Best Susan Mershon The Techie Mentor Podcasts (2024)

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VATTA #245: Did You Know? A Growing Trend That Could Put Your Business at Risk 6:47

2h ago6:47

6:47

Hey everyone! In today’s episode, I’m shedding light on a serious and unsettling trend that’s starting to pop up in our industry. If you’re hiring Virtual Assistants, Freelancers, or Consultants, this is something you absolutely need to be aware of because it could put your business at serious risk. Here’s what we’re diving into: What’s Happening: …

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VATTA #244: Overcoming the Guilt: Taking Time Off Without the Stress 7:00

3h ago7:00

7:00

Hey everyone! In this episode, we’re tackling the common struggle of overcoming the guilt of taking time off when you know you have work to do. Whether you’re a Virtual Assistant, Freelancer, or Consultant, learning to take guilt-free breaks can significantly improve your productivity and well-being. Tune in to learn: Understanding the Source of Gu…

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VATTA #243: Design Service Packages Clients Love 7:47

7d ago7:47

7:47

Hey everyone! In this episode, we’re diving into how to design service packages that your clients will love. Whether you’re a Virtual Assistant, Freelancer, or Consultant, creating irresistible service packages can make a massive difference in attracting and retaining clients. Tune in to learn: Identify Your Target Audience: Know who your package i…

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VATTA #242: From Connections to Clients: Effective LinkedIn Strategies 7:07

14d ago7:07

7:07

Hey everyone! In this episode, we’re diving into how you can leverage LinkedIn to acquire clients and grow your business as a Virtual Assistant, Freelancer, or Consultant. If you want to turn your LinkedIn connections into paying clients, this episode is for you. Tune in to learn: Build a strong network by connecting with potential clients and indu…

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VATTA #241: Leveraging Technology for an Automated VA Business 10:08

21d ago10:08

10:08

In this episode, we’re diving into how you can leverage technology to automate and scale your VA business. Whether you’re just starting or looking to optimize your operations, this episode is packed with actionable insights. Tune in to learn: How to streamline your business operations using task management and automation tools. The best platforms f…

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VATTA #240: Bootstrap Your Way to Success: Launching Your Biz on a Budget 10:27

1M ago10:27

10:27

In this episode, we’re diving into how you can bootstrap your way to success and launch your business on a budget. Whether you’re a VA, freelancer, or consultant, this one’s for you. Tune in to learn: How to set up your business with minimal upfront costs. The essential tools you need to get started and secure your first client. Free and low-cost r…

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VATTA #239: 7 Key Skills for Successful Online Project Management 9:41

1M ago9:41

9:41

In this episode, we’re diving into the must-have skills for crushing it in online project management. Whether you’ve got PM experience or you’re itching to manage instead of doing, this one’s for you. Tune in to learn: How to stay organized and keep your projects running smoothly. The magic of clear communication for keeping everyone on the same pa…

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VATTA #238: 7 Tips for Building a Professional LinkedIn Profile for VAs and Freelancers 10:15

2M ago10:15

10:15

In this episode, we're diving into how to create a killer LinkedIn profile specifically for Virtual Assistants and Freelancers. A top-notch LinkedIn profile can really boost your professional presence, attract clients, and take your business to the next level. Tune in to learn: How to write a headline that grabs attention and shows your value. Why …

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VATTA #237: 5 Steps to Packaging Services for Maximum Profit 7:39

2M ago7:39

7:39

In this episode, I uncover the benefits of packaging your services for maximum profit. Moving away from hourly billing to selling service packages can transform your business and boost your income. Whether you're a virtual assistant, freelancer, or consultant, this episode will help you understand why packaging your services is a game-changer. Tune…

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VATTA #236: Starting Your WP Business - First Steps 10:10

2M ago10:10

10:10

In this episode, I discuss the essential steps to starting a WordPress business or offering WordPress services. Whether you're a virtual assistant, freelancer, or consultant looking to expand your offerings, this episode will guide you through the foundational steps to building a successful WordPress business. Tune in to discover: How to set up you…

