Join us for an enlightening episode where we delve into the powerful concept of influence and how it can be harnessed to drive both personal and organizational change. Our guest, Matt Norman, a renowned expert in leadership and personal development, shares his profound insights on discovering and utilizing your ‘superpower’ of influence. Matt’s exp…

From a NASCAR Fan’s View The Cup teams are taking it to the streets of Chicago this afternoon and it looks like it could be a real barn burner of a race. If yesterday’s Xfinity race gives any insight into what today’s race might be like, it could be one of the most exciting races […]By Rusty Norman

In this episode, we provide a comprehensive step-by-step guide for small businesses on how to take a software project from concept to launch, ensuring successful outcomes. Ricardo Cimmino shares invaluable insights and practical advice drawn from years of experience in the industry. He’ll discuss topics such as: Defining Clear Objectives: Understan…

From a NASCAR Fan’s View The Cup Teams take on the Nashville Superspeedway this afternoon and it looks a little different from the get-go. For one, it is interesting that there is a Ford driven by Josh Berry. Sure, I know Denny Hamlin won the pole and has a very fast Toyota BUT, Josh Berry […]By Rusty Norman

In today’s world, change is the only constant—and the bar for success is only rising higher. Gone are the days when being “good enough” could satisfy customers and beat back the competition. So what’s the solution? Leaders and businesses must evolve from being good to great to superior. The need to up one’s game is uncomfortably real. According to …

From a NASCAR Fan’s View There are those looking for magic at the Magic Mile this weekend and there are some that need it more than others. Some are looking for a victory to cinch their spot in the playoffs. They may have enough points to make it in but all it takes is one […]By Rusty Norman

Welcome to an exciting episode where we delve deep into the transformative world of hybrid-plant performance with Albie Masland, founder of Valor Craft Performance, now proudly rebranded as Levitate. In this episode, we explore the remarkable synergy of cannabis, functional mushrooms, and natural extracts and how they come together to maximize huma…

From a NASCAR Fan’s View The NASCAR Cup Teams take on the Iowa Speedway tonight for the first time. It is a little less than a one mile oval and should be a very interesting 350 laps. One thing that should make it a little more interesting is that there have been tire issues and, […]By Rusty Norman

What entrepreneur doesn’t dream of hitting it big with the next Big Idea? After all, that’s the premise of hit TV series like ABC’s Shark Tank and famous startup accelerators like Y Combinator. But are shiny new ideas enough? Not by a long shot. A stunning 65% of VC-backed startups fail because they obsess over ideas—instead of their people. Yet it…

From a NASCAR Fan’s View The Cup teams take on Sonoma again but this time it’s different. The track layout is the same but there’s a whole new dynamic this time around. This time the track is completely different even though it is still the same old Sonoma. This time it’s been repaved and judging […]…

In this insightful episode, we sit down with Tom Wall to discuss how to eliminate fear from your retirement, minimize taxes, and gain the confidence to take control of your finances. Millions of Americans are under-enjoying their retirement because they’re afraid of the “what-ifs” that could derail their best-laid plans. They worry about living too…

From a NASCAR Fan’s View The Cup teams take on the WWT Raceway today and it looks to be an interesting day at the races. Well… it does have a different feel. I mean, it is a 1.25 mile track and it has four Fords and five Toyotas in the top nine starting positions. You […]By Rusty Norman

Discover a unique and transformative investment strategy that defies conventional wisdom: investing in real estate with no debt! In this episode, we delve into the remarkable journey of Joel Friedland, who, after facing a devastating period of depression due to massive debt during the ’08 recession, completely rethought his approach to real estate.…

From a NASCAR Fan’s View It’s that time again… Time for the All Stars in NASCAR Cup to shine and they once again put it all on the line at North Wilkesboro. As is the case for every All Star race, it’s not about the points, it’s about the money and it brings out the […]By Rusty Norman

In this episode, John Golden delves into the essential elements of building a standout personal brand in today’s digital landscape and explores the significance of a robust online presence, discussing strategies to craft an impactful digital footprint through social media, websites, and professional profiles. Moreover, we uncover the importance of …

From a NASCAR Fan’s View Over the years the Darlington Raceway has gone by several names. The Lady in Black is one popular name it goes by and the Track Too Tough To Tame is another. Mostly right now, it simply goes by Darlington Raceway. The other names are still very much in the minds […]By Rusty Norman

If there’s any guarantee in business, it’s that you should expect the unexpected. The bad news is that in a five-year business cycle, a startup will likely face more than one inevitable but unexpected event. The good news is that there are specific skills entrepreneurs can master to increase the likelihood of keeping their enterprise afloat. It’s n…

