Best Tourismmarketing Podcasts (2024)

1
Personal Branding: An Authenticity-first Approach to Branding YOU! 42:41

3+ y ago42:41

42:41

Everyone talks about "authenticity" across social media, yet so few of us know how to follow through. Why? Because being yourself in front of the whole world on social media feels scary. This is why you see so many people brand themselves as someone we think will be more appealing than their real selves. Today on the podcast, Jessica Zweig, Founder…

1
TikTok Marketing Tactics: How Outlaw Masks Leveraged Guerrilla Marketing and TikTok to See Tremendous Growth in 2020 58:55

3+ y ago58:55

58:55

The pandemic impacted many people and businesses in March of 2020. Carlos Gil was one of them. As a professional speaker, Carlos faced the reality that his income was about to come to a screeching halt. He knew he had to reinvent himself and find a way to provide for his family. His solution, jumping into e-commerce. Today on the podcast, Carlos jo…

1
CASE Act Explained: What the CASE Act means for content creators and small businesses 52:46

3+ y ago52:46

52:46

Did you know last December, in one of the stimulus bills that Congress passed, tucked away among the tax breaks, were a few provisions intended to counter online piracy, including the CASE Act? Of course, you didn't. Any average person didn't. The CASE Act, standing for Copyright Alternative in Small-Claims Enforcement, creates a small claims court…

1
How to Ask For Yelp Reviews That Don't Get Filtered; Clubhouse's Accelerator Program; Google tests cost estimates in local search results; Plus much more! 29:33

3+ y ago29:33

29:33

In this episode, Tyler shares with you how to ask for Yelp Reviews to not get filtered by Yelp's algorithm. He also talks about breaking news with Clubhouse's Accelerator Program and Google's test of cost estimates in local search results. Plus, he answers some questions. Do you want to apply for Clubhouse's Accelerator Program? Do so here: https:/…

1
How to Organize Social Media Collaborations for a Local Business 39:48

3+ y ago39:48

39:48

Are you a local business that struggles with creating content, going live on Facebook or Instagram, or finding time to try emerging new tools like Clubhouse? If so, you'll want to listen to this week's podcast, where Tyler dives into the social media collaborations. Tyler talks about the impact and influence social media collaborations can have, an…

1
Google Ads in 2021: What Marketers Need To Know 45:16

3+ y ago45:16

45:16

Like everything in digital marketing, Google Ads are evolving, and they're evolving fast. So much so, Mike Rhodes had to re-write nearly 80% of his book, The Ultimate Guide to Google Ads, in the recent 6th edition. This week on the podcast, Mike, from WebSavvy, joined Tyler to discuss Google Ads' fundamentals and what businesses need to know to pla…

1
Podcasting for Business: How to start and grow a podcast in 2021 52:47

3+ y ago52:47

52:47

With over 1.75 million podcasts, you may be thinking it's impossible to gain an audience if you start a new podcast, right? Think again. This week on the podcast, Tyler is joined by Jeremy Enns from Counterweight Creative to talk about what it takes to start and grow a podcast in 2021. Have a question for the podcast? Follow Tyler on Instagram and …

1
The State of Local Business Marketing on Clubhouse, TikTok and Reels 50:56

3+ y ago50:56

50:56

In this episode, Bruce Irving from Smart Pizza Marketing joins Tyler to talk about the impact of apps like Clubhouse, TikTok, and Instagram Reels for local businesses. Tyler and Bruce share their thoughts on Clubhouse, talk about content strategy with TikTok, and social media in general, and much more. Plus, Bruce sticks around to answer listener q…

1
Dissecting The Facebook Newsfeed Algorithm: What Every Marketer Must Know 38:44

3+ y ago38:44

38:44

Tyler breaks down the Facebook Algorithm and gives you the single most important takeaway marketers need to know when it comes to Facebook Marketing. He also reviews some new tests Instagram is going through and how they could impact the platform, takes some of your questions, plus much more. Have a question for the podcast? Ask it here https://cas…

