Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses. Approaching 100M downloads with 2,500+ episodes, you're sure to ...
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A podcast and marketing therapy session for GTM leaders to talk about the things we don’t talk enough about.
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Looking to scale an SEO channel and generate more traffic to your website? You are in the right place with the Optimize weekly podcast. Hosted by Nate Matherson, a content marketing and SEO leader, we go in-depth and tactical with an amazing selection of guests ranging from in-house SEO teams, agency folks, and solo practitioners who are crushing in their respective niches. Whether you are building an organic search channel for the first time or a seasoned pro, the Optimize podcast helps you ...
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We're on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing. Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and more to discover how digital and affiliate marketing is constantly changing. Hear how brands ar ...
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Tune in for conversations with eclectic and enlivening marketers. Imagine your weird shower thoughts and disparate liberal arts references took a road trip. This podcast is the soundtrack. Great marketing ideas can come from anywhere. So let’s talk about some.
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Josh Becerra and Shinhee Son share insights on ways to prioritize learning over metrics and connect digital marketing to your business’s bottom line. Join us each episode as we explore data, strategy, communication, and processes to help you drive results with clear accountabilities that your whole company can get behind. Learn from experiences shared by the hosts and special guests who’ve gone from scrappy to scalable.
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Traditional advertising channels like newspaper ads, radio spots, billboards, and TV commercials are a great way to create demand, but lack what’s needed to capture it. We’re living in The Search Economy. Consumers have more access to information than ever before which puts them in complete control of their buying decisions. The problem? Most businesses aren’t doing enough to adapt to the changes to make it easy on their next customer to find them. On The Search Economy, David Riggs, Founder ...
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Welcome to Marketers Talking, a podcast where we bring you real-world insights and strategies from practitioners in the field. On each episode, we'll be chatting with marketers who are working on the front lines driving real results for their companies or clients. We'll discuss a range of topics, from social media and content marketing to SEO and email marketing, and everything in between.
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The SaaS SEO Show is a platform for meaningful connections and honest conversations with people who are real, hard-working practitioners and high performers in the SaaS industry. We're here to learn and get inspired by them, and we hope you do too.
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Everyone wants to grow their business, but not everyone has the time or patience to learn all the ins and outs of marketing, sales enablement, and making the most out of a CRM such as HubSpot. Join the Web Canopy Studio team, a HubSpot Diamond Partner Agency, as they chat about various topics all designed to help you grow your B2B business.
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SaaS Marketing Superstars is the show where we uncover proven growth strategies from CMOs and marketing leaders behind some of the fastest-growing SaaS companies.Each episode features an interview with a SaaS CMO, Founder or marketer leader, discussing topics like paid ads, SEO, content marketing, ABM and sales, landing page optimization, email marketing and how to use these strategies to generate more trial and demo signups for your SaaS.
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It's time to level up your SaaS content marketing strategy. Wordify Founder Kaya Ismail sits down with CMOs and thought leaders to discuss the pivotal role of content in the SaaS and software world. This podcast is presented by Wordify, a content marketing agency for SaaS companies.
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On Season 2, Melissa Kwan (Cofounder of eWebinar) and Todd Parmley (COO) relive their "Journey to $1M" ARR, bootstrapping eWebinar from day one. Each episode goes in depth into one major aspect of the journey, as Melissa and Todd share war stories, mistakes, and lessons learned as they grew the company to a million in annual recurring revenue, over a period of 36 months from product launch. If you’re a bootstrapper who wants a window into the day-to-day lives of other scrappy bootstrappers n ...
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Join Producer Jared Fuller & Co-Host Isaac Morehouse for the world's first official podcast on Nearbound, the fastest-growing and most effective motion in B2B SaaS today. Nearbound is the Go-To-Market strategy that taps into those buyers trust at every stage of the journey for intel, intros, and influence. It impacts Sales, Marketing, Success, and Partnership teams. It’s not a department, but a strategy that overlays every department with a series of motions and tactics. Volumes of knowledge ...
