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A podcast for people who make progress: in nonprofits, government, politics, and socially responsible corporations. Your host: Spencer Critchley.
 
The Social Media Marketing Happy Hour Podcast hosted by Dawn Marrs & Traci Reuter is designed for the entrepreneur, solopreneur, small business owner and marketing leader who is ready to learn to leverage organic social media marketing, sales funnels, Facebook advertising and Instagram ads. Grow your email list, generate more leads and sales and just be more effective with your marketing. Each episode is jam packed with success tips & nuggets to help you succeed in your entrepreneurial journey.
 
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DirecTech Labs
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On the DirecTech podcast, Michel Bayan interviews notable CEOs, executives and other thought leaders with a focus on the global direct and social selling channel. Michel is CEO and co-founder of DirecTech Labs (www.DirecTechLabs.com), a data science company helping direct selling companies and suppliers leverage artificial intelligence to turn their data into dollars. He is also an advisory board member to several tech companies outside of direct selling.
 
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The Social Toolkit
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The Social Toolkit Podcast breathes new life into your social media marketing by focusing on the tools and tactics that improve your process The tools you use as a digital marketer are a sneak peak into your process. The Social Toolkit podcast focuses on the tools, software, apps, services, and process behind top digital marketers, social media strategists, and community managers. Each episode we interview a new digital marketing expert about the tools and tactics they love. We focus on proc ...
 
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Having systems, procedures and automations for management and marketing are essential for your business to continue when life happens. Keep Your Ducks in a Row for when life happens Keep a marketing machine running in the background. Have a strong team and hiring process. As business owners we get to architect our business. Document everything ...…
 
We hear so many stories about government spending big money without getting results — to the point that many Americans agree with Ronald Reagan's famous assertion that government isn't the solution, it's the problem. That claim was never accurate, as government successes like the Internet, highways, or vaccinations make clear. All the same, tho ...…
 
FB ads can be totally overwhelming. Today we dive into a beginner's guide to FB ads for all of our business owners just reaching into FB ads. Get into a zen mindset. Put marketing at the very top. Don't compare and don't copy. Run FB Ads as a visibility project Always work backwards. Get the FB Pixel on all of your sites. When outsourcing Where ...…
 
Online marketing can be difficult as an introvert but it isn't impossible. You get to do what you want in your business and staying true to your energy source is important. You don't have to be an extrovert to put out video and marketing content. Introverts do not have to go to big events. Mix best practices with who you are. Repurpose content ...…
 
Imagery and good creative assets are essential for marketing. You don't have to invest a ton of money into your imagery, but you do need to have a careful strategy. You can influence 65% of the population with good images because they are visual learners. Digital marketers don't often talk about packaging. People will remember your face. Market ...…
 
“We recognise and respect the many challenges facing our oceans, yet too often 'doom and gloom' stories are the only kind of ocean news we hear. "The evidence suggests that if we do not balance the bad news with good, and the problems with solutions, we will not motivate people to act.” That’s a quote from the website of Ocean Optimism, a movem ...…
 
If you have ever been frustrated about offers falling short, you need to tune in to this episode where we dive into copywriting. Don’t only include the features. Sales funnels need the benefit Write a FAB Statement Because of (feature), it will (advantage) which means to you (benefit). Advantage vs. Benefit Never run out of hook ideas Do a feat ...…
 
What do you do if you're in an industry where you can't leverage Google, Facebook and Instagram with paid advertising? We dig into advertising for these controversial industries like CBD. A hard stance on paid advertising. Ad approval can be hard Have an offering outside of the restricted content. Do the actual selling in email marketing. If yo ...…
 
Jacob Martinez is the founder of Digital NEST, an incubator for young tech talent in the farming towns of Watsonville and Salinas, California. Its graduates make an average starting salary of more than $46,000. The average Watsonville resident makes about $17,000. NEST graduates have been hired not just by local companies but by multi-nationals ...…
 