1
Instagram for Business: What Marketers Need To Know for 2021 1:02:41

3+ y ago1:02:41

1:02:41

In this episode, Jenn Herman joins the Casual Fridays Podcast to talk about all things Instagram for Business. Tyler and Jenn dive into recent updates to the Instagram platform, talk about how businesses can leverage Instagram Reels, Newsfeed versus Stories publishing, and much more. Plus, Jenn sticks around to answer listener questions with Tyler.…

1
How-To Create a User-Generated Content Strategy 35:09

3+ y ago35:09

35:09

Are you one of the 63% of marketers who feel pressure to produce greater amounts of content at a higher frequency? Would you like to have tons of trustworthy content at your fingertips that is more authentic, drives engagement, and influences purchasing decisions? This week on the podcast, Tyler shares with you how to create a user-generated conten…

1
Facebook's updating the look of Pages, say goodbye to the Like button; The future of Influencer Marketing; Social Media usage updates, Plus much more! 33:26

3+ y ago33:26

33:26

In this episode, Tyler shares with you about the new update to Facebook Pages. Plus, he touches on the rise in Influencer marketing and what it may look like in the future, plus much more. Connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now! Want to create a website or landing pages on a budget? Casual Frida…

1
The Future of Facebook Ads: What Apple's iOS 14 update means for marketers 27:52

3+ y ago27:52

27:52

In this episode, Tyler's joined by Amanda Robinson (aka @TheDigitalGal), and they discuss the future of Facebook Ads as a result of Apple's iOS 14 update. Have a question for a future podcast episode? Drop Tyler a DM on Instagram @tylerjanderson. Want to create a website or landing pages on a budget? Casual Fridays Podcast Listeners can save 20%! S…

1
Clubhouse: What Marketers and Brands Need To Know 33:52

3+ y ago33:52

33:52

In this episode, Tyler's joined by Brian Fanzo (aka @iSocialFanz) and discuss the emergence of the new social app, Clubhouse. Brian and Tyler go over everything you need to know about this addictive, audio-only social app. On Clubhouse? Be sure to follow @tylerjanderson and @iSocialFanz. Have a question for a future podcast episode? Drop Tyler a DM…

1
How-To Improve Your Marketing with Improv 42:22

3+ y ago42:22

42:22

Did you know improv can help you with creativity, brainstorming, building teamwork, and more? In this episode, Tyler is joined by Chris Trew from Hell Yes Creative to discuss how improv can help any person and organization. Chris has over 14 years of experience performing comedy and improve and has collaborated with top brands such as the New Orlea…

1
How To Create a Website and Landing Pages That Convert 48:28

3+ y ago48:28

48:28

In this episode, Tyler's joined by LeadPages brand evangelist Bob Sparkins. Bob shares with you how to build a website on a budget, necessary elements of a website and landing pages, plus some common mistakes to avoid. Have a question for a future episode? Be sure to connect with Tyler on Instagram @tylerjanderson and if you're new to the show, sub…

1
Brands should NOT be ignoring Instagram Reels; FAQs are coming to Instagram; The return of Twitter verification, Plus Much More! 18:42

3+ y ago18:42

18:42

In this episode, Tyler shares with you why brands should not ignore Instagram Reels and provides seven types of Reels brands can create. Plus, he gives you all the details of FAQ's that are coming to Instagram, the return of Twitter verifications, and Snapchat's announcement of Spotlight. Connect with Tyler on Instagram @tylerjanderson and if you'r…

1
5 Ways to Build Brand Authority; Twitter Introduces Fleets; The Impact of CPRA and What It Means for Marketers, Plus Much More! 38:27

3+ y ago38:27

38:27

In this episode, Tyler shares with you five ways to build brand authority for your business. Plus, he gives you all the details of Twitter's Fleets, tells you the impact of the California Privacy Rights Act (CPRA) and what it means for marketers, and much more. He also answers listener questions on how to connect with Facebook support, tips on crea…

1
How to retarget people who engage with your Instagram Account; Instagram redesigns its home screen; Thoughts on Parler, plus much more! 35:59

4y ago35:59

35:59

In this episode, Tyler shares with you how to retarget people who engage with your Instagram account, updates you on Instagram's redesign, gives you his thoughts on Parler, and much more. He also answers listener questions on his favorite books, video equipment he recommends, and tools to get that perfect Instagram grid. Connect with Tyler on Insta…

