The Transit Lounge hosted by Shandra shares ideas and inspiration for career women wanting to grow a Side Business to be a viable future full time business. Shandra will share tips, resources, stories, and interviews with women at various stages of starting and growing a successful and Scaleable Side Business. As a start up Business Coach Shandra is passionate about supporting as many women as possible to escape an unfulfilling corporate life to create a profitable business earning them grea ...
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Side Business Tips - Marketing terms you need to know - Part 4
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In this final episode you'll get clarity on 3 important Marketing terms that will help you to make decisions about how to grow your Side Business. When you get into business, there's a lot of 'jargon and lingo' that gets thrown around, so this 4 part series is designed to help clarify what some of the most commonly used terminology is using plain l…
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Side Business Tips - Marketing terms you need to know - Part 3
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Marketing is also one of the biggest challenges for women starting a side business and unless you have a background in Marketing there is a lot of new territory and terminology. To help you build your knowledge and confidence around Marketing for your side business, this 4 part series will explain some of the most commonly used Marketing terms so y…
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Side Business Tips - Marketing terms you need to know - Part 2
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People often say that business would be so much easier if you didn't have to do any Marketing 😅 The reality is that for 99.8% of businesses - without Marketing you don't have a business. Marketing is also one of the biggest challenges for women starting a side business and unless you have a background in Marketing there is a lot of new territory an…
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Side Business Tips - Marketing Terms You Need To Know: Part 1
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One if the most common concerns and challenges that women starting a side business say they have is around Marketing and how they'll get clients. It's also one of the things that can be the most unfamiliar. To help tackle that, this 4 part series will explain some of the most commonly used Marketing terms so you will know what they mean and how the…
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Have you ever wondered why some people just seem to be able to make things happen and other people struggle? Or why some people push through setbacks and others give up at the first hurdle? Well the secret those 'get stuff done' people know is that your success is 80% Mindset... When it comes to starting and growing a Side Business as part of your …
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Side Business Secrets - Kate Holmes from Glow Dance
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In this interview podcast episode Kate shares with Shandra: How she got the idea to create her business She shares how having a strong vision for her business helped when making decisions The challenges of finding a physical space and dealing with planning approval How she had to learn and shift her thinking about marketing - even though she’d alre…
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5 Money Books Every Woman in Business Should Read
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In this episode, Shandra shares 5 Money books every woman in Business, or working towards a future business, should read. These are books including and 'old classic' right up to recent easy reads to help you uplevel your lifestyle and business profitability. Covering a range of book styles and content these 5 books will help make sure you make good…
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Side Business Secrets - Cat Matson from Impactful Presenters
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In this interview podcast episode Cat shares with Shandra: Her original plan for her business and what’s going on now with the business She shares some game changers in regard to her marketing that have given her confidence in the results that she can achieve How she ran her Side Business in 10 hours a week What she learnt about Marketing that she …
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Side Business Secrets - Valerie Khoo from Australian Writers Centre
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In this episode, I’m speaking with Valerie Khoo, the CEO of the Australian Writers Centre, which is Australia’s largest centre for writing courses. Valerie shares her inspiring story and real-life advice about starting and growing multiple side businesses. She started her career in Auditing but soon realised it wasn’t making her happy and decided t…
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Side Business Secrets - Jen Harwood from Happy Hairbrush
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In this ‘Side Business Secrets’ interview Shandra speaks with Jen Harwood, the founder of Happy Hairbrush. Jen started Happy Hairbrush five years ago as a side business with the goal of earning $20,000 per year. Now it’s a multimillion-dollar business. In this interview podcast, episode Jen shares with Shandra: How and why she started her side busi…
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Side Business Tips - Money traps to avoid
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Have you seen the Netflix show, 'How to be Rich'? It's a great exploration of a range of people's relationship with money and what a 'Rich' life looks like to them. Money is such a tricky subject for many women and it can be very triggering, but it is an important topic to explore, especially if you are going to be growing your own business. In thi…
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Side Business Secrets - Dr. Katy Abbott from The Artists' Mentor
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This episode is part of our Side Business Secrets interview series where we share real life stories of career women at various stages of starting and growing a side business. In this episode Shandra interviews Dr Katy Abbott who is a Composer and Artists Mentor. Dr Katy is a highly awarded composer and has 5 solo albums. As if that’s not enough – a…
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Side Business Secrets - Nadia Mitchell from On Her Desk
