Best Travis Cassell The YesiRent Boys Podcasts (2024)

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Ep 57 - Having Trouble Redefining Who You Are in Business? in Life? Learn How To Change Your Trajectory. 1:08:21

5M ago1:08:21

1:08:21

Do you find yourself struggling to redefine who you are in business or life? Do you see yourself as a particular brand? Do others? Would you like to redefine your personal brand? This episode of Big Truths of Small Business Podcast discusses how Joe and Travis reinvented themselves in business through a creative experience on a business trip to Nas…

1
Ep 56 - Small Business Owners can Greatly Benefit by Supporting Local Charities with Drew Walston of Mighty Hero Homes 59:46

6M ago59:46

59:46

We are excited to have Drew Walston with Mighty Hero Homes on this episode of the Big Truths of Small Business helping us unpack the benefits of entrepreneurs and small business owners supporting local charities. Drew shares his heart as to how and why housing homeless veterans in a permanent way is important to him, his team, and our nation. From …

1
Ep 55 - How do you ACTUALLY determine who is an expert in a subject matter in a crowded social media field of experts? 59:22

6M ago59:22

59:22

When evaluating where to get information including social media experts, consider the following factors: Reputation and Track Record: Look for individuals with a proven track record of success in social media. Check their past projects, client testimonials, or case studies. Expertise and Niche: Choose experts who specialize in your industry or nich…

1
Ep 54 - How Does Your Mortality Play a Role in Your Thoughts Around Your Business with Juliet Hall 57:42

7M ago57:42

57:42

In this episode of the Big Truths of Small Business podcast, the hosts, Joe and Travis, tackle a profound and impactful topic for business owners – the contemplation of mortality. Joined by their special guest and friend, Juliet Hall, a national public speaker, business coach, and author of "Own Your Opportunities," the episode promises an insightf…

1
Ep 53 - Should You Let Your Strong Opinions, Politics, and Beliefs ALL HANG OUT in Your Business? 58:50

1y ago58:50

58:50

In this episode of the Big Truths of Small Business podcast, hosts Joe and Travis delve deep into the intricate relationship between personal beliefs, politics, and strong opinions within the realm of business. The discussion revolves around the phenomenon of influential figures, such as athletes, CEOs, and influencers, intertwining their personal …

1
Ep 52 - How to Turn your Business into your Passion (and not the other way around....) 57:19

1+ y ago57:19

57:19

Today's culture has told young people over and over again - "to go to work in something you are passionate about." In theory, there is nothing inherently wrong with this statement. In practice, it does consider many things necessary to be successful. Today, the Big Truths of Small Business challenges this premise by offering up the reverse as the s…

1
Ep 51 - Are you Spilling Blood in the Streets for Your Business? 57:12

1+ y ago57:12

57:12

The Big Truths of Small Business is back in full swing with an interesting topic. Joe and Travis make the point that business owners, entrepreneurs, and other business people trying to excel in business want to skip the blood that must be spilled to accomplish your goals and dreams. Today's culture of Amazon "2-day delivery" results is what we not …

1
Ep 50 - How the Big Truths transitioned us for a 7 Figure Sale of our Property Management Business 1:00:42

2+ y ago1:00:42

1:00:42

This podcast has walked Travis and Joe down a journey they never new was coming. By revealing what's really important about life and how it intersects with business, The YesiRent Boys are no longer that--they sold YesiRent Property Management to a national company at the end of 2021. This sale came about because of the learnings on this show. New b…

1
Ep 49 - A Journey Back Through Some of Our Favorite Big Truths from the first 48 Episodes 1:20:17

2+ y ago1:20:17

1:20:17

The Big Truths of Small Business Podcast was born out of a couple of small business guys discussing what works in business and what doesn't work. These discussions moved into the philosophical, spiritual, environmental, behavioral, emotional, and into the financial realm. By allowing their discussions to flow, and by interviewing some great guests,…

1
Ep 48 – The Power of MEDIOCRITY as a Strategy in Your Small Business…What? 1:01:16

2+ y ago1:01:16

1:01:16

Why in the world would a business podcast show discuss how "mediocrity" could be a strategy in your business? This is the type of subject matter your hosts, Joe Watkins and Travis Cassell, love to discuss. It's the unsung hero ideas that often times keep you in business, or even thrust your business to the next level. Tune in for another fantastic …