1
Everything you need to know about TikTok for Business; TripAdvisor rolls out new tools for Restaurants and Hotels; Facebook Earnings Results plus much more! 40:30

4y ago40:30

40:30

In this episode, Tyler shares with you everything you need to know about getting started with TikTok for Business, some new products By TripAdvisor for restaurants and hotels, and more. He also answers listener questions on LinkedIn and handling challenging clients. Connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subs…

1
Shopping custom audiences on Facebook Ads; Facebook's attempt to replace NextDoor and Wix; Video and Photo editing tools; plus much more! 27:19

4y ago27:19

27:19

In this episode, Tyler shares with you some updates to Facebook's Ads Manager that is welcoming news for e-commerce marketers and brands, some new products that Facebook is working on that could be bad news for NextDoor and Wix, and more. He also answers listener questions on photo and video editing tools, pricing for ad management, and a tool for …

1
What Facebook's Messenger API means for brands; say goodbye to the 20% rule; Snapchat launches Sounds; Yelp's algorithm; plus much more! 32:11

4y ago32:11

32:11

In this episode, Tyler shares with you what Facebook's Messenger API means for brands and businesses, how an update to Facebook Ads is long overdue, breaks down a recent Pew Research Center study on Twitter, and more. He also answers listener questions on Yelp's algorithm, live events, and content calendars. Connect with Tyler on Instagram @tylerja…

1
How Casual Fridays Is Surviving COVID-19 39:57

4y ago39:57

39:57

This year has wreaked havoc on so many businesses, Casual Fridays included. If you've been a longtime listener of the podcast, you know that a large chunk of our business came from the hospitality and tourism industry. In today's episode, Tyler reflects on the past year and what he did at Casual Fridays to survive this nightmare. Plus, some thought…

1
Everything You Need To Know About Starting a Business (Legally) 43:11

4y ago43:11

43:11

Are you interested in starting a new business? Or working for yourself? If so, you'll want to check out this podcast interview we had with Aiden Durham from 180 Law Co. LLC, also known as prominent YouTuber All Up In Yo Business. I met Aiden on a whim when I was doing some research on some investments I was doing, and I came across her YouTube chan…

1
TikTok for Brands: How the San Diego Zoo is Growing an Audience 35:00

4y ago35:00

35:00

While 2020 is widely known as the year of COVID-19 and much other craziness, TikTok has exploded on the scene. Before COVID-19 taking over the year, I had the pleasure of sitting down with Jenn Beeing from the San Diego Zoological Society. She shared all the things the San Diego Zoo and the San Diego Safari Park were doing with this emerging platfo…

1
Yes, I'm alive! Special Episode. 4:49

4y ago4:49

4:49

I know this podcast feed has been silent since the middle of March, right when COVID-19 hit, but we are alive and well. And we're back at it. This is a special announcement from Tyler Anderson to address the lapse of podcast episodes, COVID-19, and more.By Tyler Anderson

1
SPECIAL EPISODE: Coronavirus Disease 2019 (COVID-19) - Tips and Suggestions for Local Businesses and Events 34:17

4+ y ago34:17

34:17

For complete information on the Coronavirus Disease 2019 (COVID-19) please refer to https://coronavirus.gov. Mitch Jackson, an award-winning California trial attorney, joins Tyler Anderson for this special podcast episode. In this episode, Mitch shares 34-years of legal and business experience to help local businesses make good, smart decisions whe…

1
How To Place Instagram Stories Ads For Your Business 29:03

4+ y ago29:03

29:03

Would you like to know how to place Instagram Stories Ads for your business? If you're running Facebook Ads and you select automatic placements within Facebook's ads manager, you may already be running Stories ads without even knowing it. But, are automatic placements the best type of Stories ads you should be running for your business? This week o…

1
How to Optimize Design For Conversions 44:22

4+ y ago44:22

44:22

Would you say when it comes to your website, landing pages, and social media graphics, you've optimized their design for conversions? Odds are you haven't. And if you think you have, you probably haven't. All too often, brands and businesses over-think and over-complicate their designs to what they want and feel is "on-brand" and sacrifice a positi…

