Weekly podcast on the latest news in the world of location-based marketing by THE LBMA.
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This week's #LocationWeekly episode features TapClicks launching TapMap, CoreLogic launching AI image search to its OneHome real estate platform, Instacart partners with Ibotta on digital coupons & Instagram FriendMap going live. Make sure to tune in!
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This week's location weekly episode features Designium & FoundAt partnering on a new XR app, Placer.AI raising another $75M on a $1.5B valuation, RayBan's Meta smart glasses point to the future & Beetlejuice movie selling tickets in Roblox met averse. Make sure to tune in!
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This week's #LocationWeekly podcast features Apple Maps launching on the web, Pizza Hut driving sales with Tamagotchi partnership in Japan, Experian rolling out a solution to help identify customers on Retail Media Networks and YUM brands expanding VoiceAI partnership at Taco Bells across the US. Make sure to listen in!…
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This week's #LocationWeekly talks about how third-party cookies will not be deprecated from Chrome, Yelp unveiling a host of new local business features, Audible bringing storybooks to live with huge AR OOH campaign + about how the Grindr app turns off location services at Olympics.
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This week's #locationweekly Landcore's new system for sharing locations, TigerPistol and AdBud partnering on local social ads, Morocco’s FC Media partners with Local Media Exchange on booking platform + Roadtrip planning better with Morecast’s “Plan Your Route". Make sure to tune in!
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This week's episode features Fairchild Media & Tutch partnering on LOCLshop, Swift Navigation and Calian Group partnering on precise positioning, Foot Locker’s new loyalty program exchanges points for cash/sneaker access, and Uzbekistan prisoners will soon tap kiosks for online shopping. Make sure to tune in!…
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This week's #LocationWeekly episode features Deliveroo turning scooters into OOH ad network, Ancient Roman city Turkiye brought back with projection mapping, Snap Inc. launching personalization messages + GTR (Govia Thameslink Railway) customizes ads by location and life stage. Make sure to tune in!
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Episode 676 of #LocationWeekly featuring Walmart installing Vusion electronic shelf labels in 2300 stores, Timbres agency using Google Gemini AI to generate 6,000 ads for PODs, TapTap partnering with League-M Europe to expand in Germany, Austria & Switzerland + Google launching emergency location services on Android in Canada. Make sure to tune in!…
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In this week's #LocationWeekly episode, we discuss the state of the industry and our plans for the LBMA for the rest of the year and for 2025.
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This week's #LocationWeekly episode features Life360 seeking to raise $155M in IPO, Heineken deploying a scavenger hunt campaign in Toronto for UEFA, SOCi launching Genius Search powered by generative AI & Indian OOH association launching RoadStar attribution tool developed by ReluAI. Make sure to listen in!…
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Live from @NRFAPAC event in Singapore. Featuring a discussion about our local observations and thoughts on the market
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@TheLBMA #APAC #RetailInnovation #NRF #Vietnam #Singapore
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A new #LocationWeekly episode is out featuring stories from Schindler deploying projection ads on elevator doors with Doorshow, GeoQpons now reaching over 4M active users in the US, Retailigence's adPOP Engine bringing location data on 12M products & TikTok account Globetrots combining Google Earth & Text-to-Speech. Make sure to tune in!…
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This week's #locationweekly episode features Ericsson expanding indoor positioning with 5G enhancements, Google & Singapore Tourism Board adding LB AR to map experiences, Microsoft Places using AI to find the best time for your next office work day & Zitcha & Venvee teaming up on instore media network measurement. Make sure to tune in!…
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This week's #LocationWeekly episode features OpenBet launching “locator” tool in North America, FTC settling with InMarket & fines mobile operators, Adidas turning DOOH totems into running checkpoints in Stockholm + Ivee and Creative Mobile Technologies partnering on “smart taxi” advertising.
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This week's #locationweekly podcast features Princess Cruises launches OceanNow location-based services, Local Logic partners with Homogenous inc., Pipedream Labs raised $13M to build underground delivery networks &7-Eleven Japan partners with Song to measure inshore advertising.
