Minnesota's First Political Podcast
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Audio from the Minnesota American Marketing Association's November 2009 Conference
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Sue Morem is a career expert. Listen and get the the professional edge in the one activity that takes up most of your week – your job.
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Keynote-DQ-A Smile and Story: Innovation and an Iconic Brand
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1:08:33
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1:08:33
Michael Keller, International Dairy QueenBy michael@timescape.us
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Optimizing Customer Loyalty- How Best Buy has added a Premier Silver tier to its Reward Zone Program and what it means. Margaret Murphy, DenaliBy michael@timescape.us
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Keynote-Lovemarks -The Future Beyond Brands
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1:03:45
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Lovemarks- John Bowman & Peter Hubbell, Saatchi and SaatchiBy michael@timescape.us
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Social Media:It's Not What You Say That Matters, It's What You Do
42:38
42:38
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It's Not What You Say That Matters, It's What You Do. Paul Isakson- Brand Strategist and Marketing Innovation CatalystBy michael@timescape.us
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Beyond social media- John OlsonBy michael@timescape.us
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Social Media-Beyond the Hype: An Introduction to Social Media
55:37
55:37
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Beyond the Hype: An Introduction to Social Media Clockwork Active Media Systems Nancy Lyons and Meghan Wilker - Geek GirlsBy michael@timescape.us
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Achieving Accountability-Are you Leaving Money on the Table?
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1:00:19
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Dom Rossi, Magazine Publishers of America: Are you Leaving Money on the Table?By michael@timescape.us
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Achieving Accountability-After the Click: Using Analytics to Improve the Performance of Your Online Marketing Campaigns
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51:50
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After the Click: Using Analytics to Improve the Performance of Your Online Marketing Campaigns- Benjamin Rudolph, Search DiscoveryBy michael@timescape.us
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Marketing Innovation-Launching a Revolution: Marketing FlexPerks Visa Reward Cards
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1:05:17
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Launching a Revolution: Marketing FlexPerks Visa Reward Cards Bob Daly, US Bank-Launching a RevolutionBy michael@timescape.us
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Marketing Innovation:Innovating to Address the New Consumer of Today
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Innovating to Address the New Consumer of Today Bahram Akradi-Lifetime FitnessBy michael@timescape.us
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Customer Loyalty-Marketing Momentum: How to Generate Consistent Growth
54:29
54:29
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Marketing Momentum: How to Generate Consistent Growth - Steve McKee, Mckee Wallwork ClevelandBy michael@timescape.us
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Customer Loyalty- Branding in a Post-Branded World
58:31
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Jonathan Salem Baskin, Author, Speaker and Chief HereticBy michael@timescape.us
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Holiday weeks: good or bad time for job hunting? Sue Morem has some thoughts on how you can give yourself the gift of a job this holiday season. Sue is a regular guest now on Quick On The UpTake every Tuesday at 5:15pm CT. Call in with your questions at (952) 946-6205.By TimeScape Productions Inc.
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Sue talks with The UpTake's Mike McIntee about how to hunt for a job in a bad economy. Sue is a regular guest now on Quick On The UpTake every Tuesday at 5:15pm CT. Call in with your questions at (952) 946-6205.By TimeScape Productions Inc.
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Say it ain't so Joe. All those U.S. soldiers who died in Vietnam, died in vain. So says Joe Repya, the man who wanted to be Minnesota's Republican Party Chair and in the past has tried to quiet any questioning of the occupation in Iraq by questioning the questioners' patriotism. Thursday on WCCO's Don Shelby show, Repya said: "I want to see victory…
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Keynote:Malcolm Haines-Cultivating Creativity in a Culture of Conformity
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Keynote:Malcolm Haines-Cultivating Creativity in a Culture of Conformity. Malcom Haines is Former Chief Imagination Officer at IBMBy michael@timescape.us
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Session:Experience Design-The Consumer/Brand Love Affair- Kimberlee Karr-- Experience Design Manager, Juut Salon
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37:07
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Session:Experience Design-The Consumer/Brand Love Affair- Kimberlee Karr-- Experience Design Manager, Juut SalonBy michael@timescape.us
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Session:Research Design-Dreaming of Life in a Global Market--Kevin Schmidt
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Session:Research Design-Dreaming of Life in a Global Market--Kevin SchmidtBy michael@timescape.us
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Session:Product Design, How Design Helped a New Soda Take Off--Joe Heron-- Founder, Nutrisoda/Airforce Drinks
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36:26
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Session:Product Design, How Design Helped a New Soda Take Off--Joe Heron-- Founder, Nutrisoda/Airforce DrinksBy michael@timescape.us
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Session:Experience Design-The Creative Cocktail: Getting Results From a Stressed Organization--Jane Casto-- Director of Packaging, Ecolab
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Session:Experience Design-The Creative Cocktail: Getting Results From a Stressed Organization--Jane Casto-- Director of Packaging, EcolabBy michael@timescape.us
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Session-Product Design- I didn't like it at first, but it's starting to grow on me- Curt Bailey -- President, Sunberg-Ferar, Inc.
