show episodes
 
We explore the essential aspects of communications, marketing, and writing. Podcast interviews with thought-leaders look at important influences that shape a PR pro’s or marketer’s work and creativity for the better. Show host Sheelagh Caygill uses her experience as a journalist to ask guests probing questions, often revealing little-known tips and insights. Episodes always offer listeners solutions to common problems and actionable tips. Sometimes the topics we explore will have a less dire ...
 
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show series
 
Eli Schwartz is an SEO expert and the author of the new book, Product-Led SEO. Eli has more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like WordPress, Shutterstock, BlueNile, Quora, Getaround, Mixpanel, and Zendesk build and execute Global SEO strategies that dramatical…
 
Imagine giving an important presentation and suddenly hearing a strange noise coming from the back of the room. It takes only moments to discover that the sound is loud snoring from a man who's dozed off. Yes, someone has fallen asleep during your presentation. Any presenter would feel badly. But only a handful would feel so affected y the experien…
 
Alain Hunkins is a leadership expert who sits at the intersection of the science and the art of leadership. He has a deep understanding of the psychology of leadership, and his new book, Cracking The Leadership Code, reveals the in valuable principles and practices that Alain has developed and refined during the 20+ years he's worked with leaders. …
 
Sponsored by Podthreads.com - threads for podcast lovers! Many entrepreneurs write a book to grow their business and develop influence. When it comes to writing and publishing, a number of options exist for ghostwriting, author coaching, publishing, or self-publishing. But none offer the unique services delivered by PublishedAuthor.com. Josh Steiml…
 
Curtis Holland is a voice over artist who narrates books, podcast ads, announcements and more. He’s been working for just over a year in voice over. And when Curtis isn’t not narrating, he is a full-time drama teacher at an international baccalaureate school in Asia. This episode is a great listen for anyone who gives presentations, does a lot of p…
 
This episode is sponsored by Podthreads - a new online clothing store for podcast fans! When regular host Sheelagh Caygill was in England last year, Karen Unland and Mack Male - both seasoned podcasters - kindly produced an episode for Communicate Influence listeners. Karen and Mack are the the co-founders of Taproot Publishing, an Edmonton-based m…
 
In last week's episode, Kim Scaravelli discussed managing Twitter in 30 minutes a day. This week, Kim, founder of Trust Communications, looks at how to select the right social media platform for your business. That's right, you don't have to have a presence on every platform, only the ones that will perform for your organization. Kim says the first…
 
In this week's episode, we have an incredibly valuable conversation with Kim Scaravelli, about how to manage your Twitter account in just 30 minutes a day. Kim, a communications pro and owner of trust communications in Halifax, Canada, is an expert when it comes to social media. She shares tremendous value in this episode. In fact, it's almost like…
 
Despite the pandemic, the podcasting industry had a good year in 2021, with lots of new content, and a record in advertising spend. Podcasting and radio industry expert James Cridland is today's guest on this episode of The Communicate Influence Podcast. He takes a look at some of the emerging trends already visible in the first few weeks of this n…
 
The Future is Spoken isn't just the name of a new podcast, it's a phrase that illuminates the fact that voice will dominate marketing and PR in coming months and years. Voice technology is now ubiquitous. We speak to our voice assistants at home, to our smartphones, and to our vehicles. Some people talk to lighting and temperature control systems i…
 
It's hard to believe that not every leader is a good communicator. Our guest Nick Meir explains that this is because we think of communication as mostly spoken. But in Nick's view, communication is essentially the "movement of information" and so body language and micro-expressions are part of that movement of information. With this definition, it'…
 
Every year across the world, hundreds of journalists move from the newsroom or the classroom into the world of PR, communications, or marketing. The good ones possess great storytelling skills, and know how to get information out of people. However, communications and marketing are very different worlds form journalism, and journalists must develop…
 
Influencer marketing is fast replacing many marketing tactics. It's such a flexible option that can be used on many levels. Small and large agencies can employ it, as can businesses and individuals. In fact, the chances are that you've already used influencer marketing and don't realize it. For example, having a contact share your content with thei…
 
Podcasting is significantly changing journalism, which has been affected a great deal by lack of investment and a declining audience in recent years. In this episode we speak with Toronto podcast producer and journalist Kathleen Goldhar on the impact podcasting continues to have on journalism "I don't think you can do anything without a podcast any…
 
This episode sees host Sheelagh Caygill talk to branding pro Jack Fussell. He's worked with hundreds of businesses on brand strategy, and knows what makes a brand great. Branding is so much bigger than a logo, website, or business card. Jack says at the end of the day, the most simple version of understanding what a brand is, is what your customers…
 
Many podcast transcripts are uploaded to podcast websites with the belief that they benefit search engine optimization. But is this true? Carl Robinson, founder of Rumble.Studio and host of the Voice Tech podcast, has used and then removed transcripts, and saw no difference in traffic figures. I had a similar experience. The issue could come down t…
 
