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Interviews with top music industry professionals who share expert/insider knowledge and actionable advice. Regardless of your role, career length, or level of expertise — you'll find value in these conversations. We'll educate you on licensing, publicity, digital distribution, playlisting, podcasts, touring, radio promotion, label deals, social media management, advertising, marketing, booking, live streaming, live sessions, legal advice, and whatever else we can think of — and we'll introdu ...
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This week we're talking with David Macias, President and Founder of Nashville-based Thirty Tigers. We'll discuss the origins of the label, how their business model has changed over the years, how they approach A&R as well as artist development, and discuss independent release plans (label or not) ... and David will spill the tea on the current upro…
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This week on Music Rookie is an interview with Daniel Kohn who is the editor at Spin Magazine. In this conversation from 2021, you’ll hear us talk about Daniel’s journey as a music journalist, what he looks for in a story, and his vision for Spin, now that it is under new ownership.By Sweetheart Pub
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EP 20: Justin Black of Saw Black, Crystal Pistol Records, Warhen Records
25:19
25:19
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A conversation with Justin Black, a Richmond, VA-based independent musician who runs his own label, Crystal Pistol Records, and also works regularly with another Virginia-based label, WarHen Records. Justin’s primary vessel for musical output is under the moniker Saw Black, which I recommend you check out wherever you consume music. Our conversatio…
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A conversation with J. Edward Keyes who is the Editorial Director for Bandcamp. We discuss the benefits of using Bandcamp as a direct to consumer platform for musicians. With their editorial arm, BandCamp, Daily, and their plethora of artists tools, the independent platform gives their users unique ways to connect with fans and allows them to actua…
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EP 18: Joe Swank, Radio Promotor for Bloodshot Records
32:59
32:59
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32:59
A conversation with Joe Swank, a freelance radio promoter who previously worked in the radio space at Yep Roc Records and Bloodshot Records. Joe was also a touring musician in the '90s, hosts his own radio show, and co-founded the Alt-country Specialty Radio Chart — so he's got a LOT of wisdom to share not only on the radio side, but on building a …
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A conversation with Joseph Lynch to get the inside scoop from him about Billboard's pivot during the pandemic to covering more industry news, music technology, and the types of stories he's looking for when covering smaller artists. We also talk about misconceptions about the industry, the myth of the overnight success, and why musicians should jus…
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This week we're talking with Emma Swift, a Nashville-by-way-of-Australia singer-songwriter who garnered some serious attention last year with her release of Blonde On The Tracks. We were excited to talk to Emma as a follow-up to our recent newsletter piece highlighting an atypical release strategy -- one that does NOT involve releasing songs to str…
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A conversation with the music editor for LA Weekly. Brett Callwood has worked for a slew of alt-weeklies, including Denver’s Westword, Detroit’s The Metro Times, SF Weekly and you’ll soon see his byline in the relaunch of the Village Voice. Brett walks us through his process for determining coverage each week at LA Weekly, plus he gives us his insi…
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EP 14: Alyssa DeHayes, Publicist at Riot Act Media, Founder of Arrowhawk Records, and more
28:54
28:54
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A conversation with Alyssa DeHayes, who is a publicist and media relations specialist for record labels, festivals and independent artists at Riot Act Media. She loves demystifying PR and marketing strategies in one-on-one consulting sessions for artists and labels who aren’t quite ready for a full publicity campaign. She spends her lunch hour twic…
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A conversation with Lauren Casper who is the director of label management at The Orchard in Nashville. If you aren't familiar with The Orchard, it is the leading music distribution company for independent labels operating in over 40 markets worldwide. On today’s show we’ll talk how to authentically connect with your fans, how important metadata is,…
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A conversation with Justin Osborne, who is the lead singer and principal songwriter of Charleston, SC band SUSTO. Justin is going to discuss what worked -- and what DIDN’T work -- as the band progressed from “total DIY” regional success all the way to present day touring Europe regularly and a legitimate record deal with Rounder Records. SUSTO Offi…
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A conversation with Jimi Palacios from Gimme Country, a digital radio channel that's grown extensively over the last few years. And as it turns out, they don't only play country music. Jimi is a multi-year Ameripolitan Award nominee for DJ of the Year. We spoke to Jimmy about Gimme Country, his process in selecting music for his daily radio show an…
