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This Much I Learned: Nike's Greg Hoffman on creative leadership
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In the latest episode of Marketing Week’s podcast series, former Nike CMO Greg Hoffman discusses the origins of 2018’s ‘Dream Crazy’, the secrets of brand identity excellence and why restrictions can be joyful.By Marketing Week
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Marketing Week Meets the CX50: Sophie Wheater, CMO, Giffgaff
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In the five years of the CX50 list, customer expectations have grown and evolved. As the top marketer at the quintessential challenger brand of UK mobile networks, Giffgaff's Sophie Wheater discusses the biggest and most important shifts she has seen. In partnership with Zone and Cognizant Digital Experience.…
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This Much I've Learned: P&G on career development
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In the latest episode of Marketing Week's This Much I Learned podcast, we speak to two Procter & Gamble marketers at different stages of their career who have both benefitted from a culture of continual learning and the constant exchange of ideas.By Marketing Week
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This Much I Learned: What3Words on breaking into popular culture
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In the latest episode of Marketing Week’s podcast series, What3Words CMO Giles Rhys Jones discusses the importance of global nuance, building a team from scratch and his mission to help the brand secure its place in popular culture.By Marketing Week
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This Much I Learned: Weetabix and Zoopla on the state of marketing careers
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In the latest episode of Marketing Week’s podcast series, Zoopla CMO Gary Bramall and Weetabix head of marketing Gareth Turner discuss marketing’s renewed strategic role, the appetite for data talent and accelerating upheaval industry-wide.By Marketing Week
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Marketing Week Meets the CX50: Darren Bentley, CCO, Cazoo
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27:54
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As one of the CX50's 10 Disruptors, Cazoo's CCO explains why the online car retailer puts customer satisfaction above all else, and why customer-focused brands can't get distracted by generating short-term sales.By Marketing Week
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This Much I Learned: Ikea's Kemi Anthony on avoiding the obvious
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In the latest episode of Marketing Week’s podcast series, Ikea and long-term creative partner Mother London discuss why ambition, honesty and accountability frees them from a fear of the obvious.By Marketing Week
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Inside B2B: Transforming the B2B buyer journey
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The pandemic-driven acceleration of B2B marketing transformation has undoubtedly raised expectations for digital engagement. In this podcast, sponsored by Omobono, Russell Parsons speaks to B2B marketing leaders examine what the B2B buyer journey looks like now and where it could go in 2022 and beyond.…
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Marketing That Matters: How Which? and Brainlabs link marketing to sustainable business growth
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38:09
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In this episode of Marketing That Matters, sponsored by Google, Russell Parsons talks to three marketers who are tackling the challenge of measuring marketing effectiveness: Which? head of marketing Simon Crane; and Jo Lyall and Andy Goodwin, UK CEO and head of search respectively at the consumer protection brand's digital agency, Brainlabs.They de…
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Marketing That Matters: The highlights of 2021
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In this special episode of Marketing That Matters, sponsored by Google, Russell Parsons looks back at the key highlights from the case studies featured in the podcast in 2021: from TalkTalk’s rapid digitisation of its sales journey to Ancestry and IG Group capitalising on new-found consumer demand, to how Samsung and Uswitch are meeting customers w…
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This Much I Learned: Forest Holidays on crafting a 'naturally driven' team
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In the latest episode of Marketing Week’s podcast series, the Marketing Week Masters Team of the Year Forest Holidays discuss the value of specialisms, grassroots talent and going all in to achieve their transformation agenda.By Marketing Week
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Marketing Week editor Russell Parsons asks leading B2B marketers to discuss how and why experience-focused B2B brands beat the competition.By Marketing Week
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Marketing Week Meets the CX50: Ursula Dolton, CTO, British Heart Foundation
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One of the 10 Technologists named in the 2021 CX50 list of the UK's top customer experience professionals, BHF's chief technology officer Ursula Dolton explains how technology enables brands to deliver empathetic customer experiences, including by elevating the employee experience.By Marketing Week
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This Much I Learned: The NFL’s commercial boss on the rise of athlete activism
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In the latest episode of Marketing Week’s podcast series, the NFL’s commercial director Michelle Webb discusses the continued popularity of American football in the UK and the rise of athlete activism on both sides of the Atlantic.By Marketing Week
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Marketing Week Meets the CX50: Chris Pitt, CEO, First Direct
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As one of the 10 Organisational Leaders in the CX50 list, First Direct CEO Chris Pitt discusses the role of the C-suite in delivering CX and customer-centric culture, as well as the functions that senior executives look to for strategic CX leadership.By Marketing Week
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Marketing That Matters: How automation helps Uswitch succeed amid 'cut-throat' competition
