Welcome to the Stukent Expert Session Podcast...where you can learn digital marketing from industry experts! Each episode contains valuable tips, tricks, and hacks from some of the most successful professionals in the industry. For more great content, visit stukent.com to check out our amazing digital marketing resources used by universities such as Stanford, UCLA, Oxford, Syracuse + thousands of other institutions as well as digital marketers around the globe!
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This is the podcast for high school teachers to learn more about how to be the best they can be for their students. Prep Period focuses on quick wins, actionable tips, and key takeaways that can be implemented in your classroom tomorrow. The podcast will focus on these five areas:1. Student engagement2. Classroom management3. Differentiation strategies4. Making topics relevant to students5. Classroom activities and projects subscribe to the podcast for more key insights and actionable takeaw ...
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"Preemptive Crisis Management Through Employee Engagement" | Whitney Eichinger of Southwest Airlines
18:25
18:25
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Whitney Eichinger serves as Southwest Airlines’ Vice President of Culture & Engagement. In her role, Whitney ensures that culture remains at the heart of Southwest’s business. She leads company initiatives designed to better understand, support, and engage Employees across all workgroups throughout their Southwest career. Whitney first joined South…
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How to Help Students Build Their Career Toolkit with Mark Herschberg
25:38
25:38
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25:38
In this episode of the Prep Period Podcast, Averon CTO and author Mark Herschberg covers the key learning points from his award-winning book, “The Career Toolkit.” Mark shares how educators can help their students develop skillsets for career planning, explains how students can cultivate leadership skills in the classroom, and highlights the import…
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To Collaborate or Not To Collaborate... With Jodi Jacobs
19:32
19:32
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19:32
In this episode of the Prep Period Podcast, 2021 WA-ACTE Teacher of the Year, Jodi Jacobs, reveals one of the key ingredients to her success: teacher collaboration. Jodi shares examples of how she collaborates with other teachers (CTE and non-CTE) to add value to her classes and engage students in a whole new way. Listen for teacher collaboration t…
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Leveraging Underutilized Resources for Maximum Effect (PART 2) with Joel Chrisler
11:53
11:53
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11:53
In the final part of this two-part interview with award-winning personal finance teacher Joel Chrisler, he discusses real-world activities you can do with your students. These activities will engage your students and solidify the principles you teach in class while helping them develop practical life skills such as buying a car or renting a home. L…
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Leveraging Underutilized Resources for Maximum Effect (PART 1) with Joel Chrisler
17:41
17:41
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17:41
In part 1 of this 2-part interview, award-winning personal finance teacher Joel Chrisler discusses some techniques and practices he's developed to help his students succeed. One of the practices he's developed includes using underutilized resources that could help you and your students become more involved with local businesses and give your studen…
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Writing for the Customer's Journey: Cody Ryan Martell
26:00
26:00
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26:00
In this video, Cody Ryan Martell shares advice on how to write for the customer's journey. He shares a few examples of projects that he has worked on as the Creative Director at Reset Group and the processes he goes through to be successful. Cody shares: Why good writing makes a difference How to equip yourself with a strong start How to check your…
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Effective Teaching Methods That Might Surprise Most Teachers with Jennifer O'Hara
25:10
25:10
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25:10
In this episode of the Prep Period Podcast, attorney and educator Jennifer O'Hara reveals some teaching methods that might surprise most teachers. Namely, she discusses her unconventional approach to flexible grading methods and the Socratic method. Jennifer highlights how these methods intrinsically motivate students and have been effective in hel…
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This is the podcast for high school teachers to learn more about how to be the best they can be for their students. Prep Period focuses on quick wins, actionable tips, and key takeaways that can be implemented in your classroom tomorrow. The podcast focuses on these five areas: 1. Student engagement 2. Classroom management 3. Differentiation strate…
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continue reading
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How To Create Epic & Engaging Content with Vanita Lee-Tatum
22:00
22:00
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22:00
In this episode of the Prep Period Podcast, educator and small business developer Vanita Lee-Tatum reveals how to create epic and engaging content and how to teach students to do the same. She also discusses how she and her students use the Later App to schedule out social media posts and help navigate some of the complexities of creating and posti…
