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The podcast for busy communicators and marketing pros that want to apply behavioural science. Science debunked, practical steps and takeaways to upskill and increase impact. Taking understanding your audience to a whole new level! Presented by Ruth Dale, founder of Behaviour Change Bootcamp training, award winning marketer, author, speaker with over a decade's experience delivering behaviour change marketing to improve people's lives.
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Serial killers. Gangsters. Gunslingers. Victorian-era murderers. And that's just the tip of the iceberg. Each week, the Most Notorious podcast features true-life tales of crime, criminals, tragedies and disasters throughout history. Host Erik Rivenes interviews authors and historians who have studied their subjects for years. Their stories are offered with unique insight, detail, and historical accuracy.
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The Hear It Podcast

Rebecca Roberts, Thread & Fable

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How can we better engage youth audiences through our marketing, communications and campaigns? Back for Season 5, the Hear It Podcast speaks with guests from a whole range of sectors and backgrounds, on how they understand, engage and work with young adults and children and explore what we can learn to inform our marketing and communications approach. The Hear It Podcast brings you insights, ideas, stories and advice on how to talk to a Millennial, Gen Z and Alpha audience. Hosted by Rebecca ...
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My guest this week is Simon Read, author of "Scotland Yard: A History of the London Police Force's Most Infamous Murder Cases". He walks us through a number of the notorious murder cases that helped transform London's Metropolitan Police into one of the world's premiere crime-fighting organizations. More about the author and his work here: https://…
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We’re talking about connecting your brand to Gen Z with Alex Haider and Izzy Hall, Senior Content Executives from Pion, an agency that helps brand specialise in student and Gen Z audiences. Pion is formerly known as Student Beans, Beans ID and Voxburner, before launching as Pion earlier this year. They also run the successful global event, Youth Ma…
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While on a search for more information on her great-grandmother, my guest Michelle Graff uncovered a fascinating mystery involving the very suspicious 1899 death of a fifteen-year-old girl named Sarah Mumford, whose body had been hit by a train, assumably to cover up a murder. The following investigation, led by the local coroner, would reveal some…
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On this Most Notorious episode, we revisit a fan favorite interview, originally released on 12/9/2021. In November of 1971 a man who would come to be known as D.B. Cooper hijacked Northwest Orient Flight 305, ultimately parachuting out of the Boeing 727 in spectacular fashion, along with $200,000 in ransom money, presumably somewhere in Washington …
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On January 2, 1800, the body of a young woman was pulled out of a secluded, boarded-up well, horrifying the citizens of New York City's Lower Manhattan neighborhood. The trial that would follow would be a sensational one, with two Founding Fathers representing the main suspect. Gavin Whitehead, host of The Art of Crime Podcast, returns to share one…
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We’re starting Season 5 off with a conversation on the future of news media, with Nic Newman, Senior Research Associate at Reuters Institute, University of Oxford. A journalist and digital strategist, Nic played a key role in shaping the BBC’s internet services for over a decade and was a founding member of the BBC News Website. He led internationa…
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One of Minnesota's most fascinating unsolved murder cases began on the morning of December 9, 1937, when firefighters discovered the charred body of 31-year-old Ruth Munson in an abandoned Saint Paul hotel. As the investigation deepened, evidence would surface that suggested that Ruth had lived a very secret life. My guest, Roger Barr, is the autho…
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There are two interviews packed into this week's episode of Most Notorious! First Dale Ross, author of "A Voice for Ira" joins me to talk about the horrific death of Ira Gurley in a bizarre elevator accident in 1932 Arkansas. While it looked to be an tragic accident on the surface, some evidence suggests there may have been something more sinister …
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On October 24, 1588, the city of Bologna, Italy was shaken when a knight named Paola Barbieri stabbed his wife Isabella to death with a sword. He then fled, dressed only in a nightshirt, with his sword in hand, eventually escaping the city. Authorities were torn about his motivation. Did he murder Isabella out of anger or jealousy? Or did he suffer…
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This is a MoNo Encore interview. Original release date: 11/10/2020. On the morning of June 10, 1937, New York heiress Alice Parsons disappeared off the face of the earth. Investigators almost immediately suspected that Anna Kupryanova, the Russian housekeeper, and Alice's husband, William Parsons, knew more than they were letting on. My guest is fo…
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Best-selling author Margalit Fox returns to the show to talk about Marm Mandelbaum, an extraordinary woman who lived the classic rags to riches story, rising out of immigrant poverty and into wealth and power, but also extreme notoriety. She built her mid-19th century criminal empire by assembling some of the best shoplifters and burglars in the co…
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The Reno Gang is best known for being the first group of outlaws in history to rob a moving train, but their criminal enterprises stretched far beyond that. They were counterfeiters, thieves, safecrackers and murderers as well. Led by John and Frank Reno, they terrorized the town of Seymour, Indiana throughout the second half of the 1860s until the…
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In the early 1900s, prior to World War I, New York City was a vortex of vice and corruption. On the Lower East Side, then the most crowded ghetto on earth, Eastern European Jews formed a dense web of crime syndicates. Gangs of horse poisoners and casino owners, pimps and prostitutes, thieves and thugs, jockeyed for dominance while their family memb…
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On the morning of May 16, 1922, a young man’s body was found on a desolate road in Westchester County. The victim was penniless ex-sailor Clarence Peters. Walter Ward, the handsome scion of the family that owned the largest chain of bread factories in the country, confessed to the crime as an act of self-defense against a violent gang of “shadow me…
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In this mini MoNo interview, I chat with Mark Lee Gardner about the James Gang and their holdup of a Rock Island Railroad train in Missouri 143 years ago today. Two men were murdered during the robbery. Mark's website: https://songofthewest.com/ My previous interviews with Mark: The Northfield Bank Raid: https://www.mostnotorious.com/2022/12/12/mon…
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