In this episode, I'm discussing all things "microservices" and how they can be used to drive lead generation. I will also cover the benefits of microservices for lead generation, the technical aspects of creating microservices, and how they can be integrated into your existing marketing strategies. Whether you're a seasoned small business owner off…

The SoVerve Lounge (& SoVerve Marketing Group, for that matter) have both turned SEVEN! Yes, this is officially the podcast's seventh season (where has the time gone?), and the agency is now seven years old. Ahh! I still cannot believe it, but thankfully seven is my favorite number, so I will take that as a sign of amazing things to come. In this e…

"When trust is low, in a company or a relationship, it places a hidden "tax" on every transaction: every communication, every interaction, every strategy, and every decision is taxed, bringing speed down and sending costs up. I experience that significant distrust doubles the cost of doing business and triples the time it takes to get things done."…

Running a small business during the often slow summertime can be difficult. Still, instead of getting discouraged, I encourage you to consider what you can do to prepare for the holiday season. Summer is an excellent time to tie up loose ends you may have, like those projects you haven't finished, those blogs you haven't updated (or written), or th…

The recent changes to Instagram have the small business community in an uproar. Many have had conversations about leaving the platform for good, while others have done what I believe is the best solution: Making peace with the platform. You see, I think that Instagram is experiencing an identity crisis. The platform has gone from a Creator First Ch…

Today, we are welcoming Germeen Guillaume to The SoVerve Lounge. Germeen is the CEO of Visionary Accounting Group, a New York-based Virtual Accounting Firm. Visionary Accounting Group offers cloud-based accounting solutions to nonprofit organizations. Their specialty is workflow automation and streamlining financial operations to aid in a seamless …

There's much to be said for looking back in order to move forward. As much as we do not want to spend a lot of time in the past (perhaps in our personal lives), when it comes to small business and entrepreneurship it means everything! That is why today we are covering the first focus area of our Spring Marketing Refresh which includes reassessing y…

Presh Rodgers joins us at The SoVerve Lounger as a Pinterest Marketing Expert & Ads Specialist (or Pinterest Badass for short). Presh assists established and badass online coaches, service providers, content creators, & podcasters to jumpstart or enhance their Pinterest marketing strategies to skyrocket their visibility with & without Pinterest ads…

In celebration of our five-year bizversary, we finalized our rebrand with a newly minted website built on the powerful Thrive Themes WordPress website building and line of plugins. This has been the most important website rebrand I have ever done, and it has been the one to bring me the most joy and pleasure. That is all thanks to Thrive Themes. In…

As small business owners, we spend so much time discussing the importance of business automation, processes, and systems. It's one of the things we talk about most and often spend time warning novice small business owners (and entrepreneurs) as they embark on their journey. For a podcast host, however, automation isn't that simple and even less so …

Ashley Mason is a marketing consultant and the founder of the Massachusetts-based marketing firm Dash of Social, specializing in social media, marketing strategy, SEO, and content marketing. Working closely with their clients, Ashley and her team help small business owners and entrepreneurs craft and execute value-driven marketing strategies design…

Today, we welcome Ashani Mfuko to the show. Ashani is a digital content creator, anti-racism educator, lifestyle influencer, professional dancer, and lover of all things luxurious, innovative, and timeless! She is the CEO of Ashani Mfuko Consulting Worldwide LLC, a global DEI branding, marketing, and communications consultancy; also providing anti-…

With Facebook Group gaining more personalization options, like subgroups, monetization opportunities, and chats has the social media giant made a case for creators to stick around or is it time to move on to an off-platform option? Let's chat about it! FIND SOVERVE ONLINE AT: Website - soverve.com Instagram - instagram.com/_soverve Facebook - faceb…

Community is often one of the most under-utilized aspects of any marketing strategy. In today's episode, we're discussing the importance of choosing your community and placing them front and center in your marketing initiatives and your intentions. Setting these early in the year will help you create a seamless connection between your mission, visi…

This year has been one of the most fulfilling years for our boutique agency. Today, I'd like to reflect on important lessons learned throughout this year and I dive deeper into why it's necessary to recharge before welcoming a new year. I'm looking forward to hearing from you, so please make sure to let me know how you are recharging for 2022. Clic…

With content marketing returning billions of dollars against their investments, it goes without saying that having a solid strategy for 2022 will be important. In this week's episode, I'm sharing with you our 2022 content marketing trends! Grab a pen and paper and let's get you ready for a new year with three trends, we believe, are making a comeba…

Renée Janes-Reid(she/her) is a Virtual Integrator + COO (Chief Operating Officer) for growing, service-based entrepreneurs who aspire to create positive change and a lasting, ethical legacy through their business and community. An operations, strategy, and team-building specialist consider Renée your new right (or left) hand. She's the other half o…

