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The Transit Lounge hosted by Shandra shares ideas and inspiration for career women wanting to grow a Side Business to be a viable future full time business. Shandra will share tips, resources, stories, and interviews with women at various stages of starting and growing a successful and Scaleable Side Business. As a start up Business Coach Shandra is passionate about supporting as many women as possible to escape an unfulfilling corporate life to create a profitable business earning them grea ...
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This episode of The Transit Lounge Podcast is part of a series sharing 9 Side Business Tips, celebrating 9 years in business designed to help you grow your service-based Side Business. In this episode, we share Tip 9: Nurture Your Superpower In this practical episode, Shandra delves into the art of recognizing and leveraging your unique superpower …
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This episode of The Transit Lounge Podcast is part of a series sharing 9 Side Business Tips, celebrating 9 years in business designed to help you grow your service-based Side Business. In this episode, we share Tip 8 - Focus on Who Before How It's a trap to spend too much time focusing on What and How you will deliver in your business.When you spen…
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This episode of The Transit Lounge Podcast is part of a series sharing 9 Side Business Tips, celebrating 9 years in business designed to help you grow your service-based Side Business. In this episode, we share Tip 7 - The #1 Thing To Invest In to enjoy a successful business Investing in various types of support is crucial for any business as well …
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This episode of The Transit Lounge Podcast is part of a series sharing 9 Side Business Tips, celebrating 9 years in business designed to help you grow your service-based Side Business. In this episode, we share Tip 6 - Raising Your Visibility Visibility is about standing out from competitors by effectively communicating what makes your business dif…
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This episode of The Transit Lounge Podcast is part of a series sharing 9 Side Business Tips, celebrating 9 years in business designed to help you grow your service-based Side Business. In this episode, we share Tip 5 - When and How to Pivot Scary statistic for you - 60% of businesses in Australia will fail within their first three years, and 20% wi…
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This episode of The Transit Lounge Podcast is part of a series sharing 9 Side Business Tips, celebrating 9 years in business designed to help you grow your service-based Side Business. In this episode, we share Tip 4 - Narrow Your Niche As you grow a side business, it is essential to refine your niche. In a competitive market, narrowing and targeti…
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This episode of The Transit Lounge Podcast is part of a series sharing 9 Side Business Tips, celebrating 9 years in business designed to help you grow your service-based Side Business. In this episode, we share Tip 3 - Getting The Support You Need When you’re growing a Side Business, even if you have a solo business - you actually can’t do it all a…
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This episode of The Transit Lounge Podcast is part of a series sharing 9 Side Business Tips, celebrating 9 years in business designed to help you to grow your service-based Side Business. Welcome to Tip 2 - Dealing With Discomfort... Whilst no one really like feeling uncomfortable, it's an inevitable part of being in business, so you need to make f…
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In this episode of The Transit Lounge Podcast, we share the first of 9 Side Business Tips, celebrating 9 years in business and helping you to grow your Side Business. To kick things off, we share Tip 1: Making The Most Of Your Time. Whilst the 9 tips are not in ‘order of importance’, this tip definitely speaks to one of the biggest challenges that …
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This week’s episode is focused on In this episode of "The Transit Lounge," host Shandra shares tips on how you can make progress in your business even when you’re juggling all the other aspects of your life like a day job, families, pets, self care, community, social life, sleep… Shandra shares insights and examples of the power of project manageme…
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In the latest episode of "Side Business Tips," host Shandra delves into the transformative power of "Atomic Habits" by James Clear, offering valuable insights tailored for women entrepreneurs wanting to grow their side businesses to bring in reliable income. Shandra shares key concepts from the book and provides specific examples and stories to sho…
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The new year energy is a great time to reset and recommit to your Side Business. You have your business idea. You've even made a start - and that is awesome. But. Even with the start you've made, you'll face inevitable hurdles that can hold you back - unless you know exactly what to focus on to get you back on track and making progress with the tim…
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Want to learn from successful career women who have turned their side businesses into their main focus? This episode of the Transit Lounge Podcast is for you! Tracey Anthony from Trackydak Co has been a teacher for 20 years and is now a youth empowerment and resilience coach based in Perth, Western Australia. In this episode, she shares her experie…
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This episode is part of our Side Business Secrets interview series where we share real life stories of career women at various stages of starting and growing a side business – right from the early stages to those who have now grown from a side gig to doing it as their full time business, so that you can learn from their experience and fast track yo…
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In this final episode you'll get clarity on 3 important Marketing terms that will help you to make decisions about how to grow your Side Business. When you get into business, there's a lot of 'jargon and lingo' that gets thrown around, so this 4 part series is designed to help clarify what some of the most commonly used terminology is using plain l…
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Marketing is one of the biggest challenges for women starting a side business and unless you have a background in Marketing there is a lot of new territory and terminology. To help you build your knowledge and confidence around Marketing for your side business, this 4 part series will explain some of the most commonly used Marketing terms so you kn…
