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The Internal Marketing Podcast

Kerry-Ann Betton Stimpson, Kerry-Ann Stimpson

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This unique podcast 'flips the marketing conversation' by focusing on how companies can build the brand and drive growth, by marketing to their most powerful brand advocates, their employees. Hosted by Kerry-Ann Betton Stimpson.
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Started Being a Professional DJ when I was 18, I have a 41 years career (and counting :). As a resident or returning Guest DJ I've played in: .Top Spin (Club Miraflores) .Opera .Sudwest (Vila Nova de Milfontes) .A Paulinha .Absoluto .Lip's (Cartaxo) .Gare Tejo .Tamariz Beach Club (Caramba) (Estoril) .Network Cafe .Bauhaus (Estoril) .Catedral (Estoril) .Docks .Indochina .Queen s .Armazem F .Champagne Club .Art'z .Hard Rock Cafe (Lisboa) .Jam (Funchal, Madeira)) .Copacabana (Funchal, Madeira) ...
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show series
 
If you are a company employee who wants to start creating content on social platforms like LinkedIn, or if you are a company that'd like to empower its employees to start creating content, then this episode is for you. Sara Stella Lattanzio, LinkedIn Top Voice and B2B marketing strategist, shares insights from her journey, highlighting the importan…
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Today’s guest is Scott Marnoch.I take some time and sit down with Scott to hear the raw and authentic story of his melanoma diagnosis, the challenges he faced during treatment, and how he prioritized mental health and self-care throughout his journey. We'll also discuss the role of fitness and lifestyle choices in his recovery, and the valuable les…
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Today’s guest is Darren Leo. Darren is a comedian, writer, and keynote speaker in Toronto. He performs stand up comedy across the stages of Yuk Yuks, Absolute, Comedy Bar, and So Cap. You can find Darren performing weekly at The Real Jerk Legacy and The Cameron House. Talking with Darren was really a lot of fun. It was really awesome to get some in…
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Today’s guest is Rikki Marcone, owner of Rikki Marcone Floral and Event Design. This week we talk about how Rikki started in floral design, her amazing journey in creating her own business, her favourite flower, how she finds beauty in impermanence and imperfection, how she has found balance between her work and her wellness, and so much more. I al…
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Civista Bank's Autumn Jose shares the journey of implementing their successful employee ambassador/advocacy program. She provides key insights such as the importance of aligning the program with the employees and bringing them into the action, how to engage with executive leadership, the tools they used, and how they measured success. This episode …
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Learn about the importance of personal brand building for C-suite level executives and how it can influence the progress and growth of their respective companies. Corporate trainer, Cher Jones, offers insights on how leaders can enhance their presence online; gives practical tips on balancing professional and personal content; and explains the sign…
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This episode is a must-listen for any company looking to maximize their internal marketing efforts and how to engage and empower their employees to become ambassadors of their brand. Learn about the importance, the benefits and how to implement an effective employee ambassador program. Andrew Seel, CEO of Togethr, shares how such programs not only …
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Under pressure to build brand and drive growth, more CMOs and business leaders are recognizing that employees are the brand, because employees are the ones charged with delivering on the brand promise to the customer. Internal marketing to employees, therefore, must become a critical part of the overall marketing strategy. Margaret Molloy, CMO/exec…
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Imposter syndrome is a common reason why employees aren't able to be advocates of the company brand. What's more, it has been shown that company leadership and culture can impact if and how imposter syndrome shows up in employees. Speaker and writer in this area, Jodi-Ann Burey, shares how companies can help their employees to overcome imposter syn…
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Yes, internal marketing can actually help to improve team synergy and productivity...which ultimately impact the bottom line. In this episode, Jimmy Burroughes shares some valuable insights into how you can leverage the power of internal marketing to enhance how your teams work. The Internal Marketing Podcast is the unique podcast series that 'flip…
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A Single Fin Soul recria na ligação entre as artes e o altruísmo a nostalgia de outros tempos, quando sentíamos de maneira mais presente, quando o tempo era de ouro e os sonhos eram eternos.Cada peça é pensada, criada e entregue de forma a desenvolver a ligação entre as pessoas - a doação por cada peça vai inteiramente para ajudar causas a melhorar…
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Today’s guests is Indy Rotondo, creator of SoulWorx. This week we talk about blocking out the noise, what goes on behind the scenes to be a great athlete and playing basketball at a high level, mentorship, mental health and wellness, and more! My Links: ⁠⁠Instagram⁠⁠ ⁠⁠LinkedIn⁠⁠ ⁠⁠Linktree⁠ Indy’s Links SoulWorx Instagram REC Toronto Instagram Lin…
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Having employees with strong personal brands on LinkedIn, goes a far way in helping to grow the brand of the companies that they represent. With less than 10% of LinkedIn users sharing content, there is still a huge opportunity for anyone wanting to grow their personal brands on that platform. Certified personal brand strategist and author, Michell…
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Today’s guests is Araash and Fravash Chothia, co-founders of Fravi Sauce. This week, we sit down with the Fravi Bros in The Real One's first ever video podcast! We talk about what Fravi Sauce is, how they created it, differentiating from other sauces, how they grow their business, the importance of always adapting, networking, and more! My Links: ⁠…
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Today’s guest is Azmat Alvi, the Founder of Feitan Consulting. This week, we explore Azmat’s journey in founding Feitan, what he and his business does, how he’s organically growing his client-base, shawarma, marketing tips from yours truly and so much more! My Links: Instagram LinkedIn Linktree Azmat’s Links: Feitan’s Instagram Feitan’s LinkedIn Fe…
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Social selling has changed. With so many sales and marketing messages bombarding your target customers, your company needs to know how it can best stand out from the 'noise'. How can you empower employees and implement a winning social selling strategy for your company? Steve Watt, Director of Market Insights at Seismic, shares how. The Internal Ma…
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Being a thought leader can have a powerful impact on both employees' personal brands and the brand of the company that they represent. Marketer, writer and speaker Ashley Faus shares how employees can build their brands as thought leaders, and how the companies they represent can empower them to do so. The Internal Marketing Podcast is the unique p…
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If your company wants its employees to be great advocates/ambassadors of the brand, you'll need to have the kind of company culture that will motivate them to do so. Sarah Goodall, CEO of Tribal Impact, will be sharing how you can foster the kind of company culture that will help to foster employee advocacy in your company. The Internal Marketing P…
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Creating content, using video, is a unique way to build a stand-out personal brand. Why? Because video is the fastest growing form of content that audiences like to consume. For employees who want to build great personal brands, sharing valuable content with video is the way go, and Juma Bannister, Co-founder of Trinidad and Tobago-based Relate Stu…
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Alot of experts agree. Employees with great personal brands can also help benefit the company brand. But, many employees don’t know how to build their own personal brands. We're kicking off Season 4 with personal brand strategist, Christine Gritmon, who'll share how company employees can build their own personal brands, and how the company brand ca…
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Today's guests are Nicole Iafrate and Giulia Gallegos. These lovely folks are both interior design students at Sheridan College, my great friends, and my personal favourite interior designers. This episode has been a long time coming! We chat about student life, moving out in their 20s, going to Rolling Loud, interior design, and so much more! My L…
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Today's guest is Paulo Santos. Paolo is an incoming fourth-year sales student at Toronto Metropolitan University. He and I chop it up about his passions for physical health, sports, and Toronto party life, as well as his experiences in post-secondary education and the industries of finance, sales, and marketing! My Links: Instagram LinkedIn Linktre…
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Today's guest is Maegan McWade. Maegan, the owner of Shoppe & Tailor Design, and I will be talking about her experiences in small business growth, fashion, garment design, the importance of community, networking, being on a reality show (what?!), surviving through the COVID-19 pandemic and the importance of pivoting your business to adapt, and so m…
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The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…
  continue reading
 
