We dive into the fascinating journey of Aimee Smale, the founder of fashion brand Odd Muse. Aimee reflects on her experience as a buyer in commercial retail & shares valuable lessons she carried forward into her own business venture. As a multifaceted entrepreneur responsible for various aspects of her business, she also reveals her methods for ens…

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles! KT Mildren launched ‘Katharina Lou,’ her fashion business in 2021 after having lots of spare time (& creative ideas!) in lockdown. Since then she has grown a cool community online of fashion followers and has also become best known for her hit Olly Rose dress! Startin…

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles! Meet Sarah Mathias, a corporate dropout and ex retail buyer with over 12 years experience working with huge brands and Far East factories. She launched her own product business in 2018 and now she can be mostly found helping other small businesses achieve their goals …

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles! Rani and Co started as a fashion brand in 2017 when Ramona started selling feminist clothing with slogans & selling jewellery on the side. The jewellery was doing really well and actually selling more than the clothes so in 2020, Ramona pivoted and turned it into a je…

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles! Sarah Galley is an ambitious graphic designer who firmly believes in the power of stepping out of your comfort zone to bring about a positive change. We met about 10 years ago when we were both at Miss Selfridge and she’s since gone on to work for some other leading b…

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles! I had the pleasure of speaking with the incredible Josh Cook, a seasoned e-commerce expert with a strong passion for data-driven strategies. In this conversation we spoke about fashion E-com, (including co-founding Adanola & Another Version) growth hacking and the pow…

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles! Faith started her fashion career studying at London College of Fashion & launched a lingerie brand straight out of uni & moved to Australia. Amid a global pandemic, she was back in Brighton & Faith embraced the perfect moment to embark on her next creative journey. Fa…

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles! This week we dive deep into the world of fashion, creativity, and building communities with Phoebe Sherman, founder of Girl Gang Craft. We’re discussing the power of well-behaved women not making history and the importance of stepping outside of our comfort zones to m…

In today's episode, we have the talented and inspiring Lydia Bolton, a fashion designer and founder of her own brand. Lydia's journey in the fashion industry has been nothing short of remarkable, filled with twists and turns that have led her to where she is today. Lydia Bolton is a sustainability creator and a slow fashion designer who founded her…

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles! Welcome to another episode of The Fashion Brand Clinic where we dive deep into the world of fashion, personal growth, and overcoming challenging obstacles that hold us back. In today's episode, I’m welcoming my pal Calypso Barnum Bobb - ex fashion buyer turned Self Di…

In this season 2 premiere of The Fashion Brand Clinic, I sit down with Lucy Greenwood, founder of the renowned fashion brand Lucy & Yak. Lucy and Yak is a British clothing brand that has gained popularity for its sustainable and ethical approach to fashion with distinctive colourful designs & a particular focus on comfortable and practical clothing…

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles! I recently met today’s guest at a women’s empowerment event in collaboration with Squarespace & The Stack World! We were on separate tables but managed to have a quick chat & secure her place as a guest on the podcast! Tiwalola Ogunlesi is a globally recognised coach …

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles! Today I’m chatting to Lisa Johnson, a business strategist specializing in using passive income to scale businesses. I wanted to chat to her because she’s bold & straight talking telling people the practicalities of how they increase their earning potential! In this ep…

Today I’m joined by Nicola @ Press Loft! It’s the largest online PR tool that connects brands, PR and Digital Marketing agencies with journalists, bloggers and social influencers. Back in 2006 Nicola needed a system to manage her clients' images for her PR Agency! Hosting images, influencer info & press releases all in one place allows journalists …

Aesthetic Laundry is born from Heidi’s passion to design wearable, creative pieces of clothing that people fall in love with, treasure and never want to take off. Heidi was determined to create a company which stood against every attitude and issue that was thrown her way during her time in the industry & inspire young women to know that they can d…

NOT THAT DEEP® is a spiritual streetwear brand focused around manifesting, law of attraction, spirituality and mindset. 'It's not that deep' became Sarah & Jason’s life mantra during the dark times which we touch on in this episode The brand speaks to a community of people who want to enjoy the short time that we are here on earth by connecting wit…

This week I’m sharing a BONUS episode every day where you can listen to the IGTV Lives I’m hosting over on Instagram! I know people consume content differently so if you prefer audio to video then this is for you! :) In this episode I’m sharing all the nitty gritty details about what you can expect when signing up to The Visibility Project! If you …

This week I’m sharing a BONUS episode every day where you can listen to the IGTV Lives I’m hosting over on Instagram! I know people consume content differently so if you prefer audio to video then this is for you! :) Have you ever actually tried googling a marketing strategy for small businesses? Honestly it’s no wonder this phrase usually makes pe…

