Being a leader" looks different in different settings, and goodr's version of leadership is on another level. Episode #97 of The CULTURE goodr Podcast breaks down what it looks like to be a successful leader at goodr and the specific actions, mindsets, and beliefs to get there.

Can a Board of Directors meeting be fun?! At goodr, we take our monthly BOD meetings seriously, but they're also a celebration. In episode #96 of The CULTURE goodr Podcast, Stephen and Shaun explain how we do BOD and why we think it's fun.

Does everyone at your company know your brand story? Can they all tell it the same way? In episode #95 of The CULTURE goodr Podcast, Stephen and Shaun explain why media training is so important—and what can happen if you don't do it.

What are the 4 main types of work your team does? In episode #94 of CULTURE goodr, Shaun and Stephen break down the 4 types of work at goodr, the value of understanding each one, and how it influences decision-making.

In Episode #93 of CULTURE goodr, Stephen and Shaun dive into Tuesdays With Carl, our standing all-hands meeting where we connect, download important information, and celebrate all the cool sh*t we do at goodr.

Understanding what it is you do, message repeating it, and funneling every decision through your "why" is key to building a healthy, focused business. In Episode #92 of The CULTURE goodr Podcast, Stephen and Shaun discuss goodr's 2024 Brand Focus and how it informs everything we do.

Who are we and what does 'success' look like? This has evolved throughout the years at goodr. Hear all about it in The CULTURE goodr Podcast Episode #91: A History of Our Brand Focus.

It's what we make, what pays our bills, and how we create accessibility, style, functionality, and fun for anyone. Hear all about it in Episode #90: The Product...Sunglasses!

In Episode #89 of CULTURE goodr, Stephen and Shaun dissect the history and current state of goodr's brand anchors: Product, Marketing, Operations, and People. You need all four working together to thrive...so what does this look like? Listen in and find out!

goodr defines "game plan" as the fun, education, rituals, and behaviors we use to help our team grow. In Episode #88 of The CULTURE goodr Podcast, Shaun and Stephen get into the components of a game plan, the game plans in the goodr Playbook, and how it all came to be.

In episode #87 of The CULTURE goodr Podcast, Stephen and Shaun dive into how the goodr ethos was created. "Ethos" refers to the first article in the goodr Brand Directive and is aspirational (or why goodr exists) and the philosophy behind the company.

In Episode #86 of The CULTURE goodr Podcast, Stephen and Shaun get into the Brand Directive—a map for goodr's culture to achieve its mission and vision—and why it's so important for goodr's success.

In the triumphant return of the CULTURE goodr Podcast, goodr CEO Stephen Lease introduces the Brand Directive, breaks down the company culture at goodr, and defines the buzzwords it uses.

It's not a breakup, just a break...the CULTURE goodr Podcast will be on a brief hiatus until early 2024. Until then, sit back, relax, get comfy, listen to those episodes you may have missed, and we'll see you next year!

Problems are opportunities at goodr, and big problems need an all-hands-on-deck event to solve them. In episode #84 of CULTURE goodr, Stephen and Shaun get into F***ed to Fixed, a trimesterly event at goodr dedicated to identifying and solving company-wide issues.

How do you make someone great at something? In episode #83 of CULTURE goodr, Stephen and Shaun discuss the evolution of learning + development at goodr. Autonomy, mastery, and purpose have always been in our DNA, but now we've got SYSTEMS, baby!

How does your Enneagram type affect how you interact with others and the world around us? In episode #82 of the CULTURE goodr Podcast, Shaun Tinney gets into the nine Ennegram types with internationally-renowned Ennegram expert, speaker, and author Ginger Lapid-Bodga, Ph. D.

Shift happens, and it happens a lot at goodr...including a BIG shift we made this year when we moved from a quarterly to a trimesterly system for internal events, reviews, and celebrations. In episode #81 of the CULTURE goodr Podcast, Stephen and Shaun get into why we made the shift and what we've noticed since the change.…

Did you know Stephen's writing a book about goodr's culture?! In episode #80 of CULTURE goodr, our Chief Executive Octopus shares all the details. (Fingers crossed his next book is about flamingo mating habits!!!) Highlights: 01:25: Why Stephen's writing a book about goodr's culture 06:25: What does it mean to challenge the status quo? 12:21: Steph…

Kim Scott wrote the bestselling book Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity, which has revolutionized modern management. In this episode of CULTURE goodr, Stephen talks to Kim about everything Radical Candor. Highlights: 05:46: Kim explains the concept of Radical Candor 12:49: Why bosses and employees both need Radical Cand…

How do you design the life you want to live? In this episode of CULTURE goodr, Stephen interviews author, speaker, executive, and coach Mike Williams about productivity. Mike created Doing To Done: Productivity Made Simple, Illustrated for Busy People Like Us, a book and system to turn chaos into clarity. Listen now!!! Highlights: 4:35: Using produ…