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VATTA #235: Learn the What and Why of Funnels for VAs and Freelancers 8:53

2M ago8:53

8:53

In this VA Tips, Tricks, and Advice episode, I uncover the secrets behind sales and lead generation funnels—two essential tools for virtual assistants and freelancers looking to elevate their business. Learn all about funnels, how they work, and why you need both to build a successful and sustainable business. Tune in to discover: The key differenc…

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VATTA #234: Profit First Magic: How to Make Your Business Thrive 4:51

3M ago4:51

4:51

In this episode of VA Tips, Tricks, and Advice, I uncover the secrets of the Profit First method—a revolutionary approach to bookkeeping that puts profit at the top of your priorities. Learn how this simple yet powerful method can transform your financial management, reduce stress, and ensure your business is always profitable. Tune in to discover …

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VATTA #233: WP Income Streams: Creative Ways to Profit 8:36

3M ago8:36

8:36

In this episode, I'm excited to delve into one of my favorite topics: WordPress and how it can pave the way for a great living. Join me as we explore the diverse world of WordPress services and uncover the myriad ways they can become lucrative income streams. We'll discuss how harnessing the power of WordPress can drive business success and open up…

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VATTA #232: Mindset Matters: Uncovering Self-Sabotage in Business 7:15

3M ago7:15

7:15

In this episode, join me as I dive into my personal journey of self-sabotage driven by limiting beliefs. Discover how mindset obstacles like perfectionism and overthinking may hinder your business success. Tune in to explore actionable strategies for overcoming these barriers and unlocking your full potential. Sit back, relax, and tune in as I unra…

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VATTA #231: Top Signs It's Time to Rebrand Your Business 5:41

3M ago5:41

5:41

Join me as we chat about knowing when it's time for a business makeover. From feeling stuck with labels like 'VA' or 'freelancer' to sensing changes in your audience or services, we'll cover the signs, and it's time for a fresh start. Get ready for some tips on how to make your rebranding journey as smooth as possible. It's all about leveling up yo…

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VATTA #230: The Business of WordPress: Why It's Lucrative 11:03

4M ago11:03

11:03

In this episode, let's dive into why WordPress can be a goldmine for VAs, freelancers, and consultants like us. I'll break down the reasons why building a WordPress-based business is not just lucrative but also flexible and scalable. From diverse revenue streams to attracting high-paying clients, you'll get the insights and tips you need to make Wo…

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VATTA #229: The Power of Vision Boards: Bringing Your Goals to Life 5:50

4M ago5:50

5:50

Join me as I dive into the world of vision boards. These powerful goal-setting and visualization tools can help you stay focused and motivated on your journey to success. We'll explore how vision boards boost creativity and provide daily motivation. You'll get some great ideas for building your vision boards, whether you prefer physical or digital …

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VATTA #228: Keeping Your "Why" Visible: The Key to Success 4:27

4M ago4:27

4:27

In this episode, I dive into why it's crucial to understand your "why" and keep it visible. I'll share how this core reason behind your work can inspire you during rough patches and help guide your business decisions. Plus, I'll give you some creative ideas for keeping your "why" front and center, from tech-based reminders to daily affirmations. Wh…

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VATTA #227: The Power of Upsells: Boosting Your Bottom Line 6:10

4M ago6:10

6:10

Are you struggling to upsell your clients into additional services or guide them toward their next steps? Stop overthinking it and embrace the concept of "upshares" instead. Join me in this episode as we dive into how shifting your perspective from traditional upselling to collaborative upsharing can transform your approach to sales. Discover how t…

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VATTA #226: Client Adjectives: Harnessing How Others Describe You for Marketing Success 7:15

5M ago7:15

7:15

Today, let's chat about a game-changer for your business: client adjectives. Ever wonder how the words your clients, co-workers, and colleagues use to describe you can supercharge your marketing? Join me as we explore how tapping into their language can attract your dream audience and fuel your growth. Ready to speak their language and build those …

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VATTA #225: Tech-Boosted: AI's Impact on Virtual Assistance & Freelancing 6:00