It's challenging to know who to take business advice from, but with time and mistakes comes wisdom. Remember, everyone is human. Mistakes propel you. There is no easy way out. Make it yours. Join a Mastermind or get coached Get information and then adapt to your own path. Where to Find Us The Happy Hour Hangouts Resources Get on Traci’s Masterc ...…
 
If you don't have a sales funnel, you are hurting your profits. All businesses will grow and benefit from a sales funnel. Sales Funnels Are a Common Sense Approach Congruency Is A Marketing Principle Businesses That Need Sales Funnels Share Your Expertise on a Deeper Level What Do You Do At No Pitch Events If You're Selling On Amazon If You Hav ...…
 
When you are so focused on doing things for your clients and not doing those things for your own business you reach burnout. Outsourcing is a key part of taking your business from startup to scale without losing your mind. We wanted to let you in on some strategies we learned when we were in startup mode with Happy Hour Hangouts. We started to ...…
 
Understanding the length of your sales cycle impacts every aspect of your marketing strategy, including organic social media and SEO. Know The Length of Your Sales Cycle Know When Your Investment Will Come Back Have a Tripwire to Fund Your Ad Budget Engagement Ads Can Shorten Your Sales Cycle Nurture Emails or a Ridiculous Sales Cycle? Be Caref ...…
 
Don't put money into paid traffic until you have a solid business that is ready to scale up. You don't want to burn cash if you're not ready for scaling up. Auto Webinars Retargeting and Follow Up Slowly Increase Your Ad Spend Scale Horizontally Hiring Out Write Out Your Processes Where to Find Us Take a screenshot of you listening to this epis ...…
 
Big corporations buy what they need from all over the world because they're looking for the best prices. But increasingly, they’re also looking for environmental and social sustainability. For example, McDonald’s has committed to serving only sustainably-sourced coffee at all of its locations by next year. To achieve that it’s buying its coffee ...…
 
Getting personal in your business is crucial. It starts with authenticity but goes beyond in how you connect with your audience. Human to Human Marketing Speaking Personally versus Corporately Getting Personal in Ads Asking For Replies in Email Marketing Automation Does Not Mean Impersonal Personal Touch for High Ticket Offers Where to Find Us ...…
 
How do you stay authentic as you are marketing to the masses? Authenticity is a buzzword, but we need to have authenticity in marketing. Not Everybody is Going to Love You Authenticity is Believable Do it for the benefit of people, not just to benefit you. You are working against a BS Meeter & Short Attention Span Authenticity in Ad Copy Authen ...…
 
These are our favorite techniques to build your list and maintain active email marketing. We'll also dive into using paid social to build your list. Vanity Metrics Do Not Equal Profitability 60/40 Split Deliver Your Promises Ask People to Respond What To Do When Your List Is Not Engaged Automation vs Weekly Updates Add a P.S. and Use Cliff Hang ...…
 
Navigating the customer journey is totally our jam! Not only do we lead you to the purchasing process, but we lead you through it. We talked about: Conversion Rates Tightening The Process Providing Relative Content Having a Minimum 45-Day Follow-Up The 5 Levels of Awareness Getting a CRM with Lead Scoring Getting a Fresh Set of Eyes Where to Fi ...…
 
Patrice Maginnis has experienced life as someone who can see, and as someone who can’t. She was born with retinitis pigmentosa and gradually went blind, losing all usable sight at age 60. Patrice has learned to adapt and to thrive. And she helps others do the same, through her work with the Vista Center for the Blind and Visually Impaired, a no ...…
 
This is the formula for getting people to want to give you their credit card. Until you get this right, you can have all the passion and love your people, but it won't work. Your offer is everything! Identify what is in your killer offer Give Massive Social Proof Create an Extreme Value Have Big Bonuses Have Urgency Have a Done-For-You Componen ...…
 
Asma Ishaq joins DirecTech Labs Podcast Series to provide her thoughts on customer-centric core values and the importance of adapting to shifting paradigms in the direct selling channel. Click to read or listen to the interview.
 
