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Suresh balachandar

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A Readers Guide to serve as a platform of Book recommendations. A book every week will be overviewed by Suresh Balachandar - A Business Coach and a Psychologist and presented in 30 mins. A CEO reads 50 books a year, and if you follw this podcast you get 52 books a year in nuggets. Listen and have a great time learning as books of different geners are discussed. From self- help to Personal finance to business acumen to biographies/memoirs these will help you shape your personal and profession ...
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Persuasion doesn't have to be greasy and hard pitched. It can be done is a soft and soothing way, which is called as Soulful Persuasion. Jason Harris in his book " Soulful Persuasion" have given us 11 habits to become a soulful persuader. This book is summarized in this episode of Readers Guide. Hear it and let us know of your thoughts.…
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Thinking creatively, innovating break through results can be learnt and taught in a step by step process. The book "Inside the Box - A proven system of creativity for breakthrough result" written by Drew Boyd & Jacob Goldenberg gives that tools, techniques and templates necessary for that. This week's episode of Readers Guide brings you this book. …
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If you are not taking these 22 laws of marketing mentioned in this book written by Al Ries & Jack Trout, the authors Claim your business yoy will fail. Listen to this podcast episode to know what are those 22 Laws and keep your business successful. Let us know what yoy think after listening to it.
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The sure shot path to riches and wealth is to invest in share market. But as early investor people make certain common mistakes and these mistakes are deadly if repeated again and again. In his book " The 5 Mistakes every investor make" Peter Mallouk lists them and tells us how to overcome it. Listen to this episode of Readers Guide and let us know…
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Anybody can become rich by just following simple yet powerful laws of money. These laws are eternal and havent changed a bit from the day it has been created. So if you want to be rich hear this podcast on the book "Richest Man in Babylon" by George classon where he goes into detail about the laws of money. Hear and let us know how did you feel…
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Everyone wants to be rich but few only know the how to manual of riches and wealth. Many books have been written with a promise to reveal the secret but in reality very few books end up actually doing it. One such book which keeps its promise is the book "I will teach you to be rich" by Ramit Sethi. Listen to the 40 mins podcast of this episode of …
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What if the world ends suddenly and you are left with few survivors. Can you manage with things around you?! What if managing is not good enough?! You must build everything you need from "Scratch". The book " The Knowledge" written by Lewis Dartnell helps you learn the basic things you need to know and do to survive and thrive in the most difficult…
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We have seen that we are brilliant at some times and dumb s**t at times. Why are we like that?! How our unconscious mind runs the show, is how we construct our reality through brain. This concept is beautifully explained in David Eagleman's Book "Incognito". That book is being summarized and overview is given in the episode of Readers Guide. Hear a…
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We humans are full of mistakes and we as a species are very bad at learning and improving from our past mistakes. That is because we operate from the area of assumptions. In this episode of Readers Guide we have given the overview of the book named "The Humans" by Tom Phillips who have written in great detail about this in a very comical way. Hear …
