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The Search Economy

David Riggs and Brett McGrath

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Traditional advertising channels like newspaper ads, radio spots, billboards, and TV commercials are a great way to create demand, but lack what’s needed to capture it. We’re living in The Search Economy. Consumers have more access to information than ever before which puts them in complete control of their buying decisions. The problem? Most businesses aren’t doing enough to adapt to the changes to make it easy on their next customer to find them. On The Search Economy, David Riggs, Founder ...
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Startup for Startup

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סטארטאפ פור סטארטאפ הוא הפודקאסט שבו אנחנו חולקים מהניסיון, מהידע, והתובנות שלנו כאן במאנדיי.קום וגם מחברות אחרות, ומיועד לכל מי שסטארטאפ מדבר אליו, לא משנה באיזה כיסא הוא יושב ברגעים אלו. מוזמנים להיכנס לאתר שלנו לתכנים נוספים - https://www.startupforstartup.com רק מתחילים? חפשו ׳Startup for Startup - צעדים ראשונים׳ If you’d like to listen to our podcast in English, search for “Startup for Startup - Global״
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Let's Talk Azure!

Alan Armstrong & Sam Foot

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Listen with Alan Armstrong and Sam Foot as we talk about all things Microsoft Azure! We are both technical consultants working with Azure day in, day out. Alan focuses on Identity and Security automation while Sam is a .NET developer deploying PaaS and SaaS solutions on Azure. Each episode we have a topic we cover and we highlight some key news that we are interested in. No fluff, sales or products here, just two technical people having a light hearted chat.
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The Jeff Bullas Show is a podcast dedicated to helping entrepreneurs win at business and life. To discover their secret sauce. If you’re looking to overcome the challenges such as starting a business, generating leads and growing your revenue, or learn best practices from the experts, this show is for you. Each episode features an interview with successful CEO's and founders of startups, discussing topics like: - How to grow your business - How to get more traffic to your website - The tools ...
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For our fifth season, we're focused on one theme: the relationship between CMOs and their Boards. For many CMOs, interacting with the board ranks right up there with having a root canal. But what if you could take the CMO and Board relationship and turn it from fraught to functional…. and maybe even to fantastic? We examine things like: What does the Board really want from a CMO? Which marketing metrics matter most to the Board? What are rookie mistakes that new CMOs can make when interactin ...
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Tune in for conversations with eclectic and enlivening marketers. Imagine your weird shower thoughts and disparate liberal arts references took a road trip. This podcast is the soundtrack. Great marketing ideas can come from anywhere. So let’s talk about some.
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For The Transcription and Full Guide go to https://www.accelerate-agency.com/search-console-keyword-gap-analysis/ . A gap analysis is a fantastic method of keyword research that will allow you to find key phrases that you can quickly optimise your webpages for. It allows you to find keywords that your web pages already rank for and more specifically, which of those pages rank for that keyword. So it’s really important for your SEO. Cost of SEO go to https://www.accelerate-agency.com/average- ...
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Software Project Leadership is intended for SaaS founders, managers, and owner/operators who do not have a technical background but who are in a position that includes leading one or more technical projects. Starting a software development project is easy … but finishing it - successfully - is a different story.
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The Content Amplification Podcast is focused on you and giving you tangible and real life advice for your business content marketing. If you're doing a podcast, webinars, videos or blogging or live events then this podcast should be on your subscription list. This podcast is Sponsored By eWebinar.com To learn more about what we do and get more helpful resources, check out https://www.bluecowmarketing.ca/learn
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We speak with startup founders, CEO’s and VP’s from the high tech market. You will learn how to build and scale a sales team. You’ll hear about the growth challenges and tough decisions from others who have had both successes and failures.
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On the SFZ podcast, Max Breckbill interviews successful ($100k p.a. minimum) Self-Funded Founders who are building their own Ecommerce, SaaS, Digital Product, InfoProducts, Physical Products or Productized Service businesses. Fans of “The Lean Startup”, Tim Ferriss’ “Four Hour Work Week”, Pat Flynn, and Joe Polish will love these interviews with founders who are building solid & sustainable digital businesses. This podcast is ideal for entrepreneurs in search of a digital business idea &/or ...
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Ross Blankenship (https://www.ihbooks.com/ross-blankenship), also known as "The Startup Expert" describes the best strategies, advice, and tips to how to become a successful investor. If you are searching for information on how to create a startup, and what makes a successful entrepreneur, the advice in this podcast will help you achieve your goals.
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The Longcut breaks down the illusion of the overnight success by sharing the stories of those who have successfully created, launched, and grown software businesses to solve a problem. In the fiercely competitive world of SaaS, Ryan introduces you to the brilliant minds behind the businesses we admire. You’ll hear perils and pitfalls, stories of staggering success, candid conversations, and what drives these owners, entrepreneurs, and innovators forward. Key themes we’ll explore include prod ...
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Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
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Growth Talks