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Ep 47 – When You Feel Like It’s Never Enough, You Might Be Chasing Discontentment with David Forgoston 1:14:13

3y ago1:14:13

1:14:13

David Forgoston has experienced a lot for a young business owner. After getting his life turned around after some early poor decisions, he went on to plant two Bible Colleges in India and in Switzerland. He now owns Bo Grow Insurance Group, which specializes in Medicare supplements and Advantage plans. David shares his heart around discontentment w…

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Ep 46 – This Post Truth World? Are You an Apologist for Your Business? with Dan Arsenault 1:06:32

3y ago1:06:32

1:06:32

Big Truths of Small Business welcomes Dan Arsenault, an apologist and founder of Church for the Skeptics. Dan discusses the process by which he became a Christian Apologist so we can learn how to apply those principles in our business and life. The Big Truths is about complete mind, body, and spirit health in order to achieve balanced business succ…

1
Ep 45 – The Ramifications of a Maniacal Bully Toxic Client in Your Small Business 57:14

3y ago57:14

57:14

We all have experienced customers or clients that consume time, give us a bad spirit or attitude, make us wish we were not in business. This episode of the Big Truths of Small Business digs deeper into the full effects that a maniacal bully toxic client can have on your business. Learn how to identify, manage, and weed out those customers.…

1
Ep 44 – How to Reprogram the UnWanted Familiar Past – REPROGRAM – Part 2 43:27

3y ago43:27

43:27

The Big Truths of Small Business continues on its journey to figure out how to become as focused to make change in your business and yourself as if your are in the middle of a crisis, but you are not. We are seeking how the mind can be reprogrammed to excel to higher levels. Tune in here on how to kick-start that process of reprogramming your unwan…

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Ep 43 – In Order to Change Your Business Trajectory, You Must 1st INTERRUPT! – REPROGRAM – Part 1 1:05:55

3y ago1:05:55

1:05:55

The Big Truths of Small Business loves to learn how your mind and body contribute to your overall business health. We are going deep here as we start this several part series on how to interrupt your way of thinking without needing a crisis to do so. Joe and Travis are bringing you the phycological gold in this series around how the mind is the mos…

1
Ep 42 – On a War Footing in Your Business? 39:43

3+ y ago39:43

39:43

Joe Watkins and Travis Cassell boldly compare some of the attitudes and thinkings business owners may have that are shared by warriors in war. On Big Truths of Small Business, we often look outside of our daily battles and paradigms to see how battles are being fought elsewhere. Come take this journey with us.…

1
Ep 41 – Failing Forward in Building a Small Business with Brian Cunningham 1:06:49

3+ y ago1:06:49

1:06:49

Brian Cunningham, the owner of Restoration Concrete in Atlanta and a worship pastor, shares loads of excellent learnings in his journey to build his small business from scratch in his 50s. He shares his many failures and success on his way to "Failing Forward."By Joe Watkins & Travis Cassell - The YesiRent Boys

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Ep 40 – Demographics vs. Psychographics in Your Marketing 1:03:13

3+ y ago1:03:13

1:03:13

Demographics vs. Psychographics in Your Marketing Plan has been a fascinating topic for Joe and Travis over the last several months. Until then, they didn't realize the power that Psychographics played in today's marketing strategies. In this episode, they discuss the difference between the two, how and why they are important, and how to get starte…

1
Ep 39 – Breaking into the Music Industry & Writing Songs with Barry Michael 57:39

3+ y ago57:39

57:39

Big Truths loves when we do interviews, and the music industry is one of our favorite topics. Country music singer, Barry Michael, out of McDonough, GA at http://barrymichaelmusic.com joins the show to give us the inside scoop on his journey to break into the country music scene. Then he gives us some real juice on how he writes songs, which he has…

1
Ep 38 – You vs. Your Business Plan – Time to Get Real 57:35

3+ y ago57:35

57:35

Often times when we talk about business plans, we really don't qualify what the purpose of the plan is. For example, getting a loan from a bank may require a financially heavy business plan to make sure you get the loan. As always on the Big Truths, we will discuss the real important aspects of a "Real" business plan that incorporates You and your …

