Best Sheelagh Caygill Podcasts (2024)

1
How to Create an Independent Podcast with Maureen Armstrong 47:04

2+ y ago47:04

47:04

Even though the podcasting landscape is getting increasingly more crowded, the amount of people listening continues to grow too, which means that podcasts are still one of the most effective ways to get your message out there. If you’re looking to create and launch an independent podcast of your own, or even if you’re just an animal lover, today’s …

1
Entrepreneur Mitch Callahan: Focus is essential for success in business and life 34:22

2+ y ago34:22

34:22

This week we continue our conversation with inspiring entrepreneur Mitch Callahan, CEO of the WooCommerce web development business Saucal. Mitch shares how he and his business partner Dominik Sauter have grown Saucal in the last ten years. Both men are big proponents of remote work, because it gives people freedom. For Saucal, this means they've be…

1
How to become an entrepreneur with no business background 32:59

2+ y ago32:59

32:59

Mitchell Callahan had a decent career in finance in Toronto, but turned away from it, heading west to Calgary to start a business. In a matter of months, he was seriously broke and working long days, without much of a glimmer of a break. Living in a small two-bedroom apartment with his business partner Dominik Sauter, Mitch was driven more by curio…

1
Podcast predictions for 2022 with James Cridland 28:02

2+ y ago28:02

28:02

In this first Podmotion.co episode of 2022, we talked to James Cridland, publisher and editor of Podnews.net. James explores how the world of podcasting may evolve in this new year. He digs into concerns about the erosion of podcasting ecosystems, programmatic advertising, why the subscription model may not be a big part of podcasting going forward…

1
How to create a podcast show from a weekly roundtable meeting 32:26

2+ y ago32:26

32:26

How to create a podcast show from a weekly roundtable meeting was first published via Podmotion.co https://podmotion.co and proved a hit. So the team at Communicate Influence felt that listeners would appreciate hearing the episode. Here it is! The episode features Rob Finlay, commercial real estate (CRE) owner, operator, and expert. Rob is a thoug…

1
How to start and grow a successful podcast show 47:10

2+ y ago47:10

47:10

Podmotion.co thanks Rob Finlay, host of the CRE Capital Markets Report roundtable podcast, for sponsoring this episode! Find Rob's show here! Nick DiBartolomeo and Bruno Pierce are started a new podcast this early this year - then thousands of others started podcasts too! By being focused on community building, experimentation, and mastering social…

1
Why it's time for PR pros and marketers to explore voice tech 18:52

3y ago18:52

18:52

It's still early days in the world of voice tech, but already PR and marketing professionals are exploring what it can do for brands and audiences. Carl Robinson, a voice tech pro based in France, explains that lots of brands are experimenting with voice technologies in different ways to determine what works, and to discover, define best practices,…

1
Product-led SEO: A strategic, holistic path to business growth 29:40

3y ago29:40

29:40

Eli Schwartz is an SEO expert and the author of the new book, Product-Led SEO. Eli has more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like WordPress, Shutterstock, BlueNile, Quora, Getaround, Mixpanel, and Zendesk build and execute Global SEO strategies that dramatical…

1
Podcasting: Low Barrier To Entry Makes Quality Content Hard to Come By 17:52

3y ago17:52

17:52

Eli Schwartz released his first book, Product-Led SEO early this year. The release came during the pandemic, so speaking gigs and appearances in book shops were out. Instead, Eli turned to podcasts to promote his book. 'I've met some really bad podcasters' Eli's experience is a sharp reminder to podcasters: You really have to up your game if you wa…

1
Podcast listener engagement, community on whole new level with Listen App 34:38

3y ago34:38

34:38

Paul Mikhaylenko has a vision for podcasts, podcasters, and listeners. And it's all about real participation in shows, engagement, and community-building. The industry expert is Founder and CEO of Listen App, and Director of Product at Trend Capital Holdings. Paul is also founder and CEO of Bloom, a CRM platform for freelancers. Listen App is a pla…

1
How To Use Storytelling To Grow Trust And Empathy, Navigate Uncertainty 53:55

3y ago53:55

53:55

Imagine giving an important presentation and suddenly hearing a strange noise coming from the back of the room. It takes only moments to discover that the sound is loud snoring from a man who's dozed off. Yes, someone has fallen asleep during your presentation. Any presenter would feel badly. But only a handful would feel so affected y the experien…

1
How To Be a Successful Leader. Lead Yourself Well, Adopt a Servant-Leadership Mindset 36:57

3y ago36:57

36:57

Alain Hunkins is a leadership expert who sits at the intersection of the science and the art of leadership. He has a deep understanding of the psychology of leadership, and his new book, Cracking The Leadership Code, reveals the in valuable principles and practices that Alain has developed and refined during the 20+ years he's worked with leaders. …

