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Welcome to the Tropical Social Podcast! The podcast for social media managers who are looking to stand out online & live the laptop lifestyle. Join your host Shannon Segall every Tuesday for real conversations that will help you navigate the ups and downs of entrepreneurship & pursue your version of living the laptop lifestyle. Whether you want to work online + live abroad, road-trip across the country, or simply be your own boss from the comfort of your home, The Tropical Social Podcast is ...
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Social Media Secrets with Rachel Pedersen - The Queen of Social Media

Rachel Pedersen: Social Media Strategist, Marketing Consultant, Viral Entre

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Join Rachel Pedersen as she goes on a journey to help social media managers, digital marketers, and entrepreneurs to leverage social media to grow their businesses from 0-$100k per year and from $100k to $500k - all while leveraging the secrets of social media.
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This podcast helps creators, brands, and online entrepreneurs confidently grow and scale their modern businesses -- navigating the business side of content creation, influencer marketing, social media, e-commerce, online courses, in-person events, and digital products. Host Brittany Ratelle, an practicing business attorney shares action items, founder stories, and biz/legal tips to help you confidently OWN your business. If you are a creator, maker, artist, designer, speaker, coach, eCommerc ...
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Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is the ultimate group program and course for new and aspiring social media managers. Build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle. Be the first to know about the launch and snag an exclusive discount! CLI…
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Today’s guest, Jade McNeil, is a social media strategist who helps businesses create compelling Instagram content that attracts leads and clients, even with a smaller audience. Jade shares her journey from managing social media as a side hustle alongside a full-time job to scaling it into a thriving business. She discusses her early client attracti…
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In today's episode, I chat with Jess Haney, a copywriter and creator of The One Client Method™. Jess transformed her chaotic business model into a streamlined approach, focusing on one client at a time and completing projects in 1-2 weeks. She shares practical strategies for social media managers to restructure workloads, set boundaries, and craft …
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Get ready for today’s episode, tailored specifically for any social media manager or creative who gets a bit overwhelmed when it comes to managing their finances. If this is you, you’re in the right place because in today’s episode, I got to chat with Samantha from Firestorm Finance to talk about everything bookkeeping, finances, late payments, and…
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In today's episode, I had the pleasure of interviewing Jamar Diggs, a YouTube Consultant and Strategist for experts and brands. Jamar helps visionary leaders create low-lift marketing strategies across all their platforms, allowing them to focus on the work they love and limit marketing to just 10% of their CEO activities. Join us as Jamar shares h…
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30 Faceless Content Ideas - Free Guide: https://rachelpedersen.clickfunnels.com/30-faceless-content-ideas Rachel Pedersen is the Queen of Social Media, an award-winning, internationally viral sensation, and top social media strategist. Featured on TODAY Show, Cosmopolitan, Huffington Post, Glamour, The Daily Mail. www.rachelpedersen.com Founder and…
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Today, I'm sharing my process for easily getting client content approved on time. As a social media manager, I understand how overwhelming it can be to juggle client needs and business demands. After years of testing countless project management tools, I've perfected a system that truly works. Tune in to learn about my exact process and discover ho…
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Content Creation Magic Training: https://rachelpedersen.clickfunnels.com/content-creation-magic-training-registration Rachel Pedersen is the Queen of Social Media, an award-winning, internationally viral sensation, and top social media strategist. Featured on TODAY Show, Cosmopolitan, Huffington Post, Glamour, The Daily Mail. www.rachelpedersen.com…
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Have you ever heard the advice to "Charge what you're worth"? It sounds good in theory, but what happens when your client experience doesn't align with the price tag? It can lead to challenges in attracting and retaining clients. In this episode, the inspiration came from my own experience with a service provider who overpromised and underdelivered…
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In a world flooded with over 4 million podcasts, it's easy to feel overwhelmed and think you can't compete. But here's the reality: less than 10% of those podcasts make it past the 10-episode mark. So, what separates the successes from the failures? Press play to find out! Want the exact tools & resources that I use within my social media managemen…