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This episode of #LocationWeekly features Walmart offering Luminate platform linking media networks with ad performance, HERE location APIs now available on AWS marketplace, Grindr app updates with “Gayborhood” to connect local businesses & Glass Media launches “KrowdSense” a wireless occupancy scanner. Make sure to tune in!…
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New episode of #LocationWeekly... FTC imposes final settlement on X-Mode/Outlogic for selling location data, Pedigree launches “Adoptable” using AI to create better ad for available dogs, Google launches “Find My Device” services at scale, Swedish grocery ICA partners with Cleveron on automated parcel delivery. Make sure to tune in!…
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This week's #locationweekly episode features WalMart expanding their media network with programmatic features for advertisers, Home Depot launching Orange Apron retail media network, PAR and Punchh teaming up on SMS marketing for restaurants & Amazon cutting staff and pulling Just Walk Out tech from grocery stores. Make sure to tune in!…
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This week's #LocationWeekly podcast features Shakira combining DOOH and stage in Times Square, Israeli start-up Wi-Charge developing wireless power for DOOH, AR innovator mirrAR raises $1.75M pre-seed round & Microsoft bringing Tutch digital platform to US retailers.
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This week's episode features Google adding location tracking controls to Chrome OS, Pearl Jam's debut new album with AR app, Five Below cutting back on self-checkout to reduce losses & FloorLocator changing the indoor navigation game. Make sure to tune in now!
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This week's #LocationWeekly episode features BeaconsmindAG using laser projection for art, Reese's using AR to promote their new product, Hugo Boss tapping into Roblox for a virtual store & NextNav acquiring New Spectrum. Make sure to listen in!
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This week's #LocationWeekly episode features stories from Instagram developing a SnapChat-like “friend map” feature, the Sway App letting you share your location with friends, Gabb Maps partners with HERE Technologies launching kid-safe maps & GSTV partnering with Influencer on network content. Tune in now!…
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This week's #LocationWeekly podcast features VEON launching “Geolocation Gateway”, Walmart acquiring Vizio, Debenhams launching an AI-driven personalized beauty service + L’Occitane launching a virtual store for Ramadan!
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In this week's episode, Asif and Carsten talk about Avocados From Mexico launching AI & Imager Recognition recipes with Super Bowl, The DPAA launching MOOHA to represent media on moving vehicles, Appdome launching Geo Compliance suite to combat location spoofing & they talk on the partnership between MediaMarkt and Uber on deliveries.…
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This week's #LocationWeekly episode features, Starship Technologies raising $90M for robot deliveries, Darabase Canada launching to help real estate companies with Digital Property Rights, RevealMobile partnering with LoopMe on OOH measurement, and DoMedia and Placer.AI team-up on PeopleToMySpot.com for SMBs. Make sure to listen in!…
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This Week's #LocationWeekly episode features Google starting to test generative AI in maps, Sorted Holdings joining Location Sciences in reverse takeover, Netsertive releasing MLX 2.0 dashboard with new features + RoboMart partnering with PIX Moving on unmanned retail stores. Make sure to tune in!
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Today's #LocationWeekly Episode features FTC banning InMarket from selling data, Here Technologies and Uber partnering on more precise pickups, ExtraMile pilots AI-Powered “digital human” signage + Sam’s Club to roll out AI-based receipt verification at stores.
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This week on #locationweekly we talk about Microspoft & TomTom working on generative AI for cars, Stor.AI & Mercatus merging, Mattress Firm working with LiveRamp on linking ad impressions to store visits & LiveRamp acquiring Habu. Tune in now!
