Listen to data and analytics leaders share the secrets of their success. Wayne Eckerson, long-time global thought leader interviews guests who run data and analytics programs at Fortune 2000 organizations around the world. Tune in to stay abreast of the latest technologies, techniques, and trends in our fast-paced industry.
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Unlock the Secrets of Marketing Analytics! Dive deep with industry pros as they share cutting-edge stories, strategies, insider interviews, and the roadmap to supercharge your career!
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Welcome to "Insightly," the podcast where we decode the language of data and chart a course for innovation in the world of business. Hosted by Alyssa McGinn and Jordan Walker, we're your guides through the complex landscape of analytics. In a world where executives are drowning in data but thirsting for actionable insights, "Insightly" is your compass. Having data is one thing, but truly harnessing its power is another. We will bridge that gap, helping business leaders like you not just coll ...
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Welcome to the Revenue Growth Architects podcast. The ultimate resource for GTM operators, strategists, and leaders to learn the strategy and execution secrets that CS2 agency delivers to their fast-growing B2B tech clients. Our episodes dive into every facet of GTM strategy, execution, technology, and analytics to equip you with the tools to win. Our practical step-by-step guidance, forward-thinking strategy, and thought-provoking interviews will help you unlock the full potential of your c ...
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Check out our full episodes that drop every Tuesday at 3:00 Eastern! Welcome, leaders and innovators, to 🔥 𝗪𝗛𝗔𝗧 𝗧𝗛𝗘 𝗧𝗘𝗖𝗛 🔥 – your ultimate guide to the exciting world of digital transformation! I'm your host, Troy Vermillion, an aficionado in all things innovative and technical. 🚀 Every week, we're joined by top technology leaders and influential figures to delve into the latest and greatest strategies and solutions shaping the modern business landscape. We'll cover a range of topics, from A ...
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Bringing together the best technology and innovation for insurance and risk management together from around the world. Podcast hosted by Matthew Grant.
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Welcome to "Product Team Success: Real-World Career Advice for Product". I'm your host, Ross Webb, and I'm here to supercharge your journey, whether you're climbing the ladder to the C-suite or already leading from the top. Our content is your secret weapon - offering insights into business metrics, data-driven strategies, and stakeholder navigation, all tailored to propel you forward and keep you excelling in your role. We believe in 'productizing' yourself and your team, leading the charge ...
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Welcome to 'Executing the Vision,' where we delve into the journeys of owners and C-suite executives of thriving 100+ employee companies. Join us as we uncover the secrets to their success, from the initial spark of inspiration to the realization of their vision. Through insightful interviews, we explore the strategies, challenges, and triumphs they've encountered along the way, offering valuable insights for navigating the intricate landscape of the business world and achieving success not ...
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Career & Life Journeys: Hosted by Adam Posner, he interviews top experts, entrepreneurs, and thought leaders from the world of Entrepreneurship, Talent Acquisition, Personal Growth, and other world-class amazing humans to decode their success via their insights into their own career journeys and personal growth. The goal of #thePOZcast is to showcase amazing humans who share their stories to inspire you to harness your inner tenacity to drive your life and career forward. Adam Posner is the ...
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Data Masters is the go-to place for data enthusiasts. We speak with data leaders from around the world about data, analytics, and the emerging technologies and techniques data-savvy organizations are tapping into to gain a competitive edge. Our experts also share their opinions and perspectives about the hyped, or overhyped, industry trends we may all be geeking out over.
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Hear the latest performance marketing strategies, industry news, and innovative tactics that will help grow your healthcare organization. Brought to you by Cardinal Digital Marketing, our CEO Alex Membrillo sits down with industry leaders and the nation’s top healthcare marketing professionals to uncover practical insights to boost your digital presence and attract more patients.
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Welcome to "The Sales Edge," the podcast exclusively designed for B2B sales professionals seeking to excel in the rapidly evolving business landscape. Join us as we delve into engaging interviews with industry experts, thought leaders, and seasoned professionals who possess invaluable insights into the world of B2B sales. In each episode, we explore the dynamic nature of B2B sales and uncover the latest trends, strategies, and transformations that are reshaping the industry. "The Sales Edge" ...