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Is social media fake, or is it just curated? In today's episode, I'll share my thoughts on this trend. Plus, I'll get real about some of the challenges I've been struggling with as a digital nomad lately. Mentioned In Episode: Freelance Friday Podcast Linkedin Article Want the exact tools & resources that I use within my social media management bus…
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Today, we're joined by Kelsey McCormick, a self-proclaimed Squiggly Creative™ and the founder of Coming Up Roses. Kelsey shares her journey from working with high-profile clients in the music industry to nurturing her own creative studio. Despite growing it into a multi-six-figure business, she eventually shut it down, pivoting to become a brand le…
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Today, I had the pleasure of interviewing Molly Ho, a marketing strategist and manager for service providers, course creators, coaches, and educators. She helps business owners streamline their marketing so they can focus on doing what they do best. We dive into why you should be utilizing long-term marketing, how to find a platform suitable for yo…
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Today, I had the pleasure of interviewing Monique, an Online Business Coach and Therapist who blends self-exploration with informed, personalized strategies to help service-based business owners consistently scale to high-revenue months. If you're looking to take your strategies to the next level, this is the episode for you! We dive into all thing…
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I'm thrilled to introduce you to today's guest, Katie - a social media and content strategist and the founder of Katie Creative Co, a social media studio dedicated to helping female-owned brands build thriving communities on social media. In this episode, we delve deep into Katie's insights on building a thriving community on social media, the key …
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Just because someone has a lot of followers, doesn't mean they have a community. Yup, I said it. Truth is, success in social media goes far beyond just chasing vanity metrics. Simply having followers doesn't guarantee sales. That's why, in today's episode, we're chatting about all things building a genuine community around your brand, not just amas…
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In today's episode, we're tackling a common hurdle for social media managers and creators: the fear of judgment and the dread of being perceived as 'cringe' online. If you've ever hesitated to hit record due to self-consciousness or worried about how your content will be received by peers, family, or coworkers, you're not alone. I've been there too…
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Today, I had the pleasure of interviewing Kahlea Wade, the Founder of Alora Society, a talent agency for creators and entrepreneurs leveraging brand partnerships, as well as a Marketing Consultant for business owners scaling their personal brands. Kahlea is a leading voice in influencer marketing and the creator economy and has been featured in out…
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113+ Trainings and Assets for $35: https://rachelpedersen.clickfunnels.com/order1708967878837 Rachel Pedersen is the Queen of Social Media, an award-winning, internationally viral sensation, and top social media strategist. Featured on TODAY Show, Cosmopolitan, Huffington Post, Glamour, The Daily Mail. www.rachelpedersen.com Founder and CEO of Soci…
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We've officially hit 100 Episodes! Thank you for tuning in each week, supporting the show, and helping to cultivate this remarkable podcast community! It's truly surreal to reflect on how this journey began - from those early mornings, enduring the corporate commute, with marketing podcasts as my way to cope, to now, celebrating this significant mi…
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[FREEBIE] Freelancer pricing & income calculator: https://rachelpedersen.clickfunnels.com/free-calculator [FREEBIE] Pricing guide for social media managers: https://rachelpedersen.clickfunnels.com/pricing-guide Rachel Pedersen is the Queen of Social Media, an award-winning, internationally viral sensation, and top social media strategist. Featured …
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Solo travel has been an absolute game-changer for me. It's truly changed the entire trajectory of my life but with that said there are precautions I took and lessons I’ve learned along the way. And so while I certainly don't want to deter anyone from solo travel – because honestly, it's one of the best decisions you can make – I do want to share so…
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Solo traveling completely changed my life trajectory. I believe it's an experience every person in their twenties should have at least once. Why? Well, your twenties are those formative years where you're figuring out who you are, what you want to be, and what truly lights you up. Plus, you often have fewer responsibilities, making it the perfect t…
