Best The Silver Telegram Podcasts (2024)

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Ep 161 - Managing The Media In 2024, Ronjini Joshua's Advice 44:59

4M ago44:59

44:59

Discover the essential strategies for managing media in 2024 with Ronjini Joshua. As the digital landscape evolves, staying ahead means understanding the latest trends and tactics. Ronjini breaks down the tools and techniques you need to thrive in today's fast-paced media environment. Tune in to gain insights that will empower you to navigate the c…

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Ep 160 - Mastering Healthcare PR: Julie Revelant on Thought Leadership & Content Impact 30:36

6M ago30:36

30:36

In this illuminating episode of our PR Playbook podcast, our host Ronjini Joshua welcomes Julie Revelant, a seasoned B2B healthcare content writer and copywriter. As the force behind Revelant Writing, Julie has carved a niche in creating compelling content that drives thought leadership and engagement within the healthcare sector. This episode delv…

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Ep 159 - Cooler Keg: From Concept to Crowdfunding Triumph. Lessons You Can Use For Your Startup. 39:40

8M ago39:40

39:40

Welcome back to another episode where we dive deep into the stories behind successful projects. Today, we're focusing on a remarkable journey: "Cooler Keg - From an Idea to a Successful Crowdfunding Launch. Our host, Ronjini Joshua, interviews the Founder of Cooler Keg - Anthony Bernas. visit their website: https://www.thecoolerkeg.com/ Dive into t…

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Ep 158 - What is ZenBuds? Jon Hacker w/ NeurGear, Insights To Reducing Stress & Improving Wellness 33:58

8M ago33:58

33:58

We're all feeling a bit stressed out this time of the year - taxes, work, kids, and so much more... That's where ZenBuds by NeurGear come into the spotlight. A wearable device that activates your vagus nerve to help provide stress relief and improved wellness. Ronjini Joshua interviews Jon Hacker, CEO with NeurGear to provide valuable insights abou…

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Ep 157 -The 2024 Public Relations Playbook: Trends That Will Dominate! 42:21

9M ago42:21

42:21

Welcome to the next series from our 2023 PR Essentials Summit - Public Relations hot trends in 2024. What's going be the hot trends in the new year? How can you get published in The New York Times? Or, perhaps TechCrunch? What's the best way to drive sales and get your message out to consumer? Not sure? Needing help? Then tune in and listen up... Y…

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Ep 156 / Discover the Game-Changing Shift in PR: Beyond Coverage - Your Key to Success! 38:01

9M ago38:01

38:01

Welcome to the next series from our 2023 PR Essentials Summit - Measuring your KPI's: How to measure, monitor and maximize PR success in a new era. Our host, Ronjini Joshua, interviews Richard Benson, with Releasd Unlock the Evolution of PR: Beyond Coverage Metrics PR has undergone a dramatic transformation, with today's communication professionals…

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Ep 155 - Developing Thought Leadership That Drives w/ John Biggs, Typewriter 26:52

9M ago26:52

26:52

Welcome to the next series from our 2023 PR Essentials Summit - Thought Leadership with John Biggs from Typewriter. Typewriter is a project by John Biggs, former New York Times journalist and editor for Laptop Magazine, Gizmodo, and TechCrunch. His goal? To help small businesses and startups put their best foot forward when it comes to the written …

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Ep 154 - Revitalize Your Media Strategy: The Smart Way to Use Press Releases 52:55

10M ago52:55

52:55

Welcome to another episode of the PR Playbook Podcast hosted by Ronjini Joshua with The Silver Telegram. Today we are featuring an episode from our PR Essentials Summit - Media Relations 101 with our guest PR expert, Jasmine Stanley. Master the Art of Media Relations: Navigate the complexities of press releases with our comprehensive guide. Say goo…

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Ep 153 - Maximize your strategic planning & Lead with PR, Featuring Megan Alba at Martus Solutions 40:32

10M ago40:32

40:32

Welcome to another episode of The PR Playbook Podcast. Today's episode is featuring Megan Alba with Martus Solutions and your host, Ronjini Joshua with The Silver Telegram. As a high-level strategic framework, public relations can help streamline your brand visibility, messaging and communications to key stakeholders. In this episode, learn: - To d…

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Ep 152 - Keywords to Conversions: A Guide to SEO Success 52:34

