Best Shanna Goodman Podcasts (2024)

1
An Often Overlooked Resource for Local Visibility: Your Area Chamber of Commerce 9:46

12M ago9:46

9:46

Join me in this episode as we delve into a potent yet often overlooked strategy for enhancing your local service business's visibility. Tune in to learn how partnering with your local Chamber of Commerce can provide a winning edge in the digital age of marketing. Resources discussed in this episode: Leave me a 5 star review on Apple Podcast, iHeart…

1
Which Social Media Platforms Should You Be On (How to Get Clients as a Professional Organizer) 34:54

1y ago34:54

34:54

Social media is now a huge component of interacting with clients and ideal clients. Discover which social media platforms you should be on to get clients as a professional organizer. Join me as I share valuable insights on how to stay ahead of the competition and attract your ideal clients with your online presence. Click for show notes.…

1
Resource Roundup To Attract Clients As a Home Service Provider 18:26

1+ y ago18:26

18:26

Looking for info on how to market house cleaning services or professional organizing services? We have a full list of resources to help you attract your ideal clients. Click for show notes.By Shanna Goodman

1
Social Media Priorities For Each Stage of Your Business 22:11

1+ y ago22:11

22:11

The key to social media marketing for your home services businesses is to build relationships on the right platforms. Here's how to do that through each stage of your business. Click for show notes.By Shanna Goodman

1
Revenue Streams for Home Service Providers (That You May Not Have Thought About!) With Lisa Malone 36:30

1+ y ago36:30

36:30

A long-term sustainable business is one that gives you life... and also multiple revenue streams. In this episode Lisa Malone shares how she's developed several corresponding lines of business and fostered unique partnerships with other service providers to diversify income sources and and grow wealth. Click for show notes.…

1
6 Mistakes Professional Organizers Make On Social Media 11:07

1+ y ago11:07

11:07

Social media is a great tool for reaching and connecting with your ideal clients. But if you're not careful, it can quickly eat up your time and energy. Click for full show notes.By Shanna Goodman

1
The Evolution of a Professional Organizer: 3 Business Models with Samantha Brown 38:49

1+ y ago38:49

38:49

Part of creating a successful business is adapting to new things. In this episode, Pro Organizer Coach Samantha Brown shares the evolution of her business and how she's using her unique skillset to help others. Click for show notes.By Shanna Goodman

1
How to Use HoneyBook to Optimize Your Organizing Business With Amy Fredericksen 37:35

2y ago37:35

37:35

Every professional organizer knows a good system is worth its weight in gold. Infrastructure systems- like client onboarding- can help you easily and effectively scale your business. In this episode, professional organizer Amy Fredericksen shares the systems she created for her business Click for show notes.…

1
How to Increase Productivity Based On How You're Wired (And Help Clients Do the Same) With Ellen Faye 44:17

2y ago44:17

44:17

Everyone can be productive, but identifying the specific ways in which you are most productive can help you create and repeat the ideal conditions. In this episode, Certified Productivity Coach Ellen Faye describes a personalized approach to productivity that you can use in your own business plus help clients find- and maximize- theirs. Click for s…

1
5 Types of Social Media Posts That Make Regular Posting Infinitely Easier 16:03

2y ago16:03

16:03

The only thing about social media that is constant is that it’s changing. Algorithms change, meaning who sees your posts changes, consumer behavior changes, and how people use the different platforms change. In this episode, you'll learn some great reasons as to why social media is worth your time... and an easy formula to make regular posting easy…

1
Email Subject Lines That Get Opened 12:31

2y ago12:31

12:31

Email marketing for professional organizers is a great way to remind clients they should hire you again, but you need them to open the email. In this episode, you'll learn the importance of email subject lines and how to craft them to easily get the maximum opens. Click for show notes.By Shanna Goodman

1
What You Didn't Know About Instagram Hashtags 10:00

2y ago10:00

10:00

Social media algorithms are *always* changing, partly because consumer behavior is always changing and partly because the social media platforms have their own goals. For instance, videos have been long prioritized on both Facebook and Instagram (both owned by Meta), and now even more so with continued emphasis on IG Reels and FB Watch. Also, over …