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How ELL Students Can Be a Major Benefit To Your Classes with Lauren Bartholomae
19:16
19:16
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19:16
By Stukent
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From 0 to 200 Students and Teacher of the Year in 2 Years with Pamela Burleson
21:29
21:29
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21:29
In this episode of the Prep Period Podcast, Pamela Burleson shares how she went from 0 to 200 students and teacher of the year in 2 years. Listen as Pamela lays out her tried-and-true blueprint to help you build a program that'll allow you to teach more of what you want to teach and help your students learn what they want to learn. Her 5 key steps …
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How To Navigate The Labyrinth of External Curriculum Resources with Timeri Tolnay
17:08
17:08
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17:08
In this episode of the Prep Period Podcast, special guest and edupreneur Timeri Tolnay shares how her personal struggle to find the best resources for her students lead her to create EdCuration. Listen now to learn more about Timeri’s inspiring journey. She matches educators with the right curriculum resources to help students succeed, and save edu…
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Tips for Teaching Mimic Social & How to Combat Student Fatigue with Robert Moore
20:12
20:12
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20:12
In this episode of the Prep Period Podcast, Robert Moore highlights how to do the following: Successfully implement simulations into your classroom (using Mimic Social as an example) Combat student fatigue Create video content Implement media such as TikTok and podcasts into your curriculum And more!…
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How To Use YouTube Live To Improve Student Engagement with Robert Oliver
18:27
18:27
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18:27
In this episode of the Prep Period Podcast, CTE teacher and photographer Robert Oliver discusses how he uses YouTube Live to improve student engagement in his class. Learn about what made Robert switch to using YouTube Live for his classes and other tips and tricks he discovered to improve student engagement, even in remote-learning settings. -----…
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3 Magic Antidotes for Classroom Management with Jay Adams
22:20
22:20
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22:20
In this episode of The Prep Period Podcast, Jay Adams joins as our special guest speaker. Jay is a certified English, math, and science teacher at Edgewood Academy that will outline three magic antidotes, or "bullets," for classroom management to make your life simpler and more stress-free while enhancing relationships with students. In this episod…
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Tips For Navigating the Digital Classroom with Lindsay Smith
20:08
20:08
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How To Use Gamification To Engage & Motivate Your Students
9:33
9:33
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9:33
In this episode of Prep Period Podcast, Patty Sarkady, a veteran high school CTE teacher, discusses how using gamification helps improve student engagement and motivation in class. Patty will highlight specific practices to help in your classroom as well.By Stukent
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Tips For Creating Real-World Classroom Experiences with Zachary Johnson
14:35
14:35
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14:35
In this episode of The Prep Period Podcast Zachary Johnson, a teacher at North Kansas City High School and 2020 Missouri ACTE New Teacher of the Year, shares his top tips on getting students involved with local organizations and business through real-world classroom experience.By Stukent
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How To Teach Your Students Critical Thinking & Character With Carlen Charleston
20:51
20:51
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20:51
In this episode of Prep Period Podcast, Carlen Charleston, the executive director at ERASE Race: The American Unity Movement, a former teacher at Tomball Memorial High School, and retired Lt. Colonel in the U.S. Marine Corps will discuss character education and promoting critical thinking in any class.…
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Virtual Teamwork & Project-Based Learning with Katie McClain
24:56
24:56
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24:56
In this episode of The Prep Period Podcast Katie McClain, a broadcast journalism/film studies instructor for Northwest Career and Technical Academy in Las Vegas Nevada will discuss how to teach project-based learning from a distance and help students to work in teams online. Check out Katie's classroom channels: https://www.youtube.com/channel/UClE…
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How To (Effectively) Teach Teens Financial Literacy with Adam Carroll
27:17
27:17
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27:17
In this episode of The Prep Period Podcast Adam Carroll, an internationally recognized financial literacy expert, author of four Amazon best-sellers, and two-time TED talk speaker will share his philosophy about teaching personal finance. He will cover how money isn't real for students today and that students need to make money mistakes early and o…
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Instagram Masterclass Part 8: Making Money - Anna Semyanova - Stukent Expert Session
23:15
23:15
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23:15
Part 8 of 8. After watching parts 1-7, you’ll have a base knowledge for getting started on Instagram. In this final session, Anna covers several different methods you can use to make money using Instagram.
