Best Type In Keywords Podcasts (2024)

1
Get It TAGether! Tag Diagnostics + New Consent Management Tools for Google Advertisers 1:17:09

41m ago1:17:09

1:17:09

Get It TAGether! Tag Diagnostics + New Consent Management Tools for AdvertisersThis week on Marketing O’Clock, Google helps advertisers get their acts TAGether with Tag Diagnostics and consent management tools. Plus, it’s exhausting rooting for the Anti(trust)-Hero as Google lands itself in hot water with the DOJ again. Then, is this what streams a…

1
Selling on Etsy: The Power of Researching Before You Start 12:11

3h ago12:11

12:11

Send us a Text Message. This tool is what you need to boost your chance of succeeding on Etsy. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, …

1
Growing your Private Practice: The Magic of Specificity in Messaging - Ep 112 19:26

3h ago19:26

19:26

If you’re struggling to get more of your ideal clients to book consults … you're not alone. This is one of the bigger challenges when it comes to marketing a private practice or service-based business. Especially if you seem to always be explaining your services over and over, leaving people more confused than ever. It's time to flip the script. By…

1
Chatting with Claudia Leroy on Passion, Products, and Prioritizing 38:14

3d ago38:14

38:14

Send us a Text Message. I am thrilled to have Claudia LeRoy from Claudia Travels return to the microphone! We talk about the impact of the fall of the "s-word" .... Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://po…

1
Crafting Persuasive Sales Emails: The 'It's Not Your Fault' Strategy 18:01

5d ago18:01

18:01

Send us a Text Message. We're still getting ready for Black Friday... hoping this persuasive email technique can help. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link t…

1
I Think The Apple's Rotten Right to the [August 2024] Core [Update] 45:27

2h ago45:27

45:27

This week on Marketing O’Clock August is slipping away into a moment in time as the August 2024 Core Update rolls out. We think Meta Ads’ new features Rule, or at least Value Rule. Plus all the digital marketing news you may have missed this week.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, g…

1
6 Ways to Build Trust, Authority, and Expertise on Your Sales Page 19:05

1h ago19:05

19:05

Send us a Text Message. Black Friday is coming... let's get ready over the coming weeks! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and th…

1
Chasing Brighter Ways to Increase Website Traffic and Leads - Ep 111 38:56

14h ago38:56

38:56

Every business and practice owner wants more traffic and leads - podcast hosts are no exception. In this free marketing review with Kelly Fox, co-host of the podcast Chasing Brighter, Kathy shares marketing strategies to get more traffic to their website and more signups to their lead magnet, too. Kelly and her sister and cohost, Jessica Colarco, k…

1
Rebuilding with Integrity: Sarah Gilliland’s Fresh Start 31:07

8h ago31:07

31:07

Send us a Text Message. Loved having Sarah Gilliland here from On The Road With Sarah. Sarah shares her story about how she changed her blogging strategy from "what everyone is doing" to "this is the real me." We talk personas, email and so much more! Thanks for being vulnerable, Sarah! I know so many people need to hear this. Grab ALL the freebies…

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Advertisers Can Now Get More METAculous With Audience Controls 44:48

42m ago44:48

44:48

This week on Marketing O’Clock Meta Ads has new controls that you can Employ to keep certain audiences from seeing your ads. Plus, TikTok is in its Prime with a new shopping integration and Google’s Antitrust issues continue as the DOJ is reportedly considering a break up.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you f…

1
Should you increase your prices? 16:51

17d ago16:51

16:51

Send us a Text Message. Whether you're thinking about brand packages or digital products, I'm guessing that you could increase your prices. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ …

1
Using Keywords in Your Marketing Content to Reach More People - Ep 110 31:21

10h ago31:21

31:21

How do you get your marketing to bring in more clients? The secret sauce might just be in the words you use - or don't use - in your marketing. Marketing your private practice or business is not just about having great marketing content; it's about making sure it's the right content, filled with the right words, that finds its way into the right se…

1
What Type of "Freebie" Works Best in Your Sales Sequence? 10:01

14d ago10:01

10:01

Send us a Text Message. Do you use freebies in your sales sequence? I do... but I'm making a 1 month change to test out a different approach. Here's why. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.lesli…

