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Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.
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Are you a roofing contractor looking to soar above the competition and secure a top spot in the digital realm? Look no further! Our cutting-edge SEO services are tailor-made to catapult your roofing business to new heights. Don't let your roofing business be overshadowed by competitors. Stand out from the crowd, reach your target audience, and watch your client base grow with our expert SEO services. Get started today and experience the difference!
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Welcome to another exciting episode of our podcast! In this episode, we dive deep into the crucial world of follow-up strategies, exploring how to diversify and enhance your approaches using the latest in AI technology. Learn more about Max Meade at; https://www.alivo.ai Subscribe to our page for more home services content / resources. Book a call …
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In this episode of Trades Secrets, we focus on critiquing and analyzing one of our client's websites. Inspired by “The Roast of Tom Brady”, we perform a detailed review of their website while also roasting some of its flaws along the way. Throughout the episode you will hear typical mistakes made on company websites, with areas of improvement point…
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Welcome to another episode of the Hook Better Leads Podcast, where we delve into the secrets of personal development and mastery. In this episode, we're exploring the profound connection between cultivating calmness and achieving true mastery in various aspects of life. Learn more about Matthew McDaniel at https://offers.roofle.com/rqp Subscribe to…
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Is your team's performance being dragged down by a toxic work environment? 😓 You're not alone, and there's a solution! In this powerful episode, we uncover how to transform your company's culture to boost morale and skyrocket your sales. Learn more about Ronnie Lollar at; https://avcoroofing.com/ https://thecatchall.com/?ref=ronnie_lollar Subscribe…
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Welcome back contractors! In this episode, we dive into the biggest Google search algorithm leak in history, exposing thousands of APIs in a 2,500+ page document. We dissect just some of the bigger points from the leak, providing insights and actionable tips for contractors regarding search engine optimization (SEO) and website management. This is …
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Are you struggling to find top-notch salespeople for your business? You're not alone. In this episode of the Hook Better Leads Podcast, we delve into the challenges companies are facing in today's competitive job market and why securing exceptional sales talent has become so difficult Learn more about Randy Brothers at; https://www.theroofingacadem…
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Book a call with us: http://calendly.com/sydneeolsen/30min Our Website: https://hookagency.com/ I sat down with Eric Oberembt in the Cayman Islands at his Cult Culture Movement event. We discussed the shark diving we did the day before, why most business owners fail (chasing the wrong reasons), and the power of relationships in success.…
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Join us as we dive deep into the most essential training programs that every roofing representative should undertake. From the basics of roof installation and repair to advanced sales techniques and safety protocols, we cover it all. Learn more about us at; https://hookagency.com/ and @hookagency on all social media platforms Learn more about Mathe…
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I sat down with Joe Hoffman at the Cult Culture Movement retreat in the Bahamas. On our retreat we did all sorts of leadership training and personal growth activities. In this episode Joe and I discussed leadership principles he has learned throughout founding, owning, or operating a handful of businesses! Joe shares values leaders should hold, the…
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Welcome to the Hook Better Leads Podcast, where we delve into the realm of transformational leadership in the contracting world. Join us as we navigate the intricacies of leading teams, driving innovation, and fostering growth in the construction industry. Our podcast features insightful discussions with industry experts, successful contractors, an…
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Welcome back contractors! In this episode, we take a look at common marketing jargon you may have heard either with your marketing agency or on social media. If you’ve ever felt confused hearing some of these terms or want to have a better understanding of marketing lingo, then this is the episode for you! Episode Highlights: Host - The server wher…
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From 'Most Wanted' list, to owning a $5M Roofing Company.... my friend, Jack Ryan, is a true inspiration and redemption story. Tune in to hear Jack open up about his addiction, the day he got arrested, his journey to recovery, and moves he's making to continue to grow his roofing company. Thank you Jack, for your vulnerability, I really enjoyed sit…
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Welcome to another insightful episode of the Hook Better Leads Podcast! 🎙️ Are you a roofing aficionado looking to level up your game? Then you're in for a treat! In this episode, we're delving deep into the world of roofing supplement items that could be missing from your toolkit Learn more about us at: https://hookagency.com/ and @hookagency on a…
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Welcome back contractors! In this episode, we look back at our 5 best-performing episodes of 2023 based on engagements and other metrics. While revisiting these episodes we discuss why we think they were so popular and give an overview of the key points of those episodes. So if you’re new here we encourage you to go back and listen to those as most…
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I sat down with Adam Patterson of SMA Support Services to discuss the time that sales people are being forced to waste. Sales people generate your company revenue when they're out in the field, why take them out of it? Why make them handle adjuster appointment setting, meeting setting, etc etc. Let them go out in the field and earn you money! Creat…