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TL;DR: Secrets to Scaling Your E-commerce Brand Podcast Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including: Paid Advertising: Master the art of paid ads across platforms. Creative Strategy: Unlock innovative approaches to marketing. TikTok Shop & Ads: Explore the potential of TikTok for e-commerce. Facebook Ads: Leverage Facebook's vast network for your brand. Influencer Outreach: Harness the power of influencer marketing. Real Successes & F ...
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From the N.C. Plant Sciences Initiative at NC State comes a podcast that takes a 360° view of emerging agriculture technologies. Join the host, N.C. PSI Executive Director Adrian Percy as he speaks with academic researchers, industry experts, growers, producers, Extension specialists, and others in the agtech community.
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Sit back and relax, enjoy the humor, learn something valuable and discover the creativity of many really amazing supply chain leaders. The goal of the show is to share the secret sauce to business success, which is a successful supply chain. Real Life Supply Chain Challenges & Solutions - New Tech Solutions - Great Supply Chain Connections - Life Lessons WWW.SupplyChainSecretSauce.COM• Subscription Based Supply Chain Consulting
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So the question is this, how do entrepreneurial sales people like us, who have traditionally sold alone and used gut and intuition to hit their number, take their innate talents and begin selling using science, technology, and the secrets of thousands who have done it before---to crush their quota and change the world. That is the question and this podcast provides the answers.
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Welcome to the Podcast, where we explore the intersection of technology and marketing strategies to help you stay ahead in the digital world. Join us as we dive deep into the latest trends, tools, and techniques that drive success in the ever-evolving tech and marketing landscape. In each episode, we bring you insightful conversations with industry experts, thought leaders, and innovative minds who share their valuable insights, experiences, and practical tips. Whether you're a tech enthusia ...
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Unveiling the Future of Data Catalogs - Audio Blog
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With numerous data catalog options available, all claiming to be the best, how do you make an informed decision without exhaustive research?Published at:https://www.eckerson.com/articles/unveiling-the-future-of-data-catalogsBy Eckerson Group
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AI is Taking Over HR: Are You Ready? | Ep. 58
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Send us a text Today, host Troy Vermillion tackles a topic that's rocking the HR world to its core—how Artificial Intelligence is not just integrating into HR but completely revolutionizing it. Imagine a future where AI transforms tedious HR tasks into efficient, bias-free processes, from automated resume screening to AI-driven chatbots available a…
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Ep 583: AI CX And Sales Agents - 10x Your Teams Output with Franco Bonifaz, PHNTM AI
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Send us a text We uncover the pivotal role of AI in changing the landscape for startups, with Franco sharing his insights on leveraging technology to scale businesses. Together, we explore the challenges and opportunities in e-commerce, uncovering strategies to tackle abandoned checkouts and personalized customer engagement. In this episode, Jordan…
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#127 - From Brand Building to Conversions: How to Craft a Balanced Healthcare Marketing Strategy with Seth Goldberg
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Tune-in to Ignite as Cardinal’s CEO, Alex Membrilo, and industry expert, Seth Goldberg, explore how educating consumers, telling compelling brand stories, and leveraging influencers can build trust and differentiate your healthcare brand in a competitive market. You'll gain valuable insights on how to effectively integrate brand building with perfo…
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Unifying Your GTM Data (Across Different GTM Motions)
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Struggling to get a complete view of your different GTM motions and their performance? You can report on marketing MQLs ok, but not on Outbound, Partner, Account-Based, or Customer Expansion? Crissy breaks down unifying your GTM data and shows a couple examples. Want to see what she is sharing? Check out the YouTube video here: https://youtu.be/Nlm…
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Ep 24: In the Sales Leadership Trenches: Ditch the BDR Checklist and Start Leading Through Active Coaching
Sales strategies: "The majority of our our strategy, coaching up our team, account targeting, and and generating new business through outbound prospecting."— Maggie Maloney 00:00:3000:00:38 The Importance of Active Listening in Sales Conversations: "How do we earn trust? How do we get people to open up? It's through that active listening, maintaini…
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Martin Reith, Chairman: Artificial Labs: Martin’s market musings - some lead and others follow (318)
