Best SMARTSTART Podcasts (2024)

1
Episode 4-423: Performance vs Work 5:10

2y ago5:10

5:10

Tara McMullin wrote: Becoming an influencer seems fun. Depending on your interests, being a vlogger or influencer might look like luxury travel, great food, or stylish clothes. Maybe it looks like being an athlete, a musician, or a memoirist. But there’s a difference between performing these roles and actually doing the work of those roles.…

1
Episode 4-414: Is it Delay or Procrastination? 9:48

2y ago9:48

9:48

Are you one of the many employers, workers or business owners who confuses delay with procrastination? Learn how to tell the difference between delay and procrastination. You might believe you're guilty of something you're not even doing! And, if it turns out you are procrastinating, find out what you can do to overcome it.…

1
Episode 4-410: What Business Owners Need to Succeed 7:00

2y ago7:00

7:00

As a business advisor, I often see smart, creative and well-educated people ignore the essential requirements for building a successful business. Generally, it’s because they’ve allowed themselves to be convinced an online (or digital) business is different. It isn’t. A website is not a business. It’s a marketing tool. If you want to make money wit…

1
Episode 4-409: Avoiding Anorexia of the Entrepreneurial Soul 6:12

2y ago6:12

6:12

The anorexic entrepreneur, obsessed with achieving success, pursues it with the passion of a spiritual quest, believing it is a lifestyle choice. Unable to recognize when success has arrived, it remains forever elusive often resulting in financial, emotional and spiritual bankruptcy. Today’s episode includes an exercise to keep this from happening …

1
Episode 4-415: Getting Good, Going and Known 4:01

2y ago4:01

4:01

Every business owner and aspiring thought leader faces three challenges: getting good, getting going and getting known! Lisa O’Neill of Thought Leaders breaks this down beautifully for us so we can become commercially smart.

1
Episode 4-426: Dealing with Haters 5:10

2y ago5:10

5:10

An email from the Daily Stoic reminded me that given how terrible most of the Roman emperors were, you might think that Marcus Aurelius was universally loved. Of course, this is not true. Plenty of people hated him, plenty of people thought they should be in charge and not him. (In fact, one of his best friends betrayed him in a terrible coup). It’…

1
Episode 4-413: What is an Influencer? 5:12

2y ago5:12

5:12

On Dictionary.com, lexicographer Jane Solomon explains that the word influencer has been used in English since the mid-1600s, though back then it wasn’t a job title. In recent years, the term has become a catch-all for a certain kind of career track that is at the center of a burgeoning but profitable industry. As influencer continues to expand in …

1
Episode 4-425: How and When to Use Your Inner Critic 6:30

2y ago6:30

6:30

Most people prematurely cut off idea generation by immediately judging whether an idea belongs in the cabinet in the first place—by evaluating what’s reasonable, what’s probable, what’s doable. As a business coach, this is one behaviour I must quickly help them unlearn for their own benefit. In this episode, I share insights from business genius Oz…

1
Episode 4-424: About Emotional Exhaustion 6:41

2y ago6:41

6:41

Herbert Freudenberger defined burnout in 1975 as emotional exhaustion, decreased sense of accomplishment, and depersonalization. Essentially, when we burn out, we’ve been caring too much for too long, seeing a lack of impact from our actions, and burning the empathy candle at both ends.

1
Episode 4-422: Lowering Productivity Stakes 6:12

2y ago6:12

6:12

Achieving a superhuman level of efficiency, so that you never need to disappoint anyone, or make tough choices about how to use your time? Impossible. Satisfying the contradictory demands of maddening bosses (or family members) who can’t decide what they want? Impossible. Bringing a creative project into the world precisely as you envisaged it in a…

1
Episode 4-412: Boost Productivity with Theme Days 5:26

2y ago5:26

5:26

Looking for a new way to boost your productivity? Want to bring more enthusiasm to your work day? Theme days might be just what you need!

1
Episode 4-411: Mastering the Beautiful No 8:03

2y ago8:03

8:03

It’s only two little letters, but for many, no is such a scary word we hold ourselves back from saying it when we really should. Especially when we are afraid saying no means missing out on a big opportunity. An opportunity that would have catapulted us to success, or that will never come again. Most of the time that simply isn’t true. More importa…

1
Episode 4-401: The Secret to Making Competition Irrelevant 4:12

2y ago4:12

4:12

Clients don’t want to work with people who are perfect; they want to work with people who are REAL and not pretending to be something or someone they aren’t.