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As a business owner or leader, what are you struggling with? I sat down with Benny Fisher at the EOS conference in San Diego and we discusses how to level up as a leader by unlocking the ability to step away from your business for a moment. Sometimes as business owners or entrepreneurs we over fill our plate and schedule having our hands in every a…
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Welcome back contractors! In this episode, we dive deep into the topic of Google Ads and why it's not a silver bullet solution for contractors seeking leads. We discuss the potential risks and misconceptions surrounding Google Ads, emphasizing the need for proper testing, optimization and realistic expectations. Episode Highlights: Google Ads requi…
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I sat down with Andy Keys of FoxHaven Roofing at Win The Storm a few weeks ago. Andy is one of the better marketers as a roofing company owner, which he demonstrated on the marketing panel at Win The Storm. Andy spends 500k a year on marketing, but his biggest return still is referalls! Building a solid brand, with a proven track record of success …
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Welcome to another insightful episode of the Hook Better Leads Podcast! In this episode, we dive deep into the art and science of making better first impressions. Whether you're meeting someone for the first time or walking into a room full of strangers, the impression you make in those crucial initial moments can shape your relationships and oppor…
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Welcome back contractors! In this episode, we cover questions you should ask when searching for SEO companies/agencies and why SEO proposals are apples to oranges! We also discuss why each question is so important and help you understand how to get the most out of your SEO marketing budget. Tips: No two SEO packages are the same, so make sure you u…
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At Win The Storm last weekend, I sat down with Garen Armstrong, Owner of Shamrock Roofing, to discuss how to scale your business. He shared his story as a business owner, and scaling Shamrock Roofing to the massively successful company it is today. He emphasizes company culture, hiring strategies, and many other great tips on how to take your roofi…
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Welcome back contractors! In this episode, we cover key SEO trends to be aware of in 2024 and provide tips for contractors on how to stay ahead of the game. We discuss everything from SEO vs AEO, Google’s algorithm update, the importance of high-value content and much more! If you want to elevate your SEO game in 2024, tune in to get actionable ins…
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Welcome to the Hook Better Leads Podcast where we delve into the world of roofing businesses and explore strategies for success. In this episode, we're focusing on EOS/Traction - a powerful system designed to help roofing companies overcome common challenges and achieve their goals. Learn more about us at: https://hookagency.com/ and @hookagency on…
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Welcome to our latest podcast episode where we delve deep into the intriguing concept of "Win The Storm" and explore whether it truly stands apart from conventional approaches to success. Join us as we navigate through the intricacies of this phenomenon and uncover what sets it apart from the traditional paths to achievement. Learn more about us at…
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Welcome back contractors! In this episode, we cover key marketing questions many of you have asked on social media such as how much should I spend on ads, where should I focus my efforts, is SEO worth it, should I buy backlinks, and how often to post on social media. In this new segment, we call “I Saw It On Social”, we provide practical tips and a…
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Tiffany Walrack sat down with me to share her story and success that her and her husband, Dan Walrack, have had the last 25 years in the roofing/contracting industries. Last year, Dan Walrack sold $18.5M in residential, but he didn't do it alone. Listen in to hear all the behind the scenes support Tiffany has brought to the table in order to let Da…
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Welcome back to our channel! In this episode, we delve into the current hot topic affecting the roofing industry: price increases from suppliers and manufacturers. If you're a homeowner planning a roof replacement or a roofing professional navigating the market, this is a must-watch. Learn more about us at: https://hookagency.com/ and @hookagency o…
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In this episode of Trades Secrets, we cover key strategies for roofing company owners and entrepreneurs to scale their businesses. Our guest Erika shares her unique career journey through different roles in the roofing industry, from working at suppliers and manufacturers to running the marketing for another company and eventually starting her own …
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Join us on an enlightening journey spanning four generations of roofing expertise with Kevin O'Donnell as our guide. In this captivating podcast, we delve deep into the intricate history of roofing, spanning a remarkable 100 years. From humble beginnings to cutting-edge innovations, Learn more about us at: https://hookagency.com/ and @hookagency on…
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Welcome to another insightful episode of the Hook Better Leads Podcast, where we delve into the latest trends and strategies in the roofing industry. In this episode, we tackle the intriguing question: Are Roofing Call Centers Dead? Join us as we explore this topic with industry expert Tim Pinsel. Learn more about us at: https://hookagency.com/ and…
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Welcome back, plumbers! In this episode, we cover the top marketing strategies you NEED to implement in 2024 to get your phone ringing with high-quality leads. We provide actionable tips to optimize your Google Business Profile, create effective service videos, launch online review campaigns, get Google Guaranteed certified, and leverage Google Gua…
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Welcome to The Hook Better Leads Podcast, the go-to podcast for roofing professionals looking to skyrocket their business through strategic partnerships with realtors, insurance experts, and property managers. In this episode, we're joined by, Randy Hurtado, to unravel the secrets of achieving endless roofing referrals. Learn more about us at; http…