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In-the-trenches content marketing advice from the world's best content marketing agency. Hosted by Ryan Law, Director of Marketing, and Devin Bramhall, CEO.
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On SaaS Marketing Bites from Powered by Search, we bring you the best B2B SaaS insights shared by our team of growth experts. Each week, we publish a new episode on topics like landing page design, PPC marketing, SEO, CRO, marketing automation and growth strategy.
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The podcast is proudly brought to you by Inter-Dev, an international B2B digital marketing agency dedicated to helping businesses navigate the digital landscape. We'll bring you insightful discussions, expert advice, and the latest trends in the industry.
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Welcome to Life on Mars! A podcast about technology, entrepreneurship and innovation from MarsBased. You will listen to stories of the best founders, investors, experts and celebrities from all around the galaxy every two weeks.
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Mondovo is your ultimate all-in-one tool-set that saves you 100's of hours a month in managing your SEO & Social Media campaigns.
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For The Transcription and Full Guide go to https://www.accelerate-agency.com/search-console-keyword-gap-analysis/ . A gap analysis is a fantastic method of keyword research that will allow you to find key phrases that you can quickly optimise your webpages for. It allows you to find keywords that your web pages already rank for and more specifically, which of those pages rank for that keyword. So it’s really important for your SEO. Cost of SEO go to https://www.accelerate-agency.com/average- ...
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Agency Lessons | Interviews with Founders, Owners, and Operators about Growth and Operations
Jakob Greenfeld
What if you could uncover the secrets behind the fastest growing agency businesses today? Join me as I’m interviewing agency founders, owners, and operators. You’ll learn how they kick-started their businesses and drove them to success. The guests range from owners of fresh, up-and-coming agencies to seasoned operators managing well-established firms. Tune in for insights and inspiration from the front lines of the agency world.
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Are you an entrepreneur? Do you wish you were? Serial entrepreneurs Jayson DeMers and Sam McRoberts will walk you through all the various aspects of entrepreneurship, from starting and running a business, to digital marketing, SEO, psychology, copywriting and so much more. The biggest struggle for most entrepreneurs is that they don't know what they don't know...and that's where Sam and Jayson come to the rescue. They'll fill in the knowledge gaps, and lead you through your entrepreneurial j ...
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Explore the world of businesses with an inside look at all things sales and marketing. Together, we'll explore the world of business life through the lens of everyday people doing extraordinary things to help their business and personal life flourish. Each episode will have practical how-to sales, marketing, or business advice for immediate application into your life or business.
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Behind the Creator is a frank and open-discussion podcast with successful creators, NoCoders and entrepreneurs. We speak to those selling products, time and expertise in a global market, asking them how they got to where they are now and where they are headed. We chat with solopreneurs building a business and growing a platform in an increasingly connected world. And we talk to industry influencers and stalwarts to hear about the future of the creator economy. Brought to you by the creators ...
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This podcast is all about growth and digital marketing. We deep dive into digital marketing, startup growth, and growth marketing with tutorials, interviews, and a lot of actionable tips!
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In-depth conversations with bootstrapped entrepreneurs building profitable internet businesses. Including both members and friends of the Ramen Club community. Ramen Club is building the community, content and tools supporting founders to ramen profitable, and beyond.
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The Website Intelligence Podcast brings together leading marketers and digital entrepreneurs from around the globe to discuss all things website - outreach, onsite, in sync. Hosts, Matt Sarson, CMO, and Dragos Gal, Head of Partnerships at Visitor Analytics, take their guests on a journey through their younger years, first jobs, key lessons learned, and more; prior to digging deeper into the role of websites and martech; before ending on some final advice for budding marketers and business ow ...
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Strategies to Land $5M+ Clients in Luxury Home Building
14:16
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In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. A luxury home builder seeks advice on how to generate leads without relying on architects and designers. Learn to target high-end events and magazines using intent-based lists, geofencing, and cold emails. Don’t forget to help us grow b…
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How big agency M&A and hiring works, and World's richest man on being a 'working boss’
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In episode #2782, we discuss the challenges of competing with companies like Andreessen Horowitz in terms of recruiting and compensation, the hiring process and the value of hiring executives who have experience in the industry, and a mention of J. Paul Getty and his approach to being a working boss. Don’t forget to help us grow by subscribing and …
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How Trump made his assassination attempt a marketable moment, Why you can't trust CNN or Washington Post anymore, BlackRock pulls commercial that included Trump rally shooter, and Companies pull ads during ...
