Welcome to "Think Inside the Square," the podcast where practical meets creative in the world of Squarespace websites. Join your host, Becca Harpain, a Squarespace 7.1 expert, as she unveils the secrets to crafting exceptional websites that are uniquely yours. In each concise episode, Becca shares her expert knowledge and insider tips to help you navigate the intricacies of Squarespace with ease. Whether you're a seasoned user or just getting started, this podcast is your go-to resource for ...
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44: Why Your Squarespace Site Needs a Blog & How to Get Started
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In this episode of Think Inside the Square, we're talking about the power of blogging for small businesses in 2024. While short-form video is hot, I'll explain why long-form content like blogs can still be a game-changer for establishing authority, attracting organic traffic, and building trust with your audience. I'm also sharing tips for brainsto…
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43: Squarespace Ecommerce: Conversion-Boosting Product Page Tips & Customer Content Strategies
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Dreaming of turning your website into a sales machine? Well, buckle up, because we're about to dive into five actionable tips that will have your product pages singing and your customers clicking that "add to cart" button like nobody's business! On top of that, we'll uncover some secret email marketing strategies to turn those first-time buyers int…
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42: Squarespace Invoicing Review: is it worth a try?
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Whether you offer one-on-one services like website design, consulting, or any other service that requires an invoice, you're probably familiar with the constant juggle of tasks. Keeping track of project details, staying on top of client communication, and waiting for that invoice to be paid can be a hassle. But what if there was a tool that could h…
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41: Uncovering Hidden Gems: Lesser-Known Squarespace Features You Should Be Using
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Ever wondered why some Squarespace sites instantly give off a sleek, professional vibe while others...don't? It's all in the details, I'm ready to walk you through the nuances that can elevate your website from standard to standout. In this episode of Think Inside the Square, I'm sharing the five settings that al ot of new Squarespace users overloo…
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40: Squarespace Design Tips for Non-Designers
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Squarespace is a fantastic platform for creating beautiful websites, but what if you don't have a design background? Fear not! In this episode of Think Inside the Square, you’ll learn my top 7 design tips to help you create a Squarespace website that looks polished and professional, even if you're a complete beginner, or an ex gas station sandwich …
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3 Strategies to Skyrocket Landing Page Conversions on Squarespace
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Landing pages are like targeted billboards capture visitor attention and drive them towards a specific action – think freebie sign-ups or product purchases. This episode of Think Inside the Square unveils 3 key strategies that skyrocketed my landing page conversion rate from 3% to over 23% (yes, you read that right!). For a transcript of this episo…
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Cracking the Customization Code: How Javascript + CSS change Squarespace
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In this episode of ThinkInsideTheSquare, we're "cracking the code" on the essential languages that shape your Squarespace site: CSS and JavaScript. I'll be unraveling why these languages are key to understanding the functionality and aesthetics of your website. We'll explore why customizing with CSS is my go-to and share a personal tale of JavaScri…
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Squarespace Blueprint Review: Can AI really create a good website, content and all?
