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Stephen and Sarah Waddington on the business and opportunity for marketing, public relations and social media.
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What makes a good leader and how do they harness the power of communications? How important is business purpose? Can stakeholders really make or break a business? Societal inequalities, the environment and cost of living crisis mean that it is more important than ever for organisations to understand the role of public relations and their own contribution to society. Welcome to Better Business Outcomes, a new podcast for directors and management teams that talks to leaders and senior communic ...
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On this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Clive Ormerod, CEO of Les Mills International. They discuss: · Les Mills International’s mission to create a fitter planet. · Its new partnership with Adidas and how it is helping Les Mills to scale and also reach Gen Z. · Making diversity, equity and inclusi…
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Emma Thwaites: Inspiring organisations to innovate with data to improve society
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24:07
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On this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes Emma Thwaites, Corporate Affairs Director, Open Data Institute. They discuss: How open data leads to better insights, decision making, innovation and societal impact Using open data to tell stories: ODI fuel poverty and food poverty data projects How organisati…
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Caroline Marrows: Speaking truth to power for those without power
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On this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes Caroline Marrows, Head of News at Citizens Advice. They discuss: · The role and origin of Citizens Advice in supporting people with issues related to legal, debt, consumer, and housing · Managing demand for services from the public, and insight from the media w…
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Professor Lee Edwards: Building bridges between theory practice as a driver of innovation
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On this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes Lee Edwards, Professor of Strategic Communications and Public Engagement in the Department of Media and Communications at LSE. They discuss: · Whether public relations is a force for good or a means for organisations to corrupt the public conversation? · Enviro…
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Katie King: Understanding the potential of artificial intelligence
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On this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes Katie King, the CEO of AI in Business. They discuss: · The potential of artificial intelligence as a tool to support marketing and public relations activity · The risk issues that business leaders should be concerned about in thinking about data and the applica…
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Tom Levitt: Building socially responsible companies that support their communities
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21:57
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On this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Tom Levitt, author of The Company Citizen and associate lecturer in sustainability for the University of West London’s Business School. They discuss: ● Leaders as people to follow and Frances Perkins as one of history’s lesser-known female trailblazers ● Deli…
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Sarah Dewar: Leadership through humility and authenticity
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20:59
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On this episode of Better Business Outcomes, Sarah Waddington from Wadds Inc. welcomes Sarah Dewar from Mental Health Concern. They discuss: · How great leaders have humility and authenticity and see people holistically, not just as employees · Social network theory and the importance of relationships in the workplace · Rounded wellbeing strategies…
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Alison Goldsworthy: It can physically hurt to change your mind
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On this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes author and a practitioner and researcher in the sphere of polarisation, Alison Goldsworthy. They discuss: Why Alison started investigating polarisation after a she spoke out about a sexual assault that colleagues failed to recognise or acknowledge Technology is…
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Tokunbo Ajasa-Oluwa: Youth empowerment and support in fulfilling potential
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22:30
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On this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Tokunbo Ajasa-Oluwa, CEO of national social mobility charity, Career Ready. They discuss: · Vulnerability as a trait of good leaders and the qualities embodied by the late Dame Anita Roddick DBE · Career Ready’s overarching mission in preparing young people f…
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Dr Stephanie Hare: Are you using technology, or is it using you?
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On this episode of Better Business Outcome, Stephen Waddington from Wadds Inc. welcomes author and geo-political risk researcher Dr Stephanie Hare. They discuss: · Why technology has such an outsized share of voice and the issues and the range of issues that it is blocking out of the news agenda · Why the enthusiasm and optimism that characterised …
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Jon Geldart: “The pale, male and stale days of the IOD are over”
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On this episode of Better Business Outcome, Sarah Waddington from Wadds Inc. welcomes Jon Geldart, Director General for the Institute of Directors (IoD). They discuss: · Jon’s personal leadership journey and Sir Ernest Shackleton · The IoD as the home of diverse leadership talent and a place where better directors are made · The thorny business iss…
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Introducing a new podcast from Sarah and Stephen Waddington of Wadds Inc. Better Business Outcomes talks to leaders and senior communicators about the areas where you should be focusing to build personal and organisational resilience. This podcast for directors and management teams explores how public relations can support the creation of value thr…
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#FuturePRoof podcast: Socially Mobile update
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#FuturePRoof podcast: Socially Mobile update With Stephen and Sarah Waddington Socially Mobile is a not for profit public relations school that aims to help practitioners achieve their earning potential. It is applying an executive education model to help address socio-economic diversity within the industry. The project expects to launch its first …
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#FuturePRoof podcast: Socially Mobile launch
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#FuturePRoof podcast: Socially Mobile launch With Stephen and Sarah Waddington In this latest edition of the #FuturePRoof podcast we discuss: Big news as Sarah is awarded a CBE for services to public relations and the voluntary sectors in the Queen’s Birthday Honours. The launch of Socially Mobile – we’d love your support and will shortly be recrui…
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#FuturePRoof: Rethink and reconnect With Stephen and Sarah Waddington The Conservatives had a good local election last week however Labour seems more disconnected than ever. Meanwhile the SNP has extended its lead in Scotland and is demanding a second vote on independence. Actor, director and writer Noel Clarke was awarded the prize for outstanding…
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#FuturePRoof podcast: lockdown eases in England
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#FuturePRoof podcast: lockdown eases in England With Stephen and Sarah Waddington Report backlash: A commission on Race and Ethnic Disparities report claims that the UK "no longer" has a system rigged against people from ethnic minorities. Denial doesn’t help anyone Hybrid workplace: Employers reporting increased productivity benefits from homework…
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#FuturePRoof podcast: Can I go back to the office yet?
