Episode 208 contains the Digital Marketing News and Updates from the week of Apr 15-19, 2024. 1. Google Confirms: Fewer Links Needed for Effective SEO Rankings! - At the recent SERP Conference, Google's Gary Illyes reiterated a significant shift in SEO strategy: the diminishing importance of links in ranking web pages. During his presentation on Ap…

Episode 207 contains the Digital Marketing News and Updates from the week of Apr 08-12, 2024. 1. How Index Selection and Canonicalization Are Impacted During Google's Core Algorithm Updates - In a recent LinkedIn conversation, a significant topic was brought to the forefront by David Minchala, addressing a common misconception in the SEO community …

Episode 206 contains the Digital Marketing News and Updates from the week of Apr 1-5, 2024. 1. Recovering from Google's March 2024 Core Update - In the aftermath of Google's March 2024 core update, many website owners, particularly small businesses, have felt the impact of significant traffic fluctuations. Google's John Mueller provided some clarit…

Episode 205 contains the Digital Marketing News and Updates from the week of Mar 25-29, 2024. 1. Google's Guidance On Helpful Content Update - Google's Search Liaison recently addressed concerns about the Helpful Content Update (HCU), providing clear guidance for content creators facing ranking changes. Announced on March 25, 2024, this advice aims…

Episode 202 contains the Digital Marketing News and Updates from the week of Mar 4-8, 2024. 1. IndexNow Insights & Top SEO Insights Report - In an announcement at PubCon and then shared on the Bing blog by Fabrice Canel, Principal Product Manager at Microsoft Bing, Bing Webmaster Tools has introduced new insights and reports aimed at enhancing site…

Episode 201 contains the Digital Marketing News and Updates from the week of Feb 26 - Mar 1, 2024. 1. ‘How Google Search Crawls Pages’ - In a comprehensive video from, Google engineer Gary Illyes sheds light on how Google's search engine discovers and fetches web pages through a process known as crawling. Crawling is the first step in making a webp…

Episode 200 contains the Digital Marketing News and Updates from the week of Feb 19 -23, 2024. 1. Google : You Decide On The Fate Of Your Old Content - The question of what to do with old content on your website is a recurring dilemma. Google's John Mueller recently shed light on this topic, emphasizing the importance of self-assessment over string…

Episode 199 contains the Digital Marketing News and Updates from the week of Feb 12 -16, 2024. 1. Google Updates Image Removal Process from Search Index - Google has updated their guidelines regarding the removal of images from their search index. As of February 16, 2024, the updated guidance includes new details for both emergency and non-emergenc…

Episode 198 contains the Digital Marketing News and Updates from the week of Feb 5 -9, 2024. 1. Google's SEO Starter Guide Revamp: Streamlining for Clarity and Efficiency - Google has recently overhauled its SEO Starter Guide, a move that marks a significant shift towards simplifying SEO practices for website owners and digital marketers. The revis…

Episode 196 contains the Digital Marketing News and Updates from the week of Jan 22-26, 2024. 1. Google's SEO Starter Guide Update: Streamlining for Clarity and Efficiency - Google is currently reworking its popular SEO Starter Guide, initially released in 2010 and updated in 2017 to significantly streamline the guide, making it more accessible and…

Episode 195 contains the Digital Marketing News and Updates from the week of Jan 15-19, 2024. 1. Google's Guide to Seamless Website Transition Without SEO Hiccups - Google's John Mueller has provided advice for businesses transitioning to a new website without affecting their SEO. This guidance is crucial for small business owners who are consideri…

Episode 194 contains the Digital Marketing News and Updates from the week of Jan 08-12, 2024. 1. Google's Clear Message: No 'Perfect Page' Formula for Search Rankings - Google's Search Liaison, Danny Sullivan debunked a common myth in SEO: the existence of a 'perfect page' formula for achieving high rankings in search results. Danny emphasized that…

Episode 193 contains the Digital Marketing News and Updates from the week of Jan 01-05, 2024. 1. Google's Shift Away from Third-Party Cookies has Started - On January 4, 2024, Google embarked on a significant change in the digital marketing landscape by initiating the first stage of its strategy to remove third-party cookies. We have mentioned in o…

Episode 192 contains the Digital Marketing News and Updates from the week of Dec 18-22, 2023. 1. Site Structure Strategy - Understanding the basics of SEO (Search Engine Optimization) can significantly enhance your online presence. Gary Illyes from Google has recently shed light on the importance of using a hierarchical site structure for SEO, a st…

Episode 191 contains the Digital Marketing News and Updates from the week of Dec 11-15, 2023. 1. Google Reiterates: Domain Age Does Not Impact Search Rankings - In a recent discussion, Google's John Mueller addressed a long-standing question in the SEO community: Does the age of a domain name impact Google search rankings? This topic, often debated…

Episode 190 contains the Digital Marketing News and Updates from the week of Dec 4-8, 2023. 1. Google Ads Responds: Temporary Opt-Out for Search Partner Network in PMax Campaigns - Last week in Ep 189, I highlighted the study by Adalytics that revealed Google search ads were appearing on websites violating Google's own publisher policies. This reve…

