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Welcome to The Clueless Business Owner Classroom Your go-to resource for practical business advice, marketing tips, and entrepreneurial inspiration. Do you have a small service-based business? This podcast was especially created for you! For the past 10 years I have been working with REALLY small businesses to help them double, triple, and quadrupel their revenue by properly leveraging the Internet. I have had tremendous success as a marketing consultant but it has ALWAYS been my dream to te ...
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Lesson 6: Customer Value & How Much to Spend on Ads
20:02
20:02
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One of the most popular questions I get asked about Facebook & Google ads is how much should I spend to get results? I want to help you to determine what is a good budget but I also want to educate you on how to think this through properly. Determining how much to spend on advertising is NOT a guess. There IS math involved. In order to figure out h…
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Lesson 5: Email Marketing is Alive & Well in 2024
16:41
16:41
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The first thing I want you to know is email marketing is alive and well. Email marketing has been a cornerstone of online marketing since the beginning of the internet. Despite the rise of texting and instant messaging, it remains an incredibly effective and essential piece of the marketing pie. When I refer to the "marketing pie," I mean the colle…
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Lesson 4: A Marketing Guide for the Handyman Business
33:47
33:47
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Post COVID I have noticed there seems to be an influx of handyman businesses. Most seem to be doing this business model as a side hustle or just focusing on building referrals within their local communities. Which by the way BOTH of those things are fine, if its just a side hustle fine - if its just a local community thing fine. But what if it isn'…
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Today's marketing lesson requires you to be able to use your phone so if you can listen to this episode on a computer it is helpful. It's a brief lesson - but a very important one! If a business owner has a brick-n-mortar when visited by a customer they get to have a personal impact on how that individual sees and experiences their business. You ac…
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Lesson 2: A Practical Lesson in Internet Real Estate
36:46
36:46
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36:46
Remember the saying "Location is Everything" when it comes to a business? Everyone understands the importance of location when it comes to a brick-and-mortar business. How about those giant yellow books we use to have? Whenever you need a plumber or something you got out the book. Do you remember how many businesses started with A because they want…
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Lesson 1: Taking a Leap Into Change / About the Clueless Business Owner
20:15
20:15
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Welcome to the first episode of The Clueless Business Owner Podcast! A little over a year ago I created my first podcast. I gained quite a few listeners, had some great feedback but it just didn't feel like I was on the right path. Over 10 years ago I started my entrepreneurial journey..... if there's one thing I've done to a fault, I have followed…
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