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#FuturePRoof podcast: can I go back to the office yet? With Stephen and Sarah Waddington When is a PR disaster not a PR disaster? – Ryanair on UK government support for airlines, Allen vs Farrow, and Gordon Beattie’s resignation Royal protocol – statements from both Buckingham Palace and Meghan Markle are an extraordinary breach of traditional prot…
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#FuturePRoof podcast: We are all Jackie Weaver
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#FuturePRoof podcast: We are all Jackie Weaver With Stephen and Sarah Waddington Democracy is alive and well – Clerk Jackie Weaver bring orders to a chaotic and bad tempered Handforth Parish Council Share of search - The IPA is promoting share of search as a metric for advertising effectiveness. There’s limited evidence of its validity outside larg…
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#FuturePRoof podcast: An end of year thank you letter
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#FuturePRoof podcast: An end of year thank you letter With Stephen and Sarah Waddington · Communicators: Marcus Rashford, Burger King, and Unilever’s Alan Jope · Media: BBC’s Hugh Pym, Sky’s Kay Burley, Manchester Evening News’ Jennifer Williams and editorial teams at CNN, The New York Times and Tortoise · Writing we’ve admired: Marina Hyde, Nafisa…
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#FuturePRoof podcast: a week is a long time in PR
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#FuturePRoof podcast: a week is a long time in PR With Stephen and Sarah Waddington As the US election count continues the US media has found its voice and is calling out the President’s lies. What took you so long? Sarah is proofing the fifth edition of #FuturePRoof. It tells the story of how the NHS managed the first wave of the crisis through th…
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#FuturePRoof podcast: Asif Choudry is our #CommsHero
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#FuturePRoof podcast: Asif Choudry is our #CommsHero With Stephen and Sarah Waddington The latest #FuturePRoof practitioner survey finds one in five PR teams hit by COVID-19 infections, with a quarter managing furloughs and redundancies Sarah handed over #FuturePRoof to the BAME community for her latest book. Topics range from audience targeting to…
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#FuturePRoof podcast: new books in the works
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#FuturePRoof podcast: new books in the works With Stephen and Sarah Waddington In the latest edition of the #FuturePRoof podcast we discuss: Agencies and communication teams continue to navigate a challenging environment, but their work has never been more valued The UK’s reputation internationally is under scrutiny because of Brexit negotiations D…
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#FuturePRoof podcast: tackling the PR industry’s lack of diversity and organisational racism
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#FuturePRoof podcast: tackling the PR industry’s lack of diversity and organisational racism With Stephen and Sarah Waddington In the latest edition of the #FuturePRoof podcast we discuss: Cultural grief following the tragic and unlawful death of George Floyd in the US and how organisations should respond, with reference to Katrina Marshall’s thoug…
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#FuturePRoof podcast: Business interventions for COVID19
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#FuturePRoof podcast: Business interventions for COVID19 With Stephen and Sarah Waddington In the latest edition of the #FuturePRoof podcast we discuss: The #FuturePRoof COVID-19 survey finds industry bosses continuing to come to terms with rapid change and uncertainty: (35.9%) and access to customers (53.0%). 45.9% of employers are worried about t…
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#FuturePRoof podcast: do your best, keep calm, wash your hands, and carry on
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#FuturePRoof podcast: do your best, keep calm, wash your hands, and carry on With Stephen and Sarah Waddington In the latest edition of the #FuturePRoof podcast we discuss: It’s been a long week as COVID-19 impacts the UK The challenge of shifting a workforce to virtual working How to manage uncertainty, leadership and practical steps to take Job s…
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#FuturePRoof podcast: #bekind With Stephen and Sarah Waddington In the latest edition of the #FuturePRoof podcast we discuss: Press and social media regulation following the Caroline Flack story. It’s an issue that Paul Sutton covers in the latest edition of Digital Download Not your cup of tea? Where is the limit for brand banter? LNER and Yorkshi…
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#FuturePRoof podcast: media in a mess In the latest edition of the #FuturePRoof podcast we discuss: City PR firm Tulchan has appointed former Scottish Tory leader Ruth Davidson as an advisor. You can’t legislate and lobby Are you helping your organisation prepare for Brexit? We talk about the opportunity for PR practitioners It’s not just social me…
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#FuturePRoof podcast: a short rant for our listeners
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In the latest edition of the #FuturePRoof podcast we discuss: Sarah spent her summer holidays writing a guide to countering disinformation for professional communicators The CIPR Election is underway and both Sarah and Stephen are backing Mandy Pearse for President in 2021 Stephen is working with Scott Guthrie and Vuelio to write a guide to earned …
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#FuturePRoof podcast: Celebrating Mary Meeker
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In the June edition of the #FuturePRoof podcast Sarah and Stephen Waddington celebrate the latest State of the Internet Report by analyst Mary Meeker. The 300+ page annual report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets.…
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#FuturePRoof podcast: Celebrating over 60s in public relations
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19:57
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In the May edition of the #FuturePRoof podcast we discuss: Protecting your creative ideal and intellectual property with a shout out to Manifest’s work for Brewdog The PRCA Census 2019 which finds the PR industry in the UK is worth £15billion and employs 95,000 people but isn’t making progress on diversity and socioeconomic issues despite best effo…
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#FuturePRoof podcast: LinkedIn porn, don’t do it kids
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19:55
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In this edition Sarah and Stephen discuss: Tim Berners-Lee and the Internet at 30; the House of Lords Select Committee report on Internet regulation; Senator Elizabeth Warren‘s blast at tech platforms in Presidential bid; Facebook and Instagram outage; the Organ Donation 'opt out' bill receives Royal Assent; Red Nose Day backlash; International Wom…
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