Best Susan Friedmann Podcasts (2024)

1
Stories, Service & The Authentic You with Brigitte Bojkowszky 41:30

10h ago41:30

41:30

I often say that there are two types of people in the world—those who have done frontline customer service, and those that haven’t. If you want to see the difference between the two, go out for brunch on Mother’s day. It will quickly become obvious to you which of your fellow diners have done their time in the customer service trenches. Aside from …

1
Does Your Podcast Need to Be On Video? with Megan Dougherty 10:00

6d ago10:00

10:00

Let me tell you a little story. Back in the halcyon days of 2019, I had a strong belief—I believed that video was video and podcasts were podcasts, and ne'er between should meet. Podcasts certainly did not belong on YouTube. I would have died on that hill. Then, in 2020, I conducted the first State of Business Podcasting Report and learned that the…

1
How to Boost Your Book Marketing with Crowdfunding Secrets - BM427 34:09

8d ago34:09

34:09

Want to know how to unlock the secrets of successful crowdfunding to supercharge your book marketing? Tune in and listen to insights from dynamic TEDx speaker and bestselling author Corey Poirier! Corey shares his proven strategies for launching and managing a crowdfunding campaign. Whether you're a seasoned author or just starting out, these tips …

1
How to Unlock the Secrets to Build a Powerful Personal Brand - BM426 30:28

8d ago30:28

30:28

Want to discover the secrets to building a personal solid brand? Join me as I interview Dr. Brigitte Bojkowszky, renowned personal brand identity strategist and author of the international bestseller "Significant Women, Leaders Reveal What Matters Most." Brigitte is the founder of BridgetBrands, where she helps corporations and entrepreneurs create…

1
How to Unlock the Corporate Market to Boost Your Book Sales - BM425 29:00

15d ago29:00

29:00

Ever wonder how you can supercharge your book sales by tapping into the corporate world? Tune in this week for an interview with Brenda Bence, a certified global executive leadership coach. With over 100,000 books sold, Brenda shares her innovative strategies and insights for selling books to the C-suite. Key takeaways include: Bulk Sales and Custo…

1
How to Best Unlock the Power of Podcasting for Your Book and Business - BM424 29:08

27d ago29:08

29:08

How can launching a podcast boost your book's success and enhance your business growth? Welcome to another episode of Book Marketing Mentors, where we delve into proven strategies, tools, and tips to help you market and sell your books. This week, I sat down with Megan Dougherty, a digital marketing strategist and co-founder of "One Stone Creative.…

1
How to Best Crush Publishing Myths to Elevate Your Book Marketing - BM423 34:36

1M ago34:36

34:36

How do you successfully navigate the traditional publishing process and market your books effectively? Join me as I interview Jennifer S. Wilkov, a multi #1 international bestselling author and "Literary Agent Matchmaker." With her extensive experience, she shares invaluable insights into navigating the book marketing landscape and achieving impact…

1
How to Best Expand Your Reach Selling Books Beyond Amazon - BM422 25:32

1M ago25:32

25:32

How can selling your book on Amazon both elevate and challenge your author experience? In this week's episode, podcast host Susan Friedmann discusses the pros and cons of publishing and selling books on Amazon. She goes into detail about the many benefits of using Amazon's platform and some of the challenges that can come with it. Key Takeaways: Ea…

1
Release Cadences for Every Business Goal with Megan Dougherty 7:31

1M ago7:31

7:31

After “should we have a podcast?” one of the first decisions you’re going to have to make is how often you want to release and how long you’re going to podcast for. You’ve got options, and options within options—and it’s an important choice. Once you commit to a release cadence in your podcast, you should stick to it. Tom Fox, The Compliance Evange…

1
How to Drive Your Author Success with Digital Marketing Strategies - BM421 28:56

2M ago28:56

28:56

Have you ever wondered how you can use digital marketing to help your book succeed? In this week episode, I had the pleasure of interviewing Mark Schaefer, a renowned marketing expert and author with over 30 years of experience in global sales, public relations, and marketing. Mark shared his insights on how to use current digital marketing strateg…

1
Case Study: Podcasting as a Long-Term Marketing Strategy with Susan Friedmann 48:13

2M ago48:13

48:13

How to include the bio of your guest in a podcast episode is a topic of some debate in the industry, and it should really come down, as it always does, to the type of show you're creating and your goals for it, as well as your personal tastes and preferences. I've been known to say that it's best not to have your guests share their own origin story…