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We humans are extremely good at decieving ourselves. But why do we do it?! Is it good or bad?! Robert Trivers " The folly of Fools" gives a broad frame work to answer these questions. In this week's Readers Guide podcast that is the book we have given as overview. Please hear and let us know if it of any use and benefit.…
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There are few things which causes us trouble in our life, but that can't be eliminated as well. Things like stress, Time, sleep etc. Those things have to be managed wisely to live a peaceful life. Pedram Shojai a Doctor of Oriental Medicine gives us ways how to do that in his book "The Urban Monk". Over view of this book is given to you in 44 mins.…
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If one thing that human kind is constatntly seeking is happiness, then there should be enough materials on this. But Solve for happy is one of the best available material on the subject. Mo Gawdat gives a great frame work to remove unhappiness and find hapiness which is innate. Listen to this episode of Readers Guide where the over view of the book…
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தாஜி என்று எல்லோராலும் அன்போடு அழைக்கப் படும் கமலேஷ் பட்டேல் அவர்கள் எழுதிய The Heartfulness way என்ற புத்தகத்தைப் பற்றி திரு. மகேஷ் அவர்கள் இந்த வார புத்தகப் பறவையில் பகிர்ந்து கொண்டுள்ளார். கேளுங்கள், நண்பர்களுடன் பகிருங்கள்
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தி தமிழ் ஹிந்து பத்திரிக்கையில் பிஸினஸ் பக்கத்தை நிர்வகிக்கும் திரு. கார்த்திகேயன் அம்பி பரமேஸ்வரன் அவர்கள் எழுதிய "ஸ்பாஞ்" என்ற புத்தகத்தைப் பற்றி நம் புத்தகப் பறவை போட்காஸ்டில் நண்பர் பாரதியுடன் கலந்துரையாடி உள்ளார். கேளுங்கள். நண்பர்களுடன் பகிருங்கள்
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In his thought provoking book Originals, organizational psychologist and professor Adam Grant, Gives us a frame work to produce, propogate and execute original ideas and thus becoming a non- conformists in this society. A must read Original book which tells the need and necessity to be a original thinker. Do listen and please share it with your fri…
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அல்செய்மர் நோய் ஆராய்ச்சியாளர் கீர்த்தி தன்னை வெகுவாக பாதித்த புத்தகமான திரு. கோபிநாத் எழுதிய ப்ளீஸ் இந்த புத்தகத்தை வாங்கதீங்க பற்றி தன் அனுபவங்களை பகிர்ந்து கொண்ட அத்தியாயம். கேளுங்கள், நண்பர்களுடன் பகிருங்கள்
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This book explains a model called hook by which anyone can build a habit forming internet products and build a sustainable business around it. The four steps of the hook model Trigger, Action, Variable Reward, Investment are discussed in this episode of the podcast by me and my good friend Aravindh Bharathi. Listen and Enjoy. Please share this podc…
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This book is kind of prophecy as ot speaks about influencer marketing when Facebook, Twitter, YouTube, Instagram were all just Ideas. In this episode we discuss key ideas in the book that will help you create a step by step process to create a word of mouth marketing for your service/product. Happy listening and do share this episode with your frie…
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திரு ரமேஷ் அவர்களின் நேர்காணலைத் தொடர்கிறார். ஜாக் வெல்ஷின் " ஸ்ட்ரெய்ட் ஃபரம் தெ கட்" என்ற நூலின் சாராம்சம் இந்த வாரம் விவாதிக்கப் படுகிறது. தலைமை பண்புக்கு உதாரணம் காட்டப்படும் ஜாக்கின் சுயசரிதையை கேட்டு மகிழுங்கள். நண்பர்களுடன் பகிருங்கள்
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இந்த வாரம் நண்பர் பாரதி திரு ரமேஷ் ஷ்ரிவாசன் அவர்களின் வாசிப்பனுபவம் குறித்து செய்த கலந்துரையாடல் இடம் பெறுகிறது. இந்த வாரத்தில் வினீத் நய்யார் எழுதிய "ஏம்ப்ளாயீஸ் ஃபர்ஸ்ட், கஸ்டமர்ஸ் நெக்ஸ்ட் " என்ற நூல் பேசப்பட்டுள்ளது. கேட்டு மகிழுங்கள், நண்பர்களுடன் பகிருங்கள்.
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திரு. கணபதி அவர்களுடனான உரையாடலைத் தொடர்கிறார் நண்பர் பாரதி. தி ஐடல் தீஃப் என்ற நூலைப் பற்றி மேலும் தெரிந்து கொள்ளுங்கள். நம் கலைக்கும் கலாச்சாரத்திற்கும் வெளிநாடுகளில் உள்ள மதிப்பு தெரிந்தாலேனும் நம் பாரம்பரியம் மேல் நமக்கு பற்று ஏற்பட வாய்ப்புண்டு. கேட்டு மகிழுங்கள். நண்பர்களுடன் பகிருங்கள்.
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