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In this interview podcast episode Nadia shares with Shandra: How she created her stationery and desk accessory brand - with no connections and no background in business, sales or marketing The biggest challenge she faced How she managed her time to be realistic about what’s doable Working on the business vs. In the business Reframing thoughts of le…
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Content Creation Part 2 - How to create one month of Social content in advance
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This episode is Part 2 of the Content Creation series and in this episode you'll get some super practical steps to help you batch create content that will help build your profile, your audience and attract new potential clients. Shandra will share with you: A framework you can use over and over to come up with perfect content ideas What you need to…
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Content Creation Part 1 - 5 Things you need to do before you start
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This is Part 1 of a 2 part series: In this episode I want to share with you: 5 things you need to know Before you can create great content to attract more clients for your business. This is especially true if you have a side business – your time is limited and so you want to maximise the results from the time you have and spend on your business. I'…
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2021 Mid Year Reset - Review your Vision and Goals
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It's time to reset your Vision and goals for your solo business. This episode shares ideas and practical tips of what you can do if you’re feeling frustrated that you haven’t made as much progress in starting or growing your solo business as you would have liked to by now.. In this episode, Shandra shares: Examples of how women in solo business can…
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Career Change After 40 - From Fashion to Plant based business owner with Fiona Anchal
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Starting a solo business after a career can be both exciting and daunting... After 17 years in retail, corporate roles and a marketing degree, Fiona Anchal is now following her passion for plant based eating and turning it into a growing solo business. In this interview podcast episode Fiona shares with Shandra: How she's transitioning from a 'job'…
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Career Change after 40 - From Govt Job to Absorbable Underwear
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Feeling like a cog in a wheel was a catalyst for career change... After 20 years in local government policy and strategy, Tamsin Somerville felt like a cog in a wheel, and an overnight camping trip sparked the beginning of a whole new career chapter... She is now the CEO and Founder of Vivo Bodywear - a soon to be released range of absorbable under…
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Career Change After 40 - From Redundancy to Founder with Frances Pratt
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Can you imagine having a successful role, with equity in a business and then making yourself redundant, after the age of 40? Frances Pratt has spent 24 years 'selling' - mostly for others, now she does it for herself. The business she has created - Metisan - leverages all her experience and helps businesses set up their Sales systems and teams to b…
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Grow Your Solo Business - 2021 Vision and Planning
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Create your Vision and plan for 2021 Having a business idea - even a really good one, doesn't make it happen - you need a vision and a plan... The end of the year is a great time to start to refine or create a compelling vision of what you want your business to become and how you're going to make it happen. In this podcast episode Shandra shares: W…
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Career Change After 40 - From Photographer to Women's Leadership with Emma Rhoades
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A career - with all it's changes can be a bit of a cocktail... It certainly has been for Emma Rhoades... With the average time in a role reducing and an increase in the number of women starting businesses the traditional' road is no longer as common, and Emma's road has been anything but 'traditional'. Her career path has been a mix of business own…
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Career Change After 40 - From Project Manager to Podcast Producer
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Sometimes the path to a career change to start your own business after 40 is not a straight line... After a decade as an IT Project Manager and a few meandering streams Mel de Gioia has landed on a business that she thinks was destined to happen and Covid just accelerated the timeline... In her 30's she loved her career and would never have even co…
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Career Change After 40 - From Office Chick to Laughter Clubs
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Saying yes to a friend could be the catalyst for a whole new career direction... After more than a decade as a self described 'office chick' Bron Roberts started Australia's first Laughter Yoga class... and hasn't looked back since! In this interview episode Bron shares with Shandra: What she used to do too often at the end of her work day The biza…
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Career Change After 40 - From School Teacher to Multi-million dollar business Owner
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Not many people make a career change from a 'cushy' govt job to a million dollar business... Karen Geloven made that leap by redirecting her passion for teaching and has turned it into a multimillion dollar tutoring business focused on providing support for kids needing more help with maths and english. A driven and genuine life long learner, Karen…
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Business Foundations - Starting a Solo Business for success
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Starting a business takes good foundation steps. In the excitement of having a new business idea and wanting to start something of your own, it's easy to get swept up and want to jump to the 'fun bits'... But... before you get to the fun bits, it's really important to cover off the basics and set up a solid foundation - especially after having had …