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Can AI really build you a good website? Squarespace thinks it can. In this episode of ThinkinsideTheSquare, we’ll be taking a closer look at Squarespace Blueprint, the AI template builder Squarespace created to help you build a website lightning fast. You’ll learn about the setup process, the content creation process, and how I plan to incorporate …
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Crafting Your Brand's Story on Squarespace: Mastering Immersive Storytelling for a Captivating Website
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This episode of Think Inside the Square empowers Squarespace users to craft website copy that resonates! Host Becca Harpain unlocks the secrets of storytelling, transforming your brand voice and turning visitors into fans. Find Your Brand Voice & Become a Narrative Master: Discover techniques to define your brand personality and craft engaging cont…
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Squarespace Simplified: The Ultimate Nerdy Glossary for Squarespace Users
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Ever felt like you're grappling with a foreign language while setting up your Squarespace site? In this episode of Think Inside the Square, we'll dive deep into the world of Squarespace lingo, making sense of those confusing terms you keep seeing online. We'll break all that techie jargon down in a way that's easy to understand. From computer basic…
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Squarespace SEO: Transform Your Squarespace Blog into an SEO Powerhouse
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Welcome to Think Inside the Square, your go-to podcast for all things Squarespace! In this episode, we're diving deep into the world of Squarespace blogs and SEO, so you can supercharge your website's visibility and connect with your audience like never before. Learn why having a blog on your Squarespace site is a game-changer for attracting visito…
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33: How to pick the right fonts for your Squarespace website
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I’m sure you’ve given a lot of thought to the text on your website - spending time selecting the perfect words for your headline or product description. As website creators, we put a lot of thought and effort into the words we will use to get our message across clearly. But have you spent much time thinking about the typography itself? The font fam…
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32: Squarespace vs. The World - Choosing the Right Platform for Your Website
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This episode of ThinkInsideTheSquare tackles the question: is Squarespace the ultimate website building platform? Even as a Squarespace enthusiast, I can admit that Squarespace isn’t the best choice for every website. In this episode, I’ll cover a high level overview of the strengths and weaknesses of Squarespace popular alternatives like Wordpress…
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31: How to set up a membership site using Squarespace
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In this episode of Think Inside The Square, I'm excited to walk you through the process of creating a thriving membership site using Squarespace! We'll start by exploring the various types of content you can offer, like courses, video collections, or blog posts. As a Squarespace expert, I'll then show you how to leverage the platform's "member area…
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30: Blog vs Portfolio - which one is the right choice for your Squarespace website?
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Have you ever found yourself torn between using traditional blog posts or sleek portfolios for your Squarespace website? You're not alone! In this episode of Think Inside the Square, we dive deep into the classic designer debate: Blog Posts vs. Portfolios. I'll guide you through the decision-making process, sharing the similarities and differences …
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29: Secret Design Menus Hidden In Squarespace 7.1
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Squarespace has a design menu that you can use to change fonts, colors, button spacing, site margin, and more. But what if I told you that menu was the tip of the customization iceberg? And no - i’m not talking about the magic of CSS. I’ll save that for another episode. 😉 I’m talking about the secret design menus hidden inside content blocks that y…
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28: How To Build Your Email List with Squarespace: A Guide to Captivating New Subscribers
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Imagine thousands of people, who are delighted to see your email in their inbox. Its possible for any and every business that is willing to put in the work to build their email list. Get the free guide that goes with this episode at insidethesquare.co/emaillist In this episode of ThinkInsideTheSquare, you'll get actionable advice on how to use Squa…
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How to Sell Digital Downloads on Squarespace: The Insider’s Guide to Squarespace Digital Products and Subscriptions
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In this episode I’m spilling the beans on the number one revenue generator for my business - digital products. I genuinely believe that any business can earn some extra income with a digital product. From ebooks to online courses, images to templates, you can turn your passion into more profit by selling digital goods on your website. In this episo…
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26: Squarespace SEO: 5 tips that will Boost Your Site's Visibility in search
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Let’s get your website in front of the people who are looking for you. In this deep dive into Squarespace SEO, you'll learn 5 tips that will Boost Your Site's Visibility in search. Get ready to make Google your best friend and attract the audience that is trying to find the content you create. We’re gunna supercharge your online presence in this ep…
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25: Optimizing Visual Content for A Faster Squarespace Website
