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Let's communicate about corporate communications, shall we? Meet "The Communicator." Hosted by Market or Pitch's Yesenia Reinoso, "The Communicator" gives audiences a 360 worldview of corporate communications and PR from an in-house lens. Every single communication aspect will be discussed. Press release? Crisis management? Branding? Media coverage? For everything that a PR department does, we're covering it! New episodes to debut every 1st and 3rd Monday of the month. Questions? Contact yr. ...
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In Episode 22, host Yesenia Reinoso offers the PESO in the PESO model. She talks about its four elements, how to best integrate them into a communications plan, and why it is critical in external communications. Listen to the Season 1 library and the six episodes of the current season, now available across podcasts and YouTube. Follow and hit those…
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We're back from our summer break with the second half of Season 2 of "The Communicator." In Episode 21, host Yesenia Reinoso tackles another external communications topic: marketing communications (MARCOM). She talks about its main function, the types of strategies, why it is important, and the difference between them. Listen to the Season 1 librar…
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In Episode 20 of The Communicator, host Yesenia Reinoso tackles a new external communications topic: corporate social responsibility (CSR). She talks about what it means, its impact, its strategic approach, its role, and its future. With that, we will return in the fall with all-new episodes. Season 2 of "The Communicator" has reached the halfway p…
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Let's Communicate PR & MR: The Difference
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In Episode 19 of "The Communicator," our host, Yesenia Reinoso, delivers an insightful conversation about the difference between public and media relations. She focuses on the scope, targeting, impact, and integration. With Season 2 of "The Communicator" underway, listen to the Season 1 library, now available across podcasts and YouTube. Follow and…
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In Episode 18 of "The Communicator," our host, Yesenia Reinoso, shifts gears to another vital component within external communications—media relations. Yesenia highlights media relations, how to pitch to the media, build press relationships, cultivate thought leadership, and more. With Season 2 of "The Communicator" underway, listen to the Season 1…
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In Episode 17 of "The Communicator," our host, Yesenia Reinoso, goes in-depth about public relations - one of the most well-known areas within external communications. Yesenia focuses on what PR is, the strategies, incorporating PR into business plans, why PR, and many more. With Season 2 of "The Communicator" underway, listen to the Season 1 libra…
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Let's Communicate External Communications!
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We're back, and we can't contain our excitement. A new season has begun, and the 10-episode run of Season 2 brings us into the world of external communications. Our host, Yesenia Reinoso, gives an overview of external communications, the tactics, the impact, why it is important, and the primary areas of external communications to know. With Season …
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Let's communicate "The Communicator," shall we? Season 2 premieres Monday, May 6th, across all podcast broadcast mediums and YouTube. Get ready for the 10-episode ride!By The Communicator
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In the Season 1 finale (Episode 15) of The Communicator, our host, Yesenia Reinoso, says thank you for being a part of the journey. Consider this episode the bridge to SEASON 2! The audio series will return in the spring of 2024. Until then, Yesenia talks about the most essential document of the PR arsenal - the press release. "The Communicator" em…
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In Episode 14 of The Communicator, our host, Yesenia Reinoso, gives you the basics of press kits. The purpose, the importance of having one, and the time to build one, whether internal or external. All new episodes debut every 1st and 3rd Monday of the month. Season 1 ends on December 4th. Follow and hit those subscribe buttons! Have a question, co…
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In Episode 13 of The Communicator, our host, Yesenia Reinoso, gives the basics of a communications statement, the components, and why organizations should be prepared when one is needed. The 102 of statements. Hear this and our first eleven episodes across primary podcast mediums. All new episodes debut every 1st and 3rd Monday of the month. Follow…
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In Episode 12 of The Communicator, our host, Yesenia Reinoso, gives the lowdown on the definition of a communications plan, what's needed in formulating one, and why it is critical for organizations to have one. The introduction of communications planning. Hear this and our first eleven episodes across primary podcast mediums. All new episodes debu…
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In Episode 11 of The Communicator, our host, Yesenia Reinoso, gives the 101 on media literacy, its core components, and why it is essential to reintroduce it into communications circles. This is the first of many conversations about the subject. Hear this and our first ten episodes across primary podcast mediums. All new episodes debut every 1st an…
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Let's Communicate Multicultural Communications
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September 15 through October 15 is Hispanic Heritage Month. In Episode 10 of The Communicator, our host, Yesenia Reinoso, gives the lowdown on multicultural communications, its purpose, and why it is essential to connect with Hispanic audiences. Hear this and our first nine episodes across primary podcast mediums. All new episodes debut every 1st a…
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In Episode 8 of The Communicator, our host, Yesenia Reinoso, discusses the communications tools every PR pro must have in their department and their purpose. Yesenia also offers some of her favorite resources. Hear this and our first seven episodes across primary podcast mediums. All new episodes debut every 1st and 3rd Monday of the month. Follow …
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September is Ethics Month, and in Episode 9 of The Communicator, our host, Yesenia Reinoso, reintroduces the need to bring ethical communications back into the messaging spectrum. She also offers her feelings about the current media landscape. Hear this and our first eight episodes across primary podcast mediums. All new episodes debut every 1st an…
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Let's Communicate The Workforce Environment
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In Episode 7 of The Communicator, our host Yesenia Reinoso, discusses the new workforce environment and how communication pros can prepare and assist their colleagues in adapting to the work model of their choice with a clear communications message and strategy. Hear this and our first six episodes across primary podcast mediums. All new episodes d…
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Let's Communicate Corporate Communications 101
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In Episode 2 of "The Communicator," host Yesenia Reinoso gives listeners a 101 overview of corporate communications - what it is, its purpose, and the reasoning why organizations and individuals should invest in having a PR department. Hear this and our first episode exclusively on YouTube and Spotify. All new episodes debut every 1st and 3rd Monda…
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In Episode 3, Yesenia talks about the basic needs of a corporate communications department. Hence the basics. The core module ingredients all PR pros must have when constructing their departmental structures from scratch. Hear this and our first 2 episodes exclusively on YouTube and Spotify. All new episodes debut every 1st and 3rd Monday of the mo…
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In Episode 4 of The Communicator, our host Yesenia Reinoso discusses the importance of creating a budget, its need, and the essential components to develop one. Hear this and our first 3 episodes exclusively on YouTube and Spotify. All new episodes debut every 1st and 3rd Monday of the month. Follow and hit those subscribe buttons! Have a question,…
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Let's Communicate Teams (The Current Kind)
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In the first of a 2-part episode series, Ep. 5 of The Communicator centers on the day-to-day roles of a corporate communications team and why organizations should build a communications team specific to their teams. No matter how big or small they are. Our host Yesenia Reinoso also revealed that Season 1 is a 15-episode run! Hear this and our first…
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Part 2 of our two-part episode is now live! In Episode 6 of "The Communicator," Yesenia offers her insights into the future of teams and the direction departments will go. She also updates another podcast she co-hosts, "Market or Pitch." Hear this, and our first 5 episodes are now available on all primary podcast mediums! All new episodes debut eve…
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Let's Communicate Mental Health... Shall We?
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On the series premiere of "The Communicator," host Yesenia Reinoso welcomes a new audience and discusses the intersectionality of mental health and internal communications. The emergence of mental health and wellness policies in internal communicators makes it critical for PR professionals to understand, learn, and implement procedures for an emplo…
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Let's communicate shall we? Dive into the new audio series "The Communicator" with your host Yesenia Reinoso.By TheCommunicator
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