Michal Sadowski & Mick Griffin

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Join hosts Michal Sadowski and Mick Griffin as they share powerful insights and proven strategies for success in the digital marketplace. This engaging podcast dives deep into AI, online business, e-commerce, digital marketing, website optimization, and more, equipping entrepreneurs with the tools they need to thrive. Mick Griffin, the Chief Growth Officer at Traffit, a recruitment ATS, has an exceptional record of driving exponential growth. With 13 years of experience in growth roles at Br ...
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B2B Digital Marketing Hub

Inter-Dev B2B Digital Marketing

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Welcome to the B2B Digital Marketing Hub, your one-stop destination for mastering the art and science of B2B digital marketing. Our podcast is designed specifically for B2B professionals seeking to elevate their marketing skills and outpace the ever-changing market demands. In each episode, we delve into key concepts of B2B marketing, from SEO and Account Based Marketing to Content Marketing and Social Media strategies. We provide you with hands-on exercises, practical tools, and proven meth ...
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Today on the show we talk about market positioning and the two archetypal marketing messages: Bags Fly Free and Soup is Good Food. We also discuss the most urgent question your startup needs to answer: Why Buy Now? This is episode 112 Links: Bags Fly Free vs Soup is Good Food https://kellblog.com/2018/06/13/the-two-archetypal-marketing-messages-bag…
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איך אפשר לשלב כלי AI בעבודה היומיומית שלנו? קלוד, ג׳מניי, GPT ואחרים - איך מתאימים את הכלים הקיימים לסוגים שונים של משימות? ומאיפה מתחילים לרכוש מיומנות על הכלים האלה? במהלך חודש אוגוסט נקדיש את הפרקים שלנו לנושא שקל לצרוך גם אם אתם בחופש - AI. בכל פרק, נשאל איך אפשר לעבוד עם כלי AI בזווית שונות של הסטראטאפ שלנו. ובפרק הפעם אנחנו מדברים על AI ביום …
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With the summer of our discontent brewing, Corey & Gordon discuss the value of nonstop headlines to news media. Could local media rise like a phoenix? They ask a fan club member, retired media analyst and self-proclaimed iconoclast Terry Heaton, to weigh in. Brace yourself for Heaton's unvarnished take.Stay in the loop with all things Borrell when …
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In this episode Jim Brown, SVP of Revenue at Pneuma joins the podcast for the first time to discuss how he thinks about educating the market around the power of SEO in The Search Economy. Jim shares how he integrates storytelling into his sales process and why it's important to use methodologies like SCORE, SCALE, and SPEED to simplify complicated …
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Alan and Sam dive into Microsoft's Unified Security Operations Platform and how it can benefit SOC analysts in their day to day. Here are a few things we covered: What is a Security Operations Centre (SOC)? What is the new Microsoft Unified Security Operations Platform? What are the benefits of the new platform? What did you think of this episode? …
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With over 20 years of experience as a serial marketing measurementtechnology entrepreneur, Kristin Luck's management consulting firm, ScaleHouse, focuses on nontraditional growth strategies for data driven marketing technology firms and market research companies. She understands first-hand the demands and distractions faced by business owners and l…
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למה חשוב לנו כמנהלים לשמור על תנועה מתמדת בעבודה? מה הסוד לקבלת החלטות מהירה שתמנע שיתוק? איך אפשר לעזור לעובדים שלנו להסתכל על פרוייקטים ומשימות מזווית אחרת לחלוטין? היכולת לנוע מהר ולעשות אקזקיושן טוב היא חלק משמעותי בהצלחה של חברה, ולכן זה הכרחי לסטאטראפים לשלב בין בניית אסטרטגיה לבין יכולת ביצוע מאוד מהירה. אבל איך מבינים איך להגיע מנקודה א׳ לנ…
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In this week's episode of The Search Economy podcast Crystal Carter, Head of SEO Communications at Wix discusses ways to get your leadership team bought into SEO. She shares advice on communication, content, and how to position SEO as an investment opportunity for future growth. Subscribe to The Search Economy Newsletter for the companion piece to …
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This week Alan and Sam discuss Azure Storage Actions a serverless framework currently in preview that allows users to perform common data operations on millions of objects across multiple Azure Storage accounts without needing additional compute resources. It involves creating storage tasks with defined conditions, operations, and assignments. User…