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LISTEN ON SPOTIFY They say a picture is worth a thousand words, but what if it takes forever to load? In this episode, you'll learn the secrets to optimizing images and graphics for your website. I’ll be sharing my best tips for creating quality images for your Squarespace website, so your content looks good and loads quickly. Support the Show. The…
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24: The Art of Organizing Your Website Content // Squarespace Content Tips
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Even the most simple Squarespace website still has a lot of content on it. From images to text blocks, forms, and links, it can be a LOT to keep track of. Trust me, with over 300 blog posts, and more every week, I needed a solid system to keep my content organized. Wanna learn how I do it? Cool - because that’s exactly what I’m covering in this epi…
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23: How to build a Squarespace website in 2024
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Thinking of creating your dream website with Squarespace? Let's make it happen together! 🙌 Welcome to this special episode of "ThinkInsideTheSquare," where I, Becca Harpain, guide you through building a stunning, user-friendly Squarespace site. Whether you're piecing together your first page or eyeing an upgrade to Squarespace 7.1, I'm here with al…
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22: Behind The Scenes of InsideTheSquare: 5 Software Programs I Use
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I have big plans to grow to a larger company over the next year, but for right now, it’s just me and a whole heap of software that makes me extra productive. In this episode of ThinkinsideTheSquare, I’m going to give you the list of my top 5 favorite time-saving software sidekicks, and I’ll explain how each one of them is a game changer for me as a…
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21: Squarespace blogging: what makes a good blog post great
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Picture this: It's a rainy Sunday afternoon, you're curled up on the couch with a warm cup of coffee, and you decide to browse the internet for some interesting reads. An hour later, your coffee is cold and your into your fourth article on this fascinating website. Now, what is it about these blog posts that make you lose track of time and get comp…
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20: Squarespace Analytics 101: 5 website metrics you need to track
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Websites are not permanent. You can change the content anytime you want to, and to be honest, I think you should! In this episode of thinkinsidethesquare, we’ll be digging into analytics. I want to teach you about the top 5 metircs you should keep an eye on. These stats will help you learn how people interact with your content, and how you can make…
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Your website's about page is your opportunity to connect with your audience on a personal level. It's where you tell your story, share your values, and build trust. But how can you make it stand out and captivate your visitors? In this episode of Think Inside the Square, we'll explore three creative ways to write an engaging about page for your Squ…
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18: What is CSS and why do Squarespace designers love it?
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Have you ever scrolled through a website thinking, 'I wish my site looked THIS good'? Well, what if I told you that the key to that aesthetic greatness is right at your fingertips?Today, we're venturing into the world of CSS customization. In this episode of ThinkInsideTheSquare, you'll get an overview of what CSS is and why so many Squarespace des…
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17: Important Squarespace Settings & How To Block AI From Scraping Your Squarespace Site
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Building a website is a lot of work. Even when you use a program as awesome as Squarespace. You still have to update the copy. The colors and the fonts, trade up the images for your own. And then there are some important site settings, some of these site settings you might not be aware of. In this episode of Think Inside the Square, I want to talk …
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Over the past few years, I’ve replaced my website designer income by selling digital goods. Workshops, guides, and exclusive code coaching sessions. For anything and everything I want to offer our Squarespace community, I create a sales page with 5 specific sections, and in this episode, you’ll learn what those specific sections are and why they ma…
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15: Creative Ways to Use Squarespace Color Themes
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You have 10 color themes to work with in a Squarespace website - and honestly? that seemed like way too many when I first started using Squarespace 7.1 It took me a few months to get the hang of it, but these days, I regularly utilize at least 6 of the 10 in every site I build and in this episode of thinkinsidethesquare I’ll tell you how - and why.…
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14: 5 tips for easier editing of a Squarespace website
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Ready to take your Squarespace game to the next level? In this episode, you'll learn five time saving tips for editing your Squarespace site like a seasoned pro. Whether you're a newbie or a seasoned Squarespace user, these insider tricks will make editing your website a lot easier. Support the Show. The term "Squarespace" is a trademark of Squares…
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13: CSS is not a plugin & other Squarespace code myths
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Time to debunk some Squarespace myths! I’m spilling the beans on common misconceptions, like the belief that CSS is just another plugin. Unearth the truths about code, customization, and the secrets to making your Squarespace website uniquely yours. Support the Show. The term "Squarespace" is a trademark of Squarespace, Inc. This content is not aff…
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12: Squarespace AI: how does it work, and how does it compare to ChatGPT?