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Here’s my FREE 0-100k Instagram Growth Guide: https://rachelpedersen.clickfunnels.com/optin1700155068740 Rachel Pedersen is the Queen of Social Media, an award-winning, internationally viral sensation, and top social media strategist. Featured on TODAY Show, Cosmopolitan, Huffington Post, Glamour, The Daily Mail. www.rachelpedersen.com Founder and …
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Today, we're diving into a topic that's on the minds of every social media manager and business owner on social: how to boost engagement on Instagram in 2024. Now, we all know that reach and engagement are not what they used to be just a few years ago, but that’s not to say you can’t still build an engaged community on Instagram. While the landscap…
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Grab my Freelancer Pricing/Income Calculator for FREE: https://rachelpedersen.clickfunnels.com/free-calculator Rachel Pedersen is the Queen of Social Media, an award-winning, internationally viral sensation, and top social media strategist. Featured on TODAY Show, Cosmopolitan, Huffington Post, Glamour, The Daily Mail. www.rachelpedersen.com Founde…
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I am frequently asked these three questions: How often should I post? How much should I post? How frequently should I post? In this episode, I will be answering these questions for all platforms based on your goal. I have TONS of FREE and Affordable Marketing & Social Media Resources and Trainings… Grab them now: msha.ke/rachelpedersen Rachel Peder…
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In the day and age where faceless Instagram accounts and reselling courses are all the rage, I wanted to take a moment to peel back the layers of this trend and shed light on why, in reality, it's more smoke than fire. Sure, the allure of anonymity and “quick-profit” courses may seem enticing, but let's face it – they lack the essential elements th…
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In today’s market, where a staggering 78% of consumers make their purchasing decisions on social media, businesses can no longer afford to be wallflowers. Social media isn't merely a platform to be on for the sake of it; it plays a significant role in raising brand awareness and fostering customer loyalty. As social media managers, while our jobs m…
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You know how January hits, and everyone's all about setting goals and resolutions? It's everywhere on social media. But let's get real – setting goals just because it's January or it's trendy might not lead to your success. So, in today's episode, we're going to have a candid chat about goal-setting, ensuring you're on the right track to conquer yo…
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80 Ways to Find Clients: https://rachelpedersen.clickfunnels.com/rachel-80-ways Rachel Pedersen is the Queen of Social Media, an award-winning, internationally viral sensation, and top social media strategist. Featured on TODAY Show, Cosmopolitan, Huffington Post, Glamour, The Daily Mail. www.rachelpedersen.com Founder and CEO of Social Media Unite…
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Copy & Paste Hooks to go Viral: https://rachelpedersen.clickfunnels.com/squeeze-page1649350385522 Rachel Pedersen is the Queen of Social Media, an award-winning, internationally viral sensation, and top social media strategist. Featured on TODAY Show, Cosmopolitan, Huffington Post, Glamour, The Daily Mail. www.rachelpedersen.com Founder and CEO of …
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Pricing Guide: https://rachelpedersen.clickfunnels.com/pricing-guide Rachel Pedersen is the Queen of Social Media, an award-winning, internationally viral sensation, and top social media strategist. Featured on TODAY Show, Cosmopolitan, Huffington Post, Glamour, The Daily Mail. www.rachelpedersen.com Founder and CEO of Social Media United, the lead…
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Rachel Pedersen is the Queen of Social Media, an award-winning, internationally viral sensation, and top social media strategist. Featured on TODAY Show, Cosmopolitan, Huffington Post, Glamour, The Daily Mail. www.rachelpedersen.com Founder and CEO of Social Media United, the leading online university for social media. Join SMU for FREE now: www.jo…
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FREEBIE // 300 CONTENT PROMPTS & IDEAS FOR REELS & TIKTOK: https://www.socialmediasecretstrategies.com/13-hacks-and-resources 365 CONTENT PROMPTS // 1 year’s worth of strategic social media & content prompts that make social media the easiest part of running your business: https://www.socialmediasecretstrategies.com/grab-the-strategies FREEBIE // 1…
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Get ready for the final episode of Season 2! As I prepare to unwind and indulge in some much-needed R&R for the holidays, I'm excited to share that Season 3 will make its debut in January 2024, featuring even more value-packed content and incredible guest experts. That being said, I wanted to end this season with a laid-back, coffee chat with a fri…
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Get my viral hooks for IG Reels and TikTok for free! https://rachelpedersen.clickfunnels.com/squeeze-page1649350385522 Rachel Pedersen is the Queen of Social Media, an award-winning, internationally viral sensation, and top social media strategist. Featured on TODAY Show, Cosmopolitan, Huffington Post, Glamour, The Daily Mail. www.rachelpedersen.co…