During a Senate hearing on Wednesday, December 8, 2021, Adam Mosseri mentioned that Instagram would be bringing back the chronological feed in the form of two different versions. One version of the chronological feed would let you "pick your favorites and they show up at the top in chronological order, while the other would let you see the posts fr…

"Pivoting is not a product of a worldwide pandemic. Entrepreneurs and visionaries often find themselves itching to try new things and cultivating a multi-passionate spirit. Jasmine's growth is evidence of that." ― Stephanie Rubio In this episode, special guest Jasmine Smith, Founder-CEO of Pure Comm shares with us her journey to becoming a luxury i…

"If you celebrate Christmas, you may not want to put those decorations up until after Thanksgiving. The same can't be said for business, because when it comes winning during Cyber Weekend, the sooner you start warming your audience the better." ― Stephanie Rubio Have you downloaded your copy of the SoVerve Holiday Marketing Resources Guide? If you …

"Freebies are not meant to land sales, which is almost always why they lack substance. Focus on creating sustainable marketing goals and marketing objectives for your business, instead." ― Stephanie Rubio Brace yourself, because if you hadn't noticed, just about every single Ad on Instagram and Facebook is going to beg you to "click here to downloa…

"When you are putting together your holiday campaigns, there isn't anything as important to your success as copywriting. Other than creative (design) and maybe, now video " ― Stephanie Rubio In this episode, special guest Rita Olds, Founder-CEO of Rita Olds & Co. shares with us how to stand out from a crowded market and seamlessly add the marshmall…

"Change is inevitable, and if you don't change with the changing environment, your business might die out before it even has a chance to flourish." ― Stephanie Rubio Like all other industries, there were bound to be some changes in the B2C email marketing space for small businesses as well. You just need to alter your approach to be more effective.…

"Stop forcing yourself to make platforms that are not producing for you, work for you. Instead, focus on more well-rounded marketing ecosystems. Google My Business can help!" ― Stephanie Rubio Google My Business is the holy grail that small businesses have been looking to grow and expand their services. In this episode, I am sharing with you the nu…

"Without money, you cannot have the impact that you so desperately crave to carve into the industry you serve." ― Stephanie Rubio You've heard experts time and time again say that done is better than perfect. That is true for making your bed in the mornings, but not necessarily so when you are spending 30-minutes to an hour creating Reels (or TikTo…

"The marriage between your authenticity and how you feed the algorithm is going to be what creates the success and the BOOM that you are looking for on the platform." ― Stephanie Rubio If Kim Kardashian broke the internet a few years ago with her Paper cover, then Adam Mosseri definitely followed suit with his Instagram announcement on Twitter. Her…

"At the end of the day, the best marketing is customer-focused, data-driven, and puts the products in front of the right audience at the right time." ― Stephanie Rubio Holiday marketing this year is going to look a lot different than it did in years past. To help you determine what you need to be working on and why I've outlined five things that yo…

"Doing these three things before the holiday rush will give your customer experience that SoVerve touch. ;) " ― Stephanie Rubio In this week's episode, I share with you three action items that you should take now to create the best Customer Service Experience possible. It's important because right now, the customer journey is the single most import…

"Our customer-centric culture is what we teach our clients to do in their own business, listen to the customer." ― Stephanie Rubio In this week's episode, I share with you the single most important step in preparing and planning for a successful Holiday Marketing Season. Yes, things have changed - forever perhaps - but the basics stay the same and …

"Chargeback fraud is essentially online shoplifting." ― David Wilkes In this week's episode, I share with you my experience with Square and why their decision to put our agency in a Reserve Account status was unjustifiable. I also share with my thoughts on why I agree that some businesses are more liable for this type of action, others (like our ag…

"Quite frankly, if it weren't for our marketing automation, sales funnel, and lead gen systems I probably wouldn't be able to go off the grid as I do in my business.” ― Stephanie Rubio In this episode, I share with you why these longer breaks in being "on" have become so important to me and my mindset, as I settle into entrepreneurship and long ter…

"If you believe in a cause, be willing to stand up for that cause with a million people or by yourself.” ― Otis S. Johnson In this episode, I share my response to the murder of George Floyd. As the Founder & CEO of SoVerve Marketing Group, it is an honor to serve countless minority women who have supported me, believed in me, and trusted me with th…

"Recession proofing your business should really sound like, 'closed mouths don't get fed,' because if you don't ask you will never know." ― Stephanie Rubio This episode is an expansion from our bonus podcast episode from the month of January (Episode No. 097, which can be found here). In this episode, I dive deep into what I have done in my own bus…

"The formula for consistent brand awareness, community engagement, and network growth lies in sponsoring events." ― Stephanie Rubio One of the business growth strategies that I have been using for years involves event sponsorships. To me, they are an underutilized asset and more small business owners should consider it for their business. In this e…