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Curious about the magic behind Squarespace's AI? In this episode, you'll learn how to harness Squarespace AI powers for your website's content and how it sets itself apart from the likes of ChatGPT. Join your host, Squarespace expert Becca Harpain as she demystifies the tech behind the scenes, and shares her five step formula for crafting the perfe…
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Squarespace made a BIG announcement in October 2023 called Refresh. They announced some new things, some things we already knew, and talked about some future updates that are coming soon. In this episode of ThinkInsideTheSquare, you'll get a run down of all these updates and how they might change the way you work with Squarespace. For a links to al…
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The homepage of your website is the virtual storefront for your business. It needs to capture a visitors attention, deliver what they want, position you as the expert they need, and encourage them to interact with you more. So how the heck do you do all that on one page?! In this episode of ThinkInsideTheSquare, I'll be sharing the four sections I'…
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In this episode of ThinkInsideTheSquare, you’ll learn all about Courses the new type of collection page released by Squarespace this August. Whether you're a seasoned educator or an entrepreneur looking to share your expertise, this episode will provide you with invaluable insights and step-by-step guidance to create and launch your own successful …
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08: Upgrading from Version 7.0 to Squarespace 7.1
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If you built your Squarespace site more than two years ago, odds are it's a little outdated. Version 7.1 was released in early 2020 and it's been getting all the attention because it gets all the upgrades! If you're still on 7.0, it's time to make the switch. In this episode of ThinkInsideTheSquare, I'll be sharing my top 3 tips and 2 resources tha…
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In this episode, I'm about to bust the 5 biggest myths surrounding Squarespace SEO! 🚀🔍 If you've been losing sleep over how to boost your website's visibility and how to make sure the people looking for your site can find it, worry no more! I've got your back. From discussing the effectiveness of Squarespace for SEO to tackling the misconceptions a…
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06: Image types: when to use what file in Squarespace
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Get ready for a pixel-perfect adventure as we dive into the captivating world of image types in Squarespace. In this episode, we'll unravel the secrets behind the three most common image formats that you’ll use in Squarespace: PNG, GIF, and JPG. You’ll learn about the key differences between those three types of images and where to use what in Squa…
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Update: Squarespace Buys Google Domains… Almost
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Squarespace announced on Thursday, June 15th, that it intends to buy Google Domains. Consider this the tech version of Add To Cart. What does this mean for those of us who use Google domains and us Squarespace fans? In this episode of ThinkInsideTheSquare, we'll skip the speculation and cover the facts. Support the Show. The term "Squarespace" is a…
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In this episode, you'll learn my top tips for your website navigation - your main menu. You'll learn my favorite trick about link text, designing a layout that screams "user-friendly," and my number one question for anyone who wants a mobile menu on the desktop version of their site. Support the Show. The term "Squarespace" is a trademark of Square…
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05: Important things to include in your Squarespace website footer
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In this episode, we're delving into the often overlooked, yet incredibly vital, aspect of your website—the footer. The footer of your Squarespace website is like a hidden treasure trove, offering valuable opportunities to engage and inform your visitors. We’ll be exploring the important elements that deserve a prime spot in your website's footer. F…
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03: Four Types of Squarespace Page Sections & How They Work
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In this episode, we're diving headfirst into the world of Squarespace page sections. Whether you're working on standard pages, collection list pages, or project pages within a portfolio, page sections are the building blocks that bring your website to life. With Squarespace offering four distinct types of page sections, it's essential to understand…
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In this second episode of ThinkInsideTheSquare, you'll get an overview of the page types available in Squarespace. We'll talk about the settings for each, which ones you can edit, and which ones you can't. Support the Show. The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcr…
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01: What Squarespace template should you start with? 🤔
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When you visit Squarespace.com to create your brand new website, you'll be greeted by a wide array of stunning templates. They cater to different businesses and come in various styles, some showcasing beautiful imagery while others focus on text. With so many options, how do you know which one to choose? Episode 1 of ThinkInsideTheSquare will help …
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