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The Lawyer Mastermind Podcast: Elevate Your Law Firm's Success Join us weekly on "The Lawyer Mastermind Podcast," where legal industry transformation is at the forefront. Founded by Casey Meraz, the esteemed founder of Juris Digital, this podcast is your gateway to the insights of legal experts. Delve into a treasure trove of knowledge as we navigate diverse topics including innovative marketing strategies, effective law firm management, successful firm selling techniques, and efficiency enh ...
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Get the latest on legal marketing! Join our host, Toby Rosen, to find out what's hot in legal tech and digital advertising for law firms. We cover everything from automation to viral marketing, and dive in on some of the latest legal marketing stories. For more information or to subscribe, please click here. The website: rosenadvertising.com
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Elite personal injury attorneys and leading edge marketers give you exclusive access to growth strategies for your firm. Host Chris Dreyer of Rankings.io brings his expertise in legal marketing, honed through years of work with hundreds of law firms across the country. Being at the forefront of marketing is all about understanding, which is why PIM features marketing luminaries like Seth Godin and Neil Patel. Previous marketing guests also include Rand Fishkin, Chris Do, and John Ruhlin and ...
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Serious about putting your law practice on the map? Subscribe to our law firm digital marketing show for actionable and proven digital marketing advice!
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Everyday marketing advice for lawyers in easy-to-digest short episodes!
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As an attorney of 20 years, Annette Choti helps demystify law firm marketing so that you can grow your small law firm, gain more online visibility, and get more clients! Learn about law firm marketing, SEO (search engine optimization), content marketing, social media marketing, branding, advertising, Google algorithms, website design, and more to help you increase the organic traffic for your small or solo law firm. Mixing practical tips with an extra dose of humor will help you learn how to ...
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More leads, more clients, more profit. Learn how to attract high-quality clients with cutting-edge law firm marketing strategies. Hosted by Brendan Kelso (B Comm LLB Hons / Founder of Legalsites). Find out what's working best in law firm marketing. And learn how to avoid common mistakes. Saving you time and money. Topics include Law Firm SEO, law firm web design, Facebook marketing, Blogging, Google Ads, Content marketing, Marketing strategies, Email Marketing and more. Join Brendan as he di ...
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This local marketing podcast, hosted by Frank Demming, has been created to primarily help attorneys market their respective law firms effectively by using proven digital marketing strategies. It will help you with what is working now, and what strategies you should consider replacing. We discuss topics like Paid Advertising (PPC), Display Advertising, Search Engine Optimization (SEO), OmniChannel Marketing, and much, much more. We will also have guests that will discuss topics surrounding th ...
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An Adviatech Company
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Legal News Reach, a new podcast from The National Law Review, features guests with expertise in legal marketing, SEO, law firm best practices, and more. Hosted by Rachel Popa and Jessica Scheck, Legal News Reach will show you how to stand out and stand firm in the legal industry. Join us for informative conversations with top experts in the legal marketing field.
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Grow your practice in 60 minutes or less! Are you using SEO, content marketing, and social media to drive leads for your law firm? Each week on The We Do Marketing Hour podcast, you’ll listen to in-depth discussions with search experts and powerhouse content marketers and get access to cutting-edge strategies the best marketers are employing today. Hosted by the president of We Do Web Content, Alex Valencia, this podcast will answer real listeners’ questions and give you actionable tools you ...
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Converting website traffic into leads is hard. Join Ted DeBettencourt, as he interviews the top marketers in the world to discover and share their secrets for how they convert their traffic into leads. If you want to get more leads for your business this is the podcast for you.
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Mesmerizing Marketing™ Podcast talks about the latest and most innovative marketing strategies, apps and brings actionable tips and strategies that you can implement to take your business to the next level.