From a NASCAR Fan’s View There are questions on many people’s minds for the race at Kansas speedway today. Some of them have to do with how the racing in this 2024 NASCAR Cup season has been going and some of them have to do with last year’s Spring race. The question is, will this […]By Rusty Norman

In this episode, Kelly Lichtenberger, the Head of Global Sales Development at Avanan, joins us to discuss the important role of Emotional Intelligence (EI) in sales and prospecting. Despite the rise of Artificial Intelligence in shaping sales strategies, Kelly champions the undeniable power of EI, arguing that it remains uncontested when it comes t…

From a NASCAR Fan’s View There is something very challenging about racing on the Monster Mile at Dover Motor Speedway. Go ahead; Ask any of the drivers and they will tell you. It is one of the toughest tracks on the Cup circuit and it’s only a one-mile oval. Of course, it does have banking […]By Rusty Norman

In this episode, Divya Ramachandran delves into the often overlooked yet foundational element of leadership – emotional clarity. With her deep expertise in leadership coaching and emotional intelligence, Divya unpacks the “Hierarchy of Clarity,” illustrating how emotional clarity paves the way for clear decisions, clear goals, and ultimately, clear…

From a NASCAR Fan’s View Well… it’s that time again. Yeah, it’s time once again for the Cup Teams to take on a Super Speedway and this time it’s Talladega. So far, the super speedways have been exciting racing every time they show up in the Gen 7 car. The last couple of races at […]By Rusty Norman

Where do you look to find the guidance needed to develop sales teams and processes tailored to how your prospect wants to buy, not how you think they want to buy? How do you leverage data, artificial intelligence, and metrics in ways not possible just a few years ago, so you no longer have to rely on instinct, intuition and tribal knowledge? The an…

Are you tired of working tirelessly for someone else’s dream? Do you dream of being your own boss and building a successful business on your terms? If so, this episode is for you! Kim Daly takes us deep into the world of franchising and explore how you can transition from being an employee to becoming a successful franchisepreneur. We’ll uncover th…

From a NASCAR Fan’s View There are a lot of things that can and have been said about the short track at Martinsville. For a long time, it was called the paperclip and many still call it that. Others have said it is like two dragstrips and two left turns. It used to be dirt, […]By Rusty Norman

From the Groundbreaking Team at Backrub to a Billionaire-Mentored Entrepreneurial Titan, Ferdinand Mehlinger shares how entrepreneurs can rebound from failure to success through mentorship and leveraging their existing skillset. Tune in to hear Ferdinand’s thoughts on: What was it like when you worked at Backrub, which is now Google? How did you ha…

Unlock the secrets to boosting your website traffic without breaking the bank in this insightful episode. Brandon Leibowitz delves into strategies that go beyond traditional ad spending, focusing on amplifying business owners’ digital presence. Learn how targeted traffic can be strategically increased, ultimately resulting in elevated conversion ra…

Lessons from losing a $15 million family business and the importance of robust financial safeguards. This episode focuses on the critical role of financial planning in safeguarding businesses and personal assets. Joseph Lombardi shares strategies for creating robust financial safeguards that protect against unexpected challenges, emphasizing the im…

In this episode, Damion Lupo will show you how to use your retirement account as a means of investment outside of the ways you know it today. He’ll also show you how to 4x your money. Tune in to hear Damion’s thoughts on: Damion, can you take us back to your early days and share a personal experience or turning point that ignited your passion for r…

As a business owner himself, Spencer knows these two things to be very true about company owners and CEOS: They are BUSY. AND they use their company credit card virtually every single day. They tend to know they have accrued a boat load of credit card points and want to save effort and time when it comes to getting the most value for them. Spencer …

Embark on a transformative journey as we delve deep into the essential pillars of success for those navigating the challenges of business. Whether you’re a seasoned entrepreneur or just starting, this episode serves as your guide, offering valuable insights and practical strategies to overcome obstacles and propel your business forward. John Morris…

For the past decade, companies have strived to act at least as smart as their customers (and more importantly, the stakeholders they want to attract). Today, it’s common knowledge that digitally enabled customers demand anytime, anywhere access to the companies that serve them. Increasingly empowered and disloyal, these customers recognize what man…

Join us for a conversation with Danielle Hayden, Co-Founder and CEO of Kickstart Accounting, Inc. In this episode, we delve into her mission to empower six-figure and beyond female entrepreneurs. With over 15 years of finance expertise, Danielle guides business owners in understanding their numbers through bookkeeping and financial analysis. Discov…

