With us today is Steve Portigal. I have been recommending his book “Interviewing Users: How to uncover compelling insights” all the time for anyone interested in interviewing users. It’s now out in a second edition and with the promo code QUEST you can get 10% off here: https://rosenfeldmedia.com/books/interviewing-users-second-edition/. Steve help…

Today, we welcome Pam Henderson. Pam is an entrepreneur, professor, and founder and CEO of NewEdge, a growth strategy firm that anchors growth in “opportunity.” - in quotes, I say ‘in quotes’ because Pam created a method known as Opportunity Thinking, a creative approach to innovation. She’s the author of a book with an intriguing title, “Killing I…

Today we have a guest that if you don’t know him it more than about time that you do. He’s something of a UX rockstar and one of the leading most influential experts in the field: Jared Spool. He is a Maker of Awesomeness at Center Centre the school he started with Leslie Jensen-Inman to create industry-ready User Experience Designers and where he’…

Our guest today is Tom Kerwin (https://triggerstrategy.com). Tom is an innovation and UX consultant and coach. He is the author of the card deck Innovation Tactics, a deck of methods, exercises and frameworks that helps to make things people really want (we like that here). Tom is also an active proponent of Cynefin, a decision support framework cr…

Today, we welcome Urko Wood. Urko is the founder of Reveal Growth Consultants, a firm that uses Jobs-to-be-Done to help firms grow and thrive. Urko and I worked together, years ago, when we both worked for Strategyn - which is ground zero for Outcome-Driven Innovation, a proven system for applied JTBD. He’s been a steady contributor to the world of…

Today we have Robyn Bolton as our guest. Robyn M. Bolton is the Founder & Chief Navigator of MileZero, an innovation consultancy that works with leaders of medium and large businesses to navigate the uncertainty of innovation's "fuzzy front end" to confidently grow their businesses. Before founding MileZero, Robyn was a Partner at Innosight, the in…

Today, we welcome Brandon Cornuke. Brandon is Senior Director of Innovation for University Hospitals Ventures, an organization charged with deploying healthcare innovation at scale. He’s the author of The Value Proposition Matrix, something that we’re sure to get into today.By Scott, Jonathan and Yann

Today, we welcome our special guest, Dr. Theomora Ziamou. She is a behavioral scientist who has worked for the EU through the European Commission, Ernst & Young, UNESCO - and today with her own consultancy, Enlexis. Our stated goal on the Product Quest Podcast is to better understand innovation and product strategy. A real mystery that most product…

Today we’ll be chatting to Greg Larking who calls himself a business punk. From what I can see the emphasis is on both: business and punk. He predicted the subprime financial crisis in 2006 and worked as a director of product innovation at Bloomberg. Now he advises companies such as Google, PWC, Uber, Sky and other Fortune 500 companies to launch t…

In this episode, Jonathan Edwards, Yann Vermuth, and Scott Burleson talk to Professors Daniel Trabucchi and Tommaso Buganza from the School of Management at Politecnico di Milano about their book "Platform Thinking" (more at: https://platformthinking.eu/). They talk about the different kinds of platforms and how platform thinking can be used to thi…

Many listeners will know that this podcast has a JTBD affection to put it mildly. In this episode we will do something very Un-JTBD like: We will talk about a solution! It’s a solution that everyone is talking about right now: Artificial intelligence. What we want to do today is look at AI from two perspectives. The first one is how AI is or might …

Our guest today, Eckhart Boehme, is a strategy consultant and the developer of the Customer Progress Design method. He is the co-creator of the Wheel of Progress, a canvas based on JTBD and inspired by Bob Moesta's 4 forces model. More recently Eckhart has been experimenting with AI tools and has developed an AI-based app that helps with analyzing …

Wermuth and Jonathan Edwards. Today, we welcome our special guest, Dan Adams. Dan is the founder and president of The AIM Institute and is author of New Product Blueprinting: The Handbook for B2B Organic Growth. He’s a chemical engineer by training and the holder of many patents, including a listing in the National Inventor’s Hall of Fame. He has a…

Today we will dive into the challenges of becoming and being a Product manager with Dr. Bart Jaworski. Bart is a Senior Product Manager at StepStone, he has worked as a Senior Product Manager at Microsoft and is a LinkedIn Top Product Management Voice. Through his online courses on https://drbartpm.com/ he has trained over 18.000 people in various …

In our podcast we often talk about innovation frameworks, models, theories and so on. While these topics are important, innovation success also depends A LOT on people and how they collaborate – or not. With our guest Sebastian Hamers of human insight, we want to talk about people and how they are best put together to achieve high innovation perfor…

Today, we welcome our special guest….and our first repeat guest, Leah Tharin. And, well well well, where to begin? Last January, I was captivated by Leah’s writing on a topic that I knew nothing about, Product Led Growth even as I myself lead Product for The AIM Institute.. In getting up to speed, I found Leah’s writing to be concise, educational, …