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The 5 Stages of Awareness for Legal Marketing - Ep 664
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Your law firm may be marketing, but do you realize who are you even marketing to? No, we don't mean your target audience. We mean one level deeper that you may not have considered. Eddie & SMike tackle the Five Stages of Awareness which were outlined by Eugene Schwartz in his 1966 book, Breakthrough Advertising. 👉Here's what you can expect: The min…
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What Makes Your Law Firm Different? - Ep 663
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There are most likely about 50 other law firms in your area (depending on the setting, of course) that do what you do. How can you differentiate your firm from the others? On this episode, Eddie & SMike talk about those potential clients that are product and most aware. These are the ones who need to see your branding. 👉Here's what you can expect: …
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246. Ben Whitley, Whitley Law Firm — Legacy Firm Success: Authenticity, Adaptability, and Acceleration
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Build a thriving practice that will stand the test of time. Todays guest is Benjamin Whitley, managing partner at The Whitley Law Firm (@whitleylawfirm), who shares his secrets to maintaining and scaling a legacy firm. With deep roots in North Carolina and a family legacy in law, Ben brings a unique perspective on how to serve the needs of modern c…
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Paid Media for Law Firms: Google, Meta and Tiktok
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Avi Kumar is the Founder and CEO of KUWARE Inc., a marketing and advertising agency that focuses on growing businesses through organic and paid media. Avi prides himself on being an irreverent marketer, looking past the star power of marketing “gurus” and shattering myths. His no-nonsense, results-driven approach to business has nurtured long-stand…
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Okay so someone knows that they have an issue that needs solving. How can you be the one to help them along their journey without actually talking to them? On this episode, Eddie & SMike speak about the next two stages of the client awareness journey. By positioning your law firm with valuable marketing, you can effectively help them through the pr…
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The Potential Clients Who Don't Know They Need You - Ep 661
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How can your law firm help someone who doesn't even know that they need your help? Or help at all! On this episode, Eddie & SMike talk about those potential clients who are unaware that they even have a problem. How does that happen and how do you channel them in your marketing? 👉Here's what you can expect: The mindset of the unaware Not everyone e…
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Does Your Audience Even Know Who You Are? - Ep 660
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Hopefully, by now, you know who your target audience is. However, have you considered if your audience even knows your firm? How well do they know your firm? Eddie & SMike tackle the Five Stages of Awareness which were outlined by Eugene Schwartz in his 1966 book, Breakthrough Advertising. 👉Here's what you can expect: The mindset of who you are mar…
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Local SEO: Part 1: What is Local SEO? Ever wondered why the law firm across the street is swamped with clients while you're not? Unlock the secrets to becoming the go-to legal expert in your area as we start to lay out the blueprint for conquering local SEO. No more guesswork or missed opportunities; we're guiding you through the digital landscape …
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We want to thank John for the multiple years of providing awesome content via the Law Firm Marketing Minute! His shoes are going to be tough to fill, but we hope you enjoy this new format. Here's what you can expect with the new format: Eddie & SMike will be the new hosts Mon-Thur will be shorter episodes while Friday will be the entire episode The…
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Cultural Competence in Legal Marketing: Tailoring Your Approach for Spanish-Speaking Audiences with Hugo E. Gomez
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In his pursuit of justice, Hugo has received recognition from various entities. He was named Marketing Professional of the Year by the Hispanic Chamber of Commerce and was given the prestigious Trailblazer Award by the National Association of Minority Attorneys. Having achieved significant success in the marketing world, Hugo remains grounded and c…
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245. Chris O’Brien, CaptureNow — Toolkit: Capture Every Single Lead, Eliminate Call Wait Time and Maximize Human Capital
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A missed call isn't just a missed opportunity - it's revenue directly leaking out of your marketing funnel. Yet most law firms fail to nail this critical intake process, whether it's inconsistent human interactions, apathetic call centers, or accepting that some leads will inevitably slip through the cracks. What if there was finally a solution to …
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Best of LFMM: The Secret About SEO for Law Firms
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Ever wondered how a small law firm can punch above its weight in SEO rankings and hold its own against the big-budget legal sharks? I'm John Hinson, and in this latest installment, we're peeling back the curtain to reveal the cost-effective strategies and overlooked platforms that can catapult your firm's online visibility. By tapping into the powe…
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Best of LFMM: Law Firm Blogs That Kick Butt!
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Could your law firm's blog be the dark horse of your SEO strategy? Join me, John Hinson, as I unravel the complex tapestry of blogging for legal eagles, and debunk the myth that all blogs should be feathered the same. This week's episode of Law Firm Marketing Minute takes a turn down the less traveled path of blogging, steering clear from the conge…
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In today's episode, we're diving into the essentials that every law firm website must-have in order to thrive and expand in 2024. As the legal marketplace continues to evolve, establishing a strong online presence is no longer optional—it's essential. Whether you're a solo practitioner or a large firm, your website serves as the virtual front door …
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Are you tired of marketing campaigns that promise the moon and deliver a handful of dust? I'm John Henson, and in this session of the Law Firm Marketing Minute, I'm unravelling the myth of overnight success in law firm marketing. Expect a frank discussion about the seductive, yet often misleading, siren song of quick fixes in marketing strategies. …
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About Bo Royal: Bo Royal, a former Fortune 500 advertising agency executive with a background in scaling online advertising revenues for renowned brands like Calvin Klein, now co-owns and operates Pareto Legal and Pareto PPC. With over a decade of experience, Bo's journey from leading teams at eBay's marketing solutions division to spearheading the…
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Best of LFMM: The Legal Mind as a Business Innovator
