Brian Lofrumento reveals everything you need to go from wantrepreneur – or someone who WANTS to own their own business – to a money-making, action-taking entrepreneur. Discover exactly how to start a business and build a raving audience of fans and customers who want to buy your stuff, and learn exactly how to best serve your customers and clients by building a customer-centric line of products and services. Brian has built multiple six-figure businesses, including a six-figure SEO agency at ...
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894: Mastering INTENTIONAL marketing with a STRATEGY w/ Heidi Hattendorf
35:20
35:20
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35:20
Ever wondered how a marketing executive navigates the leap to entrepreneurship? With over 25 years of experience at industry giants like Motorola, Heidi Hattendorf shares her journey and the lessons learned in transitioning to helping companies of all sizes and industries with global marketing strategies. Gain insights into how to avoid the common …
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What if self-accountability was the missing key to unlocking your full entrepreneurial potential? Join our host Brian Lofrumento for a reflective Solo Sunday episode where he reveals the hardest challenge every entrepreneur faces: holding ourselves accountable. Drawing from Brian's own experiences in the corporate world, we'll contrast the built-in…
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Ever wished you could read the minds of your ideal customers? Imagine tapping into their unfiltered thoughts and conversations without them even knowing. In this Action Saturday our host Brian Lofrumento unveils his favorite daily strategy: eavesdropping on your target audience. Discover how silently observing discussions on platforms like Facebook…
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891: A SUCCESSFUL retirement (and managing life transitions for high-achievers) w/ Elizabeth Zelinka Parsons
38:51
38:51
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38:51
What happens when a high-powered attorney shifts gears to focus on retirement planning for high achievers? Elizabeth Zelinka Parsons, the founder of Encoraco, joins us to share her incredible journey. In this episode you'll gain invaluable insights on the emotional and psychological complexities of stepping away from an intense career, particularly…
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890: Thoughtful dialogue and building communities online AND offline w/ Josiah Kowles
38:04
38:04
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38:04
Can meaningful conversations transform the way we connect in a digital age? Join us for an eye-opening discussion with Josiah Kowles, co-founder and CEO of Cudo, as he shares his remarkable journey from serving in both the Army and Navy to studying economics at Penn State University, and ultimately, to creating a platform focused on genuine dialogu…
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889: The simplest tool to MAXIMIZE conversions and customer interactions w/ Matt Lo
45:30
45:30
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45:30
What if you could transform your website into an engaging, customer-converting machine? Join us as we welcome back Matt Lo, the dynamic CEO of ChipBot, who shares the incredible journey of a 50% growth since his last appearance 300 episodes ago. Matt's insights into last mile conversions, combined with his personal tales of competitive table tennis…
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888: The CORE VALUE that changed my life and business
20:25
20:25
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20:25
What if the key to entrepreneurial success lies in the power of collaboration and an abundance mindset? In today's episode you'll hear about host Brian Lofrumento's top lesson learned from his very first business. He'll share how breaking free from the traditional scarcity mindset, often instilled in business school, allowed him to embrace collabor…
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887: ACTION SATURDAY (build your first – or next – automation!)
7:03
7:03
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7:03
Ever wondered how automation could revolutionize your business? Discover actionable strategies to streamline your workflow and reclaim your time with practical automation techniques in this Action Saturday episode. Inspired by our enlightening chat with Camilo Henao, founder of Catalytics Automation, from episode 865, we'll guide you through identi…
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886: OUTSOURCE ANYTHING and grow a global team w/ Adam Pisk
44:46
44:46
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44:46
Discover the secret to exponential business growth through outsourcing in today's episode featuring Adam Pisk, the visionary co-founder of BruntWork. Embark on Adam's entrepreneurial journey, from his foundational years in consulting to creating a remote-only outsourcing powerhouse that scaled to over 3,000 employees in just three years. Learn how …
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885: HAPPINESS HABITS and setting boundaries for success in life & business w/ Jennifer Golbus
38:07
38:07
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38:07
How do you transform the trials of entrepreneurship, addiction, and burnout into a story of resilience and growth? In this episode, we sit down with Jennifer Golbus, the dynamic co-founder of Meet Me. Jennifer shares her remarkable journey from creating successful businesses to facing and overcoming addiction. With humor and empathy, she reveals ho…
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884: Entrepreneurial enlightenment and the power of NOW w/ Deepesh Saxena
44:07
44:07
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44:07
Embark on a transformative expedition with Deepesh Saxena, the visionary leader of CMIT Solutions of Silver Spring, as he unveils the tapestry of his life where finance, IT, and spirituality converge. Our discussion traverses Deepesh's personal evolution, where he imparts wisdom on the pursuit of entrepreneurial success that's deeply intertwined wi…
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What if your late-night passion project could evolve into a thriving business with millions of visitors and a full team of dedicated employees? Sixteen years ago, a heartfelt plea for Cristiano Ronaldo to stay at Manchester United sparked the creation of a soccer blog that would transform my entrepreneurial journey. Join me as I recount the serendi…
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882: ACTION SATURDAY (give it ALL away w/ Austin McCulloh!)