Today we welcome Prof. Dr. Frank Piller of the RWTH Aachen University. Dr. Piller is considered one of the leading German experts for innovation management, open innovation, customer co-creation and product individualization. His research has received numerous awards, like the PDMA Co-Creation Award or the nomination for the “Innovating Innovation”…

This is episode number 50 and we’re thrilled to have Hannah Keartland as a guest for this milestone episode. No pressure Hannah! Hannah is an award-winning strategic thinker with 20+ years of extensive and varied leadership experience as a director and on the board level. She has worked in finance, in for-purpose businesses, charities and as an inn…

Today, we welcome our special guest, Patrick McGowan. is the CEO and founder of The Service Design Group, a firm that specializes in service innovation. It should be no surprise then, that Patrick is an expert in service design. He has well over two decades of experience, first with IBM before launching his own firm. Patrick has a really interestin…

We continue our discussion about the relationships between philosophy and Jobs-to-be-done, starting with the causality of action, Aristotle and Jobs-to-be-done and Romeo and Juliet! The core argument of Jobs-to-be-done Human beings want to achieve certain things, call these things a “Job” To achieve them, they use different means and different mean…

This time we are going to try something a little different. There’s no guest and we are going to take a philosophical perspective on Jobs-to-be-done. Some listeners will know that philosophy is dear to Yann's heart and something that he's brought up in the podcast here and there. Today we want to make these comments and hints front and center. It’s…

In today’s episode we welcome Gretchen Goffe. Gretchen is on a mission to make design thinking accessible to everyone. She’s the founder and CEO of the DT-Live-lab that helps companies become customer-centric at scale through teaching and training teams on human-centered approaches to innovation and customer experience. She has 20+ years’ experienc…

Today, we welcome our special guest, Büsra Çoskuner. Büsra is an experienced product manager who now as the founder of Producteer. Se coaches, mentors other product managers and helps companies to develop their product management function. In reading Büsras bios, what I’m immediately attracted to is that she is a practitioner FIRST… and coach/mento…

Olaf is a certified trainer in Value Management and Value Analysis, a consultant and a lecturer, who has lectured at numerous universities and business schools in France and Switzerland.He is the former president of the AFAV, the "French Association for Value Analysis", a network of value professionals (https://www.afav.eu/) and the cofounder of th…

Today, we welcome our special guest, Jason Knight.. Jason is a 20-year veteran of B2B technology and product management, with experience in both corporations and startups. He’s a speaker, writer, podcaster, and coach and mentor to product development teams… but especially to product managers; as he feels this is the key role that makes good product…

Today we talk about one of those shiny words in business that many talk about, yet few really understand and that word is “Scaling”- So many businesses are looking for business models that can scale, yet very few succeed. Today is all about scaling and New Business Building with our guest Frank Mattes and his approach and company called Lean Scaleu…

This is part 2 of our conversation with Eric Eskey. Eric is the managing director of Dark Horse Works. If you’re in innovation, product management or jobs-to-be-done, you’re in for a treat - and listen carefully. Eric is one of the most experienced JTBD practitioners on the planet… and likely across other planets too. Like myself, he was personally…

Today, we welcome our special guest, Eric Eskey. Eric is the managing director of Dark Horse Works. If you’re in innovation, product management or jobs-to-be-done, you’re in for a treat - and listen carefully. Eric is one of the most experienced JTBD practitioners on the planet… and likely across other planets too. Like myself, he was personally tr…

Today, we welcome our special guest, Dr. Harvey Castro. Dr. Castro has such a diverse and amazing background, it’s tough to know where to begin. He’s a serial entrepreneur who started his first company selling vitamins at 16. He’s a physician, an executive, an entrepreneur, and product developer - having led teams to create over 30 apps; oh, and al…

Many of you, innovators out there will have been faced with the following question by a senior leader about an early-stage innovation idea: “Yeah, but what’s the ROI?” Of course, sometimes you just don’t know yet and it’s a bad question at a bad moment in time. But then again: Management is there to manage, whether it’s about the core or about new …

One word that comes up often in design and innovation is the word "need". "Goals" are central to Alan Cooper's influential "goal driven design". A famous book in Jobs-to-be-Done theory is called "what customers want". And of course the word "job" is right there in the name "jobs-to-be-done". Chairs, rocks, stories, stars, information, music and cou…

Today, we welcome our special guest, Dr. Andrew DiMeo. Andrew is a former professor at NC State and UNC in biomedical engineering. He’s an entrepreneur, having built CanvasGT, whiteboard software that was acquired by medtech software firm Greenlight guru. Andrew is a big thinker in all things innovation and all things relating to medical devices. B…

Today, we welcome our special guest, Leah Tharin. Leah is the Head of Product at Jua.ai. She’s an advocate for product-led growth, something we’re certain to get into today. She has an impressive background in product management and product leadership, but the thing that brought her into view for me is that she is a direct and brilliant communicato…