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Next month, Martin Reith will mark 40 years in the London Market. As he approaches this significant milestone, we sat down with him to discuss his journey into the industry, his most notable achievements, his decision to become Chairman of Artificial Labs, and his thoughts on the challenges of modernising the London Market. We also explored his str…
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Ep 23: The CRM isn't the Only Way: How A Pearl Jam Post Landed Don (a Seasoned Hospitality Seller) a New Client From LinkedIn
By Celeste Berke
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Jacob Rupp: The Journey of Faith from Rabbi to a Top Business Coach
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00:00 Introduction and Background 05:01 Finding Meaning and Purpose in Life 07:06 The Role of Faith and Its Evolution 09:10 Money as a Fuel for Options 20:01 The Power of Coaching and Empowerment 22:36 The Lie of Modern Education 25:21 Leveraging Existing Skills 27:16 The Reality of Entrepreneurship 30:17 The Value of Practical Skills 33:11 Opting …
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19- Should You Get Vaccinated? Dr. Peter McCullough Weighs In on Health and Business
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Your host, Brad Hunter, engages in a thought-provoking conversation with Dr. Peter McCullough, a leading cardiologist and epidemiologist, about the controversial landscape of vaccines and public health. In this episode, Dr. McCullough, known for his extensive work in managing infectious diseases and the cardiovascular effects of COVID-19, raises cr…
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Ep 582: E-commerce Data for 2024 - The Ultimate Episode with David Dokes, Polar Analytics
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Send us a text Uncover the true power of cutting-edge data solutions and AI-driven insights as David delves into Polar Analytics' revolutionary plug-and-play data stack. Gain invaluable knowledge about creating a reliable source of truth for data activation, enabling you to make impactful decisions and drive revenue with ease. In this episode, Jord…
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Payroll Provider Pitfalls: Avoid These Costly Blunders | Ep. 57
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Send us a text Today, we're discussing a topic that's crucial for every business owner: selecting the right payroll and HR technology provider. But trust us, this isn't just your typical checklist run-through. Choosing the wrong provider can lead to disastrous consequences like system crashes on payday, financial drains, productivity losses, and er…
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Bridging Biology and Chemistry in Modern Agriculture with Platform 10
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Peter Wren-Hilton, founder of agritech consultancy Wharf42, shares insights into his latest initiative, Platform 10, which is exploring the integration of biologicals into sustainable farming. Discover how biocontrols and biostimulants are revolutionizing agriculture as global regulatory trends push for more biological solutions in the field. Learn…
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#126 - Healthcare Claims Data: The Secret to Effective Consumer Targeting with Definitive Healthcare
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Cardinal’s Chief Strategy Officer, Rich Briddock is joined by VP of Sales at Definitive Healthcare, Mike Julian to explore how advanced data solutions can transform your healthcare marketing strategies into powerful revenue-generating engines. You'll learn how to target the right patient populations, optimize your marketing spend, and confidently j…
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Ep 581: How To Double Your Email List In 2024 with Jordan West
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Send us a text The concept of using a pop-up to offer discounts in exchange for learning about your brand's story and values is a fresh and effective approach to customer engagement. In this episode, Jordan West unveils a game-changing tool that is revolutionizing email and SMS capture for ecommerce brands. He shares his discovery of a pop-up tool …
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Multi-Style Data Integration for AI/ML: Three Use Cases - Audio Blog
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This blog describes the need for data teams to establish a flexible yet well-governed data architecture to support dynamic AI/ML projects.Published at:https://www.eckerson.com/articles/multi-style-data-integration-for-ai-ml-three-use-casesBy Eckerson Group
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Leadership x Analytics, with Quinn O'Brien
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In this episode of the Marketing x Analytics Podcast, Alex Sofronas interviews Quinn O'Brien, CMO of Carnegie Learning, about his extensive career in both agency and client-side roles. Quinn shares his transition from agencies like Ogilvy and Mather to leadership at Lenovo and Carnegie Learning, offering valuable insights into effective client-agen…
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Marcus Ryu, Co-founder and Chairman at Guidewire and Partner: Battery Ventures: Beating the odds, revealing the secrets of successful entrepreneurs (317)