1
Professional Organizer Marketing Plan 12:47

2y ago12:47

12:47

A professional organizer marketing plan details your strategy to package and sell your professional organizing services. In this episode, you'll learn the critical elements of a professional organizer marketing plan and how to create one, which will help you save time and money as you attract clients. Click for show notes.…

1
Money-Making Mantras To Live By 15:23

2y ago15:23

15:23

Confidence and mindset are keys to attracting clients as a professional organizer. Use these mantras to attract more clients and earn more money. Click for show notes.By Shanna Goodman

1
How to Create a Client Experience That Will Keep Them Coming Back (And Referring You to Their Friends) 35:39

2y ago35:39

35:39

Paying attention to (and improving) the client experience in your professional organizing business will not only delight your existing clients, it will keep them coming back for more. And? They'll probably even tell their friends how much they loved working with you. In this episode, systems strategist Amber Barrett joins Shanna to talk about the b…

1
How to Boost Sales When You Feel Like You've Done Everything 5:09

2y ago5:09

5:09

Learning how to boost sales as a professional organizer will help sustain you through the slow times. Here's how to get your phone ringing for your organizing services when you feel like you've done everything. Click for show notes.By Shanna Goodman

1
The Secrets to Growing a Sustainable Business 21:20

2y ago21:20

21:20

To grow a sustainable business as an organizer, you have to have a solid strategy in place to continuously attract ideal clients. Click for show notes.By Shanna Goodman

1
6 Additional Revenue Streams to Diversify & Increase Your Income with Cas Aarssen of HGTV's Hot Mess House 55:21

2y ago55:21

55:21

Cas Aarssen from Clutterbug and Hot Mess House on HGTV joins Shanna on the podcast today to discuss additional revenue streams that can make you thousands of dollars every month. Click for show notes.By Shanna Goodman

1
Lead Magnets to Attract Your Ideal Clients (Plus 30 Ideas to Make Your Own) 13:00

2y ago13:00

13:00

In this episode, Shanna talks through lead magnets: what they are, why you need one, and how to create them with more than 30 ideas of lead magnets you can make today. Click for show notes.By Shanna Goodman

1
A Simple Sales Funnel You Can Implement Today to Attract Clients 22:05

2y ago22:05

22:05

Online marketing doesn’t have to be complicated. Here’s a simple sales funnel you can implement today to attract clients. Click for show notes.By Shanna Goodman

1
How a Sales Funnel Helps You Consistently Attract Clients 20:20

2y ago20:20

20:20

A sales funnel is a visual representation of how a prospective client finds you, becomes aware of what you have to offer, and ultimately hires you as their professional organizer. Sales funnels are more important than ever because competition for attention is higher than ever. It's a consumer's market and we have access to anything and everything w…

1
How to Set Up Gmail With Your Domain Name for a Professional Looking Email Address 6:23

2y ago6:23

6:23

You need a professional-looking email address to be perceived as the pro that you are. Here's how to set up Gmail with your domain name. Click for show notes or visit the Pro Organizer Marketing podcast page.By Shanna Goodman

1
How to Use Content Marketing to Attract Local Clients 17:04

2y ago17:04

17:04

What do G.I. Joe, Legos, and the Pioneer Woman all have in common? Find out in this episode along with content marketing tips to get your pro organizing business found by local clients. Click for show notes.By Shanna Goodman

1
Read These 6 Books In This Order If You Want to Grow Your Business 9:55

2+ y ago9:55

9:55

Growing your business doesn't mean you have to go it alone, even if you are a solopreneur. There is a wealth of resources to help you create a framework for growing your business the way you want it to grow. In this episode, Shanna shares the six books she recommends most frequently. You can read them in this order to lay the groundwork for a stron…

1
Copywriting Tips to Turn Website Visitors into Paying Clients 39:25

2+ y ago39:25

39:25

A prospective client has landed on your website! Congrats! What are they seeing now? Will what they see take them on the journey of convincing them you're the professional organizer for them? In this episode, Shanna talks with pro organizer turned copy writer Molly Winters on how to increase sales by attracting the right people with your web copy. …

1
Answer These FAQs on Your Website to Book the Clients of Your Dreams 11:11

2+ y ago11:11

11:11

Answering frequently asked questions on your website, in blog posts, or on social media is a great way to attract your ideal clients. Not only will you enhance your website's SEO, you'll be answering the exact questions prospective clients have, positioning YOU as the perfect pro organizer for them. In this episode, Shanna lists frequently asked qu…