1
Episode 4-420: About Thought Leadership 3:03

2y ago3:03

3:03

Are you a marketer or a thought leader? Do you know there is a difference between marketing and thought leadership? How about the three things all thought leaders have in common? Not sure if you’re on the right path for you if you want to be a thought leader? Let\s start a conversation about that with today’s episode!…

1
Episode 4-419: 3 Gaps Every Entrepreneur Must Close 3:09

2+ y ago3:09

3:09

The life you want is just beyond the challenges of self-doubt, fear and procrastination. To successfully navigate the disappointment many entrepreneurs encounter, you must create consistency in your life so you can focus on the things that matter most to you. And do the work needed to close the 3 gaps faced by every entrepreneur.…

1
Episode 4-418: Acing the Marketing Conversation 3:11

2+ y ago3:11

3:11

Marketing is simply a conversation you're having with strangers. The goal is to turn strangers into friends, friends into prospects, prospects into clients with as little efforts as possible. Then, you serve your clients and customers so well, they’ll be happy to introduce you to more strangers. To succeed with your marketing you must move the conv…

1
Episode 4-417: Creating Relevant Marketing 5:15

2+ y ago5:15

5:15

All marketing begins as an experiment in communication. Subtle changes to your messaging don’t always create immediately noticeable results. And it can be difficult to measure the impact of a different messaging strategy because of the lag between when you make relevance-related improvements and reap the benefits. Still, fine-tuning your relevance …

1
Episode 4-416: Forget Work-Life Balance 5:02

2+ y ago5:02

5:02

Stuck in a rut? Living and working from pattern and habit alone? Rather than consciously choosing how to spend the hours of your days and life ... Get off the expressway to burnout and forget about work-life balance! We explain what to do instead and offer our 3 best tips for making the change in this week’s episode.…

1
Episode 4-408: Conversion-Killing Marketing Mistakes 5:23

2+ y ago5:23

5:23

Everything matters to your marketing message: font, colours, even direction (as in images and your own body movements in video, livestreams and on stage). With direction being extremely important to effectively communicating your marketing message. Yet getting direction wrong is one of the most common conversion-killing mistakes people make in thei…

1
Episode 4-407: is Math Trauma Crippling Your Business? 5:55

2+ y ago5:55

5:55

Is math anxiety crippling your business? Math trauma leftover from grade school can prevent even the smartest business owners from engaging with their business finances. Don’t let it destroy your business and personal life ... Math is part of doing business. You don’t have to struggle with anxiety over it. And you might be just one decision away fr…

1
Episode 4-406: The 5 Levels of Failure 3:13

2+ y ago3:13

3:13

Many business success stories were created by the willingness to endure multiple failures and on many levels. Public failures. Small failures. Epic failures. The learnings from them can lead us to greatness. And that’s why we should celebrate our progress through the five levels of failure.

1
Episode 4-405: The Truth About Distraction 6:55

2+ y ago6:55

6:55

What if the reason you give in to distractions isn’t what you think? (I recently confronted this eye-opening truth in myself.) The way we talk about distraction, especially digital distraction, has changed a lot in recent years. We see what the big players are doing to us as they mine our attention for profit. We say we want focus on work and be mo…

1
Episode 4-404: Your 4 Critical Marketing Systems 4:09

2+ y ago4:09

4:09

Are you less than thrilled with the results of your marketing? Frustrated because it feels like you’ve tried everything and nothing is working out the way you’d hoped? If so, it could be you’re missing critical pieces of the process. The good news is all marketing tactics work! Provided they are well matched to your business objectives, used at the…

1
Episode 4-403: Things Einstein Never Said 6:22

2+ y ago6:22

6:22

Einstein. Possibly the most misquoted figure in history! Do you put your reputation and credibility at risk by using misattributed (or unattributed) quotes in your marketing, presentations and social media? There are so many things you probably think Einstein said (because these quotes are everywhere on the internet) that he never did! Such as … Th…

1
Episode 402: The 7 Freedoms of Entrepreneurship 5:40

2+ y ago5:40

5:40

Independence through entrepreneurship is the goal of most business owners. And freedom often drives choosing it over taking a job. Clarity, confidence and clients are needed on the road to success. But their role pales next to the must-haves: courage, patience and resilience. Which of the 7 freedoms do you want most from your business? Many enjoy t…