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What does it take to build a company like Guidewire or attract investor interest? This week, Matthew Grant talks with Marcus Ryu, Co-founder and Chairman of Guidewire, and Partner at Battery Ventures. Marcus, one of Guidewire's five founders, shares his experiences from starting the company in 2002 and the lessons he learned along the way. In this …
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Gali Arnon: The Future of Work is Fractional, Fiverr CBO
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00:00 Introduction and Gali Arnon's Background 11:16 The Attraction to Fiverr and Changing Perceptions 18:09 Supporting Freelancers and Building Community 21:46 Fiverr's Role in Helping Freelancers Manage Business 25:08 Embracing AI as a Tool in the Creative Space 27:11 Addressing Job Loss Concerns 30:09 Mastering AI Capabilities 34:36 Ensuring Wom…
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Ep 580: YouTube + Shopify - Everything You Need To Know with Jordan West
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Send us a text The game-changing announcement that YouTube Shopping is now integrated with Shopify. Discover why this is a massive opportunity for ecommerce brands and how it can revolutionize your approach to social commerce. In this episode, Jordan West gets into the game-changing world of YouTube shopping and its integration with Shopify. He dis…
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18- Streamlining Business Operations: Cam Martinez on Building Sustainable Success
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Your host, Brad Hunter, interviews Cam Martinez, co-founder of Kensho Craft, to discuss how to streamline business operations and build high-performance cultures. In this episode, Cam Martinez—an experienced fractional COO, CMO, and Chief of Staff—talks about transforming chaotic businesses into efficient systems across industries like E-commerce, …
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Ep 579: AI For Email - 1 hour To One Minute with Jordan West
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Send us a text Discover the power of seamless integration with Shopify and Klaviyo, enhancing efficiency and personalization in your email marketing strategy. It's all about leveraging tech to amplify your brand's reach. The importance of regular email communication and the potential benefits of using the recommended tool for efficient, cost-effect…
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#125 - Mastering Brand Identity in Healthcare: How to Stand Out in a Competitive Market with Craig Kartchner of HonorHealth
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This week on Ignite, HonorHealth’s Chief Marketing and Customer Engagement Officer, Craig Kartchner joins Cardinal's CEO, Alex Membrillo to dissect the evolving landscape of healthcare marketing and the shift to viewing patients as consumers. Learn how focusing on customer experience can help you discover strategies to differentiate your brand, boo…
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Assembling Your Product Management Career Puzzle: Insights from Industry Leaders
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In this illuminating episode of Product Team Success, host Ross Webb brings together four accomplished product management experts to share career-defining insights and strategies. Our guests offer valuable pieces to help you complete your product management career puzzle: Mihai: Building a Well-Rounded Product Experience The importance of consumer …
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UTM Mistakes, Funnel Custom Object Learnings, Ops Leadership Comms Advice
42:41
42:41
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00:00 Intro 01:35 The biggest UTM mistakes companies make 13:59 What we have learned deploying 15 Lifecycle/funnel custom objects into complex B2B SaaS Salesforce environments 30:38 How to level up how you communicate and interact with leadership if you're in GTM Ops Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN…
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Guillaume Bonnissent, Founder & CEO: Quotech: Built by underwriters, for underwriting teams (316)
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Have you ever built your own solution to a problem? Quotech, founded by Guillaume Bonnissent, provides technology for commercial underwriters and brokers. Its integrated solutions cover data ingestion and extraction, pricing, distribution, policy administration and claims. Matthew Grant caught up with Quotech’s CEO and founder to touch on his under…
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Self-Service is the Outcome, Not the Driver of a Data-Driven Organization - Audio Blog
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Many data leaders want to implement self-service, but don’t realize that they first have to implement the right architecture, governance, operating model, project delivery approach, data, and change management plan.Published at:https://www.eckerson.com/articles/self-service-is-the-outcome-not-the-driver-of-a-data-driven-organization…
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Michael Browning Jr: An Entrepreneur's Lessons in Building the Urban Air Adventure Park Empire
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00:00 Introduction to Michael Browning and Unleashed Brands 03:08 Early Life and Entrepreneurial Journey 04:09 The Power of Data in Business 05:42 Building Urban Air Adventure Park 08:04 Focusing on the Target Audience 09:32 Learning from Mistakes and Making Data-Driven Decisions 11:27 Site Selection and Considerations 13:24 Differentiating Between…
