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Advocacy and customer marketing have become hot topics in the modern marketing world, and for good reason. The brands that get ahead in competitive industries are ones that purposefully build and leverage the advocacy and loyalty of their customers, prospects, partners, and supporters to drive new and repeat business. Join us every few weeks as we go behind the scenes with marketing experts across industries to uncover the best insights and strategies when it comes to engaging your audience ...
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E24: Beyond Word of Mouth: Exploring The Potential of Referral Marketing with Seasoned Expert Keith Posehn
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Join us as we explore the world of referral marketing in our final episode of the first season of The Advocacy Channel Podcast, featuring referral marketing expert Keith Posehn. Keith brings over 17 years of experience to the table, offering vast knowledge and expertise from his time leading referral programs for tech startups and tech giants, incl…
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E23: Customer Advocacy at the Top: Navigating Executive Engagement for Optimal Business Growth
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Welcome to 2024! In our first episode of this year, we delve into the world of executive customer advocacy with Angela Wells, Head of Customer Advocacy and Executive Programs at Splunk, and Sarah Moody, an expert in executive customer programs. With a combined experience of over four decades, Angela and Sarah share their top insights into building …
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E22: The Anatomy of a Successful SaaS Case Study: A Deep Dive with Emily Amos
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Are you a customer marketer looking to develop more effective case studies in 2024? Don't miss out on our latest episode, packed with helpful insights! Emily Amos, CEO of Uplift Content, a B2B SaaS content marketing agency, joins us to share her insights on creating successful customer case studies. Emily's expertise in storytelling, data analysis,…
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E21: Navigating Customer Marketing: From In-Person Events to Digital Communities with Patrick Kalie
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Welcome to another enlightening episode of The Advocacy Channel podcast! Today, we're thrilled to have customer marketing expert Patrick Kalie from Swoogo join us on the show. Patrick brings a wealth of knowledge in customer marketing and joins us today to discuss its evolution, misconceptions, and the multi-faceted roles it plays in a business. Fr…
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E20: The Best Ways for Marketing and Customer Success Teams to Collaborate on Customer Marketing Initiatives
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Get ready for another engaging episode of The Advocacy Channel! In this episode, we welcomed Cece Lee, Chief Marketing Officer, and Lynn Pietryga, Chief Customer Officer from Enable Us onto the show. In this episode they shared valuable insights on how marketing and customer success teams can work together to enhance customer marketing initiatives.…
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E19: How to Do Case Studies Right: Common Pitfalls to Avoid and the Content Gaps They Can Cover with Guest Joel Klettke, Founder of Case Study Buddy
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Welcome to another insightful episode of The Advocacy Channel! We're thrilled to have Joel Klettke, founder of Case Study Buddy and a renowned specialist in case study development, join us for today’s episode. With years of experience under his belt, Joel is an expert in harnessing the power of storytelling, customer reviews, and case studies to dr…
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E18: How to Start a Customer Education Program and Start it Off Right, with guest Shannon Howard
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Are you looking to build a successful customer education program but not sure where to start? This episode has got you covered! For Episode 18 of The Advocacy Channel, we had the pleasure of speaking with Shannon Howard, the Director of Customer and Content Marketing at Intellum - a leading customer education platform. Shannon is a customer marketi…
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E17: How Customer Marketing Influences Revenue and How to Prove It with Dana Alvarenga
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Welcome to a brand new year of The Advocacy Channel! Our first guest of 2023 is Dana Alvarenga. As the VP of Customer Experience at SlapFive, a customer marketing and advocacy software platform, Dana has plenty of experience developing customer marketing programs and knows how to make an impact. While it’s now more important than ever to demonstrat…
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E16: What’s New in Customer Marketing and What to Expect in 2023 With Return Guest, Scott K Wilder.
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Welcome to our final episode of 2022! After so many incredible discussions with customer marketing experts from all over the world, we’re delighted to welcome back special guest Scott K. Wilder to The Advocacy Channel to round out the year. As the VP of Customer, Partner and Community Engagement at Base, Scott has over 20 years of experience delive…
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E15: All You Need to Know About Customer Reference Programs with David Sroka
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What do you do when a hot prospect asks for a customer reference? Is it a last-minute dash on Slack with everyone trying to find a happy customer? Or do you have an organized way of finding the best match? No matter where you are between these two extremes, a customer reference program might be just what you need. To help you get started, David Sro…
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E14: True Customer Loyalty and How to Build it with your Customers, with Matthew Barnett, CEO at Bonjoro.
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With an increasing number of businesses offering services purely online, trying to make genuine connections with customers is only getting harder. How do you build loyalty when you’ve never even met your customers? To help us fill in the gap of human connection for internet businesses, we’re excited to welcome Matt Barnett to Episode 14 of The Advo…
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BONUS: New Study Uncovers the True Value of a Referred Customer!
