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Watch the first podcast with marketing leaders Shakir Moin, Ibrahim Khan from The Coca-Cola Company joining WPP OpenX and advertising maverick Rory Sutherland to uncap how some of the most seasoned marketing minds think about a full scale marketing reinvention. Introducing – “Wanta Sip?”. To change or not to change? Is marketing an art or a science? What makes a brand iconic? Join us in the podcast as we explore these questions and many more in bringing back the beloved “Wanta Fanta” campaign.
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Wanta Fanta? Crafting Campaigns that Revive Brand Heritage
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How experimental should you be when marketing a world-famous brand? Most marketers aspire to face this dilemma – weighing up the lure of doing something new and daring vs. the stability of maintaining a brand’s iconic marketing identity that they have built for decades. In this launch episode of “Wanta Sip?”, marketing leaders from The Coca-Cola Co…
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