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No nonsense, straight, practical talk on Business growth, marketing, and Leadership. I’m an athlete and love running and basketball. I love to watch, learn, adapt, and coach others implementing the best strategies to help them improve. I bring this over to business consulting. Leaders need to take time to stop for a “halftime” to reflect on the “first half”. I'll then help you elevate your business game for the 2nd half! Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/su ...
 
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show series
 
Virtual Digital Mailboxes with Forwarding are available and easy to use! Anytime Mailbox makes it easy to have an address to use that forward to your main address. You can view all mail online and decide what to do with it and more! See the blog post: https://www.mikegingerich.com/blog/the-power-and-uses-of-virtual-digital-mailboxes-from-anytime-ma…
 
You know how hectic the process can get if you have tons of work or messages to type. The better news is that you can now reduce your computer time. For example, take a scenario where most of your phrases have a shorter form. You type the short form, and the software completes the intended word or phrase. Talk of efficiency, right? That's what smar…
 
So much has happened since March of 2020! 2 years later it is important to understand that there is no "going back to the way it was" any longer. The world has been through a massive shift in the last 2 years and in America, in particular, we have been through the pandemic, the murder of George Floyd and the related ongoing racial reckoning that is…
 
According to the Harvard Business Review, employers who invest in employee wellness programs get an ROI of about 6-to-1. That’s some serious ROI. Typically, when employees are fit and healthy, there is higher morale and increased productivity in the workplace, which then improves the company’s profitability. In today’s mobile culture, one of the wa…
 
Is your company wanting an app in the Apple and Google Play app stores? Are you not wanting to spend 6 figures and potentially want a simpler way to build that you can manage or update? Then it's time to look at no code app builder tools like Shoutem, Appy Pie and more. In this podcast, we dive in with mo Ready to dig in? Listen to this "No Code Ap…
 
How to get more views on Youtube? That's a popular Google search and for good reason! There's power in video, there's power in YouTube where people spend hours per week watching videos, and there's potentially money to be made for your brand through YouTube videos. This podcast, we dive in with more details! Full content version on the top business…
 
In this post and podcast, we answer for you "What is a live streaming app" and we share which ones are best! View the full blog post published December 16, 2021 on mikegingerich.com. --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/messageSupport this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support…
 
Facebook has a new name! In this episode, we dive into Meta, Facebook's new name including what changes and what stays the same. View the full blog post at Mike on Meta > --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/messageSupport this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support…
 
If there is a question I get via email a lot, it's about SEO and ranking high in search results. It usually goes something like this, "Mike, we aren't ranking well for . Why not? Somehow they expect a simple explanation and an easy fix. If it were that easy, everyone would be doing it and competing for top ranking! It's not SEO and ranking hi…
 
Proper time management is a common challenge faced by workers resuming work, especially after summer or annual leave, and particularly during a pandemic when things are changing weekly if not daily! In this podcast we dive into time management tips to get back on task. Ready to dive in? Listen to the time management podcast! Full blog post here > -…
 
Mobile apps have exploded in the app stores in the past 2 years and yet each month brings about even more new innovations. From cars, to motorcycles, and now to pools, niche apps for rentals and experiencing are popping up everywhere! In this podcast I talk about the trends for niche apps, the emerging industries, and we look at one app in particul…
 
E-commerce has exploded in the past year and most likely you are here because you have an e-commerce store. With the explosion of online shopping has come the intensity of competition to rank high in search results. So it's critical to do the due diligence to use SEO to grow your e-commerce business. In this podcast and blog post, I outline key ite…
 
Landing pages on average convert at a rate of 9.7%, according to a HubSpot study. What if you could double that rate with landing page CTA improvements? Let’s look at some ideas on how! In this podcast, we outline key landing page CTA improvements you can make to improve the conversions on your website. Listen in to learn more... Full blog post May…
 
The complex and often confusing world of blockchain is fast expanding and getting even more complicated. The latest item to know about is called Non Fungible Tokens (NFTs). I'll dive into what they are and how you can begin to learn and get involved with this evolving market. What are Non-Fungible Tokens (NFT)? Non-Fungible Tokens, abbreviated NFTs…
 
We've all been in that spot where we have an image but it's too small. We can't simply stretch it or it gets pixelated. So are we out of luck? Not any more! AI has made enlarging or "upscaling" possible and we cover the top free image upscaler tools in this post. Let's dive into this episode to look at the top free image upscaler tools for 2021. Li…
 