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Instagram Masterclass Part 7: Stories & IGTV - Anna Semyanova - Stukent Expert Session
23:50
23:50
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23:50
Part 7 of 8. Anna covers the key differences in stories and IGTV content. After watching this session you'll understand when and why you should post stories and IGTV content.
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Instagram Masterclass Part 6: Ad Campaigns - Anna Semyanova - Stukent Expert Session
20:53
20:53
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20:53
Part 6 of 8. In this Expert Session, Anna covers what you need to do to run a successful ad campaign on Instagram. She explains the differences between paid and organic content, why you need both types of content, and she provides a few real-world examples of profitable Instagram ad campaigns.
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Instagram Masterclass Part 5: Influencer Marketing - Anna Semyanova - Stukent Expert Session
35:02
35:02
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35:02
Part 5 of 8. In this session, Anna covers how to run a successful influencer marketing campaign by describing how to find the right influencers for your brand and how to negotiate the right price point.
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Instagram Masterclass Part 4: Improve Engagementt - Anna Semyanova - Stukent Expert Session
21:32
21:32
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Part 4 of 8. In this session, Anna demonstrates different strategies for improving engagement on Instagram. She walks through several examples of how popular pages have gained loyal and engaged audiences.
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User Generated Content: The Social Proof Content Strategy You Already Have, But Are Not Using - Ryan Bennion - Stukent Expert Session
11:44
11:44
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11:44
In this video, Ryan Bennion defines user generated content and how you can take advantage of it in your marketing strategy. He shares a few examples of how he has created user generated content as head of paid social at KURU Footwear. Ryan also covers how you can get user generated content from paid models and paying customers. Hint: it all has to …
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Instagram Masterclass Part 3: Target Audience & Content Strategy - Anna Semyanova - Stukent Expert Session
10:13
10:13
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10:13
Part 3 of 8. In this session, Anna will go over how to establish your target audience and why you'll need a content strategy. She'll cover different techniques for targeting your audience with content they'll appreciate. She'll also help you understand different content strategies for Instagram and how you can take full advantage of each.…
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Instagram Masterclass Part 2: Profile Optimization - Anna Semyanova - Stukent Expert Session
14:10
14:10
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14:10
Part 2 of 8. In this session, Anna will go over how to optimize your Instagram profile. She'll cover different techniques for optimization and give examples of clever optimization tricks. She'll also help you understand why you need to be constantly optimizing your profile.
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Instagram Masterclass Part 1: Account Goals & Types
13:23
13:23
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13:23
Part 1 of 8. In this session, Anna will go over what kind of Instagram account you should make. She'll also cover different types of accounts and give examples of each. She'll also help you understand the right goals you should set in order to be successful on this platform.
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Why Digital Marketing Analytics? Nathan David
20:46
20:46
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Nathan David discusses the framework for digital marketing analytics. He covers owned, paid, and earned media data and how your students can use their knowledge of analytics to become indispensable employees when they enter the job market.
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Digital marketing in a Pandemic - Alex Oliveira
14:09
14:09
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14:09
Covid-19 has caused a conundrum for marketers all over the world. With over 10 years of experience in digital marketing, Alex Oliveira describes what he thinks all companies should do during a pandemic to acquire new customers, while also keeping current customers happy. He covers what you can do with your customer journey, your website, your clien…
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In this session, Shubham talks about the ease and importance of learning SQL (Structured Query Language). He shares perspective on big data and on SQL’s connection to marketing in the future.
