Best Sandy Gill Podcasts (2024)

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Episode 84: Considering the Carbon Impact of Email Marketing with James Gill, Founder at Ecosend 38:58

4h ago38:58

38:58

Have you ever considered the carbon footprint of your email activity? Welcome to the first in our ‘greening your marketing activity’ mini-series! Did you know that your digital activity has a carbon footprint? Are you aware that there are better choices you can make which mean your marketing activity is greener and more sustainable, without comprom…

1
Episode 83: The Ocean Begins in your Home, with Adam Parker, Re-Founder and CMO, OceanSaver 30:34

5d ago30:34

30:34

Every other breath you take comes from the ocean … How much thought do you give to the products you use to clean your home? We recently took a metaphorical deep dive with Amanda Horn into her love of the ocean as part of World Ocean Day and Ocean Week (in Canada), and how important the ocean and water is to our lives. Following our chat with Amanda…

1
Episode 82: Toxic Free Circularity and How Degrowth Equals Greater Profits, with Paul Foulkes-Arellano, Founder, Circuthon Consulting 50:19

24d ago50:19

50:19

Degrowth equals greater profits – and big disruptions are coming… In this episode we got to talk to the brilliant Paul Folkes Arellano about circularity, and not just circularity, but toxic free circularity. Paul shares his knowledge, insights and experience in a space which plays a significant role in sustainability, business and societal behaviou…

1
Episode 81: Ocean Literacy - Collective Action for Healthy Oceans and a Stable Climate, with Amanda Horn, Founder, Loless Blue Water Co. 52:33

1M ago52:33

52:33

The need to reconnect to water and rebrand the ‘Big Blue’… World Ocean Day falls on June 8th and for those who haven’t heard of this event, it’s about “catalyzing collective action for a healthy ocean and a stable climate”. The ocean’s role is one of the most important there is, and, water security is a real concern. But, to make such events succes…

1
Episode 80: The Role of Behavioural Science in Nudging towards Behaviour Change, with Behavioural Scientist, and Author, Patrick Fagan 37:47

2M ago37:47

37:47

We’re only consciously aware of 0.0004% of everything around us at once…read that again! Fake news, real news, social media, pickup artists. With all the messages we see and decisions we make every day, have you ever thought about how we are constantly being nudged towards one thing or another? In this episode we explore behavioural science with Pa…

1
Episode 79: Honing in on the ‘S’ of E S G – a critical component of the sustainability journey with Beth Knight, Social Impact and Sustainability Director 47:17

3M ago47:17

47:17

Honing in on the ‘S’ of E S G – a critical component of the sustainability journey ESG – environmental, social, governance, a subject that has been an increasing topic of debate and discussion, but what about the S? In this episode we speak to Beth Knight, a leading figure in social impact and sustainability, with over 15 years’ experience in purpo…

1
Episode 78: Unpacking the Action - Intention Gap with Sandy Skees, Purpose and Impact Global Lead, Porter Novelli 38:57

4M ago38:57

38:57

“Be the voice of the consumer who wants to do more.” ESG – environmental, social and growth, (yep you read that right), growth rather than governance. We absolutely loved that take from Sandy Skees, Purpose and Impact Global Lead at Porter Novelli. We’ve wanted to talk to Sandy for some time since we came across their research on the ‘Intention – A…

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Episode 77: Serious about social impact - How small changes open to the door to bigger impacts - Chris Baker, CEO Serious Tissues 59:45

4M ago59:45

59:45

“If you can change how people spend their money, you can change the world.” Social Impact, sustainable business, creative ideas and changing behaviours, these are just some of the areas that we explored with Chris Baker, strategist turned entrepreneur and CEO of Serious Tissues. With behavioural science sitting behind so many successful business mo…

1
Episode 76: – Insects - The future of sustainable food for our pets? with Alessandro Di Trapani, CoFounder and CEO, Grub Club 41:39

5M ago41:39

41:39

Did you know that 20% of the world's fish and meat is consumed by our pets? We didn’t… and so yet again, the learning curve continues. We love having conversations with amazing brands who are pioneering, disrupting the norms and thinking outside the box with a focus on delivering social and environmental impact. Food security, the impact of food pr…

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Episode 75: – UpCircule Beauty - Building Capital from Waste and Embedding Circularity into Brand - CoFounder, Anna Brightman 35:54

5M ago35:54

35:54

Proving unequivocally that waste can build capital, UpCircle is a truly inspiring organisation built on circular economy principles. The circular economy presents a huge opportunity for both business and the environment so we were really excited when Anna Brightman from UpCircle, a skincare and beauty brand built from waste and, focused entirely on…