This week I’m sharing a BONUS episode every day where you can listen to the IGTV Lives I’m hosting over on Instagram! I know people consume content differently so if you prefer audio to video then this is for you! :) Do you wonder why people are engaging … but not buying? Selling online isn't as simple as product + customer = sales I mean if was th…

This week I’m sharing a BONUS episode every day where you can listen to the IGTV Lives I’m hosting over on Instagram! I know people consume content differently so if you prefer audio to video then this is for you! :) Are your sales slow at the moment? If the answer is yes then let’s do something about it together 💕 Last month Sasha had her best mon…

This week I’m sharing a BONUS episode every day where you can listen to the IGTV Lives I’m hosting over on Instagram! I know people consume content differently so if you prefer audio to video then this is for you! :) Does your business feel invisible online at the moment? That’s what I’m discussing on this episode today! Perhaps you feel like there…

This week I’m sharing a BONUS episode every day where you can listen to the IGTV Lives I’m hosting over on Instagram! I know people consume content differently so if you prefer audio to video then this is for you! :) I invited Lucy onto my page for a chat because she successfully manages to promote a very small range of products over and over again…

This week we have another great social media expert on, the lovely Jess Bruno! We actually recorded this episode as an insta live to show you that it’s possible to re-purpose your content with ease :) Jess has a background in the music industry so understands how to work with creatives and bring out the best in them as if you had a strategist BFF i…

A couple of months ago I hosted a live with some of my favourite content creators called TikTok talk and Maz was obviously in the line up as she provides such an incredible amount of value for her audience over there! If you don’t follow Maz, she’s a freelance content strategist and founder of Strategise with Care. With nearly 5 years of experience…

Danielle is the founder and designer at Hissyfit Clothing ! 🌼 From starting in her nanas spare room, to now owning a bingo hall that will house her manufacturing, fulfilment, and marketing all in one place! 🌼All her fabric is deadstock/ rejected fabric from other big retailers 🌼Some fabrics have been traced back … one customer’s nan had a Bonmarché…

Jade is the founder and designer of Jakelle Studios, an independent clothing brand focusing on ‘bringing a little bit of spice to sustainability’. All of her pieces are ethically made to in Devon, U.K, in a small women-led factory using organic and recycled fabrics. I actually worked 1:1 with Jade a couple of years ago & we’ve always stayed in touc…

We’ve had a couple of episodes without a guest so I’m excited that from now on we’ll be welcoming back some very insightful conversations! A couple of weeks ago I was asked for soem advice on SEO & this isn’t my area of expertise at all so I put out a message on instagram to see if anyone wanted to join me for a chat! Char emailed me with the detai…

I spent the past couple of days at a trade show & have been speaking to lots of small brands about the ‘I’ word … Instagram! Here’s a couple of bits of advice for you that will hopefully get you out of a funk :) links mentioned in the episode You can keep in touch with me via the links below: https://www.elizabethstiles.co.uk/thevp https://www.inst…

For anyone that missed the live I did a while back, I’m resharing the IGTV where I shared my opinion on that infamous Missguided documentary Welcome to The Fashion Brand Clinic Podcast! I’m currently on holiday in Mexico so I’m digging into the archives of my IGTV to share some of the most popular videos & I bet lots of you have never even seen! So…

For anyone that missed the live I did a while back, I’m resharing the IGTV where I shared a behind the scenes look at who I am without mentioning the word fashion! Welcome to The Fashion Brand Clinic Podcast! I’m currently on holiday in Mexico so I’m digging into the archives of my IGTV to share some of the most popular videos & I bet lots of you h…

If you don’t know the name Veronica Dearly then quickly jump onto google and type her name in because I guarantee you’ll recognise her work! She’s s based just outside West London and runs a design studio dedicated to spreading happiness featuring fun hand lettered and illustrated designs. Veronica is a light-hearted designer who believes in pourin…

I thought it was about time for a re- introduction so rather than me just telling the same story again, I’ve got something a little different! Sasha’s actually one of my most long standing business besties so I wanted her on the podcast but she doesn’t run a fashion business so I was like “hmmmm how could we do this?!” Then I remembered someone had…

NGL I totally stole this title from Sarah & Lucy’s instagram bio because it sums up the episode so perfectly! Sarah Oakley and Lucy Burgess are on a mission to inspire every day she-ros to find their bravery through hard times. Together they run Brave Bird Club and they created Brave Bird Pants. Yes! Actual pants that are made of cotton, elastane, …

Nicola is the founder of Elansu Activewear - a brand creating sports bras for big bust women! For 20 years she has struggled to find a sports bra that gives good support and looks sexy but became more of an issue when she took part in a fitness photoshoot last year (image below!) So from that day onwards, she started to do some research which resul…