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Discover how to transform from a skilled lawyer to a savvy law firm owner with Spotlight Branding's Founder and Owner, Marc Cerniglia. Could it be that the key to a thriving legal practice lies not solely in the courtroom, but also in the boardroom? Join us as we navigate the often-overlooked territory of law firm management, where your prowess as …
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Today we have a short update in lieu of a full break. Visit: Legal Marketing 101 Youtube For more, visit rosenadvertising.com Brought to you by: ThumbsUp Survey Support the showBy Rosen Advertising
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Best of LFMM: Balancing the Scales of Mental Health and Career in Law
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Battling weathering storms in Charlotte, I've come to understand the unpredictability life throws at us. As we reach episode 400, I'm back to share the journey, offering not just marketing strategies but also a candid look into the often-overlooked world of mental health within the legal industry. Join me, John Hinson, in a discussion that moves be…
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Best of LFMM: Decoding the Essentials of Law Firm Storytelling
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Lawyers often aren't great at extolling their own virtues. Today we're talking about why leaning on someone else to be your biggest cheerleader can bring big value to your marketing. Join us for this Best Of LFMM episode!By Spotlight Branding
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244. Brent Wisner, Wisner Baum — The Billion Dollar Litigator: Preparation, Immersion, Pressure
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R. Brent Wisner has made history. The youngest lawyer ever to win a multi-billion dollar jury verdict didn't get there by luck. It was relentless preparation. Brent Wisner, the lead trial attorney and managing partner at Wisner Baum (@wisnerbaum) reveals hard-won insights that have earned him over $3 billion for clients. The stakes are high in thes…
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Best of LFMM: The Lawyer's Playbook for Email Marketing Excellence
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Ever wondered why your law firm's inbox efforts seem to be hitting a wall? This week, I'm tackling the common misconceptions and hesitations surrounding email marketing, and I'm here to tell you—you might just be your own biggest obstacle. With wisdom straight from the PodFest conference, I'm breaking down why email campaigns are not just surviving…
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Erin C. Lewis specializes in all areas of Trusts and Estates Law as well as civil litigation, including but not limited to Estate Planning, Estate Administration and Guardianships. Erin has a statewide practice, handling matters in various counties. Erin received her B.A. magna cum laude, from Seton Hill University in Pennsylvania. Erin received he…
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Best of LFMM: Why Buying Fake Followers is a BIG No-No!
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Ever been tempted by the siren call of instant social media popularity? Today, the Law Firm Marketing Minute is shaking things up with an invaluable lesson from our very own social media guru, SMike. He dives headfirst into the perilous waters of buying fake followers and likes, exposing the hidden rocks below the surface that could sink your brand…
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Become a Niche Law Practice Ninja: Step 1
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Narrow Down to Scale Up: Maximizing Law Firm Profitability Join our host, Toby Rosen, as we unravel the myth that more is always better. Learn how honing in on a particular practice area or process can transform your firm into a powerhouse without the unnecessary sprawl that often spells doom for ambitious practices. This method isn’t merely theore…
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The Impact of Social Media on Trust and Reputation with The Georgia Injury Attorney Joshua Branch
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The legal world, often perceived as rigid and slow-moving in the face of digital innovation, is currently undergoing a seismic shift. Law firms, now more than ever, recognize the necessity of modernizing their content marketing strategies to maintain relevance and competitiveness. Welcome to the newest episode of our podcast series, where today's t…
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Trends Report Finding: Law Firm Referrals - LFMM 659
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Are your referral numbers as high as they could be, or are you missing out on a goldmine of potential business? We discuss how a majority of firms earn less than half their business from referrals and explore actionable methods to boost those numbers.By Spotlight Branding
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243. Micki Love, CJ Advertising — Toolkit: 10 Figure Firm, an Expert Blueprint for Growth
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Want a 10-figure firm? Know your market better than anyone. Stay on top of attention shifts quarterly. Micki Love pioneered data-driven marketing while rising the ranks at Hughes & Coleman for 23 years. She handled everything from intake conversions to leading as COO. Now at CJ Advertising (@cjadvertising), Micki brings strategic expertise on PI fi…
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It is not Building, it is Crafting a Business
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Patrick Dillon is an investor and he views the marketing of his business as an investment. Over the years Pat's companies have been featured in Forbes, The Wall Street Journal, Fast Company, Entrepreneur, Pando, TechCrunch, and numerous industry-specific publications. He's had the opportunity to work with national and global brands such as the NFL,…
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Trends Report Findings: Law Firm SEO - LFMM 658
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Is your law firm's SEO strategy actually bringing in results, or is it just another expense on the balance sheet? This episode provides you with critical insights into why almost half of the law firms can't pinpoint their Google page one rankings despite considerable SEO investments.By Spotlight Branding
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Mickie Kennedy: Converting News into Leads with Effective Press Releases
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About Mickie Kennedy: Mickie Kennedy is the Founder and CEO of eReleases, a public relations company. With over 25 years of experience in helping small businesses, startups, and authors tell their stories to the world, he has distributed over 100,000 press releases for 20,000+ customers, generating in excess of $143 million in earned media and work…
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Trends Report Finding: How Law Firms Handle Marketing - LFMM 657
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Are you juggling your legal cases with marketing tasks? Feel like there aren't enough hours in the day? If so, this episode of the Law Firm Marketing Minute is for you. 55% of lawyers are marketing their own services, a trend that could be hindering their legal practice. We'll explore why investing in marketing expertise not only enhances your firm…
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Building the Ultimate Drip Email Sequence
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Building the Ultimate Drip Email Sequence Join our host, Toby Rosen, as we dig in to tailoring a drip email sequence that resonates deeply with your audience. Arm yourself with the tools to meticulously map your customers' journeys, segment your audience for targeted messaging, and choose the perfect timing to land in their inboxes. It's not just a…
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