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Welcome back to The Get! It's Season 6 and the theme this season is 'The Race to Reduce Risk in CMO Recruiting.' We look at risk from the perspective of hiring and the perspective of getting hired. In this first episode, host Erica Seidel shares: How CMO candidates can find out what they need to find out BEFORE saying yes so they can move forward w…
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מהי מטריקת Net Dollar Retention? איך משתמשים במטריקת Gross Retention? למה התחלנו למדוד את עצמנו לפיהן - ולמה הן חשובות? פרק נוסף בסדרה שבה אנחנו משתפים בתובנות שלנו כאן במאנדיי כחברה שעברה ועדיין עוברת תהליך צמיחה. בסדרת ״יסודות״ שיצאה ב-2019 דיברנו על חמש מטריקות מרכזיות עליהן מאנדיי הסתמכה בשנותיה הראשונות - ARR, CAC, LTV, Churn ו-TROI. אולם השני…
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Gordon & Corey double-down on their prediction that local media companies are in their "final phase," with many destined to become the equivalent of small hobby shops. But they also see some rising like a phoenix. What's the secret? Here's a hint: The podcast features an interview with the dean of one of the nation's most prominent schools of mass …
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We explore the role of not just content, but great content in The Search Economy on this week's episode. Brett and David discuss what separates great content from average content. David shares how he thinks about the role of content in his role as CEO and opportunities ahead. Subscribe to The Search Economy Newsletter for the companion piece to thi…
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This week, Alan and Sam talk about new features and services that have gone into Public Preview or General Available status in the last month. We dive into a couple of these updates that peaked our interest. Some of the Microsoft product features and update we covered: Key Microsoft Entra and Defender features and updates Lots of Azure changes and …
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Kordel K France is the founder and lead engineer of pioneering machine sensing startup Theta Diagnostics. For the better part of the last decade, he has been working with his incredible team to build a new type of nanotechnology sensor and multi-modal AI platform that enables machines’ sense of smell. His driving mission is to give machines the sen…
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לתת פידבק באופן שוטף, להעניק אוטונומיה לעובדות ולעובדים שלנו ולרתום אותם למשימות - אלו רק חלק מפרקטיקות הניהול שכל מנהל או מנהלת חדשים שומעים עליהן ללא הפסקה. ויש סיבה - אלו אכן עצות מעולות, שיעזרו למנהלים טובים להפוך למנהלים מצוינים שמובילים צוותים מצוינים. עם זאת, לתרגם את הפרקטיקות האלה למציאות היום יומית זה קצת יותר מאתגר ממה שזה נראה. אז איך ב…
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In the latest episode of The Search Economy, David talks with Steve Van Diest of Acumen about how CEO's can grow their companies and personal brands in The Search Economy. He shares the defining qualities of the most successful CEOs, the role of content in the c-suite, and the best resources for executives to use to grow. Subscribe to The Search Ec…
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In this episode, we sit down with Nathan Yeung, founder of Find Your Audience, to explore the provocative notion that "marketing is easy, people are lazy." With over 15 years of executive experience and nearly two decades in search engine optimization and media buying, Nathan shares his journey from finance to running a successful marketing firm. W…
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Brian Beckcom is a Computer Scientist, Philosopher, & Trial Lawyer based in Houston, Texas. He has been voted a Texas Super Lawyer 14 consecutive times—every single year he has been eligible. Brian’s law firm, VB Attorneys, is one of the best law firms in the United States, and has obtained hundreds of millions of dollars for the firm’s clients, in…
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מה מייצר שיתוף פעולה איכותי בין כמה מנהלים? איך מתמודדים עם התנגשויות בין ה׳אני מאמין׳ הניהולי של כל אחד? ואיך לנהל את השותפות הזו מבלי לבלבל את הצוותים? חודש יוני הוקדש בקהילת Startup for Startup כולה וגם כאן בפודקאסט לאספקטים שונים של נושא הניהול. הצטרפו אלינו לפרקים שיעסקו באתגרים של מנהלים וגם איך אפשר להתמודד איתם. שיתוף פעולה בין כמה מנהלים א…
