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Welcome to lipservice, the podcast that unveils the secrets to success for beauty brands and content creators alike. Join beauty industry specialist and influencer marketing veteran, Sonia Elyss as she tells the authentic and thoughtful stories at the intersection of the beauty industry and creator economy. In each episode, we bring you interviews with beauty entrepreneurs, marketing experts, and content creators who share their genuine stories, wins & stumbles, tips, and key strategies that ...
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Brand Meet Creator

Harley Jordan & Sonia Elyss

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Welcome to Brand Meet Creator Podcast, with Harley Jordan & Sonia Elyss (your Internet Cheerleader). A place where we pull back the curtain of what it means to be all-in on social media. After hours of back and forth voice notes discussing the ins and outs of our own projects, we were sick of the amount of misinformation and disconnection between brands and creators. The only way to solve it, was to take it on ourselves. Sonia Elyss, a modern marketing consultant and #internetcheerleader wit ...
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The Life of a Makeup Artist is a beauty podcast that gives you a real insider look (with no filters!) on how artists really live. The Life of a Makeup Artist digs deeper to inspire, educate and elevate! From beauty talk to business chats with industry insiders and founders. Join host, Jaleesa Jaikaran as she shares her experiences as a Caribbean woman living and working in New York City - taking you on the journey she's on and sharing the stories of the people she meets along the way.
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The most glamorous industry in the world has an ugly past. As much as the beauty world is centered around the external, most of the true excitement lies underneath. Join host, Izzy Sapien, as she spills the tea on the brands you love, the brands you love to hate, and the people who built them. Tune in Tuesdays as we journey deeper into the heart of new and exciting brands on a mission to make beauty a better place. A seasoned brand builder in the elusive beauty industry, Izzy has been behind ...
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Sonia sits down with Diane Saw, the Global Director of Brand Marketing at Violette_FR. One of beauty industry’s fastest growing brands and a brand name on countless beauty creator wish lists right now. Diane walks us through her experience in advertising and marketing and how she landed this dream role as well as some of the details behind creator …
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The inside scoop on being a successful beauty content creator. Host and professional makeup artist Jaleesa Jaikaran sits down with beauty marketing consultant and creator mentor Sonia Elyss to chat about how beauty creators can land brand deals and build long-term partnerships. Tune in and learn to maximize your influence as a beauty creator. Don't…
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Tips to stay creative and inspired when working in the beauty industry. Host and professional makeup artist Jaleesa Jaikaran is joined by celebrity hairstylist and beauty professional David Lopez to chat about their extensive career in the beauty industry. Find out how David stays ahead of trends and how he became such a sought-after hairstylist. J…
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The best advice from fashion and beauty content creators. Host and professional makeup artist is joined by beauty influencer Alyssa J and professional makeup artist Karol Rodriguez to peel back the layers of what it's really like to be a content creator. JALEESA'S INSTAGRAM: https://www.instagram.com/jaleesajaikaran/ THE LIFE OF A MAKEUP ARTIST INS…
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The best way to approach marketing in the beauty industry. Join host and professional makeup artist Jaleesa Jaikaran as she speaks with Estee Lauder's global brand strategy expert Anthonino Olimpio about managing a career in PR and influencer marketing. Find out what Anthonino has learned through his experience in global brand strategy that makeup …
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The creator journey can start anywhere at any age. For our guest this week, the journey started in her 50’s with a push from her teenage daughters. Sonia interviews Cherie Seaswan, a later in life creator who is bringing a bit of spice to the makeup over 50 content conversation. Cherie shares how she stumbled into content creation and her current m…
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Find out what it takes to work with luxury brands as a fashion and beauty creator. Host and professional makeup artist Jaleesa Jaikaran is joined by marketing consultant Cyrus Veyssi about making it as a creator. Cyrus gives their insight as a consultant on how creators can work with more brands and how they can land luxury brand deals. JALEESA'S I…
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Meet Ehlie Luna, a professional makeup artist, singer and creator who has gone from playing with her Mother's makeup to becoming the face of Milk makeup's new Jelly Tint. Learn more about her journey as a creative, what her initial reaction was to the invite from Milk and how she thinks about creativity and content creation in a unique and beautifu…