Social media is so 2020! Now that we've moved beyond 2020 there are some emerging digital marketing tools for 2021 and key trends to be aware of that I want to cover in this Halftime Mike Podcast. Let's dive into this episode to look at the emerging digital marketing tools for 2021. Listen in to learn more... Full blog post live Feb. 18, 2021 here:…
 
Are you using online reviews to generate new traffic and get more leads? If not, you’re missing out on potential customers and the power of online reviews for your business. Let's dive into this topic about Google Reviews, Facebook reviews, Yelp, BBB, and more. What if I told you there was a solid way to get more positive reviews and catch potentia…
 
Traffic to your website is the backbone of many businesses. If you want consistent organic traffic, then a half-baked approach to search engine optimization (SEO) will only yield you limited results. As any business should know, low traffic equals low opportunity for leads and few sales. So how do you overcome this? Let's dive in... Full blog post …
 
Parler is among the fastest rising social media apps right now. In fact it is currently #1 as of this publish date in the Apple app store. So what is Parler and why is it growing so much right now? Discover this and more in this vlog and podcast episode. Let's dive into Parler deeper and get some answers... Full blog post here November 19 > --- Thi…
 
An update to Google's ranking algorithms that judge web pages based on how much users enjoy the browsing experience is on the way. The coming algorithm change is called the "Google Page Experience Update." Here's what you need to know for your website and business. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https:…
 
Does your business need an app and how can you determine what an app might cost? There are multiple considerations when thinking about an app and how much app development might cost your business. I recently was introduced to a pretty nifty and free app development cost calculator that I want to talk about today. App development has lots of variabl…
 
Oftentimes we fail to launch and we fail to get things done because we hold out for something to be done absolutely right. The reality is, however, that this failure to launch has severe negative consequences for our business and we need to pursue excellence not perfection in our efforts. More on this and two other topics in this month’s Live with …
 
Data is more important to your business success than ever before. From website traffic stats to website speed and social media impact, data can help you review and channel what you do on the web. Data is also critical to your business efficiencies and sales processes. By giving customers or dealers access to data you can help take away bottlenecks,…
 
During the recent COVID-19 pandemic, many businesses realized they needed to rely even more heavily on their website for sales and marketing going forward. Some found that they were not pleased with how their site showed up (or didn't!) in search results. If your business is one of those that wants to strengthen your organic search results for key …
 
Businesses have been forced to look at how they handle operations, including moving business processes online, since the COVID-19 pandemic has closed many businesses and forced many others to work from home. As we look at re-opening and ongoing work-from-home scenarios, businesses need to continue to adapt and find ways to allow business to continu…
 
Times of great change like we are in today, demand that we change. The key is how we change...how we pivot. We can pivot well or pivot poorly. In this episode I’ll dive into how we pivot. In these times of COVID-19 Coronavirus, changes need to happen, pivots need to happen. A pivot is a shift in direction. It can be major, such as a 180 degree turn…
 
Today's web user expects deeper experiences online. They have experience with mobile apps and social media, and therefore are accustomed to a deeper, richer experience and have come to expect this online. They want to take care of their requests immediately, themselves, and the best websites will provide this richer online experience. So what exact…
 
Remote teams are here to stay and only going to continue to grow in use so the key for business owners and managers is how to lead a remote team! Remote teams have some similarities to traditional teams in the office together but also some very unique differences that demand different leadership practices. Full episode here: http://www.mikegingeric…
 
There is business value in Digital Etiquette! Quite simply, the way you communicate digitally matters. You are either making a positive deposit to a business relationship or you are making a withdrawal from a business relationship. This can have significant implications on your ability to sell and your ability to retain clients as well as the inter…
 
Too many great ideas never reach the public and have the impact they could because leaders fail to adhere to this productivity principle: Make progress, not perfection! I believe that perfection is the great enemy of innovation, entrepreneurship, and progress, both in life and business. Far too often we get "stuck" on the final 10% we think is need…
 
The statistics show proof that in any organization it is critical to sustained success for the top person to be a leader, not a boss. In fact, a study has shown that most businesses are only 50% as productive as they should be. This is mainly because the leadership practices of the organizations are not effective. So what do I mean by this differen…
 
Competing on the web today comes down differentiation. The internet has erased geographical barriers and given consumers more choices than ever. This globalization helps any small business compete around the world and with the big corporation in a way that has leveled the playing field like never before. While on the one hand this is a great thing …
 
