Today's episode​ is a summary of our top advice on becoming a non-tech founder in this developer-dominated world. We also cover an update on Laura's WordCamp EU experience and share some news about the future of this podcast. We cover: Laura's first WordCamp EU experience and overcoming fears about public speaking Why Laura thinks non-tech founders…

This episode is an off-the-cuff one where we decided to do an update on both Nathan and Laura's current state of affairs. We ended up talking about a couple of really interesting topics ranging from managing your time to making your first full-time hire. We cover: How Nathan's doing after his move into a new apartment The challenges that come with …

In this episode we delve into finding product market fit as a solo, non-tech founder – preferably as early and with as little up-front investment as possible. We cover: What exactly product market fit is – and how we define it The three stages to determining product market fit (market research, creating an MVP, and looking for signs of traction) Ho…

In this episode Nathan and Laura talk about setting goals (and why they’re so important), splitting your work into sprints, and taking regular time off. We cover: Why goals are so important – and how to set them correctly How many goals should you have at a time? And how do you accurately measure a success or failure? How sprints have changed my (L…

This episode is all about running a business at home with kids: how to balance work life with home life – when they're both in the same physical space. We cover: Does age matter? What are the different challenges between an infant/toddler vs. an older child? How to fit work around extracurricular activities Is having a lifestyle business setting an…

This week we talk about building and running a SaaS during a recession: what you can do and how you can not only survive but thrive. We detail a popular Twitter thread by Patrick Campbell (who built – and sold – ProfitWell ). This thread is basically the blueprint for what I'm (Laura 👋) working on with Client Portal, so it seemed like a good idea t…

This week, Nathan and Laura deep-dive into the topic of Education as Marketing. In the age of #buildinpublic, good old-fashioned marketing seems to have gone the way of the dodo. Is there still value in this tried and tested method of attracting customers? We think there probably is... but we could be wrong. Client Portal Badass: Making Users Aweso…

In this episode of the podcast, Laura and Nathan delve into the topic of launching a new SaaS (Software as a Service) and discuss important considerations around timing, product readiness, and generating interest. They explore questions such as, "When is the right time to launch a new SaaS?" and "How polished does it need to be before launch?" Clie…

Today’s episode is the first in our ask an expert series. This is a bit experimental but the idea is that for some episodes we will bring in experts on specific topics to essentially co-host the podcast with us. This week we chatted with Brennan Dunn. Brennan is one of the brightest minds when it comes to email automation. He's successfully built a…

Being a non-technical founder brings its own unique set of struggles. And one of the areas that we always seem to struggle with is hiring a good developer. Today Laura and Nathan talk about their experiences in hiring developers. They share their thoughts on some best practices you can follow and how to get the most out of your time with your new h…

Is it possible to build a product business while working full-time? What about while freelancing? Both are possible, but both have their pros and cons. Laura and Nathan go in-depth on how they built their products while working full-time, going freelance, and growing a family. They look at partner accountability, going it 100% alone and how to put …

Have you considered looking for a mentor, a coach, or a mastermind group? In today's episode, Laura and Nathan look at some of the options available and discuss how they feel about them.By Nathan Powell & Laura Elizabeth

Today we look at the advantages and disadvantages of being a non-technical founder. There are areas where we excel and perhaps even surpass our technical counterparts. So, can non-technical founders go the distance? Some of the things we chat about today: Laura's recent holiday. Laura sees a 50% increase in sales since launching her new website. Fe…

How much are you willing to risk when it comes to building your business? It's something we discuss at length today. With Laura squarely on one side of the field and Nathan on the other, is there any middle ground? Funding for indie businesses. Is it an option? Is it a good option to reduce risk? After hearing of Llama Life's recent funding, we dov…

Laura talks about how she grew her large audience back in the day and how one blog post (A Simple Web Developer’s Color Guide) for Smashing Magazine triggered a series of events that changed everything. Nathan talks about how he was thrown into freelance life thanks to the 2008 crash and later went on to build Nusii, a proposal SaaS for design agen…

Laura launches a new look for Client Portal and Nathan gets a senior developer onboard to help him build Feature Flux. Is content still the way to market a new product? How to get access to your competitor's marketing strategies. Content creation is hard! The dangers of shiny object syndrome. Laura gets back into freelance design work. Shiny Object…

Expect more detailed summaries soon :) Links from today's episode: How to Build the Ultimate Productivity System (2022) Pieter Levels: Making $2.7M A Year With No Employees Building a second brain Get in touch: podcast@thenontechfounders.comBy Nathan Powell & Laura Elizabeth

Hello and welcome to The Non-Tech Founder's podcast. Join us for fortnightly conversations about running a business as a non-technical founder. Laura and Nathan will navigate the developer-dominated world of entrepreneurship, bootstrapping and beyond. In this first episode, we give a quick intro to why we're doing this, a little about who we are an…