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Join Sonia for a new series where she answers community questions in her "Lipservice Creator Hotline" segment. In this episode she answers questions from @dermagals and @itsamandasuarse regarding media kits and finding inspiration to post. Submitting questions is a special perk for the lipservice world community on Geneva and the Broadcast Channel,…
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The best beauty products of 2024 thus far. Join professional makeup artist and host Jaleesa Jaikaran as she shares some of her favorite products that she's keeping in her makeup kit. Which ones will you add to yours? JALEESA'S INSTAGRAM: https://www.instagram.com/jaleesajaikaran/ THE LIFE OF A MAKEUP ARTIST INSTAGRAM: https://www.instagram.com/thel…
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Sonia and Karol sit down for a chat about how Karol Rodriguez became @karolskorner. What the organic journey from College kid to Professional MUA has looked like for Karol and what it's like to get personal, carve out boundaries, connect with brands and create deep connections online. Karol is a professional makeup artist and creator in NYC navigat…
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The beauty industry is changing and you've got to keep up. Host and professional makeup artist Jaleesa Jaikaran speaks with Allure's Editor-in-Chief, Jessica Cruel, about diversity and inclusion in the beauty industry and the future of beauty and fashion. JALEESA'S INSTAGRAM: https://www.instagram.com/jaleesajaikaran/ THE LIFE OF A MAKEUP ARTIST IN…
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We're back with another episode featuring Michelle Spieler, a mature beauty creator who just launched a product collab with MOB beauty. As a follow up to our first episode together (listen here to catch up), Sonia dives in deeper on Michelle's weekly posting schedule, which platform she is finding significant growth on, the "state of the union" for…
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The Life of A Makeup Artist is back. Host and professional makeup artist Jaleesa Jaikaran kicks off the new season by sharing one of the keys to her success and celebrates 11 years of living in New York City. JALEESA'S INSTAGRAM: https://www.instagram.com/jaleesajaikaran/ THE LIFE OF A MAKEUP ARTIST INSTAGRAM: https://www.instagram.com/thelifeofama…
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Join Sonia in interviewing Eileen Dautruche, a Beauty Executive, Digital Marketing Expert and early (2008) Blogger/Influencer. Eileen started her career as a 19 year old blogger and now she works at one of the most sought-after beauty brands in the world (Bobbi Brown!). Sonia asks Eileen about her career journey and the evolution of the beauty infl…
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In this juicy episode, Sonia interviews Kristen Bousque, a creator coach and anti-pitch champion, the founder of Soulcial Suite and someone who has worked in the creator economy for years. Curious about what to charge? How to connect with brands? What you should invest in your journey? This episode is for you! Stick around for the entire episode be…
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Join Sonia while she chats with recent Ulta Beauty Collective member Kevin Lee. We talk about what the experience has done for him as a Creator personally and professionally as well as his number 1 takeaway after a year of mentorship with one of the beauty industry's biggest retailers. Kevin has one of the smallest follower counts of the current cr…
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If you’re curious about how trends grow and evolve in the beauty industry, this episode is for you. Join Sonia as she interviews Addison Cain, a trend forecaster for SPATE NYC. In this episode, we talk about how TikTok impacts the trend lifecycle, 2024 predictions for the beauty industry, and some of our favorite trend observations in the right now…
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Curious how to get on the PR list of one of New York’s fastest growing beauty communications agencies!? You’re going to need to listen to this episode. Sonia interviews Tyler Williams, the Founder of Nouveau Communications, a boutique beauty communications firm representing some of social media’s favorite brands including Salwa Petersen, Andrew Fit…
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Let's revisit one of Sonia's favorite interviews with a popular beauty creator. Take out your pen and paper because this one is full of hot tips and mindset gut checks. Gen X is one of the most quickly growing generations in the Creator Economy with a complex relationship with social media and showing up authentically. Join Sonia as she interviews …
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Countdown to the official launch of lipservice the podcast is on! We revisit one of Sonia's favorite episodes from Brand Meet Creator to get you excited for what's to come! In this episode, Sonia uses her decade worth of experience in influencer marketing to navigate you through avoiding the pitfalls of having to reshoot and drops tons of gems on w…
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Welcome to lipservice, the podcast that unveils the secrets to success for beauty brands and content creators alike. Join beauty industry specialist and influencer marketing veteran, Sonia Elyss as she tells the authentic and thoughtful stories at the intersection of the beauty industry and creator economy. In each episode, we bring you interviews …