1
Episode 74: – Investing in Biodiversity is a Competitive Opportunity with Gavin Sheppard and Rob Cheesewright, Pinwheel 41:59

6M ago41:59

41:59

When you view something as a competitive opportunity, you look at it totally differently - how can we go above and beyond? How can we get a real angle on this? How can we bring people with us along this process? We’ve had a bit of a focus or mini-series on biodiversity and nature over the last few episodes of Can Marketing Save the Planet because i…

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Episode 73: – Biodiversity - How Marketing Can Inspire People to be Part of the Solution, with Dr Samual Sinclair, Co-Founder of Biodiversify 42:44

6M ago42:44

42:44

“We are totally dependent on biodiversity to survive – this is not a ‘greeny’ concern, this is an everyone concern.” Given nature and biodiversity is SO important to the future of humanity, we wanted to dive deeper into this important area. Following our recent episodes with the brilliant Alexandra Pimor, who works with organisations to give nature…

1
Episode 72: – Exploring the world of ‘Meaningful Work’ - Challenges and Opportunities, with Claire Osborne, Sustainability Career Coach 41:00

6M ago41:00

41:00

Are you using your career to fight for the future? In this episode we talk with Claire Osborne who has a fascinating job as a sustainability career coach. Claire works with people who are increasingly looking at where and how they work, questioning the role they can play as climate change, climate action and sustainability continue to rise up the w…

1
Episode 71: – Part 2: Nature on the board… Exploring what business has to do with nature with Alexandra Pimor, Director of Nature Governance 33:53

7M ago33:53

33:53

Part 2 - “We have to find the courage to do something different…” Following on from Episode 1, we delve further into the role of law in sustainability. 2023 saw a marked rise in legal cases being brought against businesses and governments, as well as the tightening of regulations and guidelines around not only what businesses can do, but what they …

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Episode 70: – Part 1: Nature on the board… Exploring what business has to do with nature with Alexandra Pimor, Director of Nature Governance 38:15

8M ago38:15

38:15

“What does business have to do with nature? The next two episodes of Can Marketing Save the Planet go DEEP! We suggest you wrap up warm, pop in your headphones, and go for a wintry walk as we catch up with Alexandra Pimor, Director of Nature Governance at the Earth Law Centre. Despite preconceptions, we (humans) are part of nature, we are not above…

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Episode 69: – Marketing - The Management Science of Empathy, with Nicolas Lambert - Expert, Author, Sustainable Marketer 49:20

8M ago49:20

49:20

“Marketing is the management science of empathy - we need deep empathy if we want to take humanity and our economy through this massive change that we are facing.” Marketing will not save the world, but we will not save the world without marketing. In this episode we talk with Nicolas Lambert, author of, “Can Marketing Save the World”, (we know… a …

1
Episode 68: – The Power of Design and Communication for Architects and the Built Environment to drive Climate Action, with Brigette Clements, ACAN. 48:26

9M ago48:26

48:26

“We need people to communicate in a way that gives all of us an ability to move forward in a positive direction.” The built environment – it’s a massive subject, a massive industry and a massive contributor of emissions, (buildings and construction are responsible for approx. 40% of global energy related and carbon dioxide emission). There is a lot…

1
Episode 67: – The FList 2023 - Creatives taking responsibility for people and planet. 41:15

9M ago41:15

41:15

“There’s really no way you can say you don’t know this is a dangerous activity at this point” Making a return to the podcast, we caught up with Duncan Meisel, founder of Clean Creatives, so we could talk about the newly published F-List. For anyone unfamiliar, Clean Creatives, is a movement of advertisers, PR professionals, and their clients cuttin…

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Episode 66: – Building the business case for Sustainable Marketing (Part 2) - Caroline Taylor, Former CMO, IBM Global Markets 27:52

10M ago27:52

27:52

Carrying on from Part 1, this episode jumps straight into the tactical side, where Caroline shares her views on the opportunities around digital, making the point that, “listening for a business is such a wealth of value which can be done in an automated way, and is the way forward to be commercially successful.” Moving on to metrics and measures a…

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Episode 65: – Building the business case for Sustainable Marketing (Part 1) - Caroline Taylor, Former CMO, IBM Global Markets 35:03

10M ago35:03

35:03

“There are four questions every business needs good answers to. Why would anyone want to buy from us? Why would anyone want to work for us? Why would anyone want to invest in us? Why would anyone allow us to operate in their community, society?” It’s another two-parter and in this episode (Part 1), we dive into the role of CMOs and leaders when it …