5M ago6:00

6:00

Today, I'm diving deep into the world of AI and its game-changing impact on virtual assistance and freelancing. We'll explore how it's not just about saving time and cutting down on errors but also about unlocking scalability and boosting creativity. Join me as I unpack how AI isn't replacing us—it's enhancing our skills and opening up new possibil…

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VATTA #224: Protecting Yourself: 2024 Scam Survival Guide 8:58

5M ago8:58

8:58

In today's episode, I explore the latest tactics scammers are using to target Freelancers and Virtual Assistants in 2024. From payment scams to phishing emails, I share firsthand insights and practical advice to help you protect yourself from online fraudsters. Tune in as I provide a comprehensive survival guide to keep your business safe. Grab you…

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VATTA #223: 3 Best Pieces of Advice I Received from My Clients When I Was First Starting 8:13

5M ago8:13

8:13

Join me as I take a trip down memory lane and share three game-changing pieces of advice that really made a difference when I was starting out as a VA. From learning the value of my skills to staying true to myself, these tips not only shaped my business but also taught me valuable lessons along the way. So whether you're a seasoned VA or just dipp…

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VATTA #222: Launching Strong: Marketing Strategies for Your VA/Freelance Business 8:05

5M ago8:05

8:05

In today's episode, I delve into the essential strategies for successfully marketing your new VA/Freelance business from day one. Discover what to prioritize and common pitfalls to avoid when seeking your first or next client. Uncover the transformative power of automation, the art of non-selling, and exclusive tips for an impactful launch. Grab yo…

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VATTA #221: Visibility Unleashed: 5 Tips to Conquer the Fear of Putting Yourself Out There 8:10

6M ago8:10

8:10

In this episode, we're delving into something many of us in the service industry can relate to – the fear of being visible. Whether you're a Virtual Assistant, Freelancer, or Consultant, it's a common hurdle. But here's the thing – your skills are in demand, and people out there need what you've got. Join me as we unpack five practical tips to tack…

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VATTA #220: Techie Tools for Digital Nomads 7:42

6M ago7:42

7:42

In this episode, I dive into the must-haves for every digital nomad's toolkit. Discover the essential techie gear that keeps remote professionals connected and productive on the road, from laptops to secure VPNs and portable hotspots. Join me as we explore the key accessories and tools that make up the ultimate nomadic workstation, ensuring success…

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VATTA #219: Crafting a Productive Morning Routine 6:00

6M ago6:00

6:00

Ready to unlock the secrets of a killer morning routine? Join me in this episode as I chat about the power of kickstarting your day right and setting yourself up for success, especially if you're like me and thrive on a bit of structure! I'll be dishing out tips on creating a morning routine that's tailor-made for you. It's all about putting yourse…

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VATTA #218: Unveiling WP Packages: Creative Ideas for Packaging Your WordPress Expertise 8:54

6M ago8:54

8:54

Curious about turning your WordPress skills into ready-made packages? In this episode, I'll share diverse examples of WP packages I've used and taught others. These aren't just ways to make money but unique revenue streams crafted from your WP knowledge. Plus, I'll throw in some ideas on specialized WP services that can command higher rates. Tune i…

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VATTA #217: Marketing vs. Sales: The Unseen Tug-of-War in Service Businesses 6:42

7M ago6:42

6:42

Have you ever felt the marketing-sales confusion in the world of VAs, Consultants, and Freelancers? I get it! In this episode, I'm spilling the beans on why many dive headfirst into sales, forgetting the marketing magic. Picture it as a chat over coffee – I'll share real stories and tips on why relationships rule in service gigs. Grab your drink, k…

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VATTA #216: Mastering Digital Marketing Tech Skills: The What and Why 8:58

7M ago8:58

8:58

Ready to dive into a world of possibilities? In this episode, I'm unlocking the secrets to mastering digital marketing tech skills as a virtual assistant. Curious about what I mean by "DM tech skills"? I've got the "what" and "why." From enhancing your marketability to expanding your client base, these skills are more than just a trend – they're yo…