1
Episode 427: Making Competition Irrelevant 4:12

2+ y ago4:12

4:12

Clients don't want to work with people who are perfect, the want to work with people who are real and not pretending to be something or someone they aren't! In this episode, discover how something you learned in your childhood is interfering with your business success and what you can do about right now to make competition irrelevant in a crowded m…

1
Episode 426: Dealing with Haters 5:10

2+ y ago5:10

5:10

An email from the Daily Stoic reminded me that given how terrible most of the Roman emperors were, you might think that Marcus Aurelius was universally loved. Of course, this is not true. Plenty of people hated him, plenty of people thought they should be in charge and not him. (In fact, one of his best friends betrayed him in a terrible coup). It’…

1
Episode 425: How and When to Use Your Inner Critic 6:30

2+ y ago6:30

6:30

Most people prematurely cut off idea generation by immediately judging whether an idea belongs in the cabinet in the first place—by evaluating what’s reasonable, what’s probable, what’s doable. As a business coach, this is one behaviour I must quickly help them unlearn for their own benefit. In this episode, I share insights from business genius Oz…

1
Episode 424: About Emotional Exhaustion 6:41

2+ y ago6:41

6:41

Herbert Freudenberger defined burnout in 1975 as emotional exhaustion, decreased sense of accomplishment, and depersonalization. Essentially, when we burn out, we’ve been caring too much for too long, seeing a lack of impact from our actions, and burning the empathy candle at both ends. Sadly, it’s an experience many entrepreneurs know all too well…

1
Episode 423: Performance vs Work 5:10

2+ y ago5:10

5:10

Tara McMullin, Founder of What Works wrote todays’ thought provoking inbox inspiration. Somehow I missed the weekend Twitter post showing new toys like Fisher Prices’ My Home Office and the Vlogger Kit offered by Plan Toys. Tara sent me an email this morning discussing them in depth so, naturally, I have to share some of her Business Genius wisdom …

1
Episode 422: Lowering Productivity Stakes 6:12

2+ y ago6:12

6:12

Oliver Burkeman reminds us: Achieving a superhuman level of efficiency, so that you never need to disappoint anyone, or make tough choices about how to use your time? Impossible. Satisfying the contradictory demands of maddening bosses (or family members) who can’t decide what they want? Impossible. Bringing a creative project into the world precis…

1
Episode 421: The Secret to Creating Change 4:07

2+ y ago4:07

4:07

Tamsen Webster knows that if you want people to actually act on or in favor of your ideas—you can turn the secret to creating change into a simple test the can help make all of your marketing messages stronger. Listen to this episode to find out how and why this simple test works and what to ask yourself to inspire people to take the action you wan…

1
Episode 420: About Thought Leadership 3:03

2+ y ago3:03

3:03

Where marketing is a conversation you’re having with strangers, thought leadership can distinguish you as either the subject of the conversation or as an influential contributor to it. If thought leadership is your objective, discover the three requirements you'll need to meet (and more) in this episode.…

1
Episode 419: 3 Gaps Every Entrepreneur Must Close 3:09

2+ y ago3:09

3:09

The life you want is just beyond the challenges of self-doubt, fear and procrastination. To successfully avoid the disappointment many entrepreneurs encounter, you must create consistency in your life so you can focus on the things that matter most to you and close three gaps standing between you and the business success you desire.…

1
Episode 418: Acing the Marketing Conversation 3:11

2+ y ago3:11

3:11

Marketing is simply a conversation you're having with strangers. The goal is to turn strangers into friends, friends into prospects, prospects into clients with as little efforts as possible. Then, you serve your clients and customers so well, they’ll be happy to introduce you to more strangers. To succeed with your marketing you must move the conv…

1
Episode 417: Creating Relevant Marketing 5:15

2+ y ago5:15

5:15

All marketing begins as an experiment in communication. Subtle changes to your messaging don’t always create immediately noticeable results. And it can be difficult to measure the impact of a different messaging strategy because of the lag between when you make relevance-related improvements and reap the benefits. Still, fine-tuning your relevance …

1
Episode 416: Forget Work-Life Balance 5:02

2+ y ago5:02

5:02

Stuck in a rut? Living and working from pattern and habit alone? Rather than consciously choosing how to spend the hours of your days and life ... Get off the expressway to burnout and forget about work-life balance! We explain what to do instead and offer our 3 best tips for making the change in this week’s episode.…

1
Episode 415: Getting Good, Going and Known 4:01

2+ y ago4:01

4:01

Every business owner and aspiring thought leader faces three challenges: getting good, getting going and getting know! Lisa O’Neill of Thought Leaders breaks this down beautifully for us so we can become commercially smart.