1
Episode 64: – Being sustainable - A re-commerce revolution and personal journey rethinking consumption - with Simon Garnett 45:02

11M ago45:02

45:02

“Being sustainable is a story of assumed negatives, but it’s actually a story of discovered positives.” We were joined in this episode by Simon Garnett who has been on a personal journey with consumption, one which he started when he realised his own habits were unhealthy, a journey he continues and has taken into his professional life as well. Sim…

1
Episode 63: – Gen Z - The Largest Generation in History… Conscious and concerned about the planet! 33:55

11M ago33:55

33:55

“Through marketing campaigns we can bring sustainability and growing smaller more sustainable brands to the front and drive capital away from big brands.” Where better to get the viewpoints from Gen Z about climate concerns and consumption habits than directly from a Gen Z’er. On this podcast were joined by Estella Struck, Founder and CEO of the fi…

1
Episode 62: – The Green Guides - Tackling the social and environmental challenges we face - with Laura Brett, VP, BBB National Programs’ National Advertising Division, NY. 31:52

12M ago31:52

31:52

“Building a culture of trust around green claims is the most important thing marketers, business and brands should be doing, using advertising self- regulation as a tool, making sure everyone is upholding those standards.” As regulations and guidelines in and around sustainability continue to evolve, tighten up and support a better future around ma…

1
Episode 61: – Offsetting? A contribution mindset vs. a compensation mindset - The important shift we all need to make. Gavin Sheppard and Rob Cheesewright, Pinwheel. 43:30

1y ago43:30

43:30

How do you get a return on your investment for your business, AND at the same time deliver a return on investment for the planet, ensuring everyone benefits? In this episode we’re joined by Gavin Sheppard and Rob Cheesewright from Pinwheel, an organisation focused on projects that remove carbon from the atmosphere, restore habitats and protect biod…

1
Episode 60: – Collaboration, Community and Citizenship - How Wales is inspiring global Future Generation Goals 42:56

1y ago42:56

42:56

“If you ever think you are too small to influence change on a global scale, just look at what Wales are doing.” We were intrigued and excited to have the opportunity to chat with Sophie Howe, the first and only (for a period of time) ‘Future Generations Commissioner’ in the world! Sophie was appointed Future Generations Commissioner for Wales in 20…

1
Episode 59: – Marketing - a people powered movement for change - Jackie Marshall, The Fairtrade Foundation 37:38

1y ago37:38

37:38

The challenge for the marketing team is, “needing to take what are serious and complex issues and convey them in a format that is easily understandable.” Want to know how marketing can drive a “people powered movement for change?” THIS is the episode you don’t want to miss. We jumped at the opportunity to talk to Jackie Marshall at Fairtrade an org…

1
Episode 58: – ‘The Practicalities of Transitioning to Net Zero, talking Carbon Budgets, and Carbon Literacy’ with Simon Dawes, The Environment Agency. 41:57

1y ago41:57

41:57

“Climate change isn’t a game that anybody wins – we either all win or we all lose and I’d much rather we all win”. Where to start with an overview of this insightful, practical and hugely inspiring conversation. Simon Dawes, environmental professional for over 20 years and working in the field of sustainability for the last 13 years, is generous in…

1
Episode 57: – “Make your money matter… a powerful action we can, and should, be taking. Holly McElhone, Make My Money Matter 36:37

1y ago36:37

36:37

Less than 10% of the FTSE100 mention sustainable pensions in their sustainable strategies. We have been supporting and following the work Make My Money Matter do for quite some time now, so we were thrilled to be joined by Holly McElhone to delve a little deeper into the trillions of pounds that are circulating everyday across investments and pensi…

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Episode 56: – “Where does this fit into our sustainability strategy?” – The question all marketers need to be asking. Sam Taylor, The Good Factory 46:20

1y ago46:20

46:20

“Consistency of message is what builds trust and we’re going to need that come 2028 when we realise how badly we failed.” Sam Taylor, grew up on the factory floor (literally). From her lived experience and passion, she has gone on to become founder of The Good Factory an organisation involved in everything from consulting, sourcing and development …

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Episode 55: – The journey of a sustainable creative agency, from the inside out! with Rob Minto, The Onlii 31:00

1y ago31:00

31:00

A sustainable creative agency on a journey to make positive change, we caught up with Rob Minto, managing director of The Onlii. Rob talks about his own journey into sustainability, how he was inspired by the B Corp movement and why he set up the Onlii. Aligned to the UN Sustainable Development Goals, Rob discusses how these really helped to embed …