1
Ep 37 – Slammed and Unplanned – Handling the Unexpected 39:55

3+ y ago39:55

39:55

The Big Truths of Small Business focuses on day-to-day issues and learnings that we all face as entrepreneurs. Have you and your team every been caught with your pants down? You own a restaurant and got slammed on a short staff or weird time of the day? A large customer called you with an order you cannot handle? We talk about how to plan and prepa…

1
Ep 36 – The Whiskey Barrel Side Hustle with Scott Huxley 42:36

3+ y ago42:36

42:36

As lovers of a good whiskey, Travis discovered Scott Huxley, owner of Whiskey Barrel Wholesalers based in Ontario, Canada. He was fascinated by the side business he had created. So the Big Truths of Small Business got him on the show.By Joe Watkins & Travis Cassell - The YesiRent Boys

1
Ep 35 – The Psychology of Business Relationships with Terry Day 1:00:22

3+ y ago1:00:22

1:00:22

In our quest for how people think, and how we can use this in our business, we extend how psychology is used in relationships from the previous show. Terry Day, a retired licensed therapist, spent decades honing his discernment and skill in the public and private sector including churches and prisons. He helps Joe and Travis dive deep on the The Bi…

1
Ep 34 – The Art of Influence and Persuasion with Clay Cutts 59:56

3+ y ago59:56

59:56

We are back with Clay Cutts with Square Peg Counseling and Coaching to discuss the tactical methods behind influencing others to do what you need them to do in your small business. When dealing with our customers in sales, our vendors and our employees, your ability to influence and persuade them will have a large affect on your success in business…

1
Ep 33 – Reflection 2020 – Big Truths of Small Business Podcast 1:02:04

3+ y ago1:02:04

1:02:04

On this last day of the year in 2020, we reflect on what this year has meant for us in business, the things we learned through starting this Podcast in early 2020, our favorite shows and moments, and what we are pointing towards in 2021 for the show. There are some exciting new things happening on the Big Truths of Small Business!…

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Ep 32 – I See YOU 1:02:44

3+ y ago1:02:44

1:02:44

The Big Truths of Small Business continues to deliver on our promise to bring you deeply thought out philosophies and tactics to improve the way you think, react, spend, grow, and nurture your business. This "I See You" episode discusses how to your customers, vendors, and employees feel valued and significant.…

1
Ep 31 – Beauty or a Beast? 58:45

3+ y ago58:45

58:45

Travis and Joe bring an enlightening subject matter to the table that we haven't thought about in this way. How do you view your business? Do you focus on the negatives or the positives? Is your business a Beauty? or a Beast?By Joe Watkins & Travis Cassell - The YesiRent Boys

1
Ep 30 - What to do When Uncertainty Strikes In Your Business 1:02:16

3+ y ago1:02:16

1:02:16

Uncertainty-- it can wreak havoc in your life and business if not put into perspective. Co-hosts Travis Cassell and Joe Watkins share their research and experience on how to turn uncertainty into opportunities and put into perspective.By Joe Watkins & Travis Cassell - The YesiRent Boys

1
Ep 29 - What are the Blind Spots in Your Small Business? 1:01:11

3+ y ago1:01:11

1:01:11

Often times as small business owners we assume we have all of the answers, which contributes to managing our business in tunnel vision. Founders of YesiRent Property Management out of Atlanta, Georgia, Joe Watkins and Travis Cassell share their thoughts on the dangers of Blind Spots and what to do about them.…

1
Ep 28 - Targeting Your Customer – More Critical to Success than We Realize 1:07:38

4y ago1:07:38

1:07:38

The YesiRent Boys keep delivering the goods! Week after week, Joe and Travis spend hours breaking down the problems, ideas, and solutions in their business, YesiRent Property Management, and they give you all that experience in an hour show. Targeting your customer is the topic this week, and they have delivered once again. Please rate our show on …

1
Ep 27 - The Basics of the House Flipping Business – by Joe Watkins 57:30

4y ago57:30

57:30

Joe Watkins, co-host of Big Truths of Small Business, has personally flipped over 400 properties in his real estate career. In this episode, he outlines the basics, the opportunities, the pitfalls, and much more for the new real estate investor looking to flip a house for profit. Check out our other shows and episodes at https://yesirent.com/podcas…