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Today, we're diving into the number one thing you can do to grow your social media management business—whether you're just starting out or even a seasoned pro. Trust me when I say that this is THE thing that has been a game-changer for my own business and its one of the reasons why I wanted to move to Australia. Want to find out what it is? Press p…
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Have you ever wondered how to land international clients, how to create content for them when you’re miles away, or how to navigate working with clients across different time zones? Well, then this episode is perfect for you! Whether you're gearing up to expand your client base internationally or simply seeking valuable insights, I've got you cover…
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In today's episode, I'm peeling back the curtain to give you an inside look into what a realistic week looks like as a social media manager + digital nomad. I'll walk you through how I structure my days, what theme days are, and what tools I use in my business to help me seamlessly manage both my tasks and client responsibilities. Want the exact to…
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In today's episode, you'll get to hear from Julia Phillips—an ex-CPA turned freelance UGC creator who's making waves in the industry. Since embarking on her UGC journey in October 2022, Julia has collaborated with big names like Nordstrom, Good Housekeeping Magazine, and over 50 other noteworthy brands. Not only has she been able to create, but she…
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In today's episode, you'll hear from Laura Howie, a UGC creator based in Perth, Australia. Laura's UGC journey is pretty incredible, as she made the transition from a UGC newbie to a full-time creator in just three short months. Laura shares how she scored her first brand deal, the steps she took to build her brand to the point where brands are kno…
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Ever wondered how to create a social media management portfolio from scratch, especially when you're starting with zero prior experience? Well, you're in luck! In today's episode, I share three strategies that can not only help kickstart your portfolio building but also help you gain valuable experience along the way. Tune in now! Want the exact to…
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In this episode, we're addressing a reality every social media manager will inevitably face in their entrepreneurial journey: breaking up with a client. It's not a matter of 'if' but 'when.' I share valuable tips on how to identify the right time and handle the client break up in the most professional manner, preserving your brand reputation and re…
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Trying to balance the demands of creating content for your clients while staying consistent with your own social media presence can be quite a challenge. If you're a social media manager struggling to find inspiration for your own posts, look no further—this episode is tailor-made for you! I share 10 post ideas that you can put into action today to…
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Have you ever wondered what the heck to say when it comes to pitching your services to potential clients, getting on podcasts or even collaborating with others? Well, you're not alone. Your approach to pitching can mean the difference between grabbing someone's undivided attention with an enthusiastic "Yes!" or someone simply hitting the delete but…
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​​If you're in the early stages of your social media management biz and have ever thought about cold pitching your services to business owners, then you're in for a treat! Today, I had the pleasure of interviewing Amber Broder, the founder & CEO of ABC Social Media Management where she specializes in helping interior designers make their social med…
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If you've ever wanted to learn how to successfully pitch yourself on podcasts, discover the perfect shows to connect with, and ultimately boost your brand's visibility, then you're in for a treat! Today's guest, Justine Dolores, is a podcast producer and founder of Justine Marie, a boutique podcast management agency for 6 & 7 figure business owners…
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Welcome to the Pitching Series, proudly presented by The Tropical Social Accelerator, my signature course designed for new + aspiring social media managers. If you're eager to build a standout brand online, craft a marketing strategy that converts, and embrace the laptop lifestyle, you're in the right place! In this podcast series, we're covering i…
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Whether you love it or hate it, there's no denying that artificial intelligence has firmly established its presence in our lives. So how can you harness the power of ChatGPT as a tool for your social media management business and save precious time in the process? Well, that's exactly what we're diving into on today's episode! Want the exact tools …
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