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49:02
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Session-Product Design- I didn't like it at first, but it's starting to grow on me- Curt Bailey -- President, Sunberg-Ferar, Inc.By michael@timescape.us
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Session:Experience Design- Learning From Experience:Boomeranging Consumers into Customers- Jay Hewitt--CMO, Transamerica
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Session:Experience Design- Learning From Experience:Boomeranging Consumers into Customers- Jay Hewitt--CMO, TransamericaBy michael@timescape.us
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Session:Communication Design- The Relationship Between Design and Business- Amy Arias/Aaron Keller - Owners Mosquito/Capsule
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Session:Communication Design- The Relationship Between Design and Business- Amy Arias/Aaron Keller - Owners Mosquito/CapsuleBy michael@timescape.us
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Session:Experience Design-Making Prefab Architecture Good, Cheap, Fast-Geoffrey Warner - Owner/Founder/Architect, Weehouse
40:49
40:49
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Session:Experience Design-Making Prefab Architecture Good, Cheap, Fast-Geoffrey Warner - Owner/Founder/Architect, WeehouseBy michael@timescape.us
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Session:Research Design- Making Meaning: The Role of Design in Creating Deep Customer Value- Darrel Rhea-CEO and President, Cheskin/"Making Meaning"
47:11
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Session-Research Design- Making Meaning: The Role of Design in Creating Deep Customer Value- Darrel Rhea-CEO and President, Cheskin/"Making Meaning"By michael@timescape.us
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Session:Product Design, Bring Your Brand Equity to Life Via Design- Greg Zimmer -Design Director, 3M
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Session:Product Design, Bring Your Brand Equity to Life Via Design- Greg Zimmer -Design Director, 3MBy michael@timescape.us
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Preview:Aaron Keller-The relationship between design and business.
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10:34
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Communications Design Track Speakers · Amy Arias, Founder of Mosquito, and Aaron Keller, Founding Partner at Capsule, Speech Topic: The relationship between design and business.By michael@timescape.us
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Keynote preview: Scott Williams - Indiffference Sucks
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Scott Williams recently accepted the position as EVP/Chief Marketing Officer at the Morgans Hotel Group. Previous to this, Williams served as the Chief Creative Officer of Starwood Hotels for nearly 8 years. During his time there, he set the company’s global visual and verbal communications strategy, developed worldwide creative standards, controll…
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Keynote preview: Malcolm Haines -Cultivating Creativity in a Culture of Conformity
14:54
14:54
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Malcom Haines Malcolm Haines is principal of MHMC, a marketing consultancy that creates marketing plans and materials for technology companies. Previously, Haines served for many years as Chief Imagination Officer at IBM, where he learned a lot about marketing, particularly about how not to do it. Speech Topic: Cultivating Creativity in a Culture o…
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Steve Sarvi filed the papers today to run for Congressman John Kline's seat in the 2nd Congressional District. Sarvi is seeking the DFL endorsement. If he runs again, Kline , a Republican, will be seeking his 4th house term. For new listeners and readers I'm repeating an interview I did in May with Steve Sarvi while he was still in Iraq. Listen to …
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Minnesota Governor Tim Pawlenty has a tough choice to make on Monday. Legislators have sent him a letter indicating he can either show up to tell a legislative committee how the money he said he had for the 35W bridge disappeared just as suddenly as the bridge did, or he faces delaying other transportation projects. The "Transportation Contingent A…
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US Senator Amy Klobachar (D - Minnesota) has made a couple a votes that have upset some progressives. In this interview I did for AM950, she talks about her vote on the Foreign Intelligence Security Act also known as FISA and a resolution condemning a newspaper ad that said General Petraeus was “cooking the books for the white house” when he gave h…
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Crews were still looking for the injured from the collapse of bridge 9340 when the finger pointing of who might be to blame began. Former Minnesota Department of Transportation Commissioner Elwyn Tinklenberg, a Democrat, was on WCCO-AM saying that budget cuts had curtailed the DOT's ability to do complete bridge inspections. A few hours later Minne…
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Art Fry-Ideas That Stick: 3M Post-it® Notes and Other Innovations.The famous 3M Inventor and Semi-Retired Engineer is our lunch time keynote speaker on Nov. 9th.
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The Post-it® Note is one of the best known of all 3M products. It is used by loyal customers all over the world, many of whom declare that they can't imagine how they ever got along before Post-it® Notes were invented. It's equally difficult to imagine a time when 3M was struggling to find a use for the repositionable adhesive that makes Post-it® N…
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Monica Nassif-Cleaning Chic: Making the Mundane MarvelousFounder and President-The Caldrea Company. Monica is has a 9:15 AM break out session at our Nov. 9th conference.
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6:52
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Who said that household cleaning products had to be tired, toxic and terribly packaged? Why can't they be just as lovely - with hardworking performance - as your favorite shampoo or skin care line? That's what Monica Nassif pondered as she pioneered a revolutionary new concept in household cleaning. Drawing from her own experiences, Monica will off…
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Robyn Waters- How to Make Something Old "Brand" New- Trends and counter-trends. Robyn is our 8AM keynote at our Nov. 9th conference.