10M ago52:34

52:34

Welcome to Episode 152... the next webinar series from our annual PR Essentials Summit. We are joined with SEO Expert, Grady Moore and hosted by Ronjini Joshua with The Silver Telegram. We explore the multifaceted world of Search Engine Optimization (SEO). The episode covers a range of topics including the importance of SEO in digital marketing, st…

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Ep 151 - Social Media Trends: A Comprehensive Guide for 2024 36:15

10M ago36:15

36:15

Welcome to our next episode featuring our annual PR Essentials Summit webinar series hosted by The Silver Telegram. Today, we're kicking it off with Karlyn Ankrom, Founder - Oh Snap! Social. The PR Playbook Podcast is your essential guide to mastering social media in 2024. Join us as we explore the latest trends, share top tips, and uncover the sec…

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Ep 150 - Unveiling Truths: Navigating Media Censorship and Building Credible PR Strategies in the Digital Age 1:03:05

11M ago1:03:05

1:03:05

In recent times, the issue of media censorship has sparked widespread debate, raising questions about its impact on the credibility of public relations. In our upcoming episode, we're excited to delve into this complex topic with April Margulies from Trust Relations Agency. Discover more about their innovative approach at Trust Relations Agency. Pu…

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Ep. 149 - Social Media Decoded: Leveraging Content Creation For Business Success 37:07

11M ago37:07

37:07

Welcome back to another engaging episode of The PR Playbook Podcast, where we demystify the world of social media and offer practical advice for businesses looking to make their mark online. In today's episode, we're thrilled to have Karlyn Ankrom, the visionary founder of Oh Snap! Social, join us. This is part II of our conversation from the previ…

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Ep. 148 - The Tech Hotlist: The best e-Commerce podcasts 9:58

11M ago9:58

9:58

Podcasts are a hot commodity and one you should explore pitching when you are in the world of getting brand visibility. So, in this blog I’ve pulled together a hot list of podcasts for the growing world of eCommerce which is bustling at the moment. Some tips to remember when pitching Podcasts: Create a podcast profile/bio Offer 2-3 interesting topi…

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Ep 147 - Creating a winning PR strategy. Is your business ready for 2024? 7:19

12M ago7:19

7:19

It's getting closer to the end of the year and businesses are starting to develop their marketing budget for 2024. Has your business started planning? Right now, is really the time to do that. I encourage you if you haven't started; to start thinking about strategy that ends out the year and starts the new year because this is a great way to positi…

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Ep 146 - Maximize Your CES 2024 Experience in Las Vegas: Uncover Top Insider Strategies for Unforgettable Success! 50:45

1y ago50:45

50:45

Maximize Your CES 2024 Experience in Las Vegas: Uncover Top Insider Strategies for Unforgettable Success! Dive deep into the heart of CES 2024 with our expert-guided podcast, designed to elevate your Las Vegas adventure to new heights. Ronjini Joshua (Owner & PR Expert - The Silver Telegram) has gathered a treasure trove of insider tips, tricks, an…

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Ep 145 - The Hot List for Consumer Tech - Are You Prepared & Ready For Outreach? 8:41

1y ago8:41

8:41

Hello and Welcome To episode 145. Today, I'm going to cover a Hot List where we're talking about all the consumer tech reporters - at least the top 10. CES 2024 is coming up in January, and I know everyone's getting ready for the event in Las Vegas. CES is the largest consumer technology expo every year. Be sure to check out of our Blog Post - The …

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Ep 144 - Why A.I. isn't a threat to marketing & public relations - An Interview W/ Joe Zappa, CEO at Sharp Pen Media 24:18

1y ago24:18

24:18

If you're tempted to cut your company's marketing budget and D.I.Y. public relations using A.I. such as Chat GPT - is that really a good idea? Can you save money, or will it cost your business more in the long run? Confused? Not sure what to do? Listen up to this episode of The PR Playbook Podcast featuring Joe Zappa with Sharp Pen Media. You'll le…

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Ep 143 - PR and Marketing for events and tradeshows. Expert advice so you're better prepared. 12:45

1y ago12:45

12:45

In the dynamic world of events and tradeshows, PR and Marketing stand as the twin pillars of success. Do you know how to make sure your next tradeshow or expo is a hit with your customers and visitors? Are you prepared to showcase your business? Listen up to today's podcast to learn the key steps you can take right now to be better prepared for you…

