Sajid Islam Podcasts

Get up to speed with the Digital Marketing News and Updates from the week of Mar 13-17, 2023. 1. Meta Launches Paid Verification Program - Meta has announced that it’s making its new Meta Verified program available to users in the US, which means that American users will now be able to purchase a blue checkmark on Facebook or Instagram for $US11.99…

Get up to speed with the Digital Marketing News and Updates from the week of Mar 06-10, 2023. 1. Reddit Shuts down ‘Reddit Talks’ & Twitter Is Removing Archive of Recorded Live-Streams - Remember Clubhouse? Clubhouse, at one stage, reached 10 million weekly active users, and had a $1 billion valuation, with many experts proclaiming it as a new para…

Get up to speed with the Digital Marketing News and Updates from the week of Feb 27-Mar 3, 2023. 1. PSA: US TikTok Ban Moves a Step Closer - More bad news for TikTok, with the US House Foreign Affairs Committee voted to give President Joe Biden the power to ban the Chinese-owned app, if he deems such a move necessary, amid ongoing security discussi…

Get up to speed with the Digital Marketing News and Updates from the week of Feb 20-24, 2023. 1. LinkedIn Released Five New Features - According to a post from Keren Baruch, Director of Product at LInkedIn, here are the platform updates that will help your business: Going forward, you get to choose the content type your Activity section shows first…

Get up to speed with the Digital Marketing News and Updates from the week of Feb 13-17, 2023. 1. Pinterest Has Refreshed ‘Pinterest Academy’ - Pinterest has launched its refreshed Pinterest Academy (originally launched in 2019) learning resource, which includes a range of courses and insights designed to help you become a Pin marketing expert. Here…

Get up to speed with the Digital Marketing News and Updates from the week of Feb 3-10, 2023. 1. YouTube: Buy Specific Time Slots Around Major Events Through Cost-Per-Hour Masthead Ads - YouTube’s Cost-Per-Hour Masthead enables brands to own the most prominent placement in the app during the hour(s) leading up to, during or after priority moments. B…

Get up to speed with the Digital Marketing News and Updates from the week of Jan 30 - Feb 3, 2023. 1. LinkedIn Now Lets You Add An SEO Title And Description - Publishing articles on LinkedIn? You can now customize SEO titles and descriptions for any LinkedIn articles you will publish or have already published. Here are the details on the 2 fields: …

Get up to speed with the Digital Marketing News and Updates from the week of Jan 23 - 27, 2023. 1. Key Takeaways From Microsoft FY23 Q2 Earnings - Microsoft Corp. announced its financial results for the quarter ended December 31, 2022, which showed an increase in revenue of 2% to $52.7 billion. LinkedIn revenue increased 10% driven by Talent Soluti…

1. Will Meta Account Center Make It Easier To Manage Your Privacy Settings? - Meta has announced a new update for its Accounts Center tool, which will make it much easier to manage your privacy settings across Facebook, Messenger and Instagram in one place. The updated Accounts Center will include all of your info from all three apps - including pe…

1. Start & End Dates For Google Algorithm Updates Are Approximate - Netizens have asked Google for clarification as to why there is an unexplained gap in start and end dates for Google Algorithm updates on what is published on Google’s official website and what is announced on social media. John Mueller of Google replied on Mastodon saying, "It's h…

1. Will Links On YouTube Videos Help With SEO & Google Rankings? - There are SEO Experts who tells people to add links to YouTube videos (YouTube backlinking) because it will help with SEO & Google Rankings. John Mueller from Google clarified that links on YouTube video pages do not help get your content indexed faster or give you any extra benefit…

1. Tweet View Counts Now Available On Twitter - On December 22, Elon Musk tweeted that Twitter will now show view counts (impressions) on tweets, providing everyone with more information about the reach. Previously, the account that published the tweet was the only one with access to the number of tweet views, also known as impressions, on Twitter.…

1. Reddit Launches Reddit for Business Website - Reddit’s launched a Reddit for Business website, which provides a heap of insights, tips, and notes for prospective Reddit ad buyers, which could help them with their paid Reddit marketing. The mini-site includes usage stats, tips, case studies and educational resources to help guide you on your Redd…

1. Auto-Generated Remarketing Lists Now Available In Microsoft Ads - Microsoft wrote in their announcement that Auto-generated remarketing lists is now available and there are 3 types of lists available: a.) All visitors - A list of users who visited your website in the past 30 days. b.)All converters - A list of users who converted within the past…