  continue reading
 
As we close this incredible season, I'm deeply grateful for your support and thrilled by the fantastic guests and beauty insights we've shared. Stay tuned for our upcoming season, promising more amazing guests, industry trends, and surprises during our short break. Don't forget to follow us on social media for behind-the-scenes exclusives, and join…
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What to know before you start creating beauty products. Professional makeup artist and podcast host Jaleesa Jaikaran speaks with James Boehmer about product development as he shares his experience in creating some game-changing beauty products. James also shares tips he's learned throughout his extensive career in the beauty industry. SHOP ALL THE …
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Lessons learned throughout a career as a makeup artist. Podcast host and professional makeup artist Jaleesa Jaikaran shares how she reclaims her time to reduce feelings of overwhelm and anxiousness. She shares what she does to find inspiration and care for her health when life gets busy so she can continue to be productive and thrive in her career …
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The career path of a successful makeup artist. Host and professional makeup artist Jaleesa Jaikaran speaks with Cynde Watson about her career in the makeup industry. They discuss the big name brands Cynde has worked with (like Bobbi Brown), fashion week, and the key things to remember when doing different styles of makeup. Cynde also gives listener…
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The top 5 products you need in your makeup bag. Makeup artist and host Jaleesa Jaikaran shares her favorite beauty products right now. These products are perfect for makeup artists or anyone who likes beauty and doing their makeup — including beginners. Watch the full episode on YouTube: https://youtu.be/kogxYJ75_H4 SHOP ALL THE ITEMS MENTIONED: ht…
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Gen X is one of the most quickly growing generations in the Creator Economy with a complex relationship with social media and showing up authentically. Join Sonia as she interviews a successful Gen X Creator and professional makeup artist, Michelle Spieler about how she got started, what she finds empowering about being a Creator over 50 and what s…
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Beauty insights from the top beauty experts! Host and professional makeup artist Jaleesa Jaikaran is joined by some of the most prominent names in the beauty industry to discuss beauty trends for 2024, finding success in the beauty industry, their favorite beauty products, and so much more. Tune in for advice to get you through any stage in your ca…
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Beauty insights from the top beauty experts! Host and professional makeup artist Jaleesa Jaikaran is joined by some of the most prominent names in the beauty industry to discuss beauty trends for 2024, finding success in the beauty industry, their favorite beauty products, and so much more. Tune in for advice to get you through any stage in your ca…
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How to get invited to events in the beauty industry. Host Jaleesa Jaikaran shares her experience as a makeup artist and what she's done to get invited to PR events. She shares her top 3 tips to get invited to your favorite events in the beauty industry. WATCH the full episode on YouTube: https://youtu.be/gSQ6wL5OFcY JALEESA'S INSTAGRAM: https://www…
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How beauty has changed over time. In this episode, host Jaleesa Jaikaran and senior MAC makeup artist Fatima Thomas talk about beauty trends over the last 20 years. The two discuss beauty rules that have been broken and how the beauty industry has changed so drastically. Fatima also clears some misconceptions about MAC products and gives beauty and…
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What does a career in beauty really look like? Host Jaleesa Jaikaran and makeup artist Tiffany Leigh Patton discuss the career path of a successful makeup artist. Tiffany shares when and why she decided to make certain career shifts and gives advice to parents who work in the beauty industry. WATCH the full episode on YouTube: https://youtu.be/GHsH…
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Career advice if you want to become a makeup artist. Host Jaleesa Jaikaran's DMs are filled with people asking questions like how to become a successful makeup artist or how to change the industry they do makeup for. Jaleesa does a deep dive into all your questions about the beauty industry and how you can have a successful career as a makeup artis…
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The best skincare products according to your skin type. Host Jaleesa Jaikaran speaks with Dr. Shereene Idriss of PillowtalkDerm about the vast number of skincare products available and how you can choose the best products for your skin. Dr. Shereene Idriss shares the best ingredients consumers should be on the lookout for and how to create a custom…