Today, we welcome our special guest, Rob Schade. Rob is the Chief Customer Officer of Strategyn. Strategyn, of course, is the innovation firm founded by JTBD pioneer Tony Ulwick. Rob was actually the second employee of Strategyn over 20 years ago and has personally been part of the JTBD’s development from a theory where we just talk about milkshake…

Our guest today is Wolfram Nagel Senior UX Designer at TeamViewer. I think it’s fair to say that Wolfram has been in UX before it was cool and has worked in different companies and as a freelancer. He’s published a book on Multiscreen UX Design, is co-founder and main curator of designmethodsfinder.com, he’s a public speaker and regularly publishes…

Decisions shape the future. Making better decisions is critical for people and for society. Businesses make strategic decisions all the time about where to invest, who to partner with, where to advertise and much more. Customers make decisions about what products to buy and to use. Innovators, designers and engineers make decisions about what to bu…

In this special episode we review all the guests we interviewed on the show this year and reflect upon what we learned, what we liked and the questions we wished we had asked! This episode turned out to be much longer than planned, so here are the timestamps if you want to jump to a particular guest: 01:40 Ruth Hartt15:50 Lance Bettencourt25:04 Ron…

Today, we welcome our special guest, Tony Ulwick. If you’ve worked in, read about, or even heard of JTBD, then you know his name. Tony is the creator of Outcome-Driven Innovation, known as ODI. ODI takes this theory, this philosophy of JTBD and presents it as a repeatable process. Tony is well published with his key work from 2005 “What Customers W…

Today, we welcome Dr. Sergei Ikovenko. Sergei is one of the world’s leading authorities in the Theory of Inventive Problem Solving, commonly known as TRIZ. He has conducted over 1,500 workshops (that’s 1500) on TRIZ at a long list of companies, including P&G, GE, and Hyundai… and many others, including the Chinese Patent Office and the Swiss Patent…

Our guests today are Iain Kerr and Jason Frasca from Emergent Futures Lab (emergentfutureslab.com), a strategic innovation consulting firm focused on radical innovation. Iain and Jason founded the Emergent Futures Lab in 2018 as a platform for the rethinking of creativity, invention, and change. They have developed a number of new tools including t…

Our guest today is Giorgio Pauletto. Giorgio is Head of Strategy and Innovation at SIG, the Industrial Services of Geneva. SIG is Geneva’s public utility company, providing water, energy and telecommunication services to the canton of Geneva. Giorgio studied management sciences and engineering at Stanford, got a doctorate in econometrics at the uni…

Today we have an exciting guest Joe Leech. Joe is an energetic coach and advisor to CEOs, has a lot of experience working with startups, high growth tech unicorns and Fortune 100 companies. 20 billion $ in revenue go through the products he has worked on, an impressive number. He has a background in psychology, more specifically in neuroscience, wa…

Today we the Product Quest Podcast Team discuss the challenges you face when it comes to Jobs-to-be-done projects. What can go wrong? What needs to be in place before you start? And of course what can you do to overcome them? What are the learnings from all of our experience in applying Jobs-to-be-done in many industries?…

Today we will deep dive into the topic of service design with our guest Tim Macarthur. Tim Macarthur is a Service Designer based in Dublin. His career has seen him work in the enterprise such as IBM, in consultancy and in service innovation for various international organizations. Tim co-founded the Service Design Network in Ireland and is a visiti…

This is part two of our talk with Gerry McGovern. He has developed Top Tasks, a design framework that helps identify what truly matters to people. It has been developed over a 15-year period and applied more than 500 times by companies like Microsoft, Cisco, Toyota, and governmental organizations such as the European Union and of course the Irish g…

Today we talk to Gerry McGovern. He has developed Top Tasks, a design framework that helps identify what truly matters to people. It has been developed over a 15-year period and applied more than 500 times by companies like Microsoft, Cisco, Toyota, and governmental organizations such as the European Union and of course the Irish government and the…

Dr. Min Basadur is Professor Emeritus at McMaster University and founder of Basadur Applied Creativity. He has three patents and a PhD in Industrial/Organizational Psychology. But Min is best known for his creativity system, Simplexity. In the 1970’s, Min developed his method when building upon the work of colleague Sid Parnes. It’s a system… compl…

Dr. Min Basadur is Professor Emeritus at McMaster University and founder of Basadur Applied Creativity. He has three patents and a PhD in Industrial/Organizational Psychology. But Min is best known for his creativity system, Simplexity. In the 1970’s, Min developed his method when building upon the work of colleague Sid Parnes. It’s a system… compl…

As listeners know, on the show we love to dive deep into innovation and business theories and frameworks. But at the end of the day what really matters is actually building products and services that people want in order to build successful businesses. Well… our guests today definitely know a lot about that, Murat Göker and Francesco Cardoletti are…

As listeners know, on the show we love to dive deep into innovation and business theories and frameworks. But at the end of the day what really matters is actually building products and services that people want in order to build successful businesses. Well… our guests today definitely know a lot about that, Murat Göker and Francesco Cardoletti are…