1. LinkedIn App Now Allows You To Schedule Posts - According to LinkedIn “We’re starting to roll out post scheduling on desktop and Android so that our creators can easily plan the content they want to share next, with iOS coming soon. This means you can schedule text posts, videos, and images up to three months in advance.” 2. Pinterest Stops Crea…

1. Google’s Introduces Policy Circumvention - Google has added a new spam policy to its search spam policies - “Policy circumvention.” In short, if you take any action you take to bypass the other Google Search spam or content policies such as creating new sites, using other sites or other methods to distribute that content, maybe on third-party si…

1. Wix Rolls Out Feature To Edit Page Level SEO Settings - Wix has rolled out new SEO settings that provide 100% control of critical technical SEO data at the page level in one place. This update gives businesses the option to custom craft technical SEO related factors like structured data on a page by page level from one single settings page. Goin…

1. Vulnerabilities Discovered In Five WooCommerce WordPress Plugins - The U.S government National Vulnerability Database (NVD) published warnings of vulnerabilities in five WooCommerce WordPress plugins affecting over 135,000 installations. The affected plugins are: Advanced Order Export For WooCommerce Advanced Dynamic Pricing for WooCommerce Adva…

1. YouTube #golivetogether Feature Update - YouTube has announced that it’s opening up its ‘Go Live Together (#golivetogether)’ option to more users from next week, which will provide more creative considerations for your live-streams in the app. Go Live Together enables you to invite another YouTube user to your stream, with the video then display…

1. TikTok Publishes Holiday Marketing Guide - TikTok has published a new, 17-page 2022 holiday marketing guide, which provides an overview of key engagement stats around seasonal events, insights into when critical engagement points occur within each relevant period, checklists for planning, explainers on TikTok’s various ad options, and more. You …

1. Highlights From Snapchat Q3’22 Earnings - Here are the highlights from the Snapchat’s Q3’22 Earnings report. Analysis is in the podcast.: Revenue increased 6% YoY to $1.13 billion in Q3’ 22. Average revenue per user (ARPU) was $3.11 in Q3’22, compared to $3.49 in Q3’21. ARPU in US was $8.13 ARPU in ROW $.89 Daily Active Users (DAUs) were 363 mil…

1. Facebook Retires ‘Instant Articles’ - Originally launched in 2015, Instant Articles were designed to provide publishers with a more engaging, fast-loading way to present their articles on Facebook, helping to maximize reader engagement within the app. As reported by Axios, Meta’s ending support for Instant Articles as it works to better align wi…

1. Facebook Ad Policies Renamed To Meta Ad Standards - Meta has renamed their Facebook Advertising Policies to Meta Advertising Standards to make them “as useful, transparent and clear as possible. We’re not making any changes to the scope of these policies or how we enforce them, nor are we announcing any new policies. Instead, our goal with this …

1. Twitter Leans Into Video With 2 New Features - Twitter is leaning into emerging video consumption trends and with these two new updates – I guess to get people spending more time in the app. Immersive viewing and easy discovery - This new feature expands videos to full screen by simply clicking on the video in the Twitter app. When the video is …

1. Twitter Shares How Its Recommendation Engine Work -Twitter is experimenting with new ways to recommend content in user feeds, in order to show you more of what you might like, and ideally, keep you active in the app for longer. Twitter has provided a new overview of how it adds recommended tweets into user feeds, while it’s also launched a new e…

1. Recommendations In Google Analytics - Google Analytics now has tailored recommendations to help users become aware of new features by reviewing your property’s history, settings, and trends across Analytics. The recommendations appear in the Insights and Recommendations section of the homepage, as well as throughout Analytics wherever they’re re…

1. Meta Lists 4 Ranking Signals For Video On Facebook - In a blog post, Meta has shared four top signals its algorithm uses to determine which videos receive wide distribution on Facebook. Originality - “Facebook’s video ecosystem values original content and encourages intentional and loyal consumption. We want videos on our platform to be authenti…

1. Quick Updates - Meta Provides New Insights Into How its Video Distribution Algorithms Work Meta Invites Applications for the Third Phase of its ‘Community Accelerator’ Program Instagram Best Practices For Recommended Content Twitter Shares New Insight into the Value of Utilizing Ad Format Combinations in Your Tweet Marketing Google Updates Priva…

1. LinkedIn Is Updating Post Search Algorithm - LinkedIn has announced that they are updating the search architecture for posts, which will lead to faster and more relevant results. LinkedIn Post search uses an intermediate language called Interest Query Language (IQL) to translate a user query into index-specific queries used to serve search resul…