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Ty Cobb Backer is an industry legend! Owner of many companies and host of "Behind The Tool Belt" podcast. It's far too common in this industry, that as people succeed, they lose their direction. And forget why they started. Ty is a great example of someone who hasn't lost his values throughout his success. He is a highly respected man who looks out…
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The Roof Strategist, Adam Bensman, sat down with Tim at the Roofing Process Conference to discuss selling your first roof. This episode is filled with tips and strategies that you can study, to help you sell your first roof! Even if you've sold many roofs, Adam's techniques will give you powerful takeaways to better your pitch, and more importantly…
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🎙️ Welcome to the hook better leads Podcast with Becca Switzer! 🏠💼 In this engaging podcast series, join us as we dive deep into the dynamic world of roofing sales with the industry expert herself, Becca Switzer. Whether you're a seasoned roofing professional looking to sharpen your skills or a newcomer eager to break into the competitive field, th…
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🎙️ Welcome to another episode of Hook better leads podcast, In today's episode, we're unraveling the importance of having a Repair Program with Noe Madrigal Learn more about us at: https://hookagency.com/ and @hookagency on all social media platforms. Learn more about Noe Madrigal at: https://aandaroof.com/…
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At the Roofing Process Conference Last week, we sat down with David Summerly to discuss Square Dash and what's been new in his life. Square Dash is a great software to help Cash Flow in your business. Tune in to hear about that, aswell as what's been going on with David. Thanks for taking the time to sit with us David, you're a great friend and gre…
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In this week’s episode with special guest Britt Sawyer, we explore the core elements of your business's identity: Your Brand's Foundation: Learn how your brand communicates without words, logo variations, color palettes, and typography. Adapting Online: Discover strategies to engage your digital audience effectively. The Power of Storytelling: Unlo…
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Welcome back to our latest podcast. In today's video, we've Madeline Stout and we're diving deep into the world of Roofing Budget Strategies and Tactics. Learn more about us at: https://hookagency.com/ and @hookagency on all social media platforms. Learn more about Madeline Stout + Profit Panda at https://calendly.com/profitpandacfo/hook-agency-pod…
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In this episode of Trade Secrets: Contractor Marketing, we unravel the essential strategies and must-knows for plumbing businesses aiming to boost their marketing prowess. First up, we dissect the perennial question: "Should I do SEO for my plumbing company?" Delve into the pros and cons, exploring scenarios where investing in SEO could be a game-c…
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In this insightful episode , join us as we delve into the world of roofing and legalities with Nicholas Brock. 🏗️💼 🤔 Ever wondered when the right time is to file a lien in construction projects? Nicholas, with his wealth of experience, breaks down the intricacies and provides valuable insights that every contractor, subcontractor, and project manag…
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In this episode we sit down with Andy Keys, who shares his remarkable journey from homelessness to building a thriving 31-person roofing company. Tune in now and be prepared to be inspired by Andy Keys' incredible transformation! Don't forget to like, share, and subscribe for more Learn more about us at: https://hookagency.com/ Learn More about And…
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🔍 Curious about transitioning from the world of SEO to the dynamic field of roofing? Join us in this insightful conversation with Lance Bachman, a seasoned professional who made the leap successfully! 🏠💼 In this video, Lance shares his personal journey and experiences, shedding light on the exciting opportunities and challenges that come with switc…
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🔥 Join us in this insightful episode as we dive into the crucial topic of burnout and discover effective strategies for prevention and management. Our special guest, Jackie Ware OR shares her expertise on utilizing the Entrepreneurial Operating System (EOS) to limit burnout in the workplace. Learn more about us at: https://hookagency.com/ and @hook…
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Welcome to the latest episode where we delve into the world of marketing and discover how to simplify it for optimal results. Join us as we sit down with our special guest, Patrick Carr, to unravel the secrets of streamlining your marketing efforts Learn more about us at; https://hookagency.com/ and @hookgency on all social media platforms. Learn m…
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In this week's episode of Trade Secrets, we're talking about the pitfalls of "Fast & Easy SEO". Is it all that it cracks up to be? Or will the quick and dirty approach actually hurt you in the long run? Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors a…
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We sat down with David Carroll of Dope Marketing in the DOPE podcast studio. We talked about what DOPE does, and the advantages of direct mail marketing. Did you know that your clients neighbors are 10x more likely to become customers than others? This episode is filled with a bunch of strategies and golden nuggets to increase your business through…
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In this podcast, we're diving deep into the world of roofing sales and the game-changing techniques that can help you close more deals, increase your revenue, and save valuable time. Our guest speaker for today is John Delaurier, who will be sharing his invaluable insights and strategies on roofing sales follow-up techniques and how automation can …
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In this week's episode of Trade Secrets, we dive into the world of contractor marketing with the seasoned expert, Randy Brothers. With decades of experience in the industry, Randy has fine-tuned marketing techniques that have propelled his business to success. Join us as we uncover the key strategies and insider tips that have made Randy a standout…
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