1
Ep 26 - The Art of Reconciliation in Your Relationships 1:00:54

4y ago1:00:54

1:00:54

Travis and Joe talk philosophy quite a bit on the Big Truths of Small Business. We think it's important to always be self aware, seek wisdom and knowledge, learn from others, and build relationships. In this episode we discuss the importance of reconciling relationships in your life that are broken, severed, mildly needing repair or anything in bet…

1
Ep 25 - Self-imposed Stress by the Business Owner – Why and How to Identify & Resolve 1:01:31

4y ago1:01:31

1:01:31

It has been proven by many doctors and scientists that stress is a leading cause of all of kinds of health problems and risks. But how does stress impact you in business; and moreover, who is creating the most stress in your business? The Big Truths of Small Business podcast, hosted by Joe Watkins and Travis Cassell and sponsored by YesiRent Proper…

1
Ep 24 - Motorcycle Racer Runs a Passion Play Business – Interview with Tim Morris of ValuCycle 1:15:11

4y ago1:15:11

1:15:11

Tim Morris, owner of ValuCycle in Conyers, GA, unveils his story from Emory University, to Physician's Assistant (P.A.) to Motorcycle Racer to Motorcycle Shop Ownership. Learn how one man positioned himself and his business for lifestyle as Joe and Travis uncover the strategies we all need to strive for in our small business. Check out all of our p…

1
Ep 23 - Learn How NAYSAYERS can be Identified in Your Business and Life – and a Live Performance of “The Naysayers” Song 1:04:58

4y ago1:04:58

1:04:58

The Big Truths goes deep on this episode as we dive into understanding how the Naysayers in your life and business affect you. What are the different types of Naysayers? How do you identify Naysayers? Could there be good Naysayers in your ear? We are also thrilled to unveil a live performance of "Naysayers" written and performed by Joe Watkins, the…

1
Ep 22 - Super Fan Crashes the Show – A Young Entrepreneur Asks Questions 1:09:40

4y ago1:09:40

1:09:40

We are mixing it up today when one of our super fans, Alex Jenkins, 21 years old, crashes our podcast studio, and we decided to bring him in on the show for a questions and answer session. Joe and Travis pour wisdom back at the next generation.By Joe Watkins & Travis Cassell - The YesiRent Boys

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Ep 21 - UnSelling – How to Really Serve and Sell Your Clients – Back with Clay Cutts, Square Peg Counseling & Coaching 56:06

4y ago56:06

56:06

Back with Clay Cutts with Square Peg Consulting & Coaching, Joe Watkins and Travis Cassell of YesiRent Property Management take a deep dive into a mystery that all businesses can identify with--how do we sell to more clients and raise our conversion ratios. We unpack the idea of UNSELLING in this episode of BIG Truths of Small Business where buildi…

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Ep 20 - How Does Your Company Culture Affect Business? – Interview with Bret Eldridge, Director of National Accounts for Hoshizaki America 1:00:40

4y ago1:00:40

1:00:40

At the Big Truths, we are always trying to dig deep to discover the hidden gems of what makes good business good, and bad business bad. We have brought you a diamond today. Bret Eldridge, Director of National Accounts for Hoshizaki America, a leading commercial ice machine manufacturer, shares his thoughts with Joe and Travis about how his 25+ year…

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Ep 19 - Fake News – How Does it Affect Your Small Business? with Guest Dan the Man 1:05:03

4y ago1:05:03

1:05:03

We are in a time when our President throws around the term "Fake News" often. At the Big Truths, we are always trying to discover thoughts, angles, truths, and disruptors in our small business. So what fake news is in your organization and how does it affect you? And as a bonus this week, we get the "Dan Angle" from a regular contributor, Dan the M…

1
Ep 18 - Mindset – the Importance it Plays in every aspect of your Business – an Interview with Clay Cutts, Business Coach & Therapist 1:01:26

4y ago1:01:26

1:01:26

We have a fantastic interview with Clay Cutts, owner of Square Peg Counseling & Coaching, LLC in Peachtree City, GA, who specializes in business coaching. We take and in-depth look at MINDSET and the role it plays throughout our business, our life, and our people as small business owners. Prepare to be challenged in your way of thinking.…