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In the latest episode of Marketing That Matters, sponsored by Google, Russell Parsons sits down with Ethan Radtke, head of marketing, and Louise Saul, online marketing analyst at Uswitch, to learn how the brand stays ahead of the competition in the “cut-throat” comparison space. Radtke and Saul dive into Uswitch’s paid search automation journey, ex…
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This Much I Learned: Former Debenhams CMO Abi Comber on thriving in a crisis
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In this podcast, Abi Comber discusses the challenge of becoming Debenhams CMO at the onset of the pandemic, the power of structured planning and why her current role as CMO at Covid-19 screening service Cignpost Diagnostics is a marketer’s “dream job”.By Marketing Week
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Marketing That Matters: How MandM Direct is using data to improve customer retention
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In this episode of Marketing That Matters, sponsored by Google, Russell Parsons speaks to Tom Goode, customer and ecommerce director, and Phil Twigg, head of customer acquisition, at MandM Direct, “one of the biggest brands many have never heard of”.Russell learns about how MandM made the transition from being marketing-oriented to being focused on…
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This Much I Learned: Spotify's Olga Puzanova on forging cultural connections
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In the latest episode of Marketing Week’s podcast series, Spotify UK marketing director Olga Puzanova discusses how the platform plugged into lockdown culture and used its brand of data-driven storytelling to dial up the audio experience.By Marketing Week
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Marketing That Matters: How a surge in investment interest helped IG Group engage new audiences
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The Covid-19 pandemic resulted in an explosion of interest in investing as consumers looked for stimulating activities to carry out in their free time and ways to have more of a say in their economic fortunes – against a backdrop of financial market volatility and unexpected developments in stocks and shares.In the latest episode of Marketing That …
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Marketing That Matters: How Ancestry is using automation and ‘long tail’ Search to grow a category
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25:19
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In this episode of Marketing That Matters, sponsored by Google, Russell Parsons learns the story of Ancestry and how it is evolving its position in the competitive genealogy market, using search marketing to target new audiences and entice consumers to “bring their backstory to life”.Guilhem Duprat, international media director at Ancestry, and Joa…
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Inside B2B: How B2B brands can succeed in ecommerce
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38:40
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We begin season 2 of Inside B2B, sponsored by Omobono, by asking leading marketers from Ricoh and Marqeta how they have established ecommerce models that deliver the right experience for the customer while maintaining the trust of sales colleagues and the rest of the business.By Marketing Week
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This Much I Learned: Giffgaff’s Ash Schofield on embracing fully flexible working
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In the latest episode of Marketing Week’s podcast series, Giffgaff CEO Ash Schofield reflects on the “culture defining moment” of lockdown and the mobile network’s decision to offer employees full autonomy over their working lives.By Marketing Week
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Marketing That Matters: How Farfetch maintained its early-mover advantage in luxury ecommerce
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In this episode of Marketing That Matters, sponsored by Google, Russell Parsons sits down with the CMO of Farfetch, Gareth Jones, as well as senior director of customer acquisition Adam Cartlidge, to learn how Farfetch has maintained its early-mover advantage in the competitive category of luxury ecommerce during the pandemic. Listen now to learn: …
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Marketing That Matters: How Samsung built up its direct-to-consumer business during Covid-19
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In the latest episode of Marketing That Matters, sponsored by Google, Russell Parsons speaks to two key figures behind the growth of Samsung’s direct to consumer proposition: Mike Durey, head of digital, CRM and data at Samsung, and John Melton, business director at Samsung’s long-time agency partner Performics. In a wide-ranging discussion, they c…
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Marketing That Matters: How TalkTalk rapidly digitised its customer journey to meet booming demand
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In the second season of Marketing That Matters, sponsored by Google, Marketing Week editor-in-chief Russell Parsons speaks to the agents of remarkable brand transformations, delving into the highs and lows, the long-term lessons, and what comes next. In our first episode, TalkTalk’s commercial sales director Becki Smith relates how the brand moved …
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This Much I Learned: Eve's Cheryl Calverley on her year as CEO
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In the latest episode of Marketing Week’s podcast series, Eve Sleep’s Cheryl Calverley discusses her year as CEO, what skills marketers need if they want to reach the top role and why building a culture of forgiveness is essential.By Marketing Week
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This Much I Learned: Just Eat’s Matt Bushby on going with your gut
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In the latest episode of Marketing Week’s podcast series, Just Eat UK marketing director Matt Bushby explains how the food delivery giant used a combination of gut feel and data to navigate the challenges of Covid-19, as orders surged and the brand’s Euro 2020 sponsorship was put on ice.By Marketing Week
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This Much I Learned - Ex-Leon marketing boss Kirsty Saddler on why values matter
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In the latest episode of Marketing Week’s podcast series, former Leon marketing boss and sustainability and values director, Kirsty Saddler, discusses her experience feeding the frontline during the first lockdown, her shift to the startup world and explains why the pandemic has been a "wake-up call" for business.…
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