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Robyn Waters- Trends and counter-trends. For every trend today there is (or soon will be) a countertrend at the opposite end of the spectrum. Are cars getting bigger and more ‘in you face’ or cuter and smaller? Both! Just look at the enormous success of the Hummer and the Mini, two of the hottest vehicles on the road. Trends aren't just about what'…
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New Book Patrick Hanlon Primal Branding "A brand is a belief system" Download and Listen It's easy to understand why Coca Cola has become a brand after decades of advertising, but how did Starbucks become a brand in a fraction of that time with virtually no advertising? There are some traditional answers -- they have a great product, they have a gr…
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If your idea of a festive holiday party is one in which you drink heavily, cozy up to your boss and carry on intimate conversation, you might need to change your ideas. If you’re looking forward to a little dirty dancing or the chance of winning the title of best karaoke singer at the company party this year, you probably won’t. Go ahead and have a…
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The start of a new year is a good time to make resolutions. Sue gives us hers and talks about how to make them stick.By TimeScape Productions Inc.
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Are you addicted to stress? It's an odd question, but many of don't realize how accustomed we've become to a face-paced overwhelming lifestyle. Sue talks with business and life balance coach Kate Larson about what to do when you feel you've been spread too thin.By TimeScape Productions Inc.
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Eric Block - Designing a Brand Experience
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42:21
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Eric Block Designing a Brand Experience Download and Listen Design has never been more critical as a tool for marketers to differentiate their brands and create positive impressions with consumers. Go behind the scenes of several case histories including the Islands of The Bahamas, Starbucks Doubleshsot, and Sony Gallery in Shanghai to see how desi…
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Chris Hiland-Why Experiences Elicit Different Customer Responses and What To Do About It.
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Chris Hiland Same Event Different Reactions Download and Listen For the past two years, Jack Morton Worldwide's annual Experiential Marketing Survey has revealed consumers' preferences for learning about brands and making purchase decisions. Listen and learn what Jack Morton Worldwide learned using this proprietary research. You'll deiscover how ex…
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Peter Office-The Cigar Experience Comes To You- Macanudo American Passion Tour
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Peter Office Successful Mobile Marketing Download and Listen Find out how a successful retail-based mobile marketing program can be economical, reinforce premium positioning, and effect sales. Cigar maker Macanudo's American Passion Tour, a 45-foot cigar lounge on wheels, has visited top retail accounts during the past five years. The opportunity f…
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Bud Hanson - Now Just What Exactly Did We Get Out Of This Event?
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Bud Hanson Measuring Marketing Effectiveness Download and Listen Be ready when your boss asks "Now what did we get for that?" Bud Hanson has been on the brand side questioning the spending as well as the agency side justifying the event. He explains how to help create experiences that are metric friendly and provide more than just numbers of impres…
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Mark Murray-Creating a Branded Customer Experience -Successfully moving from concept to action
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Mark Murray Creating a Branded Customer Experience Download and Listen Many good ideas never make it beyond the concept stage. Processes are crucial to successfully making that leap from concept to action. Mark Murray of Retail Experience Design tells us how to successfully move from concept to action when creating a branded customer experience. Cl…
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Peter Skarzynski- New Rules of Marketing Innovation-Playing to Win
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Peter Skarzynski New Rules of Marketing Innovation Download and Listen The go-to-market landscape is undergoing significant transformations, with SMOs and business leaders witnessing the emergence of a new set of marketing-innovation rules. These rules influence how we conceive and develop products, and how we bring them to market; redefine how we …
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Casey Carlson-Seeing The World: Experiential Design in New Product Development
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Design and Emotion "We play with your mind." Download and Listen Today's products seem devoid of the emotional component of human achievement. Could it be in part because we are taught to read and write but no one teaches us how to see? Take a light-harted look at the connection between the heart and the mind. Open up possibilities of looking diffe…
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Dan Titcomb-Tools to Help You See: An Ethnographic Case Study
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Immersing Yourself In Your Customer's World "The product that you're designing is really the most powerful experiential marketing tool that you have" Download and Listen Dan Titcomb President of Pulse Innovation borrows the tools of anthropology to do marketing work. He gets inside the customer's head using ethnographic research -- total immersion …
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Suzanne Pecore-So You Want the Cookie to Smell Like Mom's Kitchen
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Using The Senses In Experiential Design "We act as a translator between what the consumer is desperately trying to tell us and what the developer has to do back in the lab" Download and Listen So your product is a cookie, and you want it to smell like mom's kitchen. ""Well, which mom, what does her kitchen smell like and how strong should the smell…
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Dan Hill/Ann Ness- Liars Beware: Gauging True Emotional Buy-in
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Emotional Decision Making "I think the big lie in business is that it's all rational. No, we really go on gut instinct." Download and Listen What does the customer really think? Read their face. Dan Hill of Sensory Logic and Ann Ness of Cargill tell how Sensory Logic helped Cargill sharpen its TV advertising as part of its brand repositioning strat…
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