Companies continue to struggle to fully understand and manage their cultural potential. As a result, employee engagement in American firms has hovered at around only 30 percent for decades. Yet leaders who move from abstractions and ideals to tangible and employee-centric facets will create conditions that allow their teams to build culture organic…

Discover the transformative power of branding in this episode! Explore personal branding for professional growth, emphasizing authenticity and storytelling. Dive into business rebranding strategies with a focus on building a community-centric approach. Learn how to foster engagement, collaborate effectively, and create a brand identity that resonat…

Meet Tyler Woodall, the visionary entrepreneur who doesn’t just build businesses; he transforms them into unstoppable forces. In a mere two years, he took an insurance agency from ground zero to a seven-figure powerhouse. Now, at the helm of a groundbreaking venture, Tyler is revolutionizing the way businesses operate. Imagine a world where busines…

Don’t let your stories hold you back. How many times have you caught yourself saying, “I’m just too close to it…”? Like you, many visionary leaders make critical branding decisions based on their own experiences and biases. For over two decades, Jackie Bebenroth has crafted meaningful stories for some of the nation’s top brands. Now, she helps entr…

Bringing constant innovation to business processes to weather an incoming disruption involves having an “open market mindset.” An open market mindset ensures that organizations continually question the status quo, take educated risks on business process evolution, and develop contextual intelligence. Yet, efficiency-alone solutions can eventually h…

You’re busy. You are already feeling overloaded. You’d like to build greater capacity in yourself and members of your team, but where would you find the time? In short, you want to take your leadership to the next level, but the question is “How?” You need a fresh and practical blueprint. Jones Loflin says that new approach is built on four words: …

Is it possible to do less, yet achieve more? Yes! When you approach productivity the right way, you’ll get further, faster, with less effort and without burning out. Have you tried those popular “tried and true” productivity approaches only to be let down?? You’re not alone! Those productivity approaches aren’t designed with multi-taskers and multi…

In part 1, Michael Jones discussed his website experience and what everyone needs to know about website rules and compliance. He continues this discussion in part 2. Tune in to hear Mike’s thoughts on: Site builders such as Wix and Shopify vs. CMS What is a quality site and the google quality score and why is it important? What happened to keywords…

Having worked in the IT field since 1994, Mike Jones has been through the boom, the bang, and the bust of Internet history. In this first, of a 2-part episode, Mike is here to share his website experience and what everyone needs to know about website rules and compliance. If you follow the rules, you can do very well. The problem is people do not f…

The concept of intrapreneurship isn’t new, but it can be intimidating to someone who has not experienced an unconventional work culture. Not everyone has experienced the agency to be self-accountable and make decisions in a business. To alleviate the sense of being thrown off the deep end of the pool, it’s important to establish what it takes to be…

Investing in an unoptimized website is like pouring water into a leaky bucket. You are likely investing thousands of dollars into your marketing budget and driving traffic to your website (or you plan to), all to have your website not properly optimized to convert that traffic into buyers. Your website could be leaking revenue and sales. There’s no…

Research shows that although four out of five entrepreneurs believe they have a good — if not certain — chance of success, 74 percent of new start-up businesses fail, most often due to overconfidence and loss aversion. Further, decision-makers tend to escalate their commitment even when knowing they’re in a failing course of action. This speaks to …

We get it – entrepreneurs didn’t embark on their journey to be accountants. As businesses flourish and demands multiply, Kira Wissman steps in with her valuable expertise, lightening the load and providing much-needed support to make the journey smoother and more successful. Tune in to hear Kira’s thoughts on: What struggles do you see with small t…

Let’s explore how affordable e-commerce solutions are shaping the digital marketplace, making it accessible to businesses of all sizes. Discover the pivotal role accessibility plays in the future of online retail. Tune in to hear Sahil Jitesh’s thoughts on: Could you share with our listeners your journey into the world of e-commerce and how that le…

Everyone knows that change is never-ending. Media continues to tell us that change is HARD. It’s a lie. We are constantly adapting. Our role as leaders is to demonstrate how people can take everyday adaptation and apply it to their work to drive higher levels of resilience. A step-by-step approach is required. It’s too easy to get caught up in acti…

What if finding profit to 2x (or 10x) your business was only a few clicks away? Marketing expert Nicole Schmied shares how your next best business decision is waiting for you in your customer and prospect data. With a single dashboard, she’s helping clients check on their marketing channels in a blink – what’s working, which campaigns are “leaking”…

As you know, the onset of the pandemic exposed operational vulnerabilities for many. Suddenly, supply chain disruptions became front-page news. The time is ripe for exploring topics like operational excellence, business infrastructure, and process improvement. Tune in to hear Alicia Butler Pierre’s thoughts on: What is business infrastructure? Why …