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Episode 54: – As Citizens we really have a much bigger (and more important) role to play in the world! with Jon Alexander 50:02

1+ y ago50:02

50:02

“How can organisations treat people as citizens, not just as consumers? How can organisations invite people into their agency and creativity to shape the world and not just sell them stuff?” When Jon Alexander, author of the brilliant book ‘Citizens’ joined us on Can Marketing Save the Planet, we got straight into those questions! The subject story…

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Episode 53: – Marketing - A Critical Changemaker - with Andy Last, Executive Partner, Purpose and Sustainability, MullenLowe 41:09

1+ y ago41:09

41:09

“It doesn’t always come in through the marketing door, but marketing is where the greatest change can be driven.” In this episode of, Can Marketing Save the Planet we spoke to Andy Last, Executive Partner, Purpose and Sustainability from MullenLowe, an end-to-end communications and creative services agency. Part of the MullenLow Group, who believe,…

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Episode 52: Marketing, Mindset Shifts and the Pursuit of a Purpose Upgrade, with Paul Skinner (Part 2) 30:23

1+ y ago30:23

30:23

“ The world doesn’t need what we do at the moment, we can’t continue the way we are. We need to adapt and look at long term need and deliver valuable solutions.” Aligned with the latest IPCC report, the message is clear on so many levels that we can’t keep doing what we do and making minor tweaks - transformational and urgent action is what’s requi…

1
Episode 52: Marketing, mindset shifts and the pursuit of a purpose upgrade, with Paul Skinner 30:09

1+ y ago30:09

30:09

“ We need to route purpose in solving important solutions, developing meaningful solutions and reaching inclusive worthwhile outcomes that mobilise everyone we need in pursuit of that purpose.” Our interview with Paul Skinner, Author, Founder of MarketingKind and Agency of the Future, is just soooo good, we’re doing it twice! In Part 1, Paul introd…

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Episode 51: Green Claims - The Challenge of Sustainable Consumption with Oliver Bealby-Wright, Consumers International 42:10

1+ y ago42:10

42:10

“Marketers need to get into the nitty gritty and learn about lifecyle assessments and how they are used, their limitations and their advantages, it might seem boring - but it’s really, really important.” In this episode, we’re joined by Oliver-Bealby-Wright, Lead, Consumers in the Energy System who formerly led Consumers International’s GreenCommer…

1
Episode 50: Integrating ESG why it’s not a reporting challenge but a strategic challenge - with Professor Ioannis Ioannou 45:21

1+ y ago45:21

45:21

“The best companies look at their ESG disclosures as a type of social contract to tell the world, why they are here, what they are trying to achieve as a business, why the world is arguably a better place because they are here. ESG disclosure is an opportunity for an organisation to show how it is creating value - financial value and non-financial …

1
Episode 49: Purpose Disruptors - What agencies can do when agencies have agency 44:13

1+ y ago44:13

44:13

“Incremental change isn’t going to work. It's time to move now from shallow small change to systemic change at speed.” What a way to kick off conversations with marketing pros for 2023 with not one, but three courageous pacesetters leading the way and shaking things up and shining a light on the necessary change required in the advertising industry…

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Episode 48: Can Marketing Save the Planet? The Story So Far… 48:25

1+ y ago48:25

48:25

“Sustainability is making marketing exciting again…” Gemma and I are used to asking the questions on our Can Marketing Save the Planet podcast - but in this episode, we were interviewed for a live ‘MarketingKind Digital Fireside’ session hosted by Caroline Taylor, sustainable marketing trailblazer and former CMO at IBM - together with the wonderful…

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Episode 47: ‘Start Measuring your Marketing Carbon Impact Now’ with Jo Young, Managing Director at Unifida 29:21

1+ y ago29:21

29:21

“If you double your marketing budget, you don’t necessarily get double the sales because of diminishing returns, but when it comes to carbon emissions, doubling your budget, may not just double but quadruple your CO2 emissions. As marketers we need to understand the impact of our plans and activities and consider a new set of priorities and KPIs.” …

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Episode 46: ‘Speak Up Now - Marketing in times of climate crisis’ - creating credible Storylines with Author and Strategist - Wim Vermeulen 33:08

1+ y ago33:08

33:08

Do you ask yourself as a marketer, “with all the decisions I took today, did I accelerate the transition to net zero, or slow it down? If the conclusion at the end of the day is that you slowed it down - well you really don’t want to be there. Accelerating the transition is where marketers need to be.” Wim advises that all marketers should ‘put the…