Episode 189 contains the Digital Marketing News and Updates from the week of Nov 27-Dec 1, 2023. 1. Google Ads Controversy: Ad Placements on Questionable Websites - A recent study by Adalytics has sparked a debate over the ethical and transparency issues surrounding Google's Search Partner Network (GSP). The report found that Google search ads appe…

Episode 188 contains the Digital Marketing News and Updates from the week of Nov 20-24, 2023. 1. Overlooked Details That Make or Break Your SEO - Search engines look at many factors when determining how to rank web pages in search results. While flashy new SEO trends come and go, focusing on foundational website quality and technical basics tends t…

Episode 187 contains the Digital Marketing News and Updates from the week of Nov 13-17, 2023. 1. Danny Sullivan's Insights on Google's Ranking Misconceptions - In a recent presentation, Google's Danny Sullivan addressed a common misunderstanding in the SEO community regarding how search rankings work. He emphasized that the SEO industry might be mi…

Episode 186 contains the Digital Marketing News and Updates from the week of Nov 6-10, 2023. 1. Google's Cookieless Future Unveiled! - As third-party cookies are being phased out, Google is introducing new, privacy-focused ad targeting methods that rely on first-party data and artificial intelligence (AI). This change, set to take effect in 2024, i…

Episode 185 contains the Digital Marketing News and Updates from the week of Oct 30 - Nov 3, 2023. 1. Mobile-First Indexing: Google's 7-Year Mission Accomplished! - Imagine a world where your smartphone is the key to unlocking the vast potential of the internet. That's the vision Google has pursued for nearly seven years, and they've just announced…

Episode 184 contains the important Digital Marketing News and Updates from the week of Oct 23-27, 2023. 1. Google Introduces “Search Themes” - A New Optional Performance Max Signal : Google has introduced a new feature called "Search Themes" for its Performance Max campaigns. If you're not familiar, Performance Max campaigns use Google's AI to auto…

Episode 183 contains the important Digital Marketing News and Updates from the week of Oct 16-20, 2023. 1. Microsoft's New Automated Bidding Features for Your Business! - Microsoft Advertising has rolled out two automated bidding strategies, Target CPA and Maximize Conversions, to all advertisers. These features aim to simplify the advertising proc…

Episode 182 contains the important Digital Marketing News and Updates from the week of Oct 9-13, 2023. 1. Google's Demand Gen Ads: The AI-Powered Video Ads - If you're using social media platforms like Facebook and Instagram for advertising, you'll want to know about Google's latest ad product: Demand Gen campaigns. Google Ads is a platform that al…

Episode 181 contains the important Digital Marketing News and Updates from the week of Oct 2-6, 2023. 1. New Courses to Unlock the Power of Reddit Ads - If you're a business owner looking to diversify your online advertising, Reddit has some exciting news for you. The platform has updated its "Reddit Ads Formula" marketing education program, adding…

Episode 180 contains the important Digital Marketing News and Updates from the week of Sep 25-29, 2023. 1. Is Google Lying About Using Clicks in Rankings? A X-Googler Testimony - The debate over whether Google uses clicks as a direct ranking factor has taken a new turn. Eric Lehman, a former 17-year Google veteran who worked on search quality and r…

Episode 179 contains the important Digital Marketing News and Updates from the week of Sep 18-22, 2023. 1. YouTube's New AI-Powered Tools! - YouTube is stepping up its game with a slew of innovative creator tools, including groundbreaking generative AI features. Unveiled at the "Made On" showcase event, the platform introduced the "Dream Screen" ge…

Episode 178 contains the notable Digital Marketing News and Updates from the week of Sep 11-15, 2023. 1. TikTok Shop Launches in the US - With inspiring hashtags like #TikTokMadeMeBuyIt, TikTok now aims to revolutionize online shopping culture. TikTok Shop is now officially available in the US, allowing US businesses to sell their products directly…

Episode 177 contains the notable Digital Marketing News and Updates from the week of Sep 4-8, 2023. 1. Google August 2023 Core Update - Google has confirmed that the August 2023 core update, which began rolling out on August 22, 2023, has completed on Sept 7, 2023. This is the second core update of 2023, following the March 2023 core update. FYI: C…

Episode 176 contains the notable Digital Marketing News and Updates from the week of August 28 - Sep 1, 2023. 1. Google Announces Lighthouse 11 with New Accessibility Audits, and LCP Bug Fix - Google PageSpeed Insights (PSI) is a free tool to help you find and fix issues slowing down your web application. PageSpeed Insights (PSI) reports on the use…

Episode 175 contains the notable Digital Marketing News and Updates from the week of August 21 -25, 2023. 1.LinkedIn Makes it Easier to Create and Manage Newsletters - LinkedIn is updating its newsletter creation user interface (UI) to make it easier for users to create and manage their newsletters. The new UI includes a number of improvements, suc…

Episode 174 contains the notable Digital Marketing News and Updates from the week of August 14 -18, 2023. 1. Google Ads Sunsetting Enhanced CPC on Shopping campaigns - Google Ads Shopping campaigns will no longer use Enhanced cost-per-click (eCPC) starting in October. Instead, Shopping campaigns using eCPC will behave as though they are using Manua…