This topic was one of the most impactful course, blog post and YouTube video. You need to be clear on your perfect potential client. You have to dig deep. How knowing your perfect potential client helps in advertising. How knowing your perfect potential client helps in your funnel. Getting this right will make sure you attract the right people ...…
 
Content is important no matter what industry you’re in. You could be a pastor or a tarot card reader or an underwater basketweaving professional, you will still need content. Regardless of who you are and what you’re doing, creating content is what positions you as an expert in your space. The Importance of Being Congruent How to Create a Congr ...…
 
Welcome back to our Reunion Show! We've been MIA from the podcast universe for the past 3 years and decided to do a special 10-episode reunion. What's Been Happening For the past few years, we've been in parallel businesses but with two different approaches. We always knew we had two different approaches. What to Expect This Season We sat down ...…
 
Our episode this time is a live recording of a terrific panel discussion featuring some very smart people from across the ideological spectrum who have national experience in politics and media. Amanda Renteria, Mike Madrid, Debbie Mesloh, Dan Schnur, Kristin Olsen, and Zach Friend joined host Spencer Critchley at Cabrillo College in Aptos, Cal ...…
 
Business drives our economy — but our guest this episode thinks it can also make society better. Bud Colligan has been part of some of the most successful businesses of our time, including Apple. He’s also a social entrepreneur: he invests in ventures that promise to achieve social good, such as through education, or environmental protection, o ...…
 
Can we look at the top priorities for the new Congress without talking about likability, who curses more, or a dancing video? Yes we can. On Dastardly Cleverness: Politics Edition it's not about the horse race, or the latest outrage, but how to make politics do what it’s supposed to do: make our lives better, not just more entertaining — or dep ...…
 
In this episode, DirecTech Labs interviews Paul Jarvis, COO of The Juice Plus+ and chairman of Seldia. Paul shares his thoughts on the future of the gig economy and the real role of a direct selling company. He also talks about initiatives taken by Seldia and DSA. Click to read or listen to the interview…
 
Lenny Mendonca, a former senior partner with McKinsey & Company and a professor at the Stanford Graduate School of Business, is the co-founder of New America, a self-described “think and action tank." In this fascinating conversation with host Spencer Critchley, Lenny explains why he believes progressive federalism is the solution to our bigges ...…
 
Although pricing is the key to higher profits, setting the right price for a product or a service is often underestimated or left to chance, which leads to missed opportunities. As a remedy, sophisticated tools for pricing analytics & research have been developed, focusing on cost analysis, historical data and competitor’s pricing. Atenga Insig ...…
 
It was called the most important election of our lifetimes, but so much of the coverage has been the same old horse race stuff. Not on Dastardly Cleverness, though: in this episode we dig deep with experts who have worked with Barack Obama, John McCain and the Democratic National Committee, among others. Kevin Lewis was one of the first people ...…
 
We’re celebrating our first season with highlights from the past year! It's an episode full of gifts of insight from leading social innovators, on the future of work, universal basic income, reforming the way we bank and invest, why we vote the way we do, saving the oceans, saving democracy, and much more. Featured: Former California Governor c ...…
 
Raised in a farmworking family, Amanda Renteria has worked for Goldman Sachs, the City of San Jose, and two senators; has been a teacher and coach at her old high school; has run for Congress; held a top position in Hillary Clinton’s presidential campaign; directed operations for the California Department of Justice and this year, ran for Gover ...…
 
How did the world's leading democracy get in so much trouble? To talk about that — and what we should do about it — "Saving Democracy" brought together a bipartisan panel with experience in Democratic and Republican presidential campaigns, the federal government, Congress, national media, the California Assembly, and more. Joining host Spencer ...…
 
Joe Sanberg grew up in poverty, raised for much of his childhood by a single mother who worked hard but still struggled to secure food and shelter. With scholarships and financial aid, he was able to get into Harvard, and after he graduated magna cum laude, he sought out the highest paying job he could get, at a major private equity group — so ...…
 