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Career Change After 40 - Gaia Founder to Mumpreneur Coach with Michelle Vogrinec
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What do you do for a career change in your 40's after creating a well loved Australian baby brand? Michelle Vogrinec spent 17 years building up Gaia natural baby skin products and sold the business a year ago. After bringing that business and brand to life she is now sharing her years of experience with other mums in business. In this podcast inter…
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Career Change After 40 - From Financial Planner to Personal Financial Coach with Jane Walters
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Is making a career change within the same industry still considered a career change? When you've been employed in an industry for your whole career and then make the move to work for yourself the answer is yes...! For Jane Walters, after a 'lifetime' in one industry she made the change to start her own business channeling her years of experience in…
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Career Change After 40 - From Early Childhood Teacher to Beauty Therapist with Deb Peters
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How do you make a career change after 28 years in an industry with 5 kids?!? After almost 3 decades in early childhood teaching Deb Peters decided it was time to make a change.... She kept it a secret until she'd really made up her mind to revisit a 'side gig' in the Beauty industry that she'd had many years earlier and make it her full time focus.…
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Anyone starting a new business needs to think about how to get clients... And the answer to that question is Marketing. You don't want to be the best kept secret in your industry - not if you want to create a growing sustainable and profitable business that creates and supports the sort of lifestyle you want to enjoy. All this month and in this pod…
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Career Change After 40 - From side gig to Art therapist with Bel Ryan
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Bel Ryan had a side gig she describes as beautifully agonising... and it led to a significant career change later in life. She had loved her work as a Therapist, but after a significant event triggered spin off repercussions, she made the decision to leave and work for herself. In this podcast interview Bel shares with Shandra: How saving a person'…
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Career Change After 40 - From Radio to Brand Partnerships with Tanya Simpson
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50:33
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Imagine having spent about 50% of your life working in one industry before a restructure prompted a career change .. Tanya Simpson had worked in various promotions and marketing roles in radio for over 20 years... The restructure of her department opened the space for her to consider starting her own business about 15 months ago... In this podcast …
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Career Change After 40 - From Stationery Queen to Home Renovations
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It takes a special kind of person to make a complete career change after more than 25 years in one industry... Adding to that being over 40, without another job to go to and that takes things to a whole other level! Siobhan Tagell fell into a job in the office products industry and quickly rose the ranks to become a General Manager and was highly r…
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Start and grow your business with Project Planning
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Growing a business takes planning... You can't just have an idea for a business and jump into it without a plan, or without know what to work on when... That's where bringing a project planning approach comes into play... and the good thing is that project management is a really common transferable skill - so if you've had a successful career you m…
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Career Change After 40 - From Project Manager to Resume Writer...
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Making a career change from a high powered job to working for yourself takes a decent dose of self belief. Wendy Alexander took that leap after more than 20 years working as a Project Manger and consultant for some of Australia's biggest companies. For her, the idea had been bubbling away for some time and it took a few personal events to give her …
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Career Change After 40 - A Real Estate Reinvention with Natalie Grant
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51:12
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Natalie Grant had worked in Real Estate for over 20 years. She'd been through all aspects of real estate - the good, the bad and unfortunately the ugly too... After one too many moments of disillusionment with an industry that was less than positive, Natalie made the decision to walk away... She told herself she'd never work in the industry again..…
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Career Change after 40 - from reporter to online course creator
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Making a career change to create your own business is becoming increasingly common. But how do you make the leap from being a 'Lois Lane' reporter to having a successful editing business and creating an online course to make your business scaleable, whilst having several books published along the way??? That's exactly what Stacy Juba from Shortcuts…
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Career Change After 40 - from engineering to Conversion Copywriter with Patti Haus
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Making a career change after 40 to do something you love is tempting, and risky... and it can be incredibly rewarding! Patti Haus went from working with an Engineering regulator to becoming a conversion copywriter - with a few other creative stops along the way... In this interview podcast episode Patti shares with Shandra: What golf had to do with…
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Two Money Making Activities for women in business
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Do you ever get to the end of a day and think that you didn't really do the things you meant to do for the day? Or that you were 'busy' but the stuff you were doing wasn't really going to make a big impact on growing your business? After a few conversations with women in new businesses spending too much time on the wrong things at the wrong time th…