1
Episode 414: Is it Delay or Procrastination? 9:48

2+ y ago9:48

9:48

Are you one of the many employers, workers or business owners who confuses delay with procrastination? Learn how to tell the difference between delay and procrastination. You might believe you're guilty of something you're not even doing! And, if it turns out you are a procrastinating, find out what you can do to overcome it.…

1
Episode 413: What is an Influencer? 5:12

3y ago5:12

5:12

Find out how influencer, astrology and big brands are all connected and evolving in this episode.

1
Episode 412: Using Themed Days to Boost Productivity 5:26

3y ago5:26

5:26

Looking for a new way to boost your productivity? Want to bring more enthusiasm to your work day? Themed days might be just what you need! Find out how to use them so you, too, can experience their magic!

1
Episode 411: Mastering the Beautiful No 8:03

3y ago8:03

8:03

It’s only two little letters, but for many, no is such a scary word we hold ourselves back from saying it when we really should not do that. Especially when we are afraid saying no means missing out on a big opportunity. An opportunity that would have catapulted us to success, or that will never come again. Most of the time that simply isn’t true. …

1
Episode 410: What Business Owners Need to Succeed 7:00

3y ago7:00

7:00

Businesses rarely fail because the original idea was bad. Or from a lack of capital or time. Or because the economy tanked. They fail because their owners don’t have solid answers to 3 key questions. Consequently, their marketing is one big disconnect. Keeping your eye on the big picture is one way to be proactive and successful in business. There …

1
Episode 409: Avoiding Anorexia of the Soul 6:12

3y ago6:12

6:12

What is an entrepreneurial balance sheet? And why do you need to make one? Entrepreneurs who know what it’s like to experience “anorexia of the soul” will tell you it’s a fate worse than any financial failure you might fear in your business! Pretending to be someone you’re not and selling what you don’t believe in or in a way that isn’t congruent w…

1
Episode 408: Conversion-Killing Marketing Mistakes 5:23

3y ago5:23

5:23

Remember the training montage scene in the 1976 hit movie Rocky? What you see Stallone do in the 40 seconds starting at minute two is key to knowing how to not make this common conversion-killing marketing mistake! Almost everyone makes this mistake more than once! But it’s easy to fix when you know what to look for and what to do instead. This is …

1
Episode 407: Is Math Trauma Crippling Your Business? 5:55

3y ago5:55

5:55

Is math anxiety crippling your business? Math trauma leftover from grade school can prevent even the smartest business owners from engaging with their business finances. Don’t let it destroy your business and personal life ... Math is part of doing business. You don’t have to struggle with anxiety over it. And you might be just one decision away fr…

1
Episode 406: The 5 Levels of Failure 3:13

3y ago3:13

3:13

Many business success stories were created by the willingness to endure multiple failures and on many levels. Public failures. Small failures. Epic failures. The learnings from them can lead us to greatness. And that’s why we should celebrate our progress through the five levels of failure.

1
Episode 405: The Truth About Distraction 6:55

3y ago6:55

6:55

What if the reason you give in to distractions isn’t what you think? (I recently confronted this eye-opening truth in myself.) The way we talk about distraction, especially digital distraction, has changed a lot in recent years. We see what the big players are doing to us as they mine our attention for profit. We say we want focus on work and be mo…

1
Episode 404: Your 4 Critical Marketing Systems 4:09

3y ago4:09

4:09

Are you less than thrilled with the results of your marketing? Frustrated because it feels like you’ve tried everything and nothing is working out the way you’d hoped? If so, it could be you’re missing critical pieces of the process. The good news is all marketing tactics work! Provided they are well matched to your business objectives, used at the…

1
Episode 403: Things Einstein Never Said (and who actually did) 6:22

3y ago6:22

6:22

Einstein. Possibly the most misquoted figure in history! Do you put your reputation and credibility at risk by using misattributed (or unattributed) quotes in your marketing, presentations and social media? There are so many things you probably think Einstein said (because these quotes are everywhere on the internet) that he never did! Such as … Th…

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