1
How to Best Unlock the Power of LinkedIn for Your Book Marketing Strategy - BM420 34:46

2M ago34:46

34:46

Have you ever wondered how LinkedIn can supercharge your book marketing strategy? In this episode, I interview LinkedIn strategist Sophie Lechner. With over 20 years of experience, she helps mission-driven entrepreneurs connect with their audiences to amplify their message using her Magnet Model. This framework is a powerful way to boost your onlin…

1
Maximizing the Value of Your Podcast Archive with Racheal Cook 43:04

2M ago43:04

43:04

A truly massive content archive will usually cause one of two feelings: Unspeakable delight about the opportunity A sucking dread at the thought of the work involved in repurposing it The difference between those feelings? Strategy and organization. This episode of The Company Show is all about strategy and organization and how you can use them to …

1
How to Boost Your Author Influence to Sell More Books - BM419 30:29

2M ago30:29

30:29

Discover strategies for sustaining book sales and building influence in your niche. Listen as bestselling author Corey Poirier shares his valuable strategies for boosting your author influence to sell more books. Key takeaways include... Network effectively to build credibility by connecting with thought leaders and offering value first. Promote co…

1
Pitching and Podcasting for Authors with Angie Trueblood 44:50

2M ago44:50

44:50

What’s the best way to grow your podcast audience? That is a topic that could be debated hotly by pretty much anyone who works in podcasting. But all would agree that if being a guest on other people’s podcasts isn’t the very best method, it’s high on the list. Pitching well, which is to say, effectively and in a manner that results in guest appear…

1
How to Unlock the Secrets of Building Trust with Your Author Brand - BM418 26:47

2M ago26:47

26:47

Want to build trust with your author brand? Tune in to this insightful episode, where I interview branding expert Maya Gray, CEO of Daydream Design Firm. Maya brings her years of experience building Fortune 500 brands, sharing her invaluable strategies for authors looking to develop a holistic and impactful brand. Key takeaways from this interview:…

1
A Tale of Three Podcasts with Megan Dougherty 8:28

3M ago8:28

8:28

Podcasts that look very similar from the outside can actually create completely different kinds of value for the businesses running them. Here’s what I mean: Imagine a standard podcast. The podcasty-est podcast you can dream up. You know what I'm talking about: about 40 minutes long, one host interviewing one guest, released every Tuesday. The Ur-P…

1
How to Best Transform Your Book Marketing with the Science of Positivity - BM417 29:28

3M ago29:28

29:28

If you want to know how to tap into the power of positivity to transform your book marketing, you'll want to listen to Dr. Paul Jenkins, the Positivity Psychologist. Dr. Paul has dedicated 30 years to understanding the science and psychology behind positivity. He offers a fresh perspective, moving beyond the clichéd advice of 'just think positive,'…

1
Joy, Email and Your Podcast with Shannon Hernandez 45:01

3M ago45:01

45:01

I’m sure you’ve heard of the Pareto principle, or the 80-20 rule where 80% of consequences or results come from 20% of causes—or efforts. On the one hand it’s great because you’re getting huge value out of some of the work you’re doing…. but which part? That’s the rub and trying to answer that question is the work of entire industries and an import…

1
How to Best Turn Book Buyers into Long-Term Customers - BM416 28:36

3M ago28:36

28:36

Ready to boost your book sales significantly and position yourself as a leading authority in your niche market? In this insightful episode, Chris Benetti, the visionary behind Smart Author Media, shares innovative marketing techniques to help authors successfully market and sell their books. Here's what you'll gain from listening to this interview:…

1
Using LinkedIn to Supercharge your Relationship Building with Sophie Lechner 34:54

3M ago34:54

34:54

I have a weakness for walls of text. I really do. See, I love to teach and think and expound and explain, and I do it best in writing. This is, as I have been frequently reminded by my wonderful business partner, rather merciless on the end reader, on websites, in newsletters and emails, and sometimes even on social media. And it's a problem becaus…

