Welcome to the Red Lorry Yellow Lorry Talking TechComms podcast where we discuss all things b2b tech PR, marketing and communications. Our clients include innovative start-ups, leading technology brands and world-famous multinationals. Through our offices in London, Berlin, Boston and Los Angeles, and our global PR agency network, Convoy, we manage their reputations worldwide.
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Room 42 is a new hybrid, taking the best parts of traditional webinars, interview-style podcasts, and online teaching to move us all in a new direction. In the room, you will find the leaders who are molding the new professionals and advancing the profession. Room 42 is where content professionals come share vetted, peer-reviewed research in and around content, writing, rhetoric, argumentation, analysis, linguistics, and more to help us all be better communicators.
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In this episode, we will be exploring genres, media and platforms with Dr Carolyn Miller. Dr Miller is particularly interested in discovering how genres originate and how they shape the ways we think, perceive, act, and communicate. Dr Carolyn Miller is SAS Institute Distinguished Professor of Rhetoric and Technical Communication, Emerita. She is t…
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Room 42


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Techcomm, Technology, and Civic Engagement
48:52
48:52
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In this episode of Room 42 we discuss how electoral spaces serve as one avenue for technical and professional communicators to demonstrate discipline-in-practice. Isidore K. Dorpenyo is an Associate Professor of Professional Writing and Rhetoric at George Mason University in Fairfax, Virginia. He received BA in English at the Kwame Nkrumah Universi…
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In this episode of Room 42 we discuss how an English Professor ended up in a chicken coop. A humanist, a social scientist, and a nitrogen/ammonia scientist specializing in flow across air, soil, and water systems walk into a poultry house... What happens next? Marybeth Shea teaches advanced composition at the University of Maryland. These courses i…
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In this episode of Room 42 we discuss the recent trend in risk communication to rely on realism and simulation as a way to communicate a variety of risks. Dr. Daniel P. Richards is an associate professor and associate chair of English at Old Dominion University in Norfolk, VA. He also serves as Chair of ACM SIGDOC. His research focuses on environme…
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In this episode of Room 42 we discuss the ways accessible technologies and curriculum are impacting pedagogy and how programs are preparing students for professional spaces beyond their institutions. Dr. Casey McArdle is the Associate Chair for Undergraduate Studies in the Department of Writing, Rhetoric, and American Cultures at Michigan State Uni…
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In this episode of Room 42 we discuss Laura Gonzales’ forthcoming book, Designing Multilingual Experiences in Technical Communication and how technical communicators can collaborate with translators, interpreters, and multilingual community members to conduct research that is both ethical and justice-driven. Dr. Laura Gonzales is an Assistant Profe…
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In this episode, Sean Williams explains the critical role that technical communication, working at the edge of marketing, public relations and science communication, plays in environmental action. Sean D. Williams, PhD, is Professor and Chair of the Technical Communication and Information Design (TCID) department at the University of Colorado-Color…
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Communication: More Than Written Language
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45:37
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In this episode of Room 42 we discuss why Professional Communication and Translation is more than written language. Dr. Rosário Durão is an Associate Professor at New Mexico Tech (NMT) where she teaches courses in Visual Communication and Graphic Design, International Professional Communication, Design Thinking for Innovation Lab, Branding and Soci…
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In this episode of Room 42 the conversation will range in unpredictable ways across questions about our built symbolic environment, drawing on Dr Charles Bazerman's textual historical, quantitative, qualitative and theoretical inquiries. Charles Bazerman is a Distinguished Professor in the Department of Education at the University of California San…
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Improving Communication Between Experts and Novices
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47:50
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In this episode, Diana Awad Scrocco discusses how to improve the transfer of expertise and expert knowledge to new learners. Dr. Diana Awad Scrocco is an Associate Professor of English at Youngstown State University where she teaches graduate and undergraduate courses in professional and technical writing, writing pedagogy and research methods, and…
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The Importance of Editors (Green Room 42)
1:03:46
1:03:46
