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Watch the first podcast with marketing leaders Shakir Moin, Ibrahim Khan from The Coca-Cola Company joining WPP OpenX and advertising maverick Rory Sutherland to uncap how some of the most seasoned marketing minds think about a full scale marketing reinvention. Introducing – “Wanta Sip?”. To change or not to change? Is marketing an art or a science? What makes a brand iconic? Join us in the podcast as we explore these questions and many more in bringing back the beloved “Wanta Fanta” campaign.
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Twenty-five years ago, HIV/AIDS was a death sentence. And people living with HIV were shunned. It was as if the world didn’t care. Then, against all odds, filmmaker Jonathan Demme and stars Tom Hanks and Denzel Washington created the first mainstream Hollywood film about HIV/AIDS and homophobia, the first to give the disease a face and reveal the humanity of those who live with it. PEOPLE LIKE US: INSIDE PHILADELPHIA tells the story behind the story - how this remarkable movie got made and h ...
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Wanta Fanta? Crafting Campaigns that Revive Brand Heritage
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How experimental should you be when marketing a world-famous brand? Most marketers aspire to face this dilemma – weighing up the lure of doing something new and daring vs. the stability of maintaining a brand’s iconic marketing identity that they have built for decades. In this launch episode of “Wanta Sip?”, marketing leaders from The Coca-Cola Co…
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Nearly sixty people living with AIDS were cast in PHILADELPHIA. Today, they’re all gone - all but one. We hear her story and discover what her life is like today. A key actor in PHILADELPHIA has AIDS and may not make it through the film. Will Jonathan Demme have to replace him? Tom Hanks drops 30 pounds to play the role of the dying attorney - and …
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It was the cover of LIFE magazine: “Now no one is safe from AIDS.” Superstar Rock Hudson is already dead and everyone in Hollywood has lost someone to the dreaded disease. Filmmaker Jonathan Demme and screenwriter Ron Nyswaner want to make a difference the only way they know how: By making a movie. But a movie about a gay corporate lawyer who devel…
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Introducing People Like Us: Inside Philadelphia
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In 1993, Tom Hanks won his first Oscar for his role as Andrew Beckett in the film Philadelphia. This award represented more than just a stellar acting performance. Tom Hanks and the creators, cast, and crew of Philadelphia succeeded in bringing AIDS awareness to the mainstream. They sparked conversation about the disease, and helped to shift the cu…
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