1
Do Not Pass GOogle. Judge Rules That Google Maintained an Illegal Monopoly in Search 50:21

4d ago50:21

50:21

Do Not Pass GOogle. Judge Rules That Google Maintained an Illegal Monopoly in SearchThis week on Marketing O’Clock, there is no get out of jail free card for Google after a federal judge finds that they violated antitrust laws. Plus, Google Ads closes shop on reports and products after an ad serving error and we get more updates on keyword prioriti…

1
Google Loses Their Antitrust Suit: Will This Impact Bloggers? 14:31

21d ago14:31

14:31

Send us a Text Message. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to…

1
The 5-Step Elevator Pitch Formula to Instantly Attract More Clients - Ep 109 36:15

8d ago36:15

36:15

Ever feel like you're losing clients before you even start talking? Your elevator pitch might be to blame. Especially if it contains the biggest mistake people make when doing their short 30-second intro. Get ready to learn how you can fix an elevator pitch that's costing you leads and clients. It's time to stop rambling with your elevator pitch an…

1
Email Strategies and Product Sales for Bloggers with Cassie Pearse 35:24

26d ago35:24

35:24

Send us a Text Message. I loved having Cass join me on this episode - she's always so much fun to chat with. Cass owns Mexico Cassie Goes International and she's authored two books: Moving To Mérida and Yucatán With Kids: A Travel Guide (also available in Spanish) Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it a…

1
Survey Your Customers After A Purchase 18:31

29d ago18:31

18:31

Send us a Text Message. I am a huge believer of talking to your customers as much as possible. A survey is a great way to do that. In here, I tell you how I do it... the questions I ask... and more! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups…

1
Are you reADy for it? Reddit launches its Lead Gen Era 55:11

12d ago55:11

55:11

This week on Marketing O’Clock, a hot new search engine just entered the Villa, introducing SearchGPT. Plus, Google Marketing Live updates are finally live in your accounts and where ad platforms lead Reddit will follow with a new “form” of ad.Thank you Optmyzr for sponsoring this week’s show!Free Trial - https://www.optmyzr.com/?utm_source=sponsor…

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Conflict with a client or a writer? Use this approach! 16:45

23d ago16:45

16:45

Send us a Text Message. The DEARMAN approach has been around a long time... and it's great for asserting your needs with your kids or your significant other. But - surprise - it's also great for conversations that may be difficult with clients or writers. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. …

1
How to Track Event ROI: Let the Numbers Guide Your Future Success - Ep 108 33:13

1M ago33:13

33:13

Are you tired of attending events and not knowing if it was worth your time? You're not alone. Many private practices and service-based businesses struggle with the same issue … never knowing, “Was the time and even money you put into an event worth it?” You can change this and know exactly what events or conferences to go back to and what to avoid…

1
Finding Focus: Dr Angela Caveney's Journey to Serving Her Ideal Audience 39:55

1M ago39:55

39:55

Send us a Text Message. Today I chat with Dr Angela Caveney (Angi) about her blog (Midlife Reimagined), membership and products... about how she is beginning to make a shift in her target audience so that she continues to serve while feeding her passions. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. …

1
Tips From a First Timer's KDP Publisher 23:55

1M ago23:55

23:55

Send us a Text Message. I have my first KDP book on Amazon! Ta-da! It wasn't too hard at all. In fact, I got a second one up (create to live) in only about 8 hours. Here are a few things I learned along the way! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebo…

1
C is for (Third Party) Cookies, They’re Good Enough For Google. Chrome Will Not Deprecate Cookies After All. 59:15

28d ago59:15

59:15

This week on Marketing O’Clock, Google breaks hearts by breaking links and Microsoft Advertising has a “Brand-Aid” for advertisers who want to remove branded queries from Pmax. Plus, Google announces that the cookies won’t be crumbling after all. Thank you Optmyzr for sponsoring this week’s show! Optmyzr is the all-in-one paid search management pla…

1
With so much to do, what should you prioritize? 22:01

1M ago22:01

22:01

Send us a Text Message. Prioritizing your work can be challenging. And especially now, I find that many bloggers are still prioritizing writing new content over the 5 most important pillars to increasing revenue: email, personas, products, sales and ads. I break those down for you in this episode. Grab ALL the freebies I mention on the podcast PLUS…