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In this episode, we sit down with a group of very talented and tenured editors. They share what it takes to make an editor and the impact the role has in enhancing and elevating the overall quality of the entire team. Sure, they know grammar and punctuation and they can spot errors with a keen well trained analytical eye. But they also see the big …
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In this episode of Room 42 we discuss teaching and research that have orbited the intersection of technical and professional writing and user experience throughout Bill’s 20-year career. Dr. Bill Hart-Davidson is a Professor in the Department of Writing, Rhetoric, & American Cultures and Associate Dean for Research and Graduate Education in the Col…
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Partnering for Inclusive Language In this episode of Green Room 42, practicing professionals from technical and professional communications fields come together to discuss how inclusive language impacts their work. We share some common mistakes and some of the ways we can partner to develop Industry-wide standards for Inclusive Language with helpfu…
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Strategies for Navigating Transnational Projects
47:57
47:57
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In this episode of Room 42 we discuss the vast challenges of designing, conducting, analyzing, and delivering outcomes of projects that cross national borders. Dr. Nancy Small is an Assistant Professor of English and the Director of First Year Writing at the University of Wyoming. She joined UW as a tenure-track faculty in 2016, after 25 years on t…
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In this episode of Room 42 we discuss complexities in internal corporate communications. Eric James discusses identity, work, and wellness and the role communication plays in workplace health/lifestyle promotion and managerial control. We look at workplace wellness as a model for communication with content consumers. Dr. Eric P. James has always be…
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In this episode of Room 42, we discuss how to best understand how people communicate, coordinate, and collaborate at work. Clay Spinuzzi is a professor of rhetoric and writing at the University of Texas at Austin. He studies how people organize, communicate, collaborate, and innovate at work. Spinuzzi has conducted multiple workplace studies, resul…
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Ethics and Empathy in Technical Communication
48:02
48:02
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In this episode of Room 42 we discuss the semantic shift from user to human which has created a space in which the people, the audiences, that we create content for have more depth and diversity than those of us in technical communication used to focus on. Dawn M. Armfield, PhD, is an Associate Professor of Technical Communication in the Department…
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In this episode of Room 42 we discuss discursive affordances, network-building, and cultivating fan bases! Social media technologies are often considered a marketing tool in the Technical Communications community. Dr. Huatong Sun (huatongs@gmail.com) is Associate Professor of Digital Media and Global User Experience Design at University of Washingt…
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In this episode, we discuss how readers define documentation quality is being used by technical communication departments around the world to collect meaningful and actionable feedback, and provide reliable methods and metrics for measuring documentation quality. Yoel Strimling has been spinning straw into gold for over 20 years, and currently work…
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In this episode of Room 42 we discuss Audio Description. Audio Description is the remediation of visual media, such as photographs, into audible media, primarily for the benefit of people who are blind or have low vision. Dr. Brett Oppegaard, Ph.D., University of Hawaiʻi at Mānoa, researches digital media at intersections of technical communication…
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In this episode, we explore the applications and dimensions of positive deviance, an approach to social and organizational change. Dr. Lucía Dura is Associate Professor of Rhetoric and Writing Studies in the English Department and Associate Dean of the Graduate School at The University of Texas at El Paso (UTEP). She is a border resident with borde…
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In this episode of Room 42 we discuss Dr. Li's book, the journey that led her to create it, and the lessons learned while expanding foundational knowledge for new and transitioning technical communicators around the world. Xiaoli Li is an Associate Professor of Professional and Technical Writing at University of Dayton, Ohio. She teaches technical …
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In this episode of Room 42 we look into the story behind the forthcoming edited collection Composition and Big Data co-edited by Amanda Licastro and Ben Miller. Dr. Amanda Licastro has a doctorate in English and recently moved from her position as an Assistant Professor to take on a role as the Emerging and Digital Literacy Designer at the Universi…
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In this episode of Room 42 we discuss how to create slides for technical presentations that support you and add value to your message. She is an expert in guiding STEM students in crafting better presentations and adopting habits that help them maximize the value of their slides. Dr Traci Nathans-Kelly, is currently the Associate Director for the E…