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Ep. 142 - Social Media Decoded with Karlyn Ankrom, Founder of Oh Snap! Social 34:43

1y ago34:43

34:43

Social Media Decoded - Is social media intimidating? Are you confused about how to create content? Would you like to have your business excel on social media? Join us for another episode of The PR Playbook Podcast. Today we are interviewing Karlyn Ankrom who is the founder of Oh Snap! Social. Karlyn Ankrom is the founder and lead strategist of Oh S…

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Ep 141 - The Art of the Guest: Securing Your Spot in the Podcast Spotlight 12:44

1y ago12:44

12:44

In today's digital age, podcasts have become a compelling medium for storytelling, networking, and brand building. But how does one make the jump from listener to sought-after guest? Dive in with us as we unveil the secrets on how to become a podcast guest. Ronjini provides her top-secret tips used by the experts to secure a spot as a guest on your…

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Ep 140: How To Secure Your Holiday Gift Guide - Is Your Business Ready? 10:08

1y ago10:08

10:08

Can you believe it - the holiday season is fast approaching. Are you ready for the holidays? Is your company trying to figure out how to setup and secure gift guides for the media? Figuring out your business's holiday deals and bundles? What are you pitching to the media? Are you totally confused, and not sure where to start? Check out this episode…

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Ep 139 - How To Build A Case Study And How To Amplify It When You're Done 8:42

1y ago8:42

8:42

Case study is a great piece of marketing collateral that can work for your brand in many ways. Not only is it a great way to showcase your successful skills, but it is a good way to generate positive content for PR purposes including press releases, blogs, proactive pitching angles and more. We always recommend that you get early buy-in from custom…

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Ep 138 - PR Essentials Summit: Beyond Media Coverage, plus other PR tools to add to your arsenal! 47:54

1+ y ago47:54

47:54

PR Essentials Summit - Beyond Media Coverage featuring April White who is a 3x Award-Winning PR Agency Founder (Trust Relations). In this episode we feature an episode from our PR Essential Summit. Learn the tips and tricks used by the top PR pros. Going beyond media coverage is critical for a successful PR campaign. Do you know what it takes? List…

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Ep 137 - Digital Content Strategy: An interview with Matt Bell, Co-Founder, of MessageUp 33:43

1+ y ago33:43

33:43

As a B2B leader, you need your business to stand out so that you can connect with more prospects – even if you have a small team and limited resources. That's where Matt Bell with MessageUp provides leadership with content strategy. Content marketing has become mission critical for B2B companies to connect with prospects in today's digital world. I…

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Ep 136 - PR Essentials Summit: SEO Tips For Your Website 51:43

1+ y ago51:43

51:43

Being discoverable will be key for 2023. After all, when is it not? Join us as we talk to two SEO marketing experts on the latest trends in search engine optimization, how to rank higher and drive customer attention on the web. We feature TST team members - Grady Moore and Megan Alba in this latest episode of The PR Playbook Podcast. Join us to lea…

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Ep 135 - Bridging the Gap: Irwin Hau on Amplifying Public Relations for Website Conversions 36:37

1+ y ago36:37

36:37

Public Relations: The Unsung Hero of Website Conversions Firstly, let's clear the air: why are we even talking about public relations (PR) in the context of website conversions? Isn't PR all about image building and reputation management? Well, yes, but that's not all it is. So, how exactly does PR tie into website conversions? Let's hear from Irwi…

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Ep. 134 - The PR Essential Summit: Recession Proof Your Communications Plan 41:02

1+ y ago41:02

41:02

This is another session from our PR Essential Summit 2022. It's more apparent now than ever that recession proofing your communications plan is important. You can't predict everything that's going to happen. However, I think in this discussion we should be covering all your bases, and making sure that whatever communications plan you develop is dyn…

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Ep 133 - The Ultimate Guide: How to Write a Media Brief that Gets Results 7:17

1+ y ago7:17

7:17

In this podcast episode, we explore the concept of a media briefing and its importance in preparing for a successful media interview. A media briefing serves as a valuable tool to equip you with the necessary background information to approach an interview and achieve your desired outcomes. Tune in as we delve into the reasons why and how you shoul…