1
How To Get Your Customers To Do All of Your Marketing 29:08

4+ y ago29:08

29:08

Wouldn't it be great if you only had to do a limited amount of marketing because your customers did all of it for you? Of course, it would. While it didn't happen overnight, through a fans-first mentality, the Savannah Bananas are doing just that. This college summer baseball team (almost ten leagues removed from MLB) has crushed it by not putting …

1
How To Systemize Your Business and Social Media Marketing 24:52

4+ y ago24:52

24:52

Would you like to learn tips and suggestions to systemize your business, marketing initiatives, or social media marketing strategy? If there are any frequently repeated tasks or standard operating procedures within your company (like social media marketing), you likely can leverage or build a system to easily repeat it. Whether you are a business o…

1
Facebook Ad Strategies That Drive Results 36:33

4+ y ago36:33

36:33

Would you say you’re successful when it comes to Facebook ad testing? If you’re running Facebook Ads or Instagram ads, and you’re one of those marketers out there that feel, “Facebook ads don’t work,” then you likely don’t have a Facebook ads problem; you have a Facebook ad testing problem. For many marketers that struggle with Facebook Ads, it com…

1
How 1-800 Flowers is Crushing It With Influencer Marketing 38:16

4+ y ago38:16

38:16

Are you looking to tap into the power of influencer marketing? Are you struggling to know what works and what doesn't work with Influencer Marketing? On this week's episode of the Casual Fridays Podcast, Tyler's joined by Tina Madera, of 1-800 Flowers, and she shares with you all how they're crushing it with Influencer Marketing.…

1
How to Grow and Scale Your Business 34:33

5+ y ago34:33

34:33

Are you looking for new and relevant ways to grow your business? Sometimes the best way to learn is to talk to those who’ve done it before. Kyle Rack now has a SaaS business, was the CEO of an agency, and published a brand new book called Free Trials and Tribulations, which is about how to grow and scale your business while getting punched in the m…

1
How To Create LinkedIn Ads That Convert 33:53

5+ y ago33:53

33:53

Are you effectively using LinkedIn to discover leads and market your business? Have you tried LinkedIn Ads? Odds are you haven't because you’re not sure where to start. Don't worry; you're not alone. Many businesses do not know how to create LinkedIn ads. If you're looking for new ways to target relevant audiences, grow leads and expand your digita…

1
How To Write Copy That Stands Out 32:27

5+ y ago32:27

32:27

Would you like to learn how to write copy that stands out? I'm talking about the kind of copy that has your audience hanging on to your every word and ultimately inspires them to take action? Copywriting is an integral part of what we do as social marketers, so it is essential to find ways to make your copy stand out and grab the attention of your …

1
Chatbots - Your Secret to Vetting Customers and Collecting Key Information 29:26

5+ y ago29:26

29:26

Let's be honest, most businesses would love a turnkey process when it comes to vetting customers and collecting key information, right? Maybe you're searching for new ways to create conversations and remarket to highly relevant, prospective customers? Here is the reality, chances are your audience is already on Facebook. Now the question is, how do…

1
228: Storytelling - How to Create Compelling Stories That Built Trust 36:16

5+ y ago36:16

36:16

What is it about storytelling that captures the attention and emotions of your audience? Would you like to know how to create compelling stories that build trust in your marketing campaigns? Storytelling is a word we can’t escape from as marketers in social media. The concept of storytelling has not changed, but the mediums in which we tell them ha…

1
How-to be a Courageous Brand with Ryan Berman 28:19

5+ y ago28:19

28:19

Do you know what it means to have courage in your business? Are you interested in learning more about steps you can take to become a more courageous brand? Our guest, Ryan Berman, has made the simple concept of “courage” his life’s work. Through interviewing a variety of successful businesses, he stumbled upon this idea that became the ultimate gui…

1
226: How-to Get Big Results and Reduce Your Content Creation by 70% 36:42

5+ y ago36:42

36:42

Do you find yourself in a content creation grind? Are you scrambling each week to create tons of content all because you feel like you must to be successful on social media? What if I told you that you could reduce your content creation by 70%, yet still get significant results? Sounds pretty awesome, I know. On today’s podcast, Tina Starkey, the N…