6:24
6:24
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6:24
Ready to revolutionize your marketing strategy? Join us this Action Saturday as we welcome back Austin McCulloh, the mastermind behind ReplyAssist. Austin shares transformative insights into cold outreach and the powerful principle of giving away secrets while selling implementation. From his rich experience in lead generation for financial advisor…
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881: MASTERING the art of international (and regional) business growth w/ Gilles Vanpoucke
43:49
43:49
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43:49
Explore the world of international business expansion with the keen insights of entrepreneur Gilles Vanpoucke, who takes us through the triumphs and tribulations of growing a Belgian company on American soil. Gilles, with his treasure trove of experience from the banking, architecture, and design industries, unveils the key strategies and adaptatio…
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880: Advertising as an INVESTMENT (and how to do it with a plan!) w/ Rob Thorbjornsen
39:20
39:20
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39:20
Unlock the secrets of successful marketing with Rob Thorbjornsen, the ingenious force behind Forge Advertising, as he guides us through the transformative power of authentic branding and strategic promotions. His leap from corporate life to the helm of his own agency is an adventure that reveals how passion, coupled with a deep understanding of mar…
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879: COLD OUTREACH... and ALL the reasons why it MUST be in your marketing mix w/ Austin McCulloh
44:59
44:59
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44:59
Ever wondered how a former college football player turned financial advisor can revolutionize lead generation for advisors? Meet Austin McCulloh, the CEO of ReplyAssist, who's transforming LinkedIn outreach into a fine art for client acquisition. Austin's journey, filled with lessons from running businesses from a young age, will inspire you with s…
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878: It's half time! (IMPORTANT SIX MONTHS AHEAD...)
12:38
12:38
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12:38
Have you ever felt the urgency of time slipping away? Inspired by Brian's mom's wisdom that "time passes anyways," this episode focuses on the halfway mark of the year and the crucial importance of taking action now. This episode underscores the power of quarterly reviews and goal setting, reminding you that no matter how the first half of the year…
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877: ACTION SATURDAY (reignite your social media with the Jay Z post!)
5:45
5:45
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5:45
Feeling invisible on social media? What if there was a quick tactic to reignite your online presence and command attention? Join our host Brian Lofrumento on this Action Saturday as we unlock the power of the "Allow Me to Reintroduce Myself" post. Inspired by Jay-Z's legendary lyrics, this episode will teach you how to remind your audience who you …
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876: Unlocking VISIONARIES and how to complement ideas with execution w/ Jon Allen
47:00
47:00
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47:00
Embark on a journey in today's conversation with Jon Allen, a savvy former music industry maestro who's struck a chord in the entrepreneurial world. From globe-trotting tours to orchestrating business growth strategies, Jon's story is a symphony of transformation, rich with lessons on channeling creative energy into lucrative ventures. Tune in to h…
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875: Turning your HOBBY into a FULL-TIME business w/ Lin Meyer
40:50
40:50
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40:50
Imagine transforming a weekend hobby into a venture that captures the pulse of the IT world and powers professionals across the world. That's the story of Lin Meyer, an IT aficionado turned full-time entrepreneur and tech CEO, who joins us to chart the course from casual computing to pioneering Crucial Exams. Lin's narrative is a blend of nostalgic…
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874: The HUMAN TRUTH behind video content that moves your customers w/ William Rossiter
41:26
41:26
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41:26
Have you ever wondered how a simple disposable camera could revolutionize a marketing strategy? Join our host Brian Lofrumento as he sits down with the brilliant and talented William Rossiter, director of Slice, who did just that. His journey from web designer to video director and storyteller showcases the power of focusing on the 'why' in craftin…
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873: The most FRUSTRATING feeling we have as entrepreneurs!
15:10
15:10
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15:10
Feeling stuck despite putting in the effort and the hours? You're not alone. On today's episode of the Wantrepreneur to Entrepreneur podcast, we discuss the grueling efforts and hours we all put into our businesses, only to be frustrated by the lack of progress. We'll unpack the critical shift from just clocking in hours to making your actions trul…
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Ever wondered where your time really goes? In this Action Saturday episode, host Brian Lofrumento, shares his personal journey of mastering time tracking, a game-changer for boosting productivity. Discover how Rize.io has not only tracked his daily activities but has given him a crystal-clear picture of his time allocation, helping optimize the wor…
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871: From IDEA to EXECUTION with people, processes, and collaboration w/ Sannette Coetzee
39:34
39:34
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39:34
When resilience meets innovation, you get the remarkable story of Sannette Coetzee, a trailblazer in global agility from the heartlands of South Africa to the tech giants Visa and PayPal. Our conversation with Sannette is nothing short of a masterclass in entrepreneurial tenacity and the transformative potential of the Agile framework. As she takes…
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870: THIS one strategy can transform your life, business, and PROFITABILITY w/ Lori Hardtke
37:58
37:58
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37:58
Discover the financial strategies that took Lori Hartke from a solo IT managed service provider to a thriving entrepreneur, savoring success from the shores of Maui. Our esteemed guest Lori, not only pilots her Arizona-based business, ByteWize, Inc., remotely but also mentors at ITSP University, guiding others to scale their operations without bloa…
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