1
How to be a better podcast guest and a better show host 18:29

3+ y ago18:29

18:29

This episode of the Podmotion podcast is brought to you by Podthreads.com, clothing and accessories for the podcast-obsessed and independent podcasters! -- Alain Hunkins published his book Cracking The Leadership Code on March 24, 2020 - the week the world went into lockdown. A speaker and leadership coach, Alain had no choice but to promote his bo…

1
For entrepreneurs set to write a book and grow influence, Published Author is the obvious choice 1:02:54

3+ y ago1:02:54

1:02:54

Sponsored by Podthreads.com - threads for podcast lovers! Many entrepreneurs write a book to grow their business and develop influence. When it comes to writing and publishing, a number of options exist for ghostwriting, author coaching, publishing, or self-publishing. But none offer the unique services delivered by PublishedAuthor.com. Josh Steiml…

1
How to get your voice ready for presentations, narration 41:00

3+ y ago41:00

41:00

Curtis Holland is a voice over artist who narrates books, podcast ads, announcements and more. He’s been working for just over a year in voice over. And when Curtis isn’t not narrating, he is a full-time drama teacher at an international baccalaureate school in Asia. This episode is a great listen for anyone who gives presentations, does a lot of p…

1
How To Solve The Problem Of Shrinking Local Media 29:33

3+ y ago29:33

29:33

This episode is sponsored by Podthreads - a new online clothing store for podcast fans! When regular host Sheelagh Caygill was in England last year, Karen Unland and Mack Male - both seasoned podcasters - kindly produced an episode for Communicate Influence listeners. Karen and Mack are the the co-founders of Taproot Publishing, an Edmonton-based m…

1
How To Select The Right Social Media Platform For Your Business 32:29

3+ y ago32:29

32:29

In last week's episode, Kim Scaravelli discussed managing Twitter in 30 minutes a day. This week, Kim, founder of Trust Communications, looks at how to select the right social media platform for your business. That's right, you don't have to have a presence on every platform, only the ones that will perform for your organization. Kim says the first…

1
How to Manage Twitter in 30 Minutes a Day 23:18

3+ y ago23:18

23:18

In this week's episode, we have an incredibly valuable conversation with Kim Scaravelli, about how to manage your Twitter account in just 30 minutes a day. Kim, a communications pro and owner of trust communications in Halifax, Canada, is an expert when it comes to social media. She shares tremendous value in this episode. In fact, it's almost like…

1
Podcasting Industry Predictions for 2021 31:14

3+ y ago31:14

31:14

Despite the pandemic, the podcasting industry had a good year in 2021, with lots of new content, and a record in advertising spend. Podcasting and radio industry expert James Cridland is today's guest on this episode of The Communicate Influence Podcast. He takes a look at some of the emerging trends already visible in the first few weeks of this n…

1
How Podcasters and Narrators can Improve Their Vocal Presentation 19:01

4y ago19:01

19:01

Warm-up your vocals before podcasting! If you're a podcast host or do a lot of vocal work, it's always a good idea to warm-up your vocal cords, tongue, and muscles around the mouth. In fact, professional announcers and narrators always warm-up before speaking to ensure their voice is ready and relaxed before recording. In this week's Podmotion.co P…

1
Grow your podcast with email newsletter marketing 34:09

4y ago34:09

34:09

In this episode of the Podcast Production and Promotion Podcast we speak with Tyler McCune, a professional email newsletter writer in California. Tyler owns Copy By McCune. He has an impressive roster of clients for whom he writes newsletters, and is also a content strategist and copywriter Tyler and host Sheelagh Caygill speak about how to use ema…

1
Conversational design to play a big role in marketing, PR 36:39

4y ago36:39

36:39

The Future is Spoken isn't just the name of a new podcast, it's a phrase that illuminates the fact that voice will dominate marketing and PR in coming months and years. Voice technology is now ubiquitous. We speak to our voice assistants at home, to our smartphones, and to our vehicles. Some people talk to lighting and temperature control systems i…

1
Why Self-Aware Leaders Make the Best Communicators 45:03

4y ago45:03

45:03

It's hard to believe that not every leader is a good communicator. Our guest Nick Meir explains that this is because we think of communication as mostly spoken. But in Nick's view, communication is essentially the "movement of information" and so body language and micro-expressions are part of that movement of information. With this definition, it'…

1
How to use influencer marketing to grow your podcast 33:22

4y ago33:22

33:22

Neal Shaffer has an in-depth understanding of influencer marketing. He's been working in this area for years and has recently published The Age of Influence: The Power of Influencers to Elevate Your Brand. The Podcast Promotion and Production Podcast is lucky enough to have some time with Neal to discuss influencer marketing, and how to use influen…