1
Episode 45: Food Waste and The Sharing Economy - Driving Systemic Behaviour Change with Tessa Clarke, Co Founder and CEO - Olio 30:53

1+ y ago30:53

30:53

“Marketers have the largest job of the lives ahead of them. They have got to drive systemic behaviour change and move us collectively from this linear extractive wasteful, entirely unsustainable model of consumption, that our whole economy and economics is currently based on, and move people over to the sustainable circular economy.” Summarising th…

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Episode 44: How Marketers Can Tell a True Story about Climate Change with Seth Godin 30:44

2y ago30:44

30:44

“How are we (marketers) going to tell a true story about climate and our impact on the climate, so that we can change the systems in our lives, so that we tread more resiliently on the earth, and are more proud of what we are doing, and as a byproduct, build better communities with more equity and fairness?" A question we explore in-depth with the …

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No Awards on a Dead Planet - Marketing Activism - Gustav Martner, Head of Creative, Greenpeace Nordics 47:27

2y ago47:27

47:27

“Advertising can be important as it can make new ideas win and kick out old ideas – but campaigns aren’t trying to kick anything out – they’re just saying, you can have us as well. Where are the train campaigns that are aggressively going after the airliners, where are the co-owned car services that are aggressively going after the SUVs?” Needless …

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Episode 42: Sustainable Investments - Changing the narrative with Zach Stein, The Carbon Collective 34:38

2y ago34:38

34:38

“The fossil fuel industry is an industry in decline - being outcompeted by better technologies. The narrative we’re fighting against is that solving climate change is a sacrifice. We cannot afford not to have the best marketers around the world world focused on exactly this.” A truly informative episode where we talk with Zach Stein, Co Founder of …

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Episode 41: Brainprint - The biggest impact of the industry of influence, Solitaire Townsend - Futerra 44:12

2y ago44:12

44:12

“As an industry we can go from seriously being part of the problem to leading the solution. We’re the final piece of the machine slotting into the climate movement, speeding up solutions. But we cannot be doing that whilst we’re also serving the destruction. We can’t do both. And that tension is growing every day.” When we heard Solitaire’s Ted Tal…

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Episode 40: Eco-Anxiety - The Courage to Stare Down the Truth, See the Good and Make it Grow - with Rob Harrison-Plastow 41:06

2y ago41:06

41:06

“Everything is completely interconnected - we’re not separate from nature, we are nature.” It’s fair to say that Gemma and I were on a bit of a downer on the day we interviewed Rob Harrison-Plastow - Co-Founder of Time Agency, writer, and author of work in progress and soon to be published, ‘How to Be Happy at the End of the World.’ As you’ll hear,…

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Episode 39: The story and impact of an unusual chocolate bar - Ben Greensmith, UK, Lord Chocolonely III 35:49

2y ago35:49

35:49

“If people are aware… they can make a conscious choice.” When enjoying a delicious chocolate treat, like most, it’s unlikely you’ve pondered where the cocoa comes from, whether farmers have been paid fairly, or whether production is fuelled by child labour and modern slavery. The reality is that 1.6M children are working illegally on chocolate farm…

1
Episode 38: Navigating the Sustainable Marketing Compass - a dedicated Strategic Framework - Paul Randle & Alexis Eyre 37:43

2y ago37:43

37:43

“If you didn’t have a marketing budget but you still had the same KPIs what would you do?” Great question… and one we explore further with founders of the Sustainable Marketing Compass, Alexis Eyre and Paul Randle. We learn how the question… ‘Daddy is your job good for the environment?’ - led Paul to join the 8 week Cambridge Institute for Sustaina…

1
Episode 37: Using the wisdom of the crowd to build a sustainability confidence score - with Adam Williams, Founder - Wherefrom 38:58

2y ago38:58

38:58

“If we chase perfection… we’ll lose.” Amongst the 455 (and some) eco labels and sparkling greenwash, how’s a person to figure out which products and brands they can truly have confidence in when wanting to make more sustainable and ethical choices in their shopping trolleys? What can we trust? What can we understand? When rushing round the supermar…

1
Episode 36: Sustainable Media - Investing in content and channels that support greener, healthier, fairer education and behaviour. 36:15

2y ago36:15

36:15

Advertising and marketing has an important role to play in doing good in the world.’ Agree? Well we certainly do – and in this episode, Guy Jones and Ollie - co-founders of The Goodnet, a sustainable media organisation, share their story, of how a pre-Christmas zoom drink sparked them moving away from their roles at one of the largest UK media orga…

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