Fernando Angulo is Fernando is Head of Communications with SEMRush. In this episode, Fernando gives an in-depth discussion about how to market an e-commerce website. He takes listeners through all the essentials, including SEO, advertising, Google Tools, paid-for options, and social media. This is the second and final part of our series on e-commer…
 
COVID-19 impacted thousands of businesses globally, and a lot of smaller businesses had never made the jump to an online presence. Suddenly, they were without sales, and had to scramble to get online. Some businesses are still dealing with the transition to ecommerce, especially smaller businesses and bricks and mortar stores. In this episode, Kevi…
 
Voice technology is set to have a significant impact on the podcasting work flow in the coming months. This episode is actually created with voice technology in the form of a new mobile and web app call Rumble Studio. Developed by Carl Robinson, Rumble Studio lets any organization create and publish audio content for a number of uses, including int…
 
A diversified agency with the ability to pivot Linda Andross and Ken Evans, partners at APEX Public Relations and Ruckus Digital in Toronto, discuss the impact of the global pandemic on PR and marketing agencies. APEX is a fairly diversified agency, and Ken and Linda observe that agencies that are diversified and can pivot quickly have done reasona…
 
We all face procrastination at some point in our lives. That conscious and perhaps deliberate process employed to bring about failure - according to psychologists. Procrastination is employed for various reasons - we don't like the task at hand, there's something better on offer, or we're not sure how to proceed. Some people say they procrastinate …
 
Rapidly changing public and employee expectations mean CEOs must start using social media to ensure they express the right sentiment at the right moment. The West has gone from a situation whre most executives were afraid of using social media for fear they might make some kind of mistake. "In recent times, especially since Trump and particularly s…
 
There are two ways to find new clients - building an audience and prospecting. And to do the first, you need to know who your clients are and where you can find them. That's what marketing consultant Paul Davis always tells his clients. Of course, most clients have plenty of choice when it comes to suppliers. So if a customer is going to select you…
 
There are some secrets to writing great email newsletters. Well, they're not secrets anymore. Even so, more newsletter writers could take note of them and then we'd have way better newsletters to read! Tyler McCune, a copywriter who specializes in email newsletter writing, is this week's guest. Tyler has studied email newsletter writing closely, an…
 
We’ve all heard about people who’ve left successful careers to pursue work that imbues their life with much deeper meaning. Dena Jackson is one of those people. Dena moved from public relations to become a comedian, a speaker, and a teacher of yoga. It wasn’t until something tragic happened in my life that I felt I needed meditation “When my dad go…
 
The role of an internal communications team varies greatly from business to business. But Ben Baker, an employee engagement specialist based near Vancouver, believes that every internal communications team hashares one important task - disseminating an organization's narrative, and making sure that employees understand it. Says Ben: “This is everyo…
 
Lachlan Kirkwood is a digital marketing pro with half a decade in the online world. He works with tech companies, start-ups, and agencies - helping them use digital marketing to have a powerful impact on the bottom line. In this week's episode, he talks to Communicate Influence about this work, how to create a brand online, and the growth of TikTok…
 
It's time for something much lighter during these challenging days. This week, This Communicate Influence Podcast episode has nothing to do with communications or marketing. Instead, we release our blooper episode! You'll get to hear how Sheelagh's co-host interrupted interviews with Josh Stimelie, Bob Pickard, and Fiona Fenwick. And you'll also ge…
 
This week's episode is a must-listen for leadership and corporate communications staff working with leaders. Bob Pickard, a globally recogized PR consultant, discusses the importance of leaders tuning into the emotion of stakeholders, especially during a crisis, and they must lead and communicate in response to those emotions. You can't lead withou…
 
If you're any kind of creative professional, this episode is for you. I interview Helen Campbell, a coach for creatives based in Wales. Helen works with creative professionals across all fields, such as writing, marketing, public relations, film, video, artists and more. Most of Helen's clients are freelance and she has observed a number of changes…
 
Some small and medium-sized businesses may struggle to maintain basic business processes during the pandemic. If employees have never worked remotely before, a business won't have given any consideration to setting up platforms for file management, business processes, customer service, payroll, or even email. This situation can seriously impair a b…
 
There's a switch happening here at the Communicate Influence podcast. For the next few weeks we're producing some super short episodes designed to give immediate support communicators, marketers, and writers so they can better manage their work and time during Covid-19. Times are tough, so we hope these episodes will help. The first episode intervi…
 
Podcast interviewing can be tricky, especially if you're new to it and haven't had any journalism training or interviewing experience. If you want deeper interviews with your podcast guests, join me, host Sheelagh Caygill, as I talk expert podcast host Ronsley Vaz. Ronsley has conducted more than 900 interviews and says he gets better with each one…
 