1
How to Move From Journalism into Communications 39:16

4y ago39:16

39:16

Every year across the world, hundreds of journalists move from the newsroom or the classroom into the world of PR, communications, or marketing. The good ones possess great storytelling skills, and know how to get information out of people. However, communications and marketing are very different worlds form journalism, and journalists must develop…

1
The Art of The Podcast Interview 49:36

4y ago49:36

49:36

Many people say that interviewing is an art. The truth is that it's a combination of preparation, curiosity, empathy, and deep listening. In our latest episode of the Podcast Production and Promotion Podcast, journalist and podcast producer Amanda Cupido explains how to do a really good interview. Amanda discusses the need for solid preparation, an…

1
How to Leverage Influence As Part of Your Marketing 52:16

4y ago52:16

52:16

Influencer marketing is fast replacing many marketing tactics. It's such a flexible option that can be used on many levels. Small and large agencies can employ it, as can businesses and individuals. In fact, the chances are that you've already used influencer marketing and don't realize it. For example, having a contact share your content with thei…

1
Podcasting is Changing the Face of Audio Journalism 29:26

4y ago29:26

29:26

Podcasting is significantly changing journalism, which has been affected a great deal by lack of investment and a declining audience in recent years. In this episode we speak with Toronto podcast producer and journalist Kathleen Goldhar on the impact podcasting continues to have on journalism "I don't think you can do anything without a podcast any…

1
Empathy, trust, customer service are key to successful brand building 50:57

4y ago50:57

50:57

This episode sees host Sheelagh Caygill talk to branding pro Jack Fussell. He's worked with hundreds of businesses on brand strategy, and knows what makes a brand great. Branding is so much bigger than a logo, website, or business card. Jack says at the end of the day, the most simple version of understanding what a brand is, is what your customers…

1
How to improve and better market your podcast 23:29

4y ago23:29

23:29

Wanting to get into podcasting can be overwhelming. Begin by thinking about your why – what do you want to accomplish with your podcast, even if it’s a hobby. Plan out some episodes, and then consider a podcasting host, equipment, a set-up for long-distance interviews, but don’t spend too much money to begin. In this episode we speak with marketing…

1
Tell Us What Aspect Of Podcasting You're Struggling With 3:23

4y ago3:23

3:23

Link: Podmotion.co What Sets Podmotion Apart, Tell Us What You Need Hi, I'm Liam Morrison, the Audio-Video Production Editor at Podmotion dot co. Welcome to episode two of the Podcast Production and Promotion Podcast. If you've had time to listen to episode one, you'll know a little bit about us. In this episode, I'll talk briefly about what sets u…

1
Do podcast transcripts enhance SEO? 21:59

4y ago21:59

21:59

Many podcast transcripts are uploaded to podcast websites with the belief that they benefit search engine optimization. But is this true? Carl Robinson, founder of Rumble.Studio and host of the Voice Tech podcast, has used and then removed transcripts, and saw no difference in traffic figures. I had a similar experience. The issue could come down t…

1
How to Market Your E-Commerce Store 35:13

4y ago35:13

35:13

Fernando Angulo is Fernando is Head of Communications with SEMRush. In this episode, Fernando gives an in-depth discussion about how to market an e-commerce website. He takes listeners through all the essentials, including SEO, advertising, Google Tools, paid-for options, and social media. This is the second and final part of our series on e-commer…

1
How to Select an Ecommerce Platform for your Store 28:09

4y ago28:09

28:09

COVID-19 impacted thousands of businesses globally, and a lot of smaller businesses had never made the jump to an online presence. Suddenly, they were without sales, and had to scramble to get online. Some businesses are still dealing with the transition to ecommerce, especially smaller businesses and bricks and mortar stores. In this episode, Kevi…

1
Voice tech app transforms audio content creation 26:23

4y ago26:23

26:23

Voice technology is set to have a significant impact on the podcasting work flow in the coming months. This episode is actually created with voice technology in the form of a new mobile and web app call Rumble Studio. Developed by Carl Robinson, Rumble Studio lets any organization create and publish audio content for a number of uses, including int…

1
The Future of Public Relations in a Post-COVID-19 World 48:00

4y ago48:00

48:00

A diversified agency with the ability to pivot Linda Andross and Ken Evans, partners at APEX Public Relations and Ruckus Digital in Toronto, discuss the impact of the global pandemic on PR and marketing agencies. APEX is a fairly diversified agency, and Ken and Linda observe that agencies that are diversified and can pivot quickly have done reasona…

1
How to Overcome Pocrastination 28:30

4y ago28:30

28:30

We all face procrastination at some point in our lives. That conscious and perhaps deliberate process employed to bring about failure - according to psychologists. Procrastination is employed for various reasons - we don't like the task at hand, there's something better on offer, or we're not sure how to proceed. Some people say they procrastinate …