1
How to Best Leverage Television to Amplify Your Book's Visibility - BM415 32:45

3M ago32:45

32:45

Have you ever wondered how television can amplify your book's visibility? This week's guest expert is Meredith Allen Breitstein, internationally acclaimed speaker, leadership trainer, and host of "The Meredith Show." She shares invaluable insights on making your book TV-ready. From crafting a compelling pitch to delivering memorable sound bites, di…

1
Creating Impact with Expert Knowledge with Kachina Gosselin 36:13

3M ago36:13

36:13

Stop me if you've heard this one: I want to develop a passive income stream. You've heard it; you might have thought of it—I definitely have. But I've also been in the Internet marketing industry long enough to know that while evergreen, scalable monthly recurring revenue is possible and can over time be largely automated, passive is at best an exa…

1
How to Anchor Your Sales Potential with a Solid Book Marketing Strategy - BM414 27:35

3M ago27:35

27:35

Do you want to uncover the secrets to anchoring a solid book marketing strategy to enhance your sales success? This week's guest expert is Alyssa Berthiaume, a professional writer, entrepreneur, and expert in authentic storytelling. Together, we delve into the intricacies of book marketing. Alyssa shares her unique perspective on connecting with au…

1
13 Questions to Ask a Podcast Production Company Before You Hire Them 17:52

3M ago17:52

17:52

Unless you’re overburdened with free time and a desire to learn a variety of new, highly specific skills or have a team member with the time, interest, and aptitude, starting a podcast for your company usually means hiring a third-party service provider. You’ve got a lot of options for what that relationship can look like. There are solo providers …

1
How to Transform Your Brand with The Power of a Great Name - BM413 28:13

3M ago28:13

28:13

Are you curious how to transform your right and elevate your book's success? Tune in as I chat with Alexandra Watkins, the creative force behind the naming firm Eat My Words, and author of the Inc. Magazine top ten marketing book, "Hello, My Name is Awesome." In this insightful episode, we delve into the crucial role branding plays for nonfiction a…

1
Protecting Your Podcast: Intellectual Property and Fair Use with Erin Ogden 28:56

4M ago28:56

28:56

There's a persistent myth in the podcasting world that you can use a little bit of someone else's content without facing any potential legal consequences whatsoever. Maybe 45 seconds of a really popular song or a clip from a TV show that perfectly demonstrates what you're talking about. It's not true. There are protections for other people's conten…

1
How to Best Transform Your Book into a Marketing Machine - BM412 30:34

4M ago30:34

30:34

Is your book the beginning or the end of your entrepreneurial journey? In this week's episode, experienced business coach, Margie Beiswanger, shares the secrets to transforming a single book into a multitude of golden opportunities. She explains how to use your book content in different ways to create online courses, blogs, and other content that c…

1
Positioning Your Podcast for Business Growth with Beate Chelette 37:40

4M ago37:40

37:40

Aligning your podcast with your business goals is crucial for success, which means you need to set clear podcast goals, choose the right format to achieve those goals, and understand industry best practices. Today I have the pleasure of sharing with you a conversation that I had with Beate Chelette, the Growth Architect. She's a business strategist…

1
How to Boost Your Book Sales with the Power of Podcasts - BM411 19:42

4M ago19:42

19:42

Want to boost your book sales using the power of podcasts? Tune into this week's episode as Susan Friedmann, the host of Book Marketing Mentors, shares her expert advice on unlocking podcast guesting secrets. Key takeaways include... Podcast Guesting: Take advantage of the most popular trend in book marketing by being a guest on podcasts. This is a…

1
Does Your Podcast Format Match Your Podcast Goals? 27:43

4M ago27:43

27:43

Podcasts can come in a lot of different shapes and sizes, and one of the first decisions you need to make as a podcaster is what type of show you want to create. This is one of the biggest early stumbling blocks company podcasters can run into, and the consequences of making the wrong choice can be severe when it comes to actually getting any value…

1
How to Unlock Your Creative Potential to Unleash Your Authentic Voice - BM410 27:53

4M ago27:53

27:53

Want to unlock your creative potential to unleash your authentic voice? In this week’s interview, Jennifer Dohr, shares her profound insights into harnessing the transformative power of authentic writing. As an acclaimed educator and the brain behind “Authentic Voice,” Jennifer explained her method of combining subconscious thoughts with real-life …

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Susan Friedmann Podcasts

Podcasts Worth a Listen

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