Today’s guest is Myuri Mohan. This week, Myuri is back again for the second time on The Real Ones! We catch up and talk about Co-op and life as a full-time employee, Toronto and all its loveable quirks, facing burn-out, how we balance (or sometimes forget to balance) work and our health, life lessons learned, fighting through the days of zero motiv…
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Today’s guest is Natalie Preece. This week on The Real Ones, we've got Natalie Preece back again for round two! We'll be chatting about what's been going on in her life since she was last on the show, diving into the world of kinesiology, debating whether or not aliens are real, taking our BeReals, and covering so many other topics! We can't wait t…
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The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…
  continue reading
 
Today’s guest is Alisha Jagnarine. A Business Technology Management (BTM) student at Ted Rogers School of Management - Toronto Metropolitan University. We talk about mental health, productivity, mindset development, fitness, and more! Tune in to hear her incredible journey and learn valuable tips on how to take care of your mind and body. 💪🧠 My Lin…
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Today’s guest is Stefano Agnoluzzi. A third-year Disaster and Emergency Management student at York University and an overall awesome person that I’ve gotten closer with over the last year, or so. We talk about everything from studying at York and TMU, to his awesome program, settle the debate of if a gorilla could win in a fight against 50 people, …
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Today’s guest is Vitaliy Yushvaev. He is a third-year finance student at Toronto Metropolitan University, the President of the Rise of Entertainment Conference (REC) Toronto, a lover of country music. This episode is all about business, being a student at TMU, the Co-op program, country music, the gym and so much more. My Links: Instagram LinkedIn …
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The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…
  continue reading
 
Today‘s guest is Stacey Speranza, a fourth-year student at U of T who’s a fellow marketer and podcaster! This episode has it all! We talk about her podcast that she co-founded with her sister, Marianna, called The Business Casual Podcast. This interview-based podcast highlights female voices and shows their career journeys, the struggles they faced…
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Today‘s guest is Tali Voron. I have the incredible opportunity to sit down and talk with a truly incredible woman, who has found her niche in the publishing industry with her own companies, The Soap Box and Plume Press. From publishing to podcasting, we talk about the publishing industry, what it's like to take charge of your life and start a busin…
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The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…
  continue reading
 
Today’s guests are Palumbo and Tim Galli. Yes, you read that right— TWO guests! In a truly off-the-cuff episode, the three of us talk about everything from our favourite fast foods and drinks, the best Marvel movies, their experiences in playing hockey as kids, finally figuring out who’s winning Serie-A, and so much more! Three lads catching up and…
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Today's guest is Lucas Ksichchang. A full-time freelance photographer who's made a name for himself in the creative industry as a multi-faceted and talented photographer. After hearing him speak as a guest lecturer in the Fall semester, I am so excited to sit down and talk about photography, sports, the creative industry and so much more. My Links:…
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