1
Facebook Live - How the Boys & Girls Clubs of America is Succeeding 34:34

5+ y ago34:34

34:34

Are you a brand looking to reach a broader audience on Facebook? Are you interested in learning how to leverage Facebook Live for your brand or organization? Maybe you’re wondering what it means to "go live" on Facebook, what type of content you should be producing, or how the live platform can benefit your brand. Whether you’ve never tested the fe…

1
224: Facebook Groups for Business: A Secret Weapon for Facebook Marketing 37:48

5+ y ago37:48

37:48

Are you an active member of any Facebook Groups? Would you like to know about Facebook groups for business and how they could be a potential marketing tool for your brand? Our guest today, the illustrious Bella Vasta, shares some tips and tricks on utilizing Facebook groups for business. Bella is a Facebook groups expert who has been generating rev…

1
223: Episodic Content Marketing - How Brands Can Captivate Their Customers 29:45

5+ y ago29:45

29:45

Are you addicted to shows like The Bachelor and Survivor? Would you like to learn how these popular series are using a strategy called episodic content marketing to reel you in? Our guest today, the multi-talented Michael Stelzner, dives into episodic content marketing as a storytelling strategy for your brand. His YouTube show The Journey is a pri…

1
222: 2019 Social Media Trends for Hotels and Hospitality Brands 51:08

5+ y ago51:08

51:08

Are you a hotel or resort looking to maximize your social media impact in 2019? Are you seeking out the key social media trends this year for your hotel? Perhaps you want to learn more about which platforms to spend your time and resources on, identify your biggest social media opportunities this year, or learn more about influencer marketing. It’s…

1
221: How To Engage Millennials With LinkedIn Video Marketing 32:26

5+ y ago32:26

32:26

Have you ever heard the term LinkedIn video marketing? Are you interested in reaching and connecting with more millennials? If you're like most businesses, you probably assume that Millennials are nowhere on LinkedIn. You feel this generation is spending all their time on Instagram and Snapchat, right? What if I told you that LinkedIn has finally c…

1
220: Word-of-Mouth Strategy: How Your Customers Can Power Your Marketing 35:26

6y ago35:26

35:26

Do you invest an ample amount of time and money in advertising and marketing? Do you invest time and money in a word-of-mouth strategy? If you're like most businesses, the answer to those questions is a yes to the first and no to the second. Most companies take word-of-mouth recommendations from their customers for granted. What's crazy about that …

1
219: Micro-Influencer Marketing: What Businesses Need To Know 40:48

6y ago40:48

40:48

You most likely have heard of influencer marketing, but have you heard of micro-influencer marketing? Would you like to learn how to locate micro-influencers and discover how to create a win-win relationship with them that can be massively rewarding for your business? Today on the podcast, I'm joined by Katherine McDermott of Slightly Savvy, an Inf…

1
218: How To Generate Leads Through Social Media 38:54

6y ago38:54

38:54

Do you think your business does a good job of finding customers through social media? Would you like to know how to generate leads through social media? Today on the podcast, I give you some of the best strategies and tactics businesses are using today to generate leads through social media. Not only will I give you three common mistakes marketers …

1
217: Inside LEGOLAND's Blog Content Strategy 35:46

6y ago35:46

35:46

Does your company maintain a blog or have a blog content strategy? Would you like the blueprint on how to successfully maintain a company blog? Today on the podcast, I'm joined by Heather Brinckerhoff of LEGOLAND Parks, and we explore LEGOLAND's blog strategy for their nine parks around the world. Heather goes explicitly into how they have successf…

1
216: How WeWork Built a Global Social Media Team 28:56

6y ago28:56

28:56

Does your business have hundreds or even thousands of locations? Do you struggle with creating compelling content or building a team to support those locations? Today on the podcast, I'm joined by Tim Fullerton of WeWork, and we dive into how WeWork has succeeded in building a global social media team. We also dig into some of the strategies and ta…

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Tourismmarketing Podcasts

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