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In episode #2781, we discuss the recent assassination attempt on former President Trump, how he turned the incident into a marketable moment and the reactions from the mainstream media and corporations, and the impact of the incident on social media advertising and organic social content. Don’t forget to help us grow by subscribing and liking on Yo…
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Smart Data Strategies: How Affiliate Managers Can Win Back Their Sunday Nights
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In this episode of the Affiliate Marketing Podcast, Emma Tett, VP of Agency Innovation at impact.com and co-founder of Affluent discusses the evolution of Affluent. Lee-Ann and Emma look at its impact on the affiliate marketing industry, and the insights it provides for improving affiliate programs. The conversation covers topics such as: data aggr…
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Join Nate Matherson as he sits down with Turner Novak for the fifty-ninth episode of the Optimize podcast. Turner is the founder of Banana Capital and host of The Peel, one of Nate's favorite podcasts. Turner is an investor known for his insightful and often humorous takes on startups, tech, investing, and the stock market. He has built a significa…
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Why Elon Musk doesn't use data when creating new innovations, How marketing can backfire: Roaring Kitty purchased $245M of Chewy, and Search everywhere optimization: platforms SEOs need to optimize for ...
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In episode #2780, we discuss why Elon Musk's use of data in innovation is a mix of yes and no, Starlink Mini, Roaring Kitty's lawsuit, the importance of hiring good people, and the new version of SEO. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT…
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How to Fully Commit to Your Marketing Strategy EP61
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Send us a Text Message. Today, we're talking about how to do things the right way and how to fully commit to your marketing strategy. Discussing topics like ICP research, marketing budgets, educating stakeholders, Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and i…
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From Traffic to Tangible Results with Jakub Rudnik @Softr
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In this episode of Executive Conversations, Maeva talks with Jakub Rudnik, Head of Content and SEO at Softr, about the beauty of internal marketing, proving ROI for marketing initiatives, and leveraging content to drive measurable results. Jakub shares his experiences from G2, Scribe, ActiveCampaign, and Softr, highlighting the importance of effect…
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S2E13 Owning SEO When Marketing Agencies Suck
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In the last 13 years, Melissa has worked with over 10 marketing agencies/contractors to execute a content strategy. Most couldn't deliver on their promise. It was incredibly frustrating. You may have experienced something similar. The vicious cycle went something like this: → Hire company experienced in digital marketing for min 3-6 months → Get pr…
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How to use fake haters to blow up your engagement, The genius of Kourtney Kardashian's 'Lemme' brand, 76% of NVIDIA employees are millionaires and 37% are worth over 20 million, and more
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In episode #2779, we discuss how to use fake haters to boost engagement, the success of Courtney Kardashian's brand, the decline of click-through rates in search results, the dangers of abusing programmatic SEO, and the rise of AI answer optimization. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s conten…
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Louis Vuitton and Dior's genius real estate strategy, Is Alex Hormozi right about not promoting in your content?, Traditional content marketing is dead - here's what to do, and The power of marketing a ...