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VATTA #215: Time Talks: Navigating the Challenges of Selling Time 6:55

7M ago6:55

6:55

Today, we're tackling a topic that hits close to home for many of us freelancers, consultants, and virtual assistants – selling our time. Have you ever felt like explaining the value of your time is as tricky as teaching quantum physics to a cat? Yeah, been there. In this episode, we're unpacking the challenges of selling time-based services. From …

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VATTA #214: Tech Mastery Unleashed: Learn Digital Marketing by Doing 5:42

7M ago5:42

5:42

Get ready for a game-changing episode where we're breaking down the misconception that you need to be a marketing guru to dive into digital marketing services. I'm spilling the beans on how you can learn digital marketing by doing it – starting with the tech that makes it all happen. Picture this: you don't have to be a marketing expert to kick off…

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VATTA #213: VIP Days Demystified: Your Ticket to Intensive Success 5:27

8M ago5:27

5:27

Today's episode is about demystifying VIP Days – those game-changing, intensive sessions that can level up your biz. So, picture this: a single day that can transform your projects, elevate your client game, and seriously boost your success. Intrigued? You should be! Join me as we break down why VIP Days aren't just exclusive but essential. I'm spi…

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VATTA #212: Pricing Progress: Recognizing the Signals to Raise Your Rates 5:23

8M ago5:23

5:23

I'm diving into the subtle signs that shout, 'It's time to raise your rates!' Whether you're a virtual assistant, freelancer, or consultant, we've all been there, wondering when to make that move. Join me as we discuss the art and science of recognizing those signals that scream growth. From increased expertise to a waitlist stretching longer, we'r…

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VATTA #211: Unveiling the VA Freedom Journey Framework: A Sneak Peek into the Phases of Start, Specialize, and Scale 10:02

8M ago10:02

10:02

Embark on a journey of transformation as I unveil the VA Freedom Journey Framework in this special episode. Delve into the story behind this restructured roadmap designed for virtual assistants, freelancers, and consultants, and discover how it brings more freedom and flexibility to your business. Tune in to explore the Start, Specialize, and Scale…

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VATTA #210: The Power of One Word: Choosing Your Word of the Year 6:00

8M ago6:00

6:00

Welcome to an empowering episode where I explore the impact of selecting a single word to shape your year. Join me as I delve into the art of choosing your "word of the year" — a simple yet profound practice that can ignite change, focus, and purpose in your life. ✨ Why Choose a Word? Picking a word of the year is like setting a compass for your jo…

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VATTA #209: Beyond Limits: Overcoming Self-Doubt and Thriving 8:51

8M ago8:51

8:51

Embrace the new year with a mindset shift! In this empowering episode, I dive deep into the empowering journey of overcoming self-doubt and breaking free from the chains of our own excuses. Join me as I explore the pivotal question: Are you offering what you love to do each day? If not, why persist in the status quo? It's time to get tired of our o…

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VATTA #208: Job to Journey: The Playbook for Starting Your Business on the Side 11:51

9M ago11:51

11:51

In this week's episode, I dive into the dynamic world of building a business while employed. Join me as I uncover the top tips for navigating the challenges of entrepreneurship while juggling the demands of a full-time job. From effective time management to legal considerations, I cover it all. Plus, don't miss my exclusive Call to Action introduci…

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VATTA #207: Embracing Change and Growth: The Only Constants in Life and Business 7:30

9M ago7:30

7:30

In this episode, I take a candid look at my personal and professional growth journey, sharing insights on how I've embraced change and redefined my mission to empower Virtual Assistants. I reflect on my experience working with a business coach and its profound impact on my personal development. Join me for an authentic dialogue on change, growth, a…

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VATTA #206: Strategies for Niche Specialization: A Consultant’s Blueprint 8:43

9M ago8:43

8:43

In this episode, I unveil the art of niche specialization, offering practical strategies for Virtual Assistants (VAs) to become trusted niche consultants. I explore what niche specialization means and why it's vital. Discover actionable insights on pinpointing and cultivating your niche, combining task, industry, and software specializations to pro…