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People often say that business would be so much easier if you didn't have to do any Marketing 😅 The reality is that for 99.8% of businesses - without Marketing you don't have a business. Marketing is also one of the biggest challenges for women starting a side business and unless you have a background in Marketing there is a lot of new territory an…
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One if the most common concerns and challenges that women starting a side business say they have is around Marketing and how they'll get clients. It's also one of the things that can be the most unfamiliar. To help tackle that, this 4 part series will explain some of the most commonly used Marketing terms so you will know what they mean and how the…
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Have you ever wondered why some people just seem to be able to make things happen and other people struggle? Or why some people push through setbacks and others give up at the first hurdle? Well the secret those 'get stuff done' people know is that your success is 80% Mindset... When it comes to starting and growing a Side Business as part of your …
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In this interview podcast episode Kate shares with Shandra: How she got the idea to create her business She shares how having a strong vision for her business helped when making decisions The challenges of finding a physical space and dealing with planning approval How she had to learn and shift her thinking about marketing - even though she’d alre…
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In this episode, Shandra shares 5 Money books every woman in Business, or working towards a future business, should read. These are books including and 'old classic' right up to recent easy reads to help you uplevel your lifestyle and business profitability. Covering a range of book styles and content these 5 books will help make sure you make good…
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In this interview podcast episode Cat shares with Shandra: Her original plan for her business and what’s going on now with the business She shares some game changers in regard to her marketing that have given her confidence in the results that she can achieve How she ran her Side Business in 10 hours a week What she learnt about Marketing that she …
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In this episode, I’m speaking with Valerie Khoo, the CEO of the Australian Writers Centre, which is Australia’s largest centre for writing courses. Valerie shares her inspiring story and real-life advice about starting and growing multiple side businesses. She started her career in Auditing but soon realised it wasn’t making her happy and decided t…
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In this ‘Side Business Secrets’ interview Shandra speaks with Jen Harwood, the founder of Happy Hairbrush. Jen started Happy Hairbrush five years ago as a side business with the goal of earning $20,000 per year. Now it’s a multimillion-dollar business. In this interview podcast, episode Jen shares with Shandra: How and why she started her side busi…
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Have you seen the Netflix show, 'How to be Rich'? It's a great exploration of a range of people's relationship with money and what a 'Rich' life looks like to them. Money is such a tricky subject for many women and it can be very triggering, but it is an important topic to explore, especially if you are going to be growing your own business. In thi…
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This episode is part of our Side Business Secrets interview series where we share real life stories of career women at various stages of starting and growing a side business. In this episode Shandra interviews Dr Katy Abbott who is a Composer and Artists Mentor. Dr Katy is a highly awarded composer and has 5 solo albums. As if that’s not enough – a…
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In this interview podcast episode Nadia shares with Shandra: How she created her stationery and desk accessory brand - with no connections and no background in business, sales or marketing The biggest challenge she faced How she managed her time to be realistic about what’s doable Working on the business vs. In the business Reframing thoughts of le…
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This episode is Part 2 of the Content Creation series and in this episode you'll get some super practical steps to help you batch create content that will help build your profile, your audience and attract new potential clients. Shandra will share with you: A framework you can use over and over to come up with perfect content ideas What you need to…
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This is Part 1 of a 2 part series: In this episode I want to share with you: 5 things you need to know Before you can create great content to attract more clients for your business. This is especially true if you have a side business – your time is limited and so you want to maximise the results from the time you have and spend on your business. I'…
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It's time to reset your Vision and goals for your solo business. This episode shares ideas and practical tips of what you can do if you’re feeling frustrated that you haven’t made as much progress in starting or growing your solo business as you would have liked to by now.. In this episode, Shandra shares: Examples of how women in solo business can…
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Starting a solo business after a career can be both exciting and daunting... After 17 years in retail, corporate roles and a marketing degree, Fiona Anchal is now following her passion for plant based eating and turning it into a growing solo business. In this interview podcast episode Fiona shares with Shandra: How she's transitioning from a 'job'…
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Feeling like a cog in a wheel was a catalyst for career change... After 20 years in local government policy and strategy, Tamsin Somerville felt like a cog in a wheel, and an overnight camping trip sparked the beginning of a whole new career chapter... She is now the CEO and Founder of Vivo Bodywear - a soon to be released range of absorbable under…
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Can you imagine having a successful role, with equity in a business and then making yourself redundant, after the age of 40? Frances Pratt has spent 24 years 'selling' - mostly for others, now she does it for herself. The business she has created - Metisan - leverages all her experience and helps businesses set up their Sales systems and teams to b…