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In the latest episode of The Search Economy, David talks with Eric Hinman who is an endurance athlete who has built a business around his personal brand. Eric shares the business concepts that he's created and the role of content in the process. He talks about the journey that his audiences go on to interact with his brands in The Search Economy. S…
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Alan and Sam talk about the use of Managed Identities for Azure resources. Alan takes us through the methods used for programmatic access to Azure resources and the risks of some of the options. Here are a few things we covered: What is programmatic access? What methods are usually used to gain programmatic access? What are Managed Identities for A…
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Ken Schmidt is one of the most sought-after executive advisors and speakers. He earned his acclaim by leading Harley-Davidson's remarkable turnaround from financial ruin to global dominance in the 1990s. That transformation was based on his highly unconventional re-positioning of the motorcycle icon’s marketplace presence. Ken shifted the company’s…
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לכבוד חודש הניהול שלנו אנחנו חוזרים היום לאחד הפרקים שהכי אהבתם שלנו על ניהול, ובו דיברנו על המעבר מעובד למנהל, והאתגרים שמגיעים עם כך: ״תכלס, מה הבעיה לנהל? אני גם ככה מוביל את הפרוייקטים הגדולים של הצוות וחונך חברי צוות חדשים - זה סתם עוד כמה ישיבות בשבוע״. זו כנראה מחשבה שעולה ללא מעט אנשים שעושים את המעבר לניהול, והרבה פעמים היא מוצדקת - מעבר כ…
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What's the preferred medium when it comes to business communications? What's the top choice of advertisers when purchasing ads? What do people readily give up as "currency" for accessing content, getting a discount coupoun, or entering a contest? Email! This episode focuses on why email is so pervasive and powerful, yet so overlooked by many in the…
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In the latest episode of 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 podcast Brett and David discuss why CEOs should care about search. They discuss the importance of CEOs making SEO a part of the broader company strategy and ways that we can communicate the value to leaders who might not understand the potential growth impact. Subscribe to The Search Economy Newsletter fo…
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Keith Goode has been the Vice President of Client Services at ZeroedIn for more than 10 years, where he leads the implementation and support efforts of the ZeroedIn platform used to transform HR, talent and business data into actionable intelligence. ‌ Previously, Keith held various management consulting and corporate roles at General Dynamics, AON…
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In this episode of Growth Talks, Michal Sadowski and Mick Griffin delve into the value of attending conferences, especially for startup founders. Broadcasting live from the Carpathian Summit, they discuss critical considerations for startups, including which conferences to attend, budgeting, and the potential benefits of networking. Michal and Mick…
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להרשמה לאופסייט שלנו על ניהול ומנהיגות - https://bit.ly/3yLUdIA מה המשמעות של Managing Up? איך בונים תקשורת טובה יותר עם המנהלים שלי? ואיך אפשר לעזור למנהלים שלנו להיות מנהלים טובים יותר עבורנו? לעיתים נדמה כאילו מערכת היחסים בין מנהלת לעובד היא חד צדדית - יש טקסים, פרקטיקות ודרכי פעולה שמנהלת צריכה לפעול לפיהן, והעובד יכול להיתפס כצד פסיבי בתוך מע…
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In the latest episode of The Search Economy, David talks with Amanda Liew Hill, Director of Ecommerce & Lifecycle for First Day. Amanda shares how she thinks about helping her DTC brand stand out, get attention, and create new customers. Today's conversation is about tactics, mentality, and philosophies for getting found by your next customer. Subs…
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This week Alan and Sam discuss Data API builder. It is a powerful tool designed to streamline the process of creating and deploying APIs for data-driven applications. It facilitates the rapid development of secure, scalable, and high-performance APIs that can seamlessly interact with various data sources, including databases, file systems, and thir…
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Brad is the Founder & CEO of Jozu and a project lead for the open source http://Kitops.ml project, a toolset designed to increase the speed and safety of building, testing, and managing AI/ML models in production. ‌This is Brad’s second startup, his first (Codenvy, the market’s first container-based developer environment) was sold to Red Hat in 201…