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Welcome to The Advocacy Channel's very first bonus episode! Today marks the one-year anniversary of the show, and what better way to mark this special occasion than to welcome back our very first guest? Rachel Gershon is the assistant professor of marketing at the Rady School of Management at the University of California, and has been uncovering fa…
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E13: What’s Next in Customer Advocacy with Deena Zenyk and Liz Richardson, Founders @ Captivate Collective
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As customer marketing and advocacy initiatives gain more attention and discussion across industries, you might be wondering - What’s next in customer advocacy? To help us dig into the past, present, and future of customer marketing, we’re thrilled to welcome two very special guests to Episode 13 of The Advocacy Channel. Deena and Liz are the founde…
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E12: How Adobe's Marketo Engage Maintained Their Community Through a Merger and Acquisition with Guest Kevin Lau
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How does a customer marketer at a leading multimedia software company build brand advocates, and drive loyalty, retention, and ongoing demand? Hear it straight from the source as we welcome Kevin Lau, Global Head of Customer Advocacy at Adobe to episode 12 of The Advocacy Channel.With over 12 years of experience as an industry thought leader in cus…
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E11: How to Develop Advocates from the Beginning of the Customer Journey with Advocacy Expert, Leslie Barrett
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Are you itching for more real-world advice from experts in customer marketing who continue to innovate and educate? So were we! Welcome to Episode 11 of The Advocacy Channel with special guest Leslie Barrett from Sendoso. As the Director of Customer Marketing and Advocacy at Sendoso, the leading sending platform for personalized gifts, branded swag…
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E10: How to Identify When a Customer is Ready to Join Your Advocacy Program with Guest Pablo Fernandes
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How do you know it’s the right time to start a customer advocacy program? How can you tell if a customer is ready to participate? What can you learn when asking them to join your program? To help answer these questions, we welcome a seasoned customer advocacy expert to The Advocacy Channel for our 10th episode. Pablo Fernandes is the Product Manage…
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E9: The Importance of Authentic Customer Stories & How to Collect Them with Lauren Locke-Paddon
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Did you know that 78% of people trust online product reviews just as much as a recommendation from a friend or a family member? So how do you go about capturing and sharing customer testimonials in a way that helps you reach new prospects and convert more leads? To help, we’re excited to welcome Lauren Locke-Paddon to The Advocacy Channel. Lauren i…
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E8: Important Lessons in Customer Marketing With Expert Scott K. Wilder
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Welcome to Episode 8 of The Advocacy Channel! Today we’re joined by Scott K. Wilder - an advisor to global technology companies with over 20 years experience developing customer advocacy programs for brands like HubSpot, Google, Marketo, and Coursera. Scott’s extensive experience in customer marketing has inspired him to develop and share ways that…
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E7: How to Build an Engaging & Successful Customer Feedback Program with Ozkan Demir
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As marketing technology continues to evolve, there’s a bigger shift towards more customer-centric products and platforms. Companies are focusing on engaging their customers, and listening to and prioritizing their feedback to create better product experiences and stronger relationships. To help us understand what this looks like in practice, we’re …
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E6: Fiverr's Unique Approach to Building Genuine Customer Connections with Trisha Diamond
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Welcome to our first episode of 2022! We’re excited to kick off the new year with special guest Trisha Diamond, Director of Customer Success at Fiverr. With over 15 years of experience developing resources and support programs for customers to drive client satisfaction and retention, Trisha shares her unique approach to building genuine customer co…
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E5: How to Get Buy-in for Your Customer Advocacy Marketing Program with Jon Ashley
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Wondering how to get started with a customer advocacy initiative in your organization? Whether you’re a marketer, product manager, or growth leader eager to bring customer advocacy projects to your 2022 strategy, it can be difficult to understand how to get started and earn support from the rest of your team. This is why we’re excited to welcome Jo…
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E4: How to Align Marketing & Product for Ultimate Growth with Guest Maria Cuasay
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As a marketer in the 21st century, you’ve likely come across the term “growth marketing” before. While it’s gotten a lot of buzz, not many people actually take the time to break it down or understand what it means and compare it to related areas like product growth. This is why we’re excited to welcome Maria Cuasay to The Advocacy Channel. Maria ha…
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E3: How to Combat Rising Customer Acquisition Costs with Guest Rory Capern
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2020 made a lot of marketing tactics more complicated, and customer acquisition was no exception. While it’s no secret to anyone who has managed a paid ads campaign before, a 2019 report from Profitwell indicated that customer acquisition costs for both B2C and B2B are up nearly 60% compared to 5 years ago. Competition in the online ad space has be…
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E2: Top Strategies for Building Customer Advocacy with Guest Rebecca Kapler
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Wondering how to start a customer advocacy initiative in your organization? To help, we invited Rebecca Kapler to join us as a special guest on the show. Rebecca is the Marketing Manager at Jobber - an award-winning business management software for small home service businesses. She has led many successful customer advocacy and community programs t…
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E1: How Recipient Benefiting Incentive Programs Achieve Better Results with Guest Rachel Gershon
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Can a single-sided referral program work just as well as a double-sided program? Should you reward the referring customer, the referred user, or both? To help answer these questions, we’re thrilled to welcome guest Rachel Gershon to the show. As the assistant professor of marketing at the Rady School of Management, University of California, San Die…
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E0: Meet your host Will Fraser! A Customer Marketing Expert, Entrepreneur and the CEO at SaaSquatch.
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3:43
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Welcome to The Advocacy Channel! In this debut episode, producer Zoe Millette sits down with host Will Fraser to get you acquainted and share more on what you can expect from the show. Get to know Will, his experience in the customer marketing space, and what makes The Advocacy Channel unique.As one of the first podcasts dedicated to customer marke…
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The Advocacy Channel: A Customer Marketing Podcast (Trailer)
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