"We are marketing in the background of this HUGE pandemic, and knowing how to navigate can be very scary." ― Stephanie Rubio If you have been a promoter of Small Business Saturday, now is the time to be an advocate of Small Business EVERY SINGLE DAY, because it's Small Businesses who need us THE MOST right now. TO BOOK A STRATEGIC MARKETING CONSULT…

"Your business doesn't have to be active everywhere, but one thing to think about is your demographic because while they may be of a certain age, they will eventually be replaced by the generation behind and that generation will certainly see things a bit differently." ― Stephanie Rubio No, this isn't another episode about the magic of TikTok. This…

"Social Media is NOT Mandatory, it is however here to use as a tool to help us achieve our goals. By all means, take a break when and if you need to." ― Stephanie Rubio One of our community members asked me, "If I take a long break as you did from Instagram how to I get back into it without it being weird later?" My answer is was simple, "You creat…

"Truth be told, I'm no Joanna Gaines. Not by a long shot, but I am me and that's so much better!" ― Stephanie Rubio After months and months of preparation, and enduring of sledgehammers and the like, the first phase of our home renovation is finally complete but the lessons I took from this project will stay with me for a lifetime. Some while somew…

"Our E-Commerce clients have used just about every ESP out there, and Klaviyo is by far THE BEST option if you have an E-Comm business." ― Stephanie Rubio Like many breakups, one doesn't see the good until after the fact. That was just the case when MailChimp decided to break up with Shopify in 2019. It happened overnight, leaving a lot of people w…

"You don’t have to fit yourself to someone else’s business model. You simply have to be yourself and respond confidently to your customers." ― Kim Garst In this episode, we share the WHY behind Relationship Marketing, along with tips for how you should navigate those very important relationships with all of your current customers. Remember, it take…

"It's the small wins on the long journey that we need in order to keep confidence, joy, and motivation alive." ― Brendon Burchard SoVerve celebrated it's four year anniversary or what we refer to as "Launch-Versary!" We couldn't be more proud of all of the small wins that have formed a part in the bigger picture. In this episode, we're covering the…

"If you're looking to be budget-friendly in 2020, you'll want to begin by using well-rounded tools that are muli-purposely." ― Stephanie Rubio One of the most trusted tools that I've ever used to build and scale my business has been Thrive Themes. From landing pages to lead forms and engagement quizzes to proper testimonial intake forms, Thrive The…

"There have been talks of a recession swirling around and while we may very well dodge one in 2020, it's never a bad idea to be prepared." ― Stephanie Rubio This bonus episode was recorded in December 2019, but as with most of our content, you'll find that it applies any time of the year. Enjoy! FIND SOVERVE ONLINE AT: Web - soverve.com Instagram -…

"Stop creating fluffy content and start providing value!" ― Stephanie Rubio Here's the thing: in your for you to be successful in 2020, you're going to have to bring ALL of the value to the table. ENough with the fluffy content that you produce just because. Yes, you want your audience to relate to you, but tell us why you are an expert. Claim that…

"It may be January, and Christmas may have just passed, but don't land of the naughty list by doing any of these things in your business." ― Stephanie Rubio This bonus episode was recorded in December 2019, but as with most of our content, you'll find that it applies any time of the year. Enjoy! FIND SOVERVE ONLINE AT: Web - soverve.com Instagram -…

"When it comes to marketing, you have to look back to move forward." ― Stephanie Rubio I'm so excited to announce that our 2020 Marketing Refresh is complete and ready to be sent directly to your inboxes on the 15th. This 10 Page Checklist and PDF will make your 2020 marketing plans so much easier than ever before. Between the vision boards, bullet…

"Leaders don't create more followers, they create more leaders." ― Tom Peters During the Summer of 2019, I did a little experiment. I signed up for several services that "managed" various social accounts we had on Instagram and what I found was nothing short of the reality that all of us know; these services simply deposit followers with no real su…

"Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come." ― Dwayne Johnson I still can't believe that I have been podcasting for as long as I have now. It's made me so incredibly happy to share my resources and knowledge in marketing with each of you on a weekly basis. It's made me e…

"The truth is that not all transactions with your clients will be monetary, just some clients are worth far more than their retainer rate. To succeed at retaining good, healthy clients, you need to look past the bottom line. That is only surface level. If your goal is growth, you need to look beyond that." ― Stephanie Rubio With the New Year comes …

"There is so much to be grateful for this year, and as always our community over on Instagram takes the highest praise because when it comes to community building, there is no better platform than the 'gram." ― Stephanie Rubio This year, we wanted to talk specifically about Instagram updates that we are thankful for because we feel like out of all …