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Check out this week's new #LocationWeekly Podcast, episode 653! Available now on all platforms! #NRF2024 #VerizonBusiness #PlacerAI #Opertus #Ariadne
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This week's podcast features stories from Samsung, Hyundai and Burger King. We also have a guest interview with a company called TT Rideshare! Make sure to tune in! #fintechislands
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Our annual prediction show, with our expectations for 2024 and the companies we think you need to watch is out now! Make sure you check it out
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This weeks #LocationWeekly episode features TextOMap building interactive maps from location-based texts, Location-based social network Jagat passes 10M users, Sony's sensing platform tracks viewer time on in-store screens, Unacast & Gravy Analytics merge. Tune in now! #thelbma #location #data #AI #lbma #locationweekly #marketing #partnership…
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Episode 649 of #LocationWeekly is now available! We talk about Yahoo’s new DSP blends AI and 1st party data, Qualcomm and Isro team-up on improved location services in India, Bumble debuut AI-powered conversation starters & Global Street Art & Google team-up on augmented art. Make sure to tune in
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Episode 647 of #LocationWeekly is out now! We talk about Coach launching AR try-on windows for the holidays, Taiwan's Oriongo & Fashion Intelligence teaming up on indoor mapping, AJo Malone creating 3D illusion gingerbread house in London + M/FM radio back as commuter traffic resumes. #retialtech #lbma #partnership #locationdata #marketing #AI #The…
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This week's #LocationWeekly episode features Hero One & AdTheorent partnering on machine learning ad targeting, United Airlines upgrading app with a raft of new features, Macys going AR with Disney princess shop at Herald Square + Body Shop launching pop-up shop advent calendar! Make sure to listen in! https://www.youtube.com/watch?v=9mO0zM0hB74…
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This week's episode features Ulta rolling out SOS free sampling machines, Google rolling out new tools to help SMBs with search, Public App’s Location Scan takes cricket fans on tours across Indian stadiums and Rhea Vendors Group and Neolix team-up in China on self-driving robo coffee delivery. Make sure to listen in! #thelbma #location #data #AI #…
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This week's new #LocationWeekly episode features Anthropologie + Pinterest team-up on pop-up on Brooklyn, Londons smallest art gallery in an old phone booth, InMobi launches Identity Resolution tool + Claire's brings it’s products to both the meta verse & physical worlds. Listen now!
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#LocationWeekly new episode is out now featuring Klarna launching AI image recognition tool for shopping, Google Wallet to become the go to standard, Nikes Swoosh merging digital and physical with sneaker drop & Uber Lauches return deliver service. Make sure to listen in!
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Tune into this week's new #LocationWeekly podcast! Featuring Data Sutram Raising $3 Mn To Provide Location Based Insights To Banks, DoorDash testing feature that rewards dining in, Olo taps SoundHound to power voice ordering at restaurants + VW activates ads by scanning number plates.
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Episode 640 of #LocationWeekly is out now! Shopify Audiences adds integration with TikTok, Snap and Criteo, Forever21 & SMS platform Attentive gear up for personalized messaging for Black Friday, Radar launches new mapping platform + Atly introduces new Ask Around tool for location-based recommendations.…
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This week's new #LocationWeekly episode is out now. Sams Club launches Sales Media Performance dashboard, Amazon expands it’s Just Walk Out tech to apparel retailers, eBay UK launches The Authenticity Lab for sneakers + Mapbox raises $280M from SoftBank. Tune in now!
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Episode 638 of #LocationWeekly features Good American teams up with Crave Retail on smart fitting room tech, ToneTag launches payments through connected cars, Criteo launches DSP and Apple's iPhone 15 uses UWB to let you find your friends in a crowd. Tune in now!
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This week's #LocationWeekly episode features Marks & Spencer Adopting AI-Powered Visual Compliance Tech, News Briefs, Neptune Solutions acquiring Quotient, German start-up Sewts raising $7.6M for returns tech & Adapt Media spinning off Chameleon Digital.
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The new episode of #LocationWeekly features Rock, Paper, Reality partners with Google Creator & Adobe Aero, Coca-Cola & WPP Open X team-up on AI to enhance QR codes, Olyns brings their vending machine screen network to Screeners + Mezli launches the world’s first fully robotic restaurant in SFO. Tune in now!…
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Today's #LocationWeekly episode features Outform creating the mannequins of the future, Agenty AI launching new POI services in India, Atlanta BeltLine getting smart with a digital inclusion project & Gale finding success with Chipotle Doppelgänger.
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This week's episode talks about Wawa testing all digital convenience stores, McDonald’s in France using RFID chips on packaging, ShotQuality announces a partnership with Huddle + ARway.ai enters pilot with Dubai shopping mall.
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Episode 633 talks about Nexxen partnering with Lumen Research on attention measurement, Quotient launching DOOH platform for retailers, New MTA App added location-based notifcations and CNIB and Blindsquare team-up on accessible indoor navigation.
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This week's #LocationWeekly episode features LocaChange relasing a location control app, Local Logic raises $13M for real estate tech, Verizon and The Met partner to bring items to Roblox, + Acosta Group & Pensa systems partner on computer vision shelf tech. Tune in now!
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