1
Put Your Personality on Display to Attract Your Ideal Clients with Melissa Klug from Pro Organizer Studio 41:50

2+ y ago41:50

41:50

There's more interest and demand for professional organizers than ever before! Pop culture shows like The Home Edit, Hot Mess House, and Tidying Up with Marie Kondo have taken decluttering lingo to the masses, which is great for anyone in the PO business. While it seems like there might also be a lot of competition vying for the same clients, there…

1
The 2 Things That Have The Biggest Impact on SEO (Plus 9 Tips to Continuously Attract Your Ideal Clients) 18:35

2+ y ago18:35

18:35

Building your SEO (search engine optimization) might be one of the most important things you do as you build your business. Why? Because it's how you get found online... and your clients can't hire you if they can't find you. Also? People actively searching for professional organizers are the most motivated leads in the buyer journey because they'v…

1
How to Use Industry-Specific Stock Photography to Stand Out Locally 57:22

2+ y ago57:22

57:22

When sharing photos to social media or on your website, an extra bit of polish can go a long way in positioning your professional organizing service- and standing out from the competition. In this episode, Shanna talks with Sarah Brent, owner of Practical Harmony Professional Organizing in Central Illinois and the creator of Tidy Stock Photography,…

1
4 Reasons to Collaborate with Other Service Providers 17:41

2+ y ago17:41

17:41

Want to know the single most effective way to market your business? Get people talking about you. In this episode, Shanna outlines four really compelling reasons to seek out and collaborate with other service providers, specifically ones that are already working in the homes of your ideal client. Plus, she'll dive into how to find the right service…

1
Why 2022 Is the Year to Grow Your Organizing Business With NAPO President Amy Tokos 43:08

2+ y ago43:08

43:08

Certified Professional Organizer and NAPO President Amy Tokos joins Shanna for this episode to discuss why there’s never been a better time to grow- or start- your business as a professional organizer. The increasing demand for professional organizing services plus the Great Resignation has poised the industry as a hot one to get into- or grow- in …

1
Systems to Scale Your Business with Cathy DeNooyer 44:13

2+ y ago44:13

44:13

Developing systems to scale visibility will not only make your life easier, but will help you grow your business exponentially. In this episode, Cathy DeNooyer talks through her proven set of systems to turn prospective clients into raving fans with her multi- point "Priority Matrix." Cathy is a productivity business coach and KEAP Certified Partne…

1
How to Delegate Like a CEO 12:09

2+ y ago12:09

12:09

Thinking like a CEO will help your business grow and you'll be happier in it because you've taken time to determine your ideal business and your ideal role in it. In this episode, Shanna covers how to review what's on your plate, how to take things off of it, and how to define and maintain boundaries. Click for show notes.…

1
Instagram Posting & Exactly How Many Hashtags to Use 15:23

2+ y ago15:23

15:23

Instagram recently came out with a recommendation of using only 3-5 hashtags per post, but in this episode Shanna will share why less isn't more in this circumstance. She covers: How hashtags work Ways to ensure local visibility with hashtags The different types of hashtags, how to find them, and how to use them Click for show notes.…

1
Speaking Your Clients' Language with Dana K. White (From A Slob Comes Clean Blog) 57:33

2+ y ago57:33

57:33

In this episode, Shanna and decluttering expert Dana K. White discuss how different people relate to decluttering and organization, and how to tailor your communication style to attract clients that aren't naturally tidy. They cover "layers" of clean, clutter thresholds, the container concept, decision fatigue, and how to help even the hardest clie…

1
How to Get Started with Facebook Ads with Maggie Benson 33:43

2+ y ago33:43

33:43

Facebook ads are a really great and cost effective way to get in front of your ideal clients. In this episode, Facebook ad specialist Maggie Benson will outline the critical elements to get started. Maggie Benson is an 8 year veteran of social media advertising and digital marketing strategy. From the beginning, she committed her focus to working w…

1
There Are Only 2 Ways to Get Clients 6:15

2+ y ago6:15

6:15

There are only two ways to get clients and we'll cover them both in this episode. Click for show notes.By Shanna Goodman