Liz Wiseman is the bestselling author behind Multipliers: How the Best Leaders Make Everyone Smarter and Impact Players: How to Take the Lead, Play Bigger, and Multiply Your Impact. She's also a researcher, lecturer, speaker, CEO, AND the new guest on CULTURE goodr!!! In episode #77 of the pod, Stephen and Liz talk about Multipliers, Impact Players…

You've seen goodr's photos and videos...but have you ever wondered about the thought process behind our content? In episode #76 of CULTURE goodr, Shaun talks to Barret Bowman, our Head of Content, about goodr's content story. Highlights: 6:08: Our philosophy on content 14:33: How we make great content with budgetary constraints 20:29: What Barret l…

Hanssie Ho is goodr's Director of goodr Experience, which means she's in charge of bringing the goodr experience to the world. In episode #75 of CULTURE goodr, Shaun interviews her about what it's like to throw internal and external events. Highlights: 4:40: What Hanssie was thinking when she found herself in a flamingo suit three days into a new j…

Seth Godin is an entrepreneur, speaker, and bestselling author. His books include The Song of Significance: A New Manifesto for Teams, Purple Cow, and, goodr CEO Stephen Lease's favorite book, What To Do When It's Your Turn (and It's Always Your Turn). (If you're friends with Stephen, there's a 90% chance you got it as a gift.) On this episode of C…

This month, goodr celebrated the Asian American Pacific Islander (AAPI) community by launching the themed sunnies WE ARE GOLDEN. A portion of sales goes to Stop AAPI Hate. It's all part of our Amplify Series, which honors our commitment to making the world a better place. In episode #73 of CULTURE goodr, Shaun interviews Hanssie Ho and AJ Jimenez (…

What's Game Day at goodr? Six times a year, the entire company gets together, and every department delivers presentations to share their work. But what does it mean to show up to Game Day like a professional? In episode #72 of CULTURE goodr, Stephen and Shaun break it down. Highlights: 06:03: What the crowd is like, and how last trimester's 17 spea…

What does fundamental excellence mean at goodr? It means magic doesn't just happen. It's created by keeping a sharp axe and honing the basics. In episode #71 of CULTURE goodr, Stephen and Shaun break down why fundamental excellence is important. Highlights: 02:22: Magic doesn't just happen. It's created through fundamental excellence. 08:13: Don't …

In episode #70 of CULTURE goodr, Shaun interviews The People's Champ (Culture & Organizational Development Manager) Maya Morales about how we prioritize DEI (Diversity, Equity & Inclusion) and Purpose in our culture. 04:15 - Maya breaks down what DEI means at goodr 06:38 - How companies should think about DEI 10:22 - What we all can do to be better…

In episode #69 (hehe) CULTURE goodr, Shaun interviews two employees about what it's like to work at goodr. Allie, our Office Manager. has worked here for four months, while Karla, our Marketing Project Manager, has worked here for two years. 03:12: How goodr's onboarding is different from other companies 07:34: What's great about working for goodr,…

In episode #68 of CULTURE goodr, Shaun interviews Fitz (Head of D2C Sales + Marketing) and Crafty (Head of Account Management) about what it’s like to become a Flock Leader at goodr. They discuss: Fitz’s experience as an individual contributor on the digital team transitioning to Flock Leader how Fitz’s deliverables, schedule, and relationships cha…

In episode #67 of CULTURE goodr, Stephen interviews Alli Meyerhardt, the executive director of Breaking Silence. Breaking Silence is a nonprofit that inspires communities to take action against interpersonal violence through the power of empathy, healing, and open dialogue. Stephen and Alli discuss: how a childhood experience at a McDonald's PlayPl…

For the first time, CULTURE goodr has a guest who doesn't work for goodr!!! In episode #66, Stephen interviews New York Times bestselling author, Daniel H. Pink. (Pink wrote To Sell is Human, When, A Whole New Mind, The Power of Regret: How Looking Backward Moves Us Forward, and Drive, which heavily influenced the culture at goodr.) They discuss: -…

In Episode #65 of CULTURE goodr, Stephen interviews Hannah Williams, his assistant (aka the Octopus Wrangler). They talk about: - how Hannah's dad (Mike Williams, author of Doing To Done) disguised productivity projects as games - her day-to-day tasks, which range from gigantic skill projects to the tiniest, weirdest things - the hardest part of he…

In Episode #64 of CULTURE goodr, Stephen interviews Mike Eddy, the Flockstar (Creative Director) of the Creative Herd (production, design, copy, and product management). Mike and Stephen talk about: - what Mike learned from an embarrassing experience "playing" electric bass in 7th-grade jazz band - his focuses for 2023 (storytelling and agility) - …