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Design Thinking for Writing Professionals
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44:25
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In this episode of Room 42 we discuss how applying some attributes of design thinking like "empathy" and "radical collaboration" can make us all better technical communicators. Native to Kuala Lumpur, Malaysia, Dr. Jason Tham is an Assistant Professor of Technical Communication and Rhetoric at Texas Tech University. Prior to working in Texas, Jason…
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In this episode, we discuss the way emerging technologies are transforming work within the fire and emergency services industry, including insights from an ongoing project funded by the NSF to develop a wearable physiological monitor to improve firefighter safety outcomes. Dr. Tim Amidon is an Associate Professor of Digital Rhetoric at Colorado Sta…
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In this episode of Room 42, we travel the intersection of environmental humanities and digital humanities to discover how technical communicators can be a bridge between divergent perspectives. How we might be able to fill in thick, complex, convoluted scenarios—scenarios like energy development in rural areas, where landowners and energy companies…
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In this episode of Room 42 we discuss the Disability, Data, and Surveillance Project, a joint project of researchers at Syracuse University and Loyola University Chicago, and the results of our ongoing study of algorithmic data collection in compulsory medical wearables. Krista Kennedy is fascinated by the ways that humans work closely with technol…
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In this episode of Room 42 we have a candid conversation about techniques and strategies that can help relieve career anxiety. Saul Carliner is a professor of educational technology at Concordia University in Montreal, where his teaching and research focus on the design of instructional and informational materials (especially in emerging media), th…
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In this episode of Room 42 we discuss strategies for searching and finding collaborative projects outside of your comfort zone. Dr. Jack T. Labriola is an Assistant Professor of Technical Communication at Kennesaw State University, where he teaches usability testing, information architecture, and the senior capstone design course. He has researched…
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In this episode of Room 42, we have a candid conversation about the realities of authoring and publishing her book. Heidi shares her personal struggles and disappointments as well as life lessons learned along the way. Heidi Y. Lawrence is an Associate Professor in the Department of English at George Mason University. She has a PhD in Rhetoric and …
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Job Search 2.0: Artificial Intelligence Impact in Candidate Pre-Screening
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47:21
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In this episode of Room 42 we discuss the impact of AI on job application materials and strategies. Professor Huiling Ding teaches technical communication at North Carolina State University. She is the Director of the MS in Technical Communication program and a University Faculty Scholar. Her research focuses on intercultural professional communica…
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In this Room 42, we focus on the ethics of researching and publishing in technical communication—issues that might cause anxiety, especially for individuals new to the field or new to publishing. Dr. Sam Dragga is Professor Emeritus of Technical Communication at Texas Tech University (TTU). He is co-author of The Essentials of Technical Communicati…
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In this episode Room 42, we discuss how to increase diversity in the field of Technical and Professional Communications. Chris Dayley is an assistant professor of English and director of the Master of Arts in Technical Communication program at Texas State University. Chris has over 13 years of professional experience in higher education and his sch…
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In this session, we talk about some very important lessons learned in a look back at what the COVID crisis has taught us all. We discuss guidelines for creating accurate, accessible, and eye-catching charts about COVID-19, particularly for sharing via social media. Dr. Sara Doan is an Assistant Professor of Technical Communication at Kennesaw State…
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In this episode we're joined by a panel of academics from Michigan State University -- Ben Lauren, Stuart Blythe, Shannon Kelly, and Kaitlyn Nguyen -- to discuss how they developed trauma-informed approaches to research and design practice. Ben Lauren is a songwriter, scholar, and Associate Professor at Michigan State University in the Department o…
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In this episode we discuss the relationship between User Experience and Technical Communication. Are they the same field, do they overlap, or are they distinct? How should we be preparing the next generation of technical communicators to work at the intersection between UX and TC? What skills do professionals need to be successful? Emma Rose has sp…