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In episode #2778, we discuss Louis Vuitton and Dior's genius real estate strategy, including LVMH's prime storefront acquisitions and their impact on brand dominance. We also explore Alex Hormozi's stance on not promoting in content, the death of traditional content marketing, and effective alternatives. Don’t forget to help us grow by subscribing …
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The Role of Great Content in The Search Economy
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We explore the role of not just content, but great content in The Search Economy on this week's episode. Brett and David discuss what separates great content from average content. David shares how he thinks about the role of content in his role as CEO and opportunities ahead. Subscribe to The Search Economy Newsletter for the companion piece to thi…
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Unlock $1M Revenue: Proven Strategies for Agency Success
18:17
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In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We focused on how to run a successful agency – upselling services, focusing on one thing vs. offering multiple services, internationalization, managing rates in a changing economy, and marketing strategies for offline brands. Don’t forg…
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Zoominfo's SEO gets torched, The early winner of AI is…consultants?, How Steve Jobs was taught what a good ad looks like, and Google dropping continuous scroll in search results
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In episode #2777, we discuss the collapse of ZoomInfo's organic traffic, the short-term gains and long-term drawbacks of certain SEO strategies, the success of consulting companies in the AI boom, the importance of good advertising, and Google's decision to drop continuous scroll in search results. Don’t forget to help us grow by subscribing and li…
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85: Overcoming HubSpot Adoption Challenges
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Join Tom Andrews and Elizabeth Winkelman as they tackle one of the biggest hurdles teams face when using HubSpot: adoption and change management. They discuss the fears and misconceptions that often accompany the implementation of a new tool and share strategies to encourage team buy-in and effective use of HubSpot’s features. From personalized tra…
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Does embedding YouTube videos help with SEO rankings?, Over-optimized SEO features associated with Google traffic declines, CMO tenure falls to lowest level in more than a decade, and AI will make marketing ...
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In episode #2776, we discuss embedding YouTube videos to boost website traffic and conversions, Google's preference for its own platforms, and the challenges CMOs face with short tenures and AI's growing role in marketing. We also touched on synthetic data and Google's testing of link cards in AI overviews. Don’t forget to help us grow by subscribi…
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The Intersection of Commerce and Content: Publishing Strategies
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This week on the Affiliate Marketing Podcast Hanan Maayan, the VP of Marketplace Operations at impact.com discusses his journey into affiliate marketing and the impact of AI on the industry. He highlights the transformation of the industry over the years, from the early days of online dating websites to the rise of Google and social media. Hanan pr…
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Erik Dietrich on Developer Content Strategy & SEO
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Join Nate Matherson as he sits down with Erik Dietrich for the fifty-eighth episode of the Optimize podcast. Erik Dietrich is the CEO of Hit Subscribe, a marketing services business, and the author of the upcoming book "SEO for Non-Scumbags". In our episode today, Nate and Erik explore content marketing and SEO tactics, particularly for companies i…
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Aligning Marketing and Sales with Gustav Wallberg @Republiken
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In this episode of Executive Conversations, Maeva interviews Gustav Wallberg, B2B Marketing Lead & Partner at Republiken. They explore how marketing leaders navigate conversations with CEOs, CFOs, and boards to bring their ideas to life. Gustav shares his experiences and pain points in aligning marketing and sales, balancing short-term and long-ter…
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Perplexity's keyword visibility goes up 86%, Why mainstream media is dead, and SaaS companies are spending $2.64 to generate $1 of revenue
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In episode #2775, we discuss programmatic SEO, the effectiveness of AI overviews, the rise of podcasts and the decline of mainstream media, the challenges of SaaS companies in generating revenue, the hiring of talent from South Africa, and the potential of marketable athletes to elevate sports leagues. Don’t forget to help us grow by subscribing an…
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Undisclosed marketing tactics from Neil Patel & Eric Siu, and Companies are taking a stance on meritocracy
16:11
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In episode #2774, we discuss our marketing tactics that have been effective for our businesses, such as using QR codes in webinars, running paid ads to webinars for warm leads, leveraging programmatic SEO and CRO to optimize web pages, and many more. We also touch on the importance of hiring talented individuals and the evolving landscape of divers…
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How Business Owners and CEOs Can Grow in The Search Economy with Steve Van Diest of Acumen
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In the latest episode of The Search Economy, David talks with Steve Van Diest of Acumen about how CEO's can grow their companies and personal brands in The Search Economy. He shares the defining qualities of the most successful CEOs, the role of content in the c-suite, and the best resources for executives to use to grow. Subscribe to The Search Ec…