On this episode, Stephen sits down with Brian Kingston, the Flockstar of goodr’s Money Herd (aka Chief Financial Officer of the finance department) to talk about how he helps create a stable financial foundation so we can stay recklessly committed to fun. They discuss: how being an artist, paddleboarder, and growing up in Manhattan Beach led Kingst…

In the NEW episode of CULTURE goodr, Stephen interviews Mike Mountain, the Flockstar (Chief Operations Officer) of The Operations Herd (product team, supply chain team and distribution center, aka DC). They talk about: Mountain's primary focuses for this year (scale, product quality, speed to market) the importance of weekly reviews, and how his te…

Stephen interviews Dan Weinsoft, the Flockstar (Chief Customer Officer) of goodr's Customer Herd (customer service team, B2B team, digital team, and channel sales strategy team). They discuss: how Dan randomly got into marketing in high school and entered marketing competitions his herd's primary focuses for 2023 (including the "omni-channel") his …

Stephen interviews Kelley Puckett, the Flockstar of goodr's Energy Herd, aka Chief Marketing Officer of the marketing team (paid media, PR, social strategy/communities, and The goodr Cabana, our retail storefront). They discuss: Kelley's primary focuses for the year and day-to-day life How her previous work experience at Paramount Pictures benefits…

Nicole is goodr's Chief of Flamingos, the Flockstar (leader) of the People Herd, which include the Help Desk, goodr University, and the Guardians of the Galaxy. In this episode, Stephen interviews Nicole about wtf that means. Basically, she creates and activates teams, so that we live our cultural values and hire the fewest amount of people coached…

Should you write a Slack, record a Loom, or talk to them IRL? In this episode, Stephen and Shaun share digital communication hacks. At goodr, we banned internal email in favor of Slack, use Google Slides decks to paint projects done, and block off "no-meeting space" for remote work. (You only have to be in the office on Tuesdays & Thursdays, you're…

Flock the sunk cost fallacy!!! At goodr, the only constant is change. In this episode, Stephen and Shaun talk about maintaining agility. What worked for us in 2017 doesn't necessarily work in 2023. We shifted from the quarter system to the trimesters, analyze the metrics after every launch, and constantly re-invent TWC (Tuesdays with Carl, our week…

How did goodr's structure change while growing from a handful of employees to 140? What does it take to be a Flock Leader? How do we define growth? In this episode, Stephen and Shaun talk about the evolution of goodr's ecosystem. Right now we have 16 flocks of flamingos bundled into six herds. If you listen to the pod, that'll make sense. (And if y…

How do you balance self-accountability vs. being mean to yourself? In this episode, Stephen and Shaun talk about practicing self-awareness at goodr. The Enneagram Personality Test reveals how different people react to stress. (Do you know what types Stephen & Shaun are?!) During quarterly reviews, there are self-awareness bonus points. (WOO-HOO!!!)…

Ever say you don't care where you have dinner, but you totally do? Do you want people to tell you if you have spinach in your teeth? Do you tell them? In Episode #54 of the CULTURE goodr Podcast (Building a Bridge Between Yourself and Others), Stephen and Shaun discuss authentic communication: setting boundaries, being direct, and managing expectat…

At goodr, you don't get in trouble for screwing up...as long as you take ownership and fix it. In this episode, Stephen and Shaun discuss their biggest f*ck-ups (cough, buying 82,000 Super Flys, cough), the benefits of owning your mistakes (trust, power, self-awareness), and the unique ways goodr makes it safe to own failures (Carl's Flock-Ups, the…

At goodr, we define connection as engaging with others in a meaningful way. In this episode, Stephen and Shaun discuss how connections are created in thousands of small moments: making people laugh, admitting mistakes, giving and receiving feedback, taking the Enneagram personality test, and more. Relationships between brands, employees, and consum…

How do we come up with crazy sunglasses names? Who is Carl the Flamingo? Wtf are the Flamingo Awards?! In this episode, Stephen and Shaun discuss goodr's strive to be remarkable with amazing packaging, a quarterly pitch festival, a hilarious billboard campaign in Carl, GA, and The goodr Cabana, a "tropical surrealist" experiential store in Venice, …

Starting a company. Training for a marathon. Writing an album. The hardest thing about achieving big goals isn't the idea. It's creating a plan for the vision with systems and processes to keep you motivated and on track. In the 50th episode of CULTURE goodr, SDL and Shaun talk about executing visions with clarity, structure, flexibility, accountab…

At goodr, we teach ownership and demand professionalism. The more prepared you are, the more fun you can have. In this episode, SDL and Shaun talk about celebrating the work over the results, the importance of fundamentals, the need for scalability, why we call sloppy work "salty feet," and the powerful experience of leading a Storytelling Workshop…