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Create your Vision and plan for 2021 Having a business idea - even a really good one, doesn't make it happen - you need a vision and a plan... The end of the year is a great time to start to refine or create a compelling vision of what you want your business to become and how you're going to make it happen. In this podcast episode Shandra shares: W…
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A career - with all it's changes can be a bit of a cocktail... It certainly has been for Emma Rhoades... With the average time in a role reducing and an increase in the number of women starting businesses the traditional' road is no longer as common, and Emma's road has been anything but 'traditional'. Her career path has been a mix of business own…
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Sometimes the path to a career change to start your own business after 40 is not a straight line... After a decade as an IT Project Manager and a few meandering streams Mel de Gioia has landed on a business that she thinks was destined to happen and Covid just accelerated the timeline... In her 30's she loved her career and would never have even co…
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Saying yes to a friend could be the catalyst for a whole new career direction... After more than a decade as a self described 'office chick' Bron Roberts started Australia's first Laughter Yoga class... and hasn't looked back since! In this interview episode Bron shares with Shandra: What she used to do too often at the end of her work day The biza…
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Not many people make a career change from a 'cushy' govt job to a million dollar business... Karen Geloven made that leap by redirecting her passion for teaching and has turned it into a multimillion dollar tutoring business focused on providing support for kids needing more help with maths and english. A driven and genuine life long learner, Karen…
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Starting a business takes good foundation steps. In the excitement of having a new business idea and wanting to start something of your own, it's easy to get swept up and want to jump to the 'fun bits'... But... before you get to the fun bits, it's really important to cover off the basics and set up a solid foundation - especially after having had …
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What do you do for a career change in your 40's after creating a well loved Australian baby brand? Michelle Vogrinec spent 17 years building up Gaia natural baby skin products and sold the business a year ago. After bringing that business and brand to life she is now sharing her years of experience with other mums in business. In this podcast inter…
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Is making a career change within the same industry still considered a career change? When you've been employed in an industry for your whole career and then make the move to work for yourself the answer is yes...! For Jane Walters, after a 'lifetime' in one industry she made the change to start her own business channeling her years of experience in…
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How do you make a career change after 28 years in an industry with 5 kids?!? After almost 3 decades in early childhood teaching Deb Peters decided it was time to make a change.... She kept it a secret until she'd really made up her mind to revisit a 'side gig' in the Beauty industry that she'd had many years earlier and make it her full time focus.…
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Anyone starting a new business needs to think about how to get clients... And the answer to that question is Marketing. You don't want to be the best kept secret in your industry - not if you want to create a growing sustainable and profitable business that creates and supports the sort of lifestyle you want to enjoy. All this month and in this pod…
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Bel Ryan had a side gig she describes as beautifully agonising... and it led to a significant career change later in life. She had loved her work as a Therapist, but after a significant event triggered spin off repercussions, she made the decision to leave and work for herself. In this podcast interview Bel shares with Shandra: How saving a person'…
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Imagine having spent about 50% of your life working in one industry before a restructure prompted a career change .. Tanya Simpson had worked in various promotions and marketing roles in radio for over 20 years... The restructure of her department opened the space for her to consider starting her own business about 15 months ago... In this podcast …
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It takes a special kind of person to make a complete career change after more than 25 years in one industry... Adding to that being over 40, without another job to go to and that takes things to a whole other level! Siobhan Tagell fell into a job in the office products industry and quickly rose the ranks to become a General Manager and was highly r…
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Growing a business takes planning... You can't just have an idea for a business and jump into it without a plan, or without know what to work on when... That's where bringing a project planning approach comes into play... and the good thing is that project management is a really common transferable skill - so if you've had a successful career you m…
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Making a career change from a high powered job to working for yourself takes a decent dose of self belief. Wendy Alexander took that leap after more than 20 years working as a Project Manger and consultant for some of Australia's biggest companies. For her, the idea had been bubbling away for some time and it took a few personal events to give her …
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Natalie Grant had worked in Real Estate for over 20 years. She'd been through all aspects of real estate - the good, the bad and unfortunately the ugly too... After one too many moments of disillusionment with an industry that was less than positive, Natalie made the decision to walk away... She told herself she'd never work in the industry again..…
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Making a career change to create your own business is becoming increasingly common. But how do you make the leap from being a 'Lois Lane' reporter to having a successful editing business and creating an online course to make your business scaleable, whilst having several books published along the way??? That's exactly what Stacy Juba from Shortcuts…
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