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Don’t Create a Personal Brand If You Want to Do This as an Agency Owner
18:30
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In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss personal branding, corporate brand building, scaling strategies, SEO's role in growth, and services digital agencies can offer to enter the Western market. Don’t forget to help us grow by subscribing and liking on YouTube! Ch…
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Neil Patel and Eric Siu's Biggest Business Mistakes
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In episode #2773, we discuss our biggest marketing and business mistakes in the last 12 months. Neil talks about the expansion of his ad agency, NP Digital, to multiple countries and the significant increase in expenses. We also share our mistake of prioritizing speaking engagements based on revenue rather than ideal customers. Don’t forget to help…
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Why e-commerce and UGC are crushing for SEO while affiliate sites are dying, and MEI (Merit, Excellence, Intelligence) vs DEI (Diversity, Equity, Inclusion)
14:26
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In episode #2772, we discuss the shift in search engine results pages (SERPs) from displaying more affiliate product review content to more e-commerce and user-generated content (UGC). This shift makes more sense for users who want to see the best products and make a purchase directly. We also touch on the topic of hiring based on merit and diversi…
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Staying Ahead: The Importance of Education for Affiliate Managers
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Don’t miss this episode of the Affiliate Marketing Podcast, with Lee-Ann in conversation with Coady Joy, Head of Affiliate and Partnerships Education at impact.com Talking points include: The story behind the PXA Academy. The universal truth contained in this quote: "Everybody falls into this industry by accident, and then they end up loving it.” T…
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Caitlin Hartney on Product-Led Content and B2B Strategy
50:22
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Join Nate Matherson as he sits down with Caitlin Hartney for the fifty-seventh episode of the Optimize podcast. Caitlin is the Director of Strategy at Block Club, an agency specializing in brand and content strategy for B2B tech companies. Caitlin has over 15 years of experience in content marketing, starting with an AMLA 250 corporate law firm, an…
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How Zapier got $575m worth of SEO traffic, AI Overview data that will blow your mind, Google AI Overviews showing less often, with less Reddit, data shows
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In episode #2771, we discuss Zapier's $575M monthly organic traffic from ranking alternative and competitor keywords. Despite a $5B valuation and $250-280M ARR, we stress optimizing for revenue over traffic and the importance of reputation and customer service. We note Google's AI overviews show fewer results, with less Reddit content and better pe…
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Alignment, Accountability, and Agency Responsibility
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36:40
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Send us a Text Message. In this episode, Shinhee Son and Josh Becerra explore how to achieve company alignment beyond just focusing on keywords. They delve into the dynamics of agency-client relationships, emphasizing the importance of high accountability for a successful partnership. Plus, Josh explains what he considers an "expensive order taker"…
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From Creative to Operational: Julien Sauvage's Marketing Journey @Clari
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"You shouldn't wait until you're in a leadership position before you start going deeper into the operational aspect of a business"- Julien Sauvage In this episode of Executive Conversations, Maeva chats with Julien Sauvage, who shares his journey from creative marketer to an accomplished data-driven executive at Clari. Julien discusses the importan…
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The hidden agenda behind the presidential debate, RFK's alternate presidential debate, and Prepare to go all in on video for LinkedIn and X
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In episode #2770, we dive into the fascinating world where politics, media, and digital strategy intersect. From the carefully crafted narratives in traditional debates to Robert F. Kennedy's groundbreaking approach with his alternate debate, we uncover the deeper layers that shape public perception and policy. Stay tuned as we explore how leveragi…
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Apple pays OpenAI…nothing?, and How to get 2.5B views from shorts/reels/TikToks
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12:38
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In episode #2769, we discuss how Apple isn't paying OpenAI for integration but values the distribution. If OpenAI drives significant users and revenue, Apple might seek a share. We also talk about gaining billions of social media views through a dedicated content creation team, though monetization is tricky—entrepreneurs should focus and persist fo…
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How Individual Brands Can Thrive in The Search Economy with Eric Hinman
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In the latest episode of The Search Economy, David talks with Eric Hinman who is an endurance athlete who has built a business around his personal brand. Eric shares the business concepts that he's created and the role of content in the process. He talks about the journey that his audiences go on to interact with his brands in The Search Economy. S…
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