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In this episode of Room 42, he discusses how technical communicators can create user-focused, context-driven content to improve the customer experience. Guiseppe Getto is an Associate Professor of Technical and Professional Communication at East Carolina University and is President and Founder of Content Garden, Inc., a digital marketing, content s…
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In this episode we discuss how industry practitioners, working out on the front lines, can conduct reliable and valid research that can be published and instigate change in the workplace. Pam Estes Brewer, Mercer University, researches topics related to communication in virtual teams, online teaching, usability, and research methods. She teaches ge…
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In this episode we discuss how technical communicators can use techniques pioneered and perfected in the games industry in their scholarship, their content projects, and in the classroom. Samantha Blackmon (she/her) is a gamer/researcher/games researcher who loves playing games with her daughter and talking about games with anyone else who will lis…
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In this episode we discuss the role of transnational publics as well as women in disaster management and disaster response. Sweta Baniya, is an Assistant Professor of Rhetoric, Professional and Technical writing at Virginia Tech University. Her scholarship centers around the ever evolving, changing, and challenging global issue of natural and man-m…
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In this episode, Carlos Evia explains how everyone can have intelligent content and how LwDITA can help with that. Carlos Evia is Professor of Communication in the College of Liberal Arts and Human Sciences at Virginia Tech, where he is affiliated with the Centers for Human-Computer Interaction, Communicating Science, and Humanities. During the 202…
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In this episode, Rebekka Andersen, University of California Davis explains how practitioners can extract value from academic research and increase the relevance of research in their own professional work. Rebekka Andersen has a Ph.D. in Professional Writing and is an Associate Professor in the University Writing Program at the University of Califor…
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In this episode we delve into the topic of expanding the sphere of collaboration for communicators to include Science, Technology, Engineering, Arts & Humanities, and Mathematics professionals in the development of training and instruction materials. Kylie M. Jacobsen is an Assistant Professor of Writing at Grand Valley State University. Her resear…
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In this episode we discuss futures and foundations in technical and professional communications. By rethinking and re-imagining the traditional processes, an illustration of a range of knowledge and practices that comprise the field emerges. Dr. Joanna Schreiber is an Associate Professor of Technical and Professional Communication in the Writing an…
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Scalable Localization and the Psychology of Usability and Design
50:48
50:48
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In this episode we discuss Kirk St.Amant's prior work in examining psychology, usability, and design and talk about a new approach he’s been working with, called “scalable usability,” in which he combines ideas from intercultural communication with concepts from cognitive psychology to identify usability expectations in different contexts. Kirk St.…
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Room 42


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Why Audience Contexts Matter to Content Creators
47:29
47:29
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In this episode, we discuss a longitudinal research project (Patient Experience Design) on information design and patient education materials that has led to new insights into how technical communicators can understand foundational concepts of audience and contexts. Lisa Melonçon is a Professor of Technical and Professional Communication at the Uni…
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In this episode we discuss research impact on practitioners? Why should practitioners care about research and journals? Ah, that’s the question, isn’t it? George Hayhoe worked a technical communicator in industry for 17 years, taught for 19 years, and has always spent part his career editing journals like STC’s Technical Communication and the IEEE …
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In this pilot episode, as we talk about the rapid growing trend of remote work and how it impacts the organizations and the individual as we move forward post crisis. Remote work has become the norm during the global health crisis and it isn’t going away any time soon. Many companies are discovering productivity increases even with their staff out …
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Talking TechComms


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360-marketing for b2b audience engagement
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53:07
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Modern marketers need to look beyond a static campaign. Gone are the days where brands could push the same message or products over and over again to an entire market. It’s time to consider a more integrated 360-marketing approach that combines PR, direct marketing and digital tactics when promoting themselves to the relevant audiences and creating…
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