With 20 years’ experience, Ryan Napierski is a veteran of the direct selling industry. Since joining Nu Skin in 1995, Ryan has held multiple positions of influence including, most recently, president of global sales and operations. He has also served in multiple positions internationally including president of Nu Skin’s North Asia region and pr ...…
 
Drew Train was a rising star on Madison Avenue, working at the legendary J Walter Thompson agency for clients like HSBC, one of the biggest banks in the world. But at night, he was going to Occupy Wall Street rallies. That's because he thought something had gone very wrong with business: it was extracting more from the world than it was putting ...…
 
What if everyone got paid - even if they didn’t have a job? That’s the idea behind universal basic income, or UBI. Its advocates say we need it to protect humans who are losing their jobs to robots — and as one of the best ways to end poverty. In this episode, Spencer Critchley talks to Natalie Foster, co-chair of the Economic Security Project, ...…
 
We sometimes think that good communicators are just born talented, like a Jefferson or a Lincoln. And it’s probably true that the great ones have a special gift. But it’s also true that anyone can learn to communicate better. To explore how, Spencer talks to Sean Smith, who has worked on presidential campaigns for Bill Clinton, John Kerry, and ...…
 
Dan Schnur is a professor at the University of Southern California’s Annenberg School of Communications and the University of California – Berkeley’s Institute of Governmental Studies. He worked on four presidential and three gubernatorial campaigns as one of California’s leading Republican political strategists. Zach Friend is a public policy ...…
 
Data analysis and the operational shifts that come along with it are changing the way direct selling companies are interacting with their customers and field. In this second installment of our series ‘Executive Perspectives’, we've taken snippets of various interviews and cut them together, sharing the perspectives of : James Rosseau, Chief Com ...…
 
When Santa Fe Institute Professor Mirta Galesic was a teenager, her country fell apart. She lived in what was then Yugoslavia. But after the death of president for life Josip Broz Tito, that country was riven by ethnic nationalism. Amidst all the competing claims and rumors spawned by the turmoil, young Mirta was struck by a realization: people ...…
 
This is the first in a series of podcasts where we're aggregating multiple conversations with different world class direct selling executives around a single topic and this one is about technological unemployment, an idea that AI, automation and robotics are beginning to take away more jobs than they create. This is a phenomenon that is transfo ...…
 
Spencer talks with David Schmerler, a researcher who keeps track of North Korea and its weapons of mass destruction. David says his work can be like a spy novel, or a video game — and in fact he even helped create a Minecraft simulation to help people understand what’s at stake. But knowing the difference between fiction and reality is crucial ...…
 
Everything about jobs is now open to question — including whether jobs will even exist. To sort it out, we talk this time about robots, the gig economy, income inequality, the disruption of education — even bitcoin. All that and more from someone whose job is to work on the future of work: social policy consultant Kristin Wolff. Find the show n ...…
 
The Monterey Bay Aquarium is world famous for otters, sharks, a spectacular setting — even appearances in movies such as "Star Trek IV: The Voyage Home" and "Finding Dory," and TV shows such as "Big Little Lies" and the BBC/PBS series "Big Blue Live." But that’s just the most visible part. The Aquarium is also a powerful force for protecting th ...…
 
If we could get the first five years of life right, it would transform society: less crime, less violence, less poverty, more people having happy, productive lives. Lots of research backs that up. When young children suffer from poor health, neglect, missed learning opportunities, or trauma, they can pay for it for the rest of their lives. So d ...…
 
Cities across the United States struggle with gang violence, and the challenge can sometimes seem hopeless. But you may be surprised to learn that we know a lot about how to reduce gang violence — often dramatically. We just have to act on what we know. Our guest this time is an expert on the subject, from a small but innovative California city ...…
 
What if we could get millions of young people good jobs, free them from college debt, and give the economy a big boost? This episode's guests say we can do it — if we just follow a proven model from Switzerland, now being tried and tested with promising results here in the United States. It's an update of an ancient concept: apprenticeships. St ...…
 
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