1
How the Enneagram Explains Clutter Styles (Plus How You Can Use it to Better Serve Your Clients) 56:45

2+ y ago56:45

56:45

In this episode, Kadie Smith and Shanna geek out over all things Enneagram and how to tailor your client communication- even your sales pitch- using this awesome tool. Kadie is the art director, designer, and brand strategist behind Drop Cap Design, a design studio for creative entrepreneurs. She uses the Enneagram model as a tool for discovery in …

1
Pivoting to Pro Organizer Marketing Made Simple 4:26

2+ y ago4:26

4:26

In this episode, Shanna will share her decision to pivot her focus- and business- on doing more of what she loves. Click for show notes.By Shanna Goodman

1
Increase Your Search Rankings for Free with Google My Business 17:58

2+ y ago17:58

17:58

Google My Business is the single most important thing to manage and regularly update when it comes to ensuring your service-based business is found locally. Click for show notes.By Shanna Goodman

1
The Evolution of an Interior Design Studio with Amanda Purdom 49:35

2+ y ago49:35

49:35

In 2009 Amanda Purdom started AsterHouse Design with a business partner, growing and expanding the design agency from initial commercial projects into large-scale, high-end full-service home design. This episode shares specifics on how they secured their first clients, what worked right away, and what had to be fine-tuned over the years to scale th…

1
How to Become a Professional Organizer with BarbieJo Hatch 45:21

2+ y ago45:21

45:21

The pandemic and popular culture have fueled demand for professional organization. Pro organizing veteran and coach, BarbieJo Hatch, tells us how she created a flourishing business and how you can, too. Click for show notes.By Shanna Goodman

1
Top 4 Ways to Attract New Clients for Your Professional Organizing Business 10:07

2+ y ago10:07

10:07

The simplest and most effective ways to attract clients for your professional organizing business might surprise you. Click for show notes.By Shanna Goodman

1
Why Small Businesses Need A Blog & How to Get Started 10:02

2+ y ago10:02

10:02

A blog is one of the most simple and cost-effective ways to promote your small business. If done correctly, blogs will drive traffic to your site, establish you as an authority in your profession, and increase your sales. Here's how to get started. Click for show notes.By Shanna Goodman

1
How To Get Financially Fit With Jamie Trull 45:25

2+ y ago45:25

45:25

You can't scale a business that isn't profitable. Small business financial literacy coach and profit strategist Jamie Trull shares how to get financially fit in this episode. Click for show notes.By Shanna Goodman

1
How To Make Business Travel Easier & More Fun 16:07

2+ y ago16:07

16:07

Business travel doesn't have to be a drag. In this episode, Shanna shares some simple tips to reduce stress and build in more things that you enjoy. Click for show notes (including a template travel itinerary).By Shanna Goodman

1
Defining Vision with Mary Houlihan 51:10

2+ y ago51:10

51:10

Spiritual life coach, Mary Houlihan joins On Track to share her journey feeling unfulfilled in her sales career, grappling with what making a difference means, and then stumbling upon an entirely new and unexpected career. This conversation covers how pursuing purpose requires identifying an anchor or foundation of beliefs to help you decide what's…

1
Rethinking Possibilities with Molly Mahar 53:58

3y ago53:58

53:58

In this episode Molly Mahar joins On Track with Shanna Goodman to discuss her journey helping women reclaim intimate, honest + joyful relationships while rethinking what's possible. Click for show notes.By Shanna Goodman

1
Taking Bold Risks with Adam Auriemma 30:46

3y ago30:46

30:46

Adam Auriemma joins On Track with Shanna Goodman to discuss his journey of channeling his love of media and ability to write and edit into service-based journalism. It wasn’t until he started writing about money from a consumer point of view that he really appreciated the power of his platform. Over the years, that’s led him to some bold choices: t…

1
Practice, Not Perfection 9:27

3y ago9:27

9:27

Overcoming perfectionism isn't easy, but think about the concept of "practicing" instead. Just as someone "practices" yoga by pushing a little further each time, look for ways to just keep moving forward with your business. Looking for signs you might struggle with perfectionism? Little known signs will be discussed plus how to overcome them. Click…

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