1. Snapchat+ Reaches 1 Million Subscribers & Adds New Features - Snapchat+ launch was covered in Episode#115. And now it seems that in 6-weeks, Snapchat+ has crossed 1 Million subscribers. FYI: Snapchat+ is a premium membership tier available for $3.99 per month that grants access to exclusive features. At launch time, it had the following features…

1. Wix Site Inspection Tool Integrates Google Search Console - Knowing whether your pages have been crawled (discovered by Google) or indexed (stored in Google’s index), or whether your structured data markup is valid, for example, can help you fine-tune your online presence and make large leaps in search visibility. Google has always provided this…

1. LinkedIn Launches ‘LinkedIn Collective’ For B2B Marketers - LinkedIn has launched LinkedIn Collective, a community designed for and by B2B marketers to inspire excellence and success for all of us. Per LinkedIn: “The Collective will offer groundbreaking thought leadership and content resources informed by LinkedIn data and insights, our team of …

1. Shopify Lays Off 10% Of Workforce - Tobias Lütke, the founder of Shopify, announced that it is letting go of ten percent of its workforce. He blamed himself for misjudging trends, resulting in too many employees. What was anticipated at Shopify was that the rapid Covid-era increase in E-commerce shopping would continue as a trend, hastening a gr…

1. LinkedIn Business Manager is Now In Public Beta - The LinkedIn Business Manager was announced in June and finally the public beta was announced this week. Unlike invite-only betas, our public beta is open to all marketers who want to use Business Manager. The new business manager dashboard allows advertisers who manage multiple ad accounts to gr…

1. Removing Unwanted Mentions In Twitter - With the help of a brand-new feature called unmentioning, Twitter now lets users remove their own tags from messages. Unmentioning enables individuals to disengage from a conversation they do not wish to be a part of. It's an improvement over muting a conversation because it takes away the reference to the…

1. TikTok Launches Free Marketing Education Series For SMBs - TikTok is launching a new initiative to help small businesses learn the key tips and tricks to maximizing their success on the platform. Called ‘Follow Me’, the new, free education program will include a range of expert tips and insights to help refine and improve your TikTok marketing a…

1. Snapchat Launches ‘Snapchat+’ Subscription Program - Snapchat has officially launched its new Snapchat+ subscription service which will initially be made available to users in the US, Canada, the UK, France, Germany, Australia, New Zealand, Saudi Arabia, and the United Arab Emirates. “Today we’re launching Snapchat+, a collection of exclusive, e…

By Green Lane Masjid

1. Shopify Announces Audience During Their Semi-Annual Showcase - Shopify Editions is Shopify's new semi-annual showcase demonstrating the speed and breadth of innovation at Shopify to bring merchants into the future. Per Shopify, they are powering a radically different model of commerce: Connect to Consumer (C2C). To help merchants embrace C2C, th…

By Green Lane Masjid

1. TikTok To Show Who Viewed Your Post - In addition to the “Profile View”, TikTok is now working on a new feature that will allow users to see who viewed their posts. This is another set of data you can use to identify your most engaged followers. The trade-off is that your followers will be able to see when you view their posts too. If you’re not…

1. Digital Avatars Now Available In TikTok - TikTok’s Avatars, now available via the ‘Effects’ panel in the camera view, enable users to create their own custom character depictions for use across the app. Per Tiktok: “Choose from an array of hairstyles, accessories, piercings and makeup, to create a TikTok Avatar that reflects your personal look a…

By Green Lane Masjid

1. Instagram New Features - Amber Alert And More - Instagram rolled out new features this week. First, they are adding a new AMBER Alerts feature to distribute important information about missing people in the app, and share timely, critical updates to help address child abductions and related situations. Users can respond to an alert if they have …

By Green Lane Masjid

1. Post To TikTok From Your Favorite Social Media Management Tools - TikTok's Marketing Partners Program has expanded to include a new set of social media management tools that will allow you to organize, schedule, and, yes, publish content to TikTok from your preferred platform. Per TikTok: “Today, we are excited to introduce the TikTok Marketing …

By Green Lane Masjid

1. Meta Announces ‘Recurring Notifications’ for Business Messaging - Meta introduced 'Recurring Notifications' on its Messenger Platform this week at its first-ever 'Conversations' messaging conference, allowing businesses to send 'proactive, automated messages to users who have opted in to receive them.' Businesses will be able to send sales notif…

1. TikTok Introduces A New Interactive Market Insights Tool - TikTok has released a new insights tool that allows you to discover critical data points on your target market/s using a variety of filters. The new site, which you can find here, has a number of filters to help you narrow down your target demographic and learn more about specific topics…

By Green Lane Masjid