1
PR Disasters Driving CEOs to Embrace Social Media 39:31

4y ago39:31

39:31

Rapidly changing public and employee expectations mean CEOs must start using social media to ensure they express the right sentiment at the right moment. The West has gone from a situation whre most executives were afraid of using social media for fear they might make some kind of mistake. "In recent times, especially since Trump and particularly s…

1
Understanding Your Market and Finding New Clients 41:36

4y ago41:36

41:36

There are two ways to find new clients - building an audience and prospecting. And to do the first, you need to know who your clients are and where you can find them. That's what marketing consultant Paul Davis always tells his clients. Of course, most clients have plenty of choice when it comes to suppliers. So if a customer is going to select you…

1
How To Write Better Email Newsletters 44:00

4y ago44:00

44:00

There are some secrets to writing great email newsletters. Well, they're not secrets anymore. Even so, more newsletter writers could take note of them and then we'd have way better newsletters to read! Tyler McCune, a copywriter who specializes in email newsletter writing, is this week's guest. Tyler has studied email newsletter writing closely, an…

1
How PR and marketing pros can use meditation to reduce stress 45:30

4y ago45:30

45:30

We’ve all heard about people who’ve left successful careers to pursue work that imbues their life with much deeper meaning. Dena Jackson is one of those people. Dena moved from public relations to become a comedian, a speaker, and a teacher of yoga. It wasn’t until something tragic happened in my life that I felt I needed meditation “When my dad go…

1
Internal Comms With Narrative Creates Successful Engagement 23:25

4y ago23:25

23:25

The role of an internal communications team varies greatly from business to business. But Ben Baker, an employee engagement specialist based near Vancouver, believes that every internal communications team hashares one important task - disseminating an organization's narrative, and making sure that employees understand it. Says Ben: “This is everyo…

1
How to Develop Your Online Brand and Reputation 31:11

4y ago31:11

31:11

Lachlan Kirkwood is a digital marketing pro with half a decade in the online world. He works with tech companies, start-ups, and agencies - helping them use digital marketing to have a powerful impact on the bottom line. In this week's episode, he talks to Communicate Influence about this work, how to create a brand online, and the growth of TikTok…

1
The Communicate Influence Podcast Blooper Episode 4:48

4y ago4:48

4:48

It's time for something much lighter during these challenging days. This week, This Communicate Influence Podcast episode has nothing to do with communications or marketing. Instead, we release our blooper episode! You'll get to hear how Sheelagh's co-host interrupted interviews with Josh Stimelie, Bob Pickard, and Fiona Fenwick. And you'll also ge…

1
Leadership Communications In A Crisis 35:37

4+ y ago35:37

35:37

This week's episode is a must-listen for leadership and corporate communications staff working with leaders. Bob Pickard, a globally recogized PR consultant, discusses the importance of leaders tuning into the emotion of stakeholders, especially during a crisis, and they must lead and communicate in response to those emotions. You can't lead withou…

1
How Creatives Can Be Focused and Motivated During Covid-19 16:53

4+ y ago16:53

16:53

If you're any kind of creative professional, this episode is for you. I interview Helen Campbell, a coach for creatives based in Wales. Helen works with creative professionals across all fields, such as writing, marketing, public relations, film, video, artists and more. Most of Helen's clients are freelance and she has observed a number of changes…

1
The Best Tools and Platforms For Remote Working 26:58

4+ y ago26:58

26:58

Some small and medium-sized businesses may struggle to maintain basic business processes during the pandemic. If employees have never worked remotely before, a business won't have given any consideration to setting up platforms for file management, business processes, customer service, payroll, or even email. This situation can seriously impair a b…

1
Key Considerations for Social Media Messaging During Covid-19 11:19

4+ y ago11:19

11:19

There's a switch happening here at the Communicate Influence podcast. For the next few weeks we're producing some super short episodes designed to give immediate support communicators, marketers, and writers so they can better manage their work and time during Covid-19. Times are tough, so we hope these episodes will help. The first episode intervi…

1
How To Have Deeper Conversations With Your Guests 35:06

4+ y ago35:06

35:06

Podcast interviewing can be tricky, especially if you're new to it and haven't had any journalism training or interviewing experience. If you want deeper interviews with your podcast guests, join me, host Sheelagh Caygill, as I talk expert podcast host Ronsley Vaz. Ronsley has conducted more than 900 interviews and says he gets better with each one…

1
Self-Care and Communicating With Yourself During Covid-19 46:30

4+ y ago46:30

46:30

Self-care during Covid-19 There's no doubt that we're living in times stranger than strange. Self-care is more important than ever. So in this week's podcast episode we veer away from a focus on communications and marketing, and present an episode on self-care and connecting within. How to take care of ourselves Integrated nutrition health coach Li…

Podcasts Worth a Listen

Sheelagh Caygill Podcasts

Podcasts Worth a Listen

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