Self-care during Covid-19 There's no doubt that we're living in times stranger than strange. Self-care is more important than ever. So in this week's podcast episode we veer away from a focus on communications and marketing, and present an episode on self-care and connecting within. How to take care of ourselves Integrated nutrition health coach Li…
 
The last seven days have seen rapid change around the world, as governments, businesses, and organizations reacted to contain the spread of Covid-19. In this episode, host Sheelagh Caygill talks to Ben Baker, an internal communications and brand consultant based in Vancouver, Canada. Ben points out that simply telling employees to work from home is…
 
This week's episode of The Communicate Influence Podcast explores some of the of the pressing questions in public relations today. We connect with one of the UK's leading PR practitioner's, Sarah Waddington. Sarah is founder of Astute.Work, a management and PR consultancy in Newcastle, England. She is also past-president of the Chartered Institute …
 
Artificial intelligence (AI) is impacting the work of public relations practitioners and marketing pros in many ways - and that impact is set to increase. But only for those people who embrace the technology. People who are at the forefront of using AI proficiently will have a strong advantage. They are the ones who can differentiate between AI and…
 
Starting a podcast, with guest Marc Guberti Starting a podcast isn't difficult, but it does take some preparation. Marc Guberti shares his knowledge with listeners. He hosts three podcast shows and has been a guest on plenty, so he has lots of experience! The episode follows on from last week's conversation with Marc about ageism young people face,…
 
Marc Guberti is in his early 20s, but this young entrepreneur is already a business consultant and the author of more than two dozen books on publishing, marketing, and investing. Marc began writing at the age of 11, when, as a New Yorker, he created a Boxton Red Sox blog, and the momentum he established then has only progressed. But it hasn't all …
 
Hi! This is a special edition of The Communicate Influence Podcast! We have new show music from Herne Ford-Elliott, who's based in the U.K. But what makes it really special is the wide range of recommended podcasts from fans and listeners. Check them out! And get in touch if you'd like to be a part of another recommend episode in the summer! If you…
 
This episode is one for writers! We connect with Josh Steimle, a writer, author, a TEDx speaker, and the founder of a digital marketing agency. Read his full bio below. ⭐️ Josh is giving listeners an opportunity to take his 60 Days To LinkedIn Mastery Success course at a 50 percent discount. Listen to the episode to learn how to take advantage of t…
 
The secrets behind brand ambassadorship This week's episode of The Communicate Influence Podcast focuses on Peter Barron, a journalist and author based in the North of England. Pete was Editor of The Northern Echo, a regional newspaper with an impressive history, for 17 years. He then set up his own media relations firm four years ago. [Consider gi…
 
In this age of influencers many in communications and marketing aspire to be just that. But few connect becoming a successful influencer with reputation management. And this is the case not just for individuals working in communications and marketing, but in all careers and all areas of life. In this episode of The Communicate Influence Podcast, re…
 
Managing your reputation isn't a message that only career starters should hear. It's something we all need repeating to us throughout our lives, says reputation management expert Fiona Fenwick. She has worked with hundreds of individuals, brands, and organizations and says she's always surprised at the lack of attention most people pay to their rep…
 
Episode 13 of The Communicate Influence Podcast sees host Sheelagh Caygill and guest James Cridland continue their conversation about podcasting. (Listen to episode 12 on podcasting trends for 2020). This time, we look at James' work, his newsletter Podnews.net, the rise of podcasting and its fast growth, and the investment in podcasting content. C…
 
Our guest for this episode is James Cridland, who lots of podcasters will know. James and I discuss podcast trends in 2020. James is a podcast industry thought leader, and a podcast and radio strategist. James possess a phenomenal amount of information about the industry, both from a technical and trends standpoint. Consider giving a small tip: If …
 
In episode 10 of the Communicate Influence podcast we talked to Gaetano DiNardi about his fascinating journey as a marketer, from the accidental discovery of the keys SEO, through tough grind of agency work, all the way to Director of Demand Generation with Nextiva, a business VoIP phone system & customer management software company based in Phoeni…
 
For a podcast host, there is nothing more exciting and fulfilling that interviewing someone who is accomplished and truly engaging. My interview with marketer Gaetano DiNardi was just that. He is Director of Demand Generation for Nextiva, a business VoIP phone system & customer management software company based in Phoenix, Arizona. In this episode,…
 
Linda Andross is a managing partner of one of Toronto's top PR and digital agencies, APEX PR. She's worked with a lot of junior staff over the years, mentoring them and encouraging them in their work and career development. Linda knows that it's a big step for junior staff member to lead even an internal meeting. But jumping into the role of being …
 
Do you want to know how PR and marketing agencies achieve success? A lot of it is in the preparation ahead of internal and client meetings. In this episode, Linda Andross, managing partner of the successful Toronto PR agency APEX Public Relations, shares her meticulous approach to meetings. She talks to host Sheelagh Caygill about: How to prepare f…
 
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