In this episode I talk about the 4 things that most social media marketing plans are missing. So, is this you? You’ve got your plan and you are on certain social media platforms and trying hard to make social work but you’re not seeing the results that you want to see. If so, I’ve got the post for you revealing for gems you may be missing!--- Send …
 
You've started doing regular Facebook Live times...Great! Now ensure that you maximize your Facebook Live videos with these key tactics to get the most mileage out of each Live episode. Multiple tips on how to use your Facebook Live Video across multiple social media channels! Visit my blog for the full blog post recap and video! Read here: --- Sen…
 
Welcome to the Halftime Mike Podcast with Mike Gingerich. This episode is all about Stories, Instagram Stories and Facebook Stories, and how you can use them for growing and nurturing leads for your business. Full Podcast episode here: https://www.mikegingerich.com/ --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message…
 
As a small business owner, you likely feel you should be doing more online and implementing more digital marketing opportunities. Having a digital presence is one of the best ways of building brand awareness and reaching a broader audience to grow your business sales. When you are just getting started, it may seem overwhelming to know where to begi…
 
Interested in Instagram growth hacks for your business marketing? I've got 7 that I think many are missing! Instagram has become a powerful social media marketing tool in the past 1.5 years and is really posed to be the #1 go-to platform potentially in the next 2 years. Yes, it may surpass parent Facebook in users and particularly in engaged users.…
 
What are keys to online marketing funnels and ROI (return on investment) growth? That's what every marketer wants to know, right? Full blog post here > --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/messageSupport this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support…
 
Simple videos can be powerful for lead generation. Videos of any type, even low cost videos for lead generation, can be a scary thought for many small businesses but they truly are “doable” for nearly all businesses. The KEY is that you need to have a plan! It does not need to require a professional videographer for most of your videos and they can…
 
In this podcast episode I dive into the strategy and the specific tactics businesses and organizations need for success in social media lead generation in 2019. Ready to dive in and learn about the digital marketing funnel strategy and the specific tactics for specific social platforms that are working in 2019? If, so, you're in the right spot! Tha…
 
In this episode of Live with Mike! I dive into an area that is sorely needed and often not setup well. I talk about, "What Metrics Matter? Determining ROI" with your Social Media and Digital Marketing. Full episode > --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/messageSupport this podcast: https://anchor.fm/halftime-m…
 
2019 is around the corner and it’s time to review and be sure you are implementing the top SEO & digital marketing tips for your website! Is your website and digital marketing doing each of these items? It’s time for you to review and I’m providing the checklist and tools! Ready to dive in and get my top SEO & digital marketing tips? Let’s do it! L…
 
Special unique episode here with the book launch podcast of Making the Miles Count! I'm excited to announce and discuss the release of my newest book, "Making the Miles Count", a guide to living beyond the daily grind and waking up each morning with purpose and focus. I give you the background and the details on this new, unique book, that has pers…
 
Email marketing is still a highly valuable and relevant digital marketing tool in this day and age of social media! Why is email marketing valuable? People still read email! They deal with the inbox, and they buy from emails. They buy from email marketing more than directly from social media! In fact, the there is a ROI of $44 for every $1 spent on…
 
Recently I visited Hershey's Chocolate World in Hershey, PA, and I came away with appreciation and a number of valuable take-aways on how Chocolate World increases social media power, particularly with user generated content. Social Media has power for all businesses. However, to expand and use the full power take creativity and strategy. I came aw…
 
It's time to view YouTube and Pinterest as SEO Tools and not just as social networks! What do I mean and how do you make this happen? In this episode I dive into the details of YouTube and Pinterest from a SEO, Search Engine Optimization, perspective. Let's dive in! Both YouTube and Pinterest are established social media platforms. Did you know, ho…
 
Are you wanting to know how Instagram's Algorithm really works and how you can know what posts you share for your business really matter? In this episode we look at the information a team of reporters where able to glean from direct access to the Instagram team all related to demystifying the Instagram Algorithm. Let's dive in! Full post: https://w…
 
GDPR and your business... What is GDPR? The General Data Protection Regulation (GDPR) is a new set of regulations developed by the European Union to help in the fight against cybercrime. At its core, GDPR seeks to give people more control over the data they share with business entities on the internet. It’s evident that some businesses are currentl…
 
Are you getting the most out of your blog content? How about I give you 5 ways to reuse blog content to the max?!? You spend hours on each post, researching information, looking up keywords, finding photos, creating graphics and all the other details that go into writing a blog post. You publish, then you share on social media, and you move on. Wha…
 
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