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Ep 132 - PR Essentials Summit: Knock out your media interviews like a pro! Featuring PR Experts Kerri Garbis & Jasmine Stanley 41:04

1+ y ago41:04

41:04

Knock out your media interviews like a pro! Featuring PR Experts Kerri Gerbis with Ovation & Jasmine Stanley with The Silver Telegram. CEO & Founder of Ovation, Kerri has trained hundreds of business professionals internationally on presentation skills, storytelling, etiquette, and emotional intelligence. Her enthusiasm, humor, and energy inspire m…

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Ep 131 - Leveraging PR for Lead Generation w/ Tara Lassiter - Customer Journey Strategist 58:42

1+ y ago58:42

58:42

Tune in for another amazing episode of the PR Playbook Podcast. Today's episode is at the heart of all businesses and startups - ROI... Are you getting enough leads that help boost your sales? Then you need to listen up, and take notes because Tara Lassiter provides top secret strategies during this episode. Tara owns her own business as a Customer…

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Ep 130 - Tips To Writing An Award Winning Press Release. An interview with Mickie Kennedy, CEO/Founder of e-Releases 39:35

1+ y ago39:35

39:35

Join us in this episode to learn the best practices for writing an award winning press release. In this episode Mickie Kennedy, the Founder & CEO, of e-Releases helps guide us through the process of drafting a press release. Basically, a press release is a usually a third party announcement that you issued to the media or to the public. And it can …

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Ep 129 - The Serial Startup Founder: Interview w/ Chuck Temple, Author and Entrepreneur 57:08

1+ y ago57:08

57:08

Join us for another episode of the PR Playbook. Today's episode we feature an interview with serial startup founder Chuck Temple, author and entrepreneur. In the best-selling book titled - "Startup to Sold ", Chuck leads readers through his journey of going from a broke college graduate with no business education or experience to the successful own…

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Ep. 128 - Affiliate and Influencer Marketing: What do you need to consider? 37:44

1+ y ago37:44

37:44

New marketing opportunities through influencers have taken over digital media however, how do you know which platforms and people to double down on? How does it all work and what are the strategies that will turn your leads into customers? In this discussion, we talk about what's happening in influencer marketing today, how to work with influencers…

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Ep. 127 - THE HOT LIST: Who are the reporters covering startups? PR Tips to connect with the reporters 17:09

1+ y ago17:09

17:09

Hello and welcome to episode 127. This is a Hot List episode which means I'm gonna be revealing some of the hottest startup journalists and reporters that is our theme. Today we're going to talk about startup journalists. Now, every niche in a vertical industry, has a list of reporters that cover it and it's our job as PR people to uncover these pe…

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Ep 126 - Supercharge your Startup Growth in 6 Months. An interview w/ Chris Truglio - Mentor, Inventor, & Founder 45:37

1+ y ago45:37

45:37

Welcome to episode 126 - Supercharge your Startup Growth in 6 Months. If you're excited to grow your startup and need a plan that will fuel your brand visibility, this is the session to join. What are the elements that need to align and what are the things that you can do without? Not sure? Then, tune into our latest podcast for the inside secrets …

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Ep 125: How To Create A Successful Podcast w/ Colin Gray founder of the PodcastHost.com 44:00

1+ y ago44:00

44:00

Welcome to Ep 125: How to create a successful podcast featuring our guest Colin Gray - founder of the PodcastHost.com Colin is the go-to resource for everything related to a podcast. Their services range from starting a podcast to helping a seasoned podcast pro excel their platform. Not sure where to begin? Then, listen up! In this episode we dive …

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Ep 124 - PR Essentials Summit: Building thought leadership and your personal brand in 2023 50:00

1+ y ago50:00

50:00

Establishing yourself as an expert can bring your personal and professional brand a new level of awareness and attention that you haven't had before. Building thought leadership and expertise is the new calling card for top executives across industries. In this session, TST experts will cover best practices in thought leadership, personal branding …

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Ep 123 - Real Talk! Challenges and Benefits To Using a PR Agency. 16:28

1+ y ago16:28

16:28

Sometimes it’s tricky to know what to look for in your PR agency. In this podcast I talk about some of the honest challenges and benefits to using a PR agency as well as what to look for when you’re selecting an agency. Tune in and listen up for hottest PR tips and tricks used by the Pros. Be sure to share, like and subscribe for the next episode a…