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EP 10: David Barbe, producer/musician/Director of Music Business Program at UGA
39:25
39:25
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39:25
This week on the podcast I’m talking with David Barbe, Director of the Music Business program at the University of Georgia. David's career in the music business spans over 40 years, ranging from time as a touring bassist in Bob Mould's band Sugar, running a studio in Athens, GA (where he's worked with Drive-by Truckers, Deerhunter, and more), and u…
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EP 9: Brandon Kinder, of The Rocketboys and The Wealthy West
39:33
39:33
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A conversation with Brandon Kinder, a musician who’s been putting out records for over a decade with his band The Rocketboys and his solo project The Wealthy West. His music has been compared to the likes of Bon Iver and Band of Horses, and written about in Rolling Stone, Paste, and American Songwriter, and many more. He’s landed placements in doze…
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EP 8: Reed Watson, Partner at Single Lock Records
20:12
20:12
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20:12
This week I’m talking with Reed Watson, a founding partner at Single Lock Records. Launched in 2013 in Muscle Shoals, AL (and recently expanding with an office in New Orleans, LA) Single Lock has released a litany of successful projects from the likes of Lera Lynn, Nicole Atkins, Erin Rae, Penny & Sparrow, Cedric Burnside, and many more. Reed walks…
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EP 7: Dan Koplowitz, Sync Agent and Owner of Friendly Fire Licensing
48:53
48:53
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48:53
A conversation with Dan Koplowitz who owns music sync firm Friendly Fire Licensing. He is a former label owner that now does sync licensing exclusively. Whether it is for commercials, blockbuster movies, arthouse films, or an array of online content — music supervisors reach out to him to find the perfect music for their projects. In our talk, we d…
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EP 6: Phil Egenthal, Partner & Booking Agent, MINT Talent Group
17:40
17:40
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17:40
a conversation with Phil Egenthal, a booking agent at MINT Talent Group, which is a brand new boutique agency formed in 2020. Mint currently represents a broad swath of artists across all genres, and their roster features multiple grammy winners and rock and roll hall of fame inductees. You can check out their full roster here. Phil has also previo…
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A conversation with Music Supervisor Joe Rudge who is known for his edgy projects such as Room, Blue Valentine, The Big Sick, Eighth Grade, and Midsommar. But he works on bigger projects too, most recently working with Netflix and Ron Howard on Hillbiily Elegy. We talk about where he finds music, the best way to connect with a music supervisor, and…
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A conversation with Entertainment Lawyer John Seay, who recently became a founding partner at the new Atlanta-based legal firm Carter + Woodard (so new, they don't have a website!). John previously owned and operated his own practice, the Seay Firm, where he’s represented acts across a wide span of genres and with labels the likes of Atlantic Recor…
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EP 3: Dallas Jackson, EIC of American Songwriter
25:00
25:00
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25:00
A conversation with Dallas Jackson who is the Editor-in-Chief of quintessential music magazine American Songwriter. The magazine was purchased in 2019 and has gone through quite a few editorial changes over the last year. In our conversation, we discuss some of those changes, the magazine’s new podcast network, how analytics have moved front and ce…
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EP 2: Annie Black, Social Media Manager at Consequence of Sound
12:03
12:03
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12:03
A conversation with Annie Black, Social Media Manager at Consequence of Sound (she previously held the same title at Paste for several years). During our talk, Annie breaks down what her day-to-day responsibilities look like, how you can apply this knowledge to your own social media planning, and the importance of understanding your audience to get…
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A conversation with Shil Patel, who owns radio promo company Tiger Bomb Promo. He’s done promo campaigns for Sufjan Stevens, Stephen Malkmus and the Jicks, Hiss Golden Messenger, Julia Holter, The Magnetic Fields, Daniel Romano, Sarah Shook & The Disarmers - and many many many more. If you want to know more about how a radio campaign works - Shil i…
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Welcome to Music Rookie, hosted by Rachel Hurley & Frank Keith IV. We're co-owners of the music publicity and consulting firm Sweetheart Pub, with over 30 years of combined experience in the music industry. Don’t let the name Music Rookie fool you. Regardless of your role, career length, or level of expertise — we promise you'll find value in these…
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