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Ep 578: How To Scale An Irish Whiskey Brand with Aidan Mehigan, Natterjack Irish Whiskey
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Send us a text Exploring ways to adapt to health-conscious trends without compromising the whiskey-making process, acknowledging the rise of the sobriety movement, and promoting conscious drinking. In this episode, Jordan West sits down with guest Aidan Mehigan, the founder of Natterjack Irish Whiskey, they get into the captivating world of spirits…
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Understanding Digital Transformation: A Data-First Approach
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In this mini-episode, we dive into the concept of digital transformation, explaining it as a process of modernizing a company's infrastructure to be more data-first. We discuss how traditional notions like moving to the cloud and building data storage are just tools, and emphasize the importance of having connected and usable data. We also highligh…
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00:00 Putting People First: The Key to Accountability and Success in Business 05:46 The Challenges of Recruiting and the Issue of Ghosting 11:40 Creating a Positive Work Environment: The Role of HR 19:46 Supporting Employees' Dreams: The Power of Purposeful Commitment 21:14 Detaching from the Result: The Path to Continuous Improvement…
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Unlocking the Power of Beneficial Microbes: Big Benefits for Growers and Consumers
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Dr. Mallory Choudoir, Assistant Professor & Soil Microbiome Extension Specialist, discusses the impacts biologicals have on agriculture. Discover how tiny beneficial microbes are playing a big role in enhancing crop health, boosting productivity, and promoting sustainable farming practices. Listen along as we dive into real-world applications of bi…
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Understanding Metric Mapping in CRM Systems
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In this mini-episode, we dive into the intricacies of metric mapping within CRM systems. We discuss the process of defining objectives and translating them into actionable data points, stored across various platforms. The conversation sheds light on how to track and visualize key metrics, integrate data into CRMs, and the importance of understandin…
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Mitch Mitchem: Balancing AI Tech with Human Connection
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00:00 Introduction: The Human Element in a Tech-Driven World 03:20 The Need for the Human Touch in a Fast-Paced Tech Space 07:06 The Impact of Remote Work on the Human Experience 08:30 Innovations for More Human Connection in the Physical Space 12:14 Parenting and Technology: Finding the Balance 14:12 You Disrupted: Embracing Change and Taking Acti…
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#124 - How CRM Software Can Improve Patient Outcomes with Red Spot Interactive
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Strap in for an exciting episode of Ignite featuring Cardinal's CEO, Alex Membrillo and President and Co-Founder of Red Spot Interactive, Jason Tuschman. Discover how leveraging advanced attribution and recall systems, can improve patient retention and ultimately increase your market share and profitability. You'll gain insights on integrating mark…
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Ep 577: Is Meta Dead For Ecommerce In 2024?
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Send us a text Uncover the power of data providers and event quality matching in driving results. I delve into practical, hands-on strategies to optimize your Meta advertising campaigns.Understand the value of working with an agency to test scalable ideas and drive incrementality. Gain insights on leveraging Google for adjacent category searches an…
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The Spreadsheet Dilemma: When to Upgrade Your Business Tools
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In this episode, we explore the pros and cons of using spreadsheets in business, acknowledging their utility but highlighting their limitations as companies grow. We discuss the challenges of scalability, data integrity, and the inefficiencies that arise from multiple users and departments relying on disparate spreadsheets. Tune in to understand wh…
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Michael Dickerson: Struggle Well at Work: Positive Mental Health Strategies
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00:00 Introduction and Podcast Sponsorship 03:04 The Impact of the Pandemic on Mental Health 04:22 Creating an Open and Supportive Environment 07:41 Leadership's Role in Championing Mental Health 09:09 Approaching Mental Health Discussions 10:08 Challenges and Benefits of Remote Work 13:54 The Potential Impact of AI on Mental Health 15:43 Addressin…
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A Primer on GTM Operations | Crissy On The Founder-Led Marketing Show
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Crissy sat down with Finn on The Founder-Led Marketing Show and had a wide-ranging conversation on: - How to Build a GTM Ops Team - How to Track a Buyer Funnel - How to Build Unified Reporting - And lots more! Hear more from us: Subscribe to us on Youtube https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: htt…