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Landing Pages: How to Generate Sales & Leads - Alex Oliveira
39:13
39:13
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In this session, Ryan Joos goes over how to get started with Google My Business, a tool designed to help businesses get recognized by customers. Google My Business quickly and easily shares information such as companies' websites, phone numbers, store hours, and addresses. It's key for businesses to have it set up and working, so they can start usi…
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In this session, you'll learn the difference between a story that grabs the viewer's attention and one that does not. Joe Lazauskas explains why relatability, novelty, fluency, and tension are key parts to telling great stories. If you're interested in creating content that resonates with consumers, you'll want to hear what Joe has to say. Watch th…
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In this session, Van Oakes discusses his strategies for using Facebook ads and influencers to run highly profitable giveaway campaigns. Oakes dives deep into different types of ads and how you can maximize influencer mileage. He also explains the giveaway model that allows him to gift $100,000+ trucks and still make a profit. Watch the original vid…
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The Day-to-day Life of a Social Media Manager
15:40
15:40
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15:40
In this session, Andrea Parrish goes over what life is like as a social media manager. You'll get familiar with what a social media manager does and how they can produce revenue for companies. She'll share with you some interesting statistics to help you get a grasp on the industry. After watching this session, you'll be more than excited to start …
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Google Ads: Writing Ad Copy for Clicks vs Conversions
9:16
9:16
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Off-Site SEO: Leveraging Content Marketing for Link Building
11:40
11:40
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11:40
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How to Leverage Data to Optimize Marketing Automation
15:06
15:06
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7 Things to do as an Entrepreneur in College
29:14
29:14
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29:14
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In this Expert Session, Erin McCoy from Killer Visual Graphics explains the importance of using visual content in marketing. McCoy shares mind-blowing statistics on visual content and how you can help your business stand out from the crowd. Watch the original video recording here: https://www.stukent.com/expert-sessions/visual-content-marketing-for…
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How to Integrate Instagram Stories Into Your Marketing
7:19
7:19
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7:19
In this expert session, Anna Semyanova from Combin shares her top tips for using Instagram stories successfully for marketing. She covers how to create tutorials, leverage user-generated content, show behind-the-scenes content, and more. Watch the original video recording here: https://www.stukent.com/expert-sessions/how-to-integrate-instagram-stor…
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Scott Paul is CEO and founder of Wooly, a software company that grows brand advocates and communities. As a side-hustle he also manages a e-commerce school called Tangible. In the past Scott has worked as a VP at Disney after selling his marketing agency to them in 2015. Currently he lives on a ranch in Utah trying to figure out how to raise his ki…
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World of Retail: Marketing and Distribution
14:54
14:54
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Heath Houston has over 20 years conducting business across the earth for globally recognized brands such as Nike, Fossil, Seiko, and Disney. He has founded two consumer product companies in the US, and most recently left the entrepreneurial world to join a growing luxury home furnishings company called Arteriors to head up their international sales…
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Preparing for a Career in Digital Marketing
26:24
26:24
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26:24
Erik has been coaching and mentoring marketers in leadership and contributor roles over his 25-year career. With positions at award-winning digital agencies, tech startups, and a B2B software company. In this expert session, you'll learn how you can start preparing now for your digital marketing career. Erik will walk you through the difference bet…
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The 7 Principles of Conversion Centered Design
52:46
52:46
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Oli has seen more landing pages than anyone on the planet. He is an opinionated writer and international speaker on Conversion Centered Design. He is also the co-founder of Unbounce, one of the best landing page web builders in the market. In this expert session, you'll learn how to use attention-driven design to create landing pages that CONVERT. …
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Adelyn is the director of digital media for the NHL’s Florida Panthers. Have you ever asked yourself how you can possibly plan and schedule social media posts for every day of the year? In this expert session, Adelyn shares some tips and expert advice on how she and her team accomplish that task. Watch the original video recording here: https://www…
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