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Creating the ultimate career as a makeup artist. Host Jaleesa Jaikaran is joined by Marcelo Gutierrez to discuss his incredible journey into the world of fashion and becoming a sought-after makeup artist. Marcelo shares his journey from starting in New York, working as a waiter, the hurdles he faced throughout his career, and how he overcame them t…
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Advancing your career as a makeup artist can be challenging. Host Jaleesa Jaikaran discusses the struggles of working your butt off in your career and (seemingly) nothing happening. She shares how everything can add up to something huge, including a huge announcement she makes on this episode. WATCH the full episode on YouTube: https://youtu.be/xI4…
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Parade (underwear) was recently sold in a dramatic twist of events. As an ambassador and champion of how they have structured their affiliate partnerships, Harley takes us behind the scenes on one of her favorite brands to work with in the past few years. While the affiliate strategy Parade employed was lucrative and successful for many Creators, c…
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Shan of @Lamb.and.Littles joins us to discuss her pivot from small dog account to viral Mom Influencer, amassing 140k Instagram followers in less than a year from posting her freezer meals, baby product reviews, and family chronicles - all without trending audio or other sleazy hacks. With two young children and limited time, she truly runs a tight…
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This episode is a wild ride: Sonia and Harley take on a couple nuanced topics where Brands and Creators tend to sit on different sides of the argument. Who should be using Tiktok Shops (regardless of the fact that you are signing away your usage rights)? Can you avoid a platform because you don't stand behind their ethics? What should brands expect…
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Sonia and Harley go head-to-head with their opinions regarding the updated FTC disclosure guidelines. We dive in on some of the new updates in detail to make sure you are aware of the changes and best practices. The conversation gets heated as we discuss how creators can do more to normalize disclosure when it comes to gifting, paid and affiliate p…
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Sonia takes over for this episode and uses her decade worth of experience in influencer marketing to navigate you through avoiding the pitfalls of having to reshoot and drops tons of gems on what she looks for in a Creator she wants to rehire over and over again. Get ready to take notes on this episode full of actionable tips for Creators looking t…
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Youtube kickstarted their own podcast platform so I had to ask Podcast Producer and my cofounder at All Influence Mgmt, Chase, back to hear his take. Who should start a podcast and who should hold off for now? How can you leverage your podcast to sell your own services? And what on earth can you charge for ads? Plus we chat about the importance and…
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The new meta app on the scene: Threads. We are bringing our combined 13+ years of experience in influencer marketing to the table to discuss: how you can be intentional while still feeling "unhinged," brand partnerships that actually make sense for brands on the platform + how to handle selling in this new landscape. Creators & Resources mentioned:…
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A recent Shien influencer trip is under fire. We discuss the nuanced conversation that came from it: false portrayal of factory conditions, greenwashing within fast fashion, inclusive attendance, public response & legal implications. We detail the specific ways that Influencers can take the best path in negative situations and build lasting relatio…
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THIS IS SUCH A POWERFUL EPISODE! Andrea Sager joins us to discuss how she moved from a big law firm to supporting small business owners in their many endeavors. She gives us her nuanced take on filing an LLC as a creator, the necessity of trademarks, what you should be standing your ground on within brand partnership + UGC contracts, and what to do…
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Creator events are coming back and brands are putting more and more budget into photo worthy experiences. With Sonia's 10 years of experience in brand marketing, we dive into how budget is allocated, networking tips, and what not to do if you want to really knock their socks off plus of course, a couple of BTS horror stories. The Nourished Product-…
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Whitney LaMonda from @ThreadVision joins me to discuss creator product lines. Whether you have dreams of your own clothing line, tumbler, planner, or whateva else... Thread Vision brings creator's product ideas to life. We discuss the process, marketing options, how to know this is a good idea for YOU, and cost. Keep an eye out on instagram to see …
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Phoebe Sherman is the founder of @GirlGangCraft which hosts craft fairs across the US. I brought her on to chat about something a little different than crafting - getting her events sponsored by brands. We discuss how you, as a creator & business owner, can take the path of least resistance in hosting your own events. We then pivoted into an amazin…
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