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Gordon & Corey ruminate why radio people are so scrappy and seek answers from Mike Hulvey, the newly appointed CEO of the Radio Advertising Bureau. During the interview, Mike reveals a genetic secret that suggests he might be radio's natural-born superhero.Stay in the loop with all things Borrell when you join our ResearchAlert Lists.As always, tha…
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In the latest episode of 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 podcast Brett and David discuss the roles of both SEO and Social Media in getting your next customer's attention. They discuss the intent of each discipline and why it's important to understand how each discipline can impact the types of conversations that are happening about your brand. Subscribe to The …
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איך אפשר להתכונן למקרה חירום ברמת החברה? איך דואגים שהסטארטאפ שלנו ימשיך לרוץ גם באירועי קיצון? מה הדברים הראשונים שצריך לוודא שיש לנו, את מי מהחברה נרצה לערב, ועד כמה כדאי לרדת לפרטים? תוכנית המשכיות עסקית (BCP - Business Continuity Plan) היא תוכנית שמבטיחה ללקוחות של החברה, למשקיעים שלה ולכל בעל עניין אחר שהחברה יכולה להמשיך לתפקד במקרי קיצון, או…
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האם כדי להתפתח בקריירה אנחנו מוכרחים לשאוף לניהול? האם כל מפתח/ת מדהימ/ה יפרחו גם בניהול? האם קידום של איש/ אשת מקצוע מעולים יגרום לחברה יותר תועלת או נזק? לכבוד חודש הניהול בקהילה שלנו, בפרק הפעם נביא שני בלוגים שמציגים שתי עמדות שונות בכל הנוגע לאפשרות של עובדים ועובדות להתקדם בקריירה שלהם.ן. האחת כ-Individual Contributor והשנייה בתפקיד ניהולי. א…
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This week, Alan and Sam talk about new features and services that have gone into Public Preview or General Available status in the last month. We dive into a couple of these updates that peaked our interest. Some of the Microsoft product features and update we covered: Build + RSA Updates key Microsoft Entra and Defender features and updates Lots o…
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איך צולחים את המעבר מצוות מקומי לצוות גלובאלי? במה הפרופיל של עובד מרחוק שונה מזה של עובד שנמצא סמוך למנהל? איך אפשר לנהל עובדים מרחוק בצורה איכותית? חודש יוני יוקדש בקהילת Startup for Startup כולה וגם כאן בפודקאסט לאספקטים שונים של נושא הניהול. הצטרפו אלינו במהלך החודש לפרקים שיעסקו באתגרים של מנהלים ואיך אפשר להתמודד איתם. ניהול צוות שחלקו נמצא ב…
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In the latest episode of The Search Economy, David talks with Stephanie Fornaro, Owner of Hello, Nanny! about how she uses data to better inform how to find her next customer. She covers why she built the Hello, Nanny!, how she thinks about content, and why creating great experiences can lead to growth. Subscribe to The Search Economy Newsletter fo…
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לפני שקרן תחליט אם להשקיע בסטארטאפ, היא פותחת בהליך בדיקת נאותות שמאפשר לה לצלול לעומקם של הדברים, לחקור את השוק והחברה, לזהות את ההזדמנויות והסיכונים - ולקבל החלטה קצת יותר מושכלת. בפרק נוסף של "Startup for Startup אודיו-בלוג״, הפרקים שבהם אנחנו מביאים לכם את הבלוגים המצליחים מהאתר שלנו בגרסת האודיו - נקריא בלוג שכתבה טל אבולוף, VC investor בקרן G…
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In this episode, we dive deep into the world of podcasting with Jeremy, the founder of Command Your Brand. Jeremy shares his fascinating journey from studying the Roman Empire to becoming a podcasting expert. We explore the evolution of the podcasting landscape, essential strategies for new podcasters, and the best practices for promoting your show…
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Alan and Sam talk about why it is important to monitor your network for connected devices. Alan runs us through the benefits of doing it with Microsoft Defender for Endpoint. Here are a few areas we covered: Why is it important to monitor your network? How can you find devices using Microsoft solutions? What are the benefits of devices being discov…
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Matt Clark is the founder of The Virtual Edge through which he has helped 1700+ entrepreneurs from 26+ countries create systems to grow exponentially. He is a seasoned expert in the field of sales, marketing and business development, with more than a decade of experience in various industries from energy to telecoms and more. He is also a TV show h…
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