Episode 173 contains the notable Digital Marketing News and Updates from the week of August 7 -11, 2023. 1. Amazon is Testing AI to Write Product Descriptions for Sellers - Amazon is reportedly testing a generative AI tool for sellers that writes copy for product listings. This marks a significant move in integrating large language models (LLMs) in…

Episode 172 contains the notable Digital Marketing News and Updates from the week of July 31 - August 4, 2023. 1. OpenAI's GPTBot: The New Web Crawler That's Changing the Game - OpenAI has announced the launch of GPTBot, a new web crawler that uses large language models to crawl the web. GPTBot is designed to be more efficient and effective than tr…

Episode 171 contains the notable Digital Marketing News and Updates from the week of July 24-28, 2023. 1. Google and Microsoft Ad Revenue Up: What Does This Mean for Marketers? - Google and Microsoft both reported strong earnings for Q2 2023, with ad revenue growth outpacing overall revenue growth. Google's ad revenue was up 3.3% year-over-year (re…

Episode 170 contains the notable Digital Marketing News and Updates from the week of July 17-21, 2023. 1. Sell Directly on TikTok with WooCommerce - WooCommerce and TikTok have partnered to allow WooCommerce merchants in the United States to sell directly on TikTok. This new program, currently in beta, gives store owners access to an audience of ov…

Episode 169 contains the notable Digital Marketing News and Updates from the week of July 10 - 14, 2023. 1. ByteDance's CapCut Plugin Uses AI to Automate Video Creation - ByteDance, the parent company of TikTok, has released a new plugin for ChatGPT that allows users to create videos with AI. The new plugin leverages generative AI to create everyth…

Episode 168 contains the notable Digital Marketing News and Updates from the week of July 3 - 7, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show. 1. Meta Launches Threads: Twitter Copycat - App Reaches 80 Million Users in 48 Hours - Threads, an Instagram app for text-…

Episode 167 contains the notable Digital Marketing News and Updates from the week of June 26 - 30, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show. 1. Time's Up for Universal Analytics (UA): Embrace Google Analytics 4(GA4) Now - The transition from Universal Analytics…

Episode 166 contains the notable Digital Marketing News and Updates from the week of June 19 - 23, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show. 1. YouTube's New Thumbnail A/B Testing Tool - YouTube has launched a new thumbnail A/B testing tool that allows creators…

Episode 165 contains the notable Digital Marketing News and Updates from the week of June 12 - 16, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show. 1. LinkedIn Removes Carousel Posts, Profile Videos, and In-Image Links - LinkedIn is removing native carousel posts, pro…

Episode 164 contains the notable Digital Marketing News and Updates from the week of June 5 - 9, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show. 1. Google’s Structured Data Validator vs Schema.org -During June 2023, Google SEO Office Hours, Google’s Martin Splitt ans…

Episode 163 contains the notable Digital Marketing News and Updates from the week of May 29 - June 2, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show. 1. Google Search Console Insights Adds New Report to Track Growing Content - Google has added a new report to Search …

Episode 161 contains the notable Digital Marketing News and Updates from the week of May 15-19, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show. 1. HomeAdvisor Penalized by FTC for False Claims - HomeAdvisor, a popular online marketplace for home improvement services,…

Episode 160 contains the notable Digital Marketing News and Updates from the week of May 8-12, 2023. And the show notes for this episode was generated using generative AI. I still sourced the articles for the show. 1. Scammers Are Exploiting Verified Accounts on Facebook and Instagram to Defraud Users - Scammers are exploiting verified accounts on …

Episode 159 contains the notable Digital Marketing News and Updates from the week of May 1-5, 2023. 1. Google Updates Guidance For Cross-Domain Canonicals – Google has updated its help documentation for canonicalization. It removed a line about syndicated content and also updated a line about noindex to prevent selection of a canonical page within …

Episode 158 contains the notable Digital Marketing News and Updates from the week of Apr 24-28, 2023. 1. Snapchat Reports Lower Revenue In Q1’23 - Snapchat has released it Q1’23 earnings report. First off, on active users – Snap added 8 million more total daily actives in Q1, taking it to 383 million daily users. Their growth is essentially flat in…

Episode 157 contains the notable Digital Marketing News and Updates from the week of Apr 17-21, 2023. 1. Twitter Requires All Advertisers To Pay For Verification First - Twitter has informed all advertisers that they’ll have to sign up to either Twitter Blue or Verification for Organizations in order to keep running ads in the app. In effect, this …

Episode 156 contains the notable Digital Marketing News and Updates from the week of Apr 10-14, 2023. 1. Microsoft Ads Launches PLA Extensions - PLA Extensions are the first fully integrated retail media solution from Microsoft allowing brands to serve product ads both onsite and offsite with a single budget while automatically optimizing for the b…

Episode 155 contains the notable Digital Marketing News and Updates from the week of Apr 3-7, 2023. 1. Microsoft Professional Service Ads Available for Select Verticals Worldwide - Microsoft Advertising has launched Professional Service Ads help consumers connect directly to professionals in a variety of industries such as insurance, real estate, d…