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Lisa Russel: AI Ethics & The Metrics for Making Informed Hiring Decisions
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00:00 Introduction and Overview of Vizier 03:14 Using Data to Drive Impactful Changes 05:29 Micro Changes and Biases in Organizations 06:46 The Power of Listening and Awareness 09:08 Trends and Collaborations in HR Tech 10:36 The Pitfalls of AI Technology 12:23 Utilizing AI as a Tool for Efficiency 13:23 Data Security and Ethical Use of AI 15:32 Im…
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This week Matthew and Robin are pointing the microphones at each other and back for our popular "Partners' Chat" as they review the world around us. Find out what is making Robin happy this month - almost 10 years after the term Insurtech was coined are established insurers now finally embracing innovation and technology? What can we learn from the…
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Analytics x Insights, with Parnikaa Mitra
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Fill out this audience survey for a chance to win $100 USD cash! Watch this episode on YouTube! Alex Sofronas hosts Parnikaa Mitra on the Marketing x Analytics Podcast, where they discuss Mitra's journey from chemical engineering to marketing. Mitra shares insights on how the COVID-19 pandemic shifted her career focus toward the importance of data-…
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Charise Pasche: From Shark Tank Rejection to Revolutionizing the Gender-Neutral Fashion Movement
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00:00 From Immigrant Parents to Entrepreneurship 05:19 Building a Gender-Neutral Fashion Brand 09:53 Overcoming Funding and Supply Chain Challenges 20:09 Authenticity and Care 20:19 Clothing Has No Gender 21:18 Inclusivity vs. Exclusivity 22:36 Financial Progress 25:45 Starting with Jeans 28:11 The Challenge of Capital 29:28 Building a Community 31…
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Ep 576: AI + E-commerce Marketing in 2024 - What Actually Works with Jordan West
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Send us a text Discover the practical steps to leverage AI in your workflows, freeing up your valuable time and empowering you to focus on the human touch that truly matters in marketing. Learn how AI-enabled tools can rapidly analyze competitors' websites, extract emotional themes from customer reviews, and take your brand to new heights. In this …
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Modernizing Analytics with Conversational Query Tools: Five Must Have Characteristics - Audio Blog
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Explore the essential characteristics to choose the right conversational query tool for your needs and environment.Published at:https://www.eckerson.com/articles/modernizing-analytics-with-conversational-query-tools-five-must-have-characteristicsBy Eckerson Group
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Debra Squyres: The Power of Feedback: A Gift for Growth
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Chapters 00:00 Introduction and Shared Passion for Cacio e Pepe 01:26 Getting into HR and Witnessing Workplace Changes 04:17 The Evolution of HR and Employee Benefits 05:38 Challenges of Maternity Leave and Work-Life Balance 06:49 Driving Change in HR and Leaving Large Companies 09:34 Transformation in HR and the Impact of the Pandemic 11:31 Empowe…
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#123 - Revisiting LSAs for Healthcare: Early Results & Future Trends
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In this episode, Cardinal’s Chief Growth Officer, Lauren Leone and VP of Paid Media, Evan Ilgenfritz, dive back into Local Service Ads (LSAs) to share valuable insights after months of testing across various healthcare verticals. You'll learn about the unique challenges and benefits of LSAs, including how they can drive more qualified leads, how th…
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Ep 575: MMM vs Attribution Software - Which Works Better? with Jordan West
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Send us a text The transformative impact of these advanced tools, you're invited to an eye-opening journey. Imagine harnessing the potential to make informed decisions that drive efficiency and unlock your brand's scalability potential. In this episode, Jordan West shares the intricate world of attribution and mixed media modeling. He addresses his…
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Heather Bussing: How to Get Job Pay Right
14:48
14:48
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00:00 Introduction and Setting the Stage 01:22 Conflicts over Paid Leave 03:06 Finding a Balance with Sick Leave 04:33 The Need for National Regulation on Family Leave 06:03 The United States' Lack of Support for New Mothers 08:23 The Misuse of AI in Recruiting 10:41 The Importance of Pay Transparency and Equity 11:39 Insights from 'Get Pay Right' …
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Why CMOs/CROs Need to Focus on GTM Operations (5 Reasons)
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If you're leading any of the GTM teams (marketing, sales, customer success) this is for you. Or if you're working in these teams (or in an ops team) and need to get leadership onboard with focusing on GTM ops send this video to them today. 00:00 Intro 00:06 Top 3 CMO Struggles 00:21 Top 3 CRO Struggles 00:30 The pains and GTM Ops focus 01:20 1st re…
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