Lucy is my guest on the podcast this week sharing her story about moving halfway across the world! Lucy is a nurse who recently moved from Ireland over to Australia to start a new life as she was suffering with her mental health. As a result she developed alopecia & total hair loss which forced her to embrace standing out from the crowd & in her wo…

This week I had a pinch me moment speaking to the iconic businesswoman Sharmadean Reid! Fun story, when I was working for a start up brand, I actually packaged up a PR gift to send to Sharmadean in the hope that she would wear it (she did of course!) and then fast forward 4 years I’m interviewing her for the podcast & collaborating with her on The …

Welcome to another episode! This is the first time a guest has been nominated to come on the podcast based on an insta post one of my incredible listeners showed me! Nicole Broad runs The Fruit Moth which is a zero waste ethical fashion brand offering a range of limited run accessories and clothing, made entirely from remnant and vintage fabrics an…

This week I’m introducing Dhillan Bhardwaj, CEO and Founder of Ratchet Clothing. Dhillan tells us how he quit college to start a unique and affordable unisex clothing brand for people who wanted more than what you would find on the high street. He hasn’t studied fashion & taught himself everything when it came to tie dye so every item is handmade, …

Welcome to The Fashion Brand Clinic! links mentioned in the episode You can keep in touch with me via the links below: https://www.elizabethstiles.co.uk/ https://www.instagram.com/elizabethstilesuk/ Launch your own fashion brand! (@thefashionbrandclinic) listen You can listen by clicking through to Apple Podcast here Remember to hit the subscribe b…

For anyone that missed the live I did a while back, here’s the story of how it took me around 6-9 months to work out a plan to hand in my notice! Last year, in one of my many lockdown clear outs I discovered all the notebooks I used to carry around with me full of notes, hopes and plans about how I was planning to leave my job! It was so fascinatin…

"The future of fashion is coming and it's from the past." Using only materials that are already in existence Freya Simonne reworks and upcycles preloved textiles into beautiful forever pieces of upcycled clothing. The mission is to show an alternative way of doing fashion that actively gives back to both people and planet. In this episode we discus…

This week’s guest is Helen Perry who I’ve collaborated with before on a couple of IGTV videos & I’ve also been on her brilliant podcast called Just Bloody Post It! (if you like this, you’ll love that too!) Helen shows creative businesses how to do marketing on the internet. Wherever you are showing up online (and you will need to show up) - on Inst…

For anyone that missed the live I did with Rebecca @womenwillcreate, we were talking all about how to bounce back from a sales slump! We talked about the change in mindset needed as well as making sure you are engaging with your customers and showing your brand. In this episode I share with you 5 ways to bounce back from a sales slump : 1️⃣Accept t…

Every major trend report for 2022 has stated just how crucial live streaming, shopping and selling on video are going to be… so why are we still shying away from it? In this episode I share with you 5 ways to transform your sales : How to overcome your doubts & fears around selling Getting comfortable with showing up for your business Setting clear…

If you have worked in fashion buying then I’d be very surprised if you haven’t heard of the meme account @lifeofabaa! Some of you may know about it and some of you may not but it’s a super niche instagram profile that started off talking about the day to day life of a buying office! It very quickly grew in popularity and actually escalated into som…

Rubi is a content creator who has built an audience of fashion loving followers across Instagram, YouTube & TikTok! She recently moved to the UK & in this episode shares some great advice about what it looks like to become an influencer In this episode we discuss : how to juggle different platforms when building an audience what the purpose of each…

Happy New Year! Welcome back to the podcast after an unplanned Xmas / Covid break but it feels good to be recording again & sharing these episodes with you! I really struggled to come up with some goals over the xmas period but as soon as January came round (& I was feeling a million times better!) my inspiration struck & I started writing so many …

I came across Chanodil when they reached out to interview me for their platform so here we are returning the gesture! :) Chanodil is an award-winning service which helps fashion brands to easily connect with clothing manufacturers and manage the order process through one seamless platform. In this episode we discuss : the different businesses chath…

Creative Babes Club is a creative community (online and irl) for creatives, small business owners, independents and those who love to shop & support small"! Alice began the community back in September 2019 as she wanted to bring creatives together and feel less alone in the less glossy, more crappy parts of being a creative, being your own boss and…

I feel actually feel bit nervous about introducing this episode as it’s a topic Michelle and I have wanted to speak about for a while but I also know it can be a complicated one with lots of opinions! So first of all let me tell you a little bit about Michelle & her brand! MW Makes is a leather goods brand set up by Michelle Wong in 2017. Developed…