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Ep 122 - What do you need in your content marketing plan for the NEW year? 11:51

1+ y ago11:51

11:51

As we navigate marketing in an uncertain market it is important to make the most of what you have Freshening up your content can give your business development and sales team new life. Content is still king and understanding which pieces of content will work for you is important. You don't need to overdo it but planning a few vital pieces of conten…

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Ep 121 - How to leverage sponsored/paid Media- An interview with Brandpoint 30:33

1+ y ago30:33

30:33

Hello and Welcome to Episode 121. Today we are talking to the senior business development manager at Brandpoint, Sonya Davis, on how to leverage sponsored content. Digital marketing success isn’t just posting a blog or two, sending out a tweet and waiting for the traffic to pour in. No, digital marketing is a long-term play. One that you invest tim…

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Ep. 120 - PR Essentials Summit: Newsjacking & Keeping your brand visible in a recession 46:28

1+ y ago46:28

46:28

A scary but looming reality, there is a recession among us with the aftermath of COVID, political tension and a shifting digital economy. During this discussion we'll talk about how brands can keep themselves visible, relevant and profitable during an economic downturn. The marketing activities you typically may do, may not work in this recession a…

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Ep. 119 - Why cutting marketing during a recession can bite you in the A$$ ! 30:33

1+ y ago30:33

30:33

There are a lot of budget cuts happening in today’s landscape, however, understanding the importance of your communications budget is a strategic move. Many businesses fail to realize that waiting to start their PR budget after the recession will cost the business more money. Ramping up your comms program down the road - you’ll end up starting from…

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Ep 118 - PR Essentials Summit: Social Equity In Tech 44:17

1+ y ago44:17

44:17

The conversation around social equity in technology is consistently growing, but is the landscape changing along with it? What needs to be changed? What conversations need to be had and who needs to be involved? Are you a startup or brand with a social equity initiative? What does that even mean? There are so many questions to answer around this im…

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Ep. 117 - Pitching features to broadcast media 15:36

2y ago15:36

15:36

Pitching TV is slightly different from the trials and tribulations of online pitching to journalists. Oftentimes when you have a more local angle TV is the way to go, especially if you want to build a regional presence. In this episode I discuss best practices when pitching to broadcast media, who you need to target and how to follow up. Identify w…

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Ep 116 - PR Essentials Summit: Marketing in the Metaverse 49:17

2y ago49:17

49:17

The digital revolution is not only changing the way we socialize but now moving into the way we operate as a business and communicate with others. In this session, we'll be discussing the next generation of marketing in the metaverse and what people need to consider as we continue on the path to a more digital revolution. What can you absolutely no…

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Ep 115 - The Tech Hot List: Who are the reporters covering breaking news and how to get to them. 6:28

2y ago6:28

6:28

Listen in on our new segment of The Tech Hot List, where we’ll reveal which reporters you need to contact depending on what you are pitching and some best practices to go along with it. All of our Tech Hot List episodes will have a complimentary blog on our website: PR BLOG — PR, marketing and content development for Tech, Cannabis, & Hemp (thesilv…

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Ep 114 - PR Essentials Summit: Hot Tech Trends Happy Hour 49:23

2y ago49:23

49:23

What are reporters chattering about in the media? What gets them excited, and what's coming down the pipeline when it comes to the tech industry? Tune in as we ask some of our favorite tech reporters what they are looking at today and heading beyond 2023. Be sure to like & subscribe for the next episode. Visit our website for details on how we can …

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Ep 111 - Maximizing Your Marketing Dollars. 8:44

2y ago8:44

8:44

When making budget cuts, PR and marketing have traditionally been the first place to be affected. The thought is that marketing and PR can be done by anyone. The truth is that effective storytelling is not as easy as everyone guesses. If your competitors cut their comms budgets too, who is out there making the noise. This makes the same case as we …

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Ep 112 - The future of PR and 2023 Trends 18:43

2y ago18:43

18:43

We discovered so much during our PR Essentials sessions that will be airing in January about trends, things to watch out for and how PR is shifting in the New Year. It is more important now than ever to keep your brand visible but what does that look like for you and your brand? Here are some major trends we identified going into 2023 that you shou…

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