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VATTA #205: The Specialized VA: Expertise in Software and Tasks 5:39

9M ago5:39

5:39

In this episode, I continue our specialization journey, focusing on software specialization. I'll define the concept, shedding light on what it means to excel using specific software tools and applications. Delving deeper, I explore why software specialization matters, emphasizing the value of proficiency with particular software and how it disting…

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VATTA #204: From Generalist to Specialist: The Power of Task Specialization 6:34

10M ago6:34

6:34

In this episode, I explore the world of task specialization. I'll break down the concept, emphasize its importance, and provide practical ways to start. I'll show you how to leverage your existing skills, experiences, and interests for specialization and offer tips on conducting a skills assessment. Join me for an episode filled with insights and i…

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VATTA #203: Finding Your Niche: The Power of Industry Specialization 7:56

10M ago7:56

7:56

In this week's episode, I explore the art of industry specialization for Virtual Assistants and Freelancers. I delve into the 'why' and 'how' of selecting the right industry to focus on in your business. Learn how aligning your passions, skills, and interests with the right industry can elevate your work and strengthen your client relationships. Di…

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VATTA #202: Embracing Imperfection: VAs and Authenticity 8:45

10M ago8:45

8:45

In this episode, I dive into the power of authenticity. I explore why it's the bedrock of trust, highlighting the pivotal role it plays in nurturing genuine connections with prospects and clients. Discover the power of aligning your personal brand with authenticity and the significance of creating authentic content. I also discuss acknowledging mis…

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VATTA #201: VA Marketing Unleashed: 5 Strategies for Success 10:24

10M ago10:24

10:24

In this week's episode, I'm diving into the world of marketing and unleashing the strategies that can supercharge your success. Whether you're a seasoned VA looking to amplify your client base or just starting in the field, these five proven marketing tactics will set you on the path to triumph. Tune in now and discover how to unleash your full mar…

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VATTA #200: Unveiling Your VA Niche: A Step-by-Step Guide 10:32

11M ago10:32

10:32

In this week's episode, I dive deep into the journey of uncovering your niche as a Virtual Assistant. I get that entering the VA industry can be overwhelming, given the myriad of skills one possesses. However, discovering your unique niche is the key to not only finding fulfillment in your work but also excelling in your chosen field. Join me as I …

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VATTA #199: Mastering Tech Tools: The Essential Business Toolkit for Virtual Assistants 7:25

11M ago7:25

7:25

In this week's episode, I'm diving into the realm of essential tech tools for your VA business. Whether you're a seasoned tech-savvy VA or embarking on your journey, this episode provides valuable insights and recommendations to boost your productivity. Plus, as an update to a previous episode, I'm excited to include a free checklist of my recommen…

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VATTA #198: Mastering Specialization: The Four Pillars of VA Expertise 5:52

11M ago5:52

5:52

In this episode, I explore the secret to success: Specialization. Discover the four essential pillars of specialization — Industry, Task, Tool, and Niche — and learn how they can set you apart in the competitive VA industry. Whether you're a seasoned VA looking to fine-tune your services or just starting out, this episode is your roadmap to becomin…

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VATTA #197: Empowering Your VA Journey: Unveiling the VA Freedom + Flexibility Framework 7:54

11M ago7:54

7:54

In this episode, I introduce the groundbreaking VA Freedom + Flexibility Framework, your key to unlocking the freedom and flexibility you've been craving in your business. Join me as I unveil this powerful tool and explore how it can revolutionize your path to success. This episode is a must-listen if you've been searching for a way to reclaim cont…

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VATTA #196:The Future of Work: VAs vs. AI - Myths and Realities 3:29

12M ago3:29

3:29

In this episode, I explore the evolving relationship between Virtual Assistants (VAs) and Artificial Intelligence (AI). I delve into the unique strengths of VAs, highlighting their invaluable human touch, problem-solving abilities, and creative thinking. While AI automates routine tasks, I discuss how VAs thrive by adapting to tech-savvy and strate…

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Susan Mershon The Techie Mentor Podcasts

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