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Career Change After 40 - From Digital Marketing to Sustainable Business Supporter
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43:28
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Many people dream of making a career change to do something they are truly passionate about... but not many actually do it... Yvonne Pfliger has spent most of her career in various Digital marketing roles working within agencies, and despite being great at what she does, she has also had a life long passion for sustainability. This passion didn't a…
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Career Change After 40 - From TV Producer to Baby Maker with Hayley Hendrix
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When living the LA lifestyle didn't quite live up to the dream Hayley Hendrix had to make a big career change... She had found herself at a major crossroad that made her realise she had been living what she calls 'a big fat lie'... So she packed up, went back to Perth and reassessed what was really important to her...and discovered that the work sh…
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Career Change After 40 - From Beauty Salons to Multi Passionate Entrepreneur
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Can you imagine creating a super successful international career and then walking away from it to start over again? And doing that after the age of 40? Jai Harvey Yin is one of those people who has an infectious positive energy about them who built up a really successful career and business and then through a range of challenges and life changes cl…
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The Top 4 Challenges faced by women starting a business after 40
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After more than 20 interviews with women who left successful careers to start their own business some common themes have emerged.... This podcast episode shares 4 of them as well as some tips and insights on how to avoid or manage these challenges if they come up for you... The 4 common challenges are: Mindset - how you think about yourself and you…
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Career Change after 40 - from 35 years in Admin to End of Life Organiser
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45:24
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Have you ever thought about making a career change, and not quite known what to do, or when to do it and so just let the idea slip by? For Cheryl Tomlinson she was getting towards the second half of life and had thought about what she might like to do for the next phase of her work life, but didn't have a clear answer of what she'd like to do or wh…
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Career Change After 40 - From Accidental Accountant to Stylist
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52:44
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A career change from being an Accountant for 19 years to now being a personal stylist doesn't exactly seem like a natural progression... But for Carol Hanson her love for fashion had always been there it just took a while and a few other experiments and experiences to get to it. In this podcast interview Carol shares: How she accidentally fell into…
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Career Change After 40 - From International EA to Public Speaking Coach
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What if.... having a lot of great experience, sparkling personality and an easygoing nature actually worked AGAINST you when you were trying to make a career change after the age of 40? For Samantha Richards that was exactly what she found... she had over a decade of experience in high level EA roles with experience in everything from running offic…
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Career Change After 40 - From the US Army to Mental Health Advocate...
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What does making a career change after 17 years in the US Army look like? Well Annette Whittenberger did exactly that... after getting into the army and following a career growth path for 17 years, she missed out on a promotion and made the decision to leave the Army. That decision opened up a range of challenges as she worked on reintegrating into…
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Money is a critical piece of the puzzle to starting and growing a successful business. There's no escaping it. And it's something we're not often taught about in a meaningful and constructive way as a kid - so, as an adult, we have to go out explore and learn about it ourselves, especially if you want to have a profitable business of your own. Afte…
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Career Change After 40 - From Government to Survivorship Coach with Michelle Irving
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Sometimes you might want to make a career change because you get to a stage where you want a different lifestyle, or you want to bring an idea for your own business to life, but unfortunately sometimes it happens because of significant health concerns... That was the case for Michelle Irving... after 20 years in various senior roles in Government d…
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Career Change After 40 - from Radio to selling on Amazon with Nat Dwyer
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Have you ever dreamt of creating a business that let you have the lifestyle you want, where you could travel whenever you wanted to and work from anywhere??? Yes - we want that too! Making a career change to set up a 'geo-flexible' business is something a lot of people have dreamt about, but not as many actually do something about it.. Nat Dwyer wa…
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Career Change After 40 - from Financial Planner to Social Media with Savvy Sally
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46:22
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Savvy Sally has had an interesting professional life made up of unusual 'accidental' job opportunities. Not shy of hard work, studying - after finishing her law degree, Sally did an additional 8 years of training to qualify and operate as a financial planner, then did another 'about face' to work for herself as a social media manager and marketer f…
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