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This is musings - a podcast from my learning from Marketing, psychology and consumption patterns. Shashwat Gautam is an entrepreneur who has been reading about Marketing through books, case studies and blogs since he was 13. His interest lies into studying topics like changing nature of marketing in a digital world, marketing analytics and decision making.
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01 - Marketing in the age of Attention Deficit
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Have you ever noticed that you are consuming a lot more content than you used to consume 10 years back. Our brains tend to miss out content in the age of information overload. In this episode, Shashwat talks about why this happens and the things, marketers need to look upon to tackle this.
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