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Ep 17 - Becoming a Small Business Owner by Buying the Business You Work For – Interview with Jef Bass, an Emmy Winning Audio Video Producer 53:30

4y ago53:30

53:30

The YesiRent Boys, Joe Watkins and Travis Cassell, have an exclusive interview with Emmy winning and Grammy nominated owner of Sound Around Audio Video, Jef Bass. We discuss his story of working hard, which led to the opportunity to purchase his boss's business; how life's circumstances can change your outlook on business; and the importance of qua…

1
Ep 16 - The Impact of a Coach, Counselor, or Board of Directors in your BIZ – Interview with Sherri Dodd, Founder of Advance Global Coaching 1:01:55

4y ago1:01:55

1:01:55

This is a must-listen show about the power of having a coach or board of directors or outside council in your small business. Sherri Dodd, Founder of Advance Global Coaching (https://advanceglobalcoaching.com), shares fantastic specifics of the true purpose of a coach, the difference between coaches and counselors, and what to think about when form…

1
Ep 15 - The Effects of COVID-19 on your Business – Clearing your Headspace in Chaos 57:28

4y ago57:28

57:28

The YesiRent Boys dive into how Covid-19 has affected small business owners and their staff and discuss techniques to clear your head space to get focused on what's important in the midst of chaos.By Joe Watkins & Travis Cassell - The YesiRent Boys

1
Ep 14 - The Power of Empathy in the Art of Negotiations 1:04:26

4y ago1:04:26

1:04:26

We often reveal that the soft skills are the most powerful skills needed to help other skills. This show discusses how empathy and compassion are critical in winning negotiations and making all sides feel like they got a win as well. The show hosts, Joe Watkins and Travis Cassell, also the the owners of YesiRent Property Management, navigate their …

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Ep 13 - The Rebound – How to get Excited about Your Business Again! 57:40

4y ago57:40

57:40

As small business owners, we recognize that it is very important to be excited about your business in order to keep pressing on and building that lasting business that meets our goals. But, often times we find ourselves in a trench or dull spot of our business lacking the excitement to keep building it. Travis and Joe discuss some techniques and pe…

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Ep 12 - What does it take to Get in the “ZONE” while working? 1:03:19

4y ago1:03:19

1:03:19

Joe Watkins and Travis Cassell, with YesiRent Property Management, explore how small business owners can get into the "ZONE" to accomplish things at an incredibly high level. They compare athletes to business people and give you a step-by-step analysis as to how to get yourself in the Zone more often in your small business.…

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Ep 11 - Act 2, Part 2 – Where we discuss the “Journey” in a Conversation with Randy Dodd, a Missionary, and Best-selling Author. 1:11:34

4y ago1:11:34

1:11:34

The YesiRent Boys are back to further their discussion on Act 2 in our business and lives. They believe the "Journey" in Act 2 represents some of the most important learnings you will ever learn. People and relationships continue to be more important as you move through the ACTS of life and business. Journey with them as they include a special gues…

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Ep 10 - Part 1 – Reflecting on “Act 2” in your Professional Life. What Does it Mean? 30:43

4y ago30:43

30:43

Travis and Joe introduce a new way to look at your Business Career. Think of it as a play with Act 1, 2, and 3. We will open up discussion on what we think Act 2 means, what are the learnings thus far, what influences do we have on others in business, and how do we take most advantage of the Act 2 season of our business and life.…

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Ep 9 - The 1st Aftershow – It Ain’t Easy, But It’s Worth It 24:09

4y ago24:09

24:09

Super Excited to share our VERY 1st AFTERSHOW! Often times, Big Truths are revealed after we hit the stop button on the recording. Some of our best thoughts are shared when the camera isn't rolling. Now hear these thoughts--unfiltered, unplanned, disorganized, but often fruitful nugget revealing. ALSO, listen to the just released new SONG by the Ye…

1
Ep 8 - Why the Tape Measure is VERY important in Your Business 50:19

4y ago50:19

50:19

What does the tape measure have to do with your business if you are not a contractor? A lot! The tape measure represents everything you are measuring in your small business. Learn Joe and Travis's spin on how data is vital to reposition, double-down, or abandon things you are doing, as well as many other uses of the tape measure.…

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Travis Cassell The YesiRent Boys Podcasts

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