1
Share Your Story to Connect with and Convert More Clients - Ep 107 44:24

1M ago44:24

44:24

In this episode of the Marketing Your Private Practice podcast, I did a free marketing review with Camryn McNeil, the inspiring young entrepreneur behind Golden Living Senior Lifestyle Support, a business in Halifax, Nova Scotia. Camryn's remarkable journey, beginning at just 21 years old, is a shining example of how passion and purpose can drive a…

1
Balancing Blogging and Products with Teresa Kulczycki 30:41

23d ago30:41

30:41

Send us a Text Message. Teresa Kulczycki from An Acre in the City joins me today to discuss when to start creating products and whether or not web stories are worth the effort. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast…

1
Sometimes a 404 error is A-OK! 11:47

29d ago11:47

11:47

Send us a Text Message. Every wonder if you should redirect? Should it be a 404 or a 301? What if there is nothing to redirect to? Here's what you need to know! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcas…

1
The Final Note… Google Search Notes Are Officially Dead 58:32

1M ago58:32

58:32

Notes Test DiscontinuedThis week on Marketing O’Clock, Google announces the end of a note-worthy test. Plus, YouTube announced a long list of new Shorts features and ads may be uSERPing organic results in some Google placements.Take the Marketing O'Survey - https://survey.marketingoclock.com/Visit us at - https://marketingoclock.com/Join our Discor…

1
How Self-Worth Impacts Your Business Journey 12:12

2M ago12:12

12:12

Send us a Text Message. I get a bit vulnerable here... but I think it's important because so many of us struggle with self worth. Here's a little of my story and what I'm working on in that regard. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/…

1
12 Easy Ways to Get More Leads and Clients Speaking at Events - Ep 106 32:02

1M ago32:02

32:02

Preparing for a speaking engagement - even 10 minutes at your networking group - involves more than just creating slides and talking to the group. It requires a strategic approach that helps you get results like more leads and more sales, which is often what you wanted when you said YES to that speaking gig in the first place. And FYI this approach…

1
Leveraging Your Book to Boost Blog Revenue with Amy Piper 34:22

1M ago34:22

34:22

Send us a Text Message. Amy Piper from Follow the Piper joins me today to talk about her book... product ladders using those books and personas, and more! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.lesl…

1
Boost Your Email List with Effective Bundle Collaborations 23:45

1M ago23:45

23:45

Send us a Text Message. Today I delve into the power of bundle collaborations to grow your email list. I'll share my experience participating in a recent bundle event, providing a step-by-step breakdown of how bundles work, the benefits of participating, and tips for creating your own. Learn how to leverage bundles to attract and engage your target…

1
Robbery in Broad Daylight? Google Ads Changes Keyword Match Type Default Settings 58:47

1M ago58:47

58:47

Platform change Defaults to Broad MatchThis week on Marketing O’Clock, is Google Ads being greedy to a (de)fault? The new default keyword match type paints with broad strokes. Plus, Google Ads puts a new ad format on the map and in Demand (Gen) tCPA insights are coming to an account near you. Take the Marketing O'Survey - https://survey.marketingoc…

1
Could Imposter Syndrome Be a Clue That You’re on the Right Track? 16:56

2M ago16:56

16:56

Send us a Text Message. Do you ever get imposter syndrome? We're going to talk about what it is, why it happens, WHY IT'S A CLUE YOU'RE DOING SOMETHING RIGHT, and what to do about it. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson …

1
10 Event Marketing Strategies to Boost ROI from your Booth - Ep 105 31:09

2M ago31:09

31:09

At least one time or another, most business or practice owners will take part in an event with a booth there… maybe as a sponsor or an exhibitor. Whatever role you have … your 'event goal' often focuses on getting new leads and making sales. But many folks I talk to and work with overlook the actions they could be doing to get those leads and sales…

1
Adapting to Change with Sarah Auerswald 29:02

2M ago29:02

29:02

Send us a Text Message. Sarah is founder of momsla.com I talk with Sarah about her book (and give her some ideas re: selling it to personas) and about refusing to let Google win this battle. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipe…

1
What product should I be building? (episode 205) 20:11

1M ago20:11

20:11

Send us a Text Message. I get this question so often, but I can't give you an answer. YOU know your audience so much better than I ever will. But I can give you some guidance on brainstorming product ideas. Here are seven places to get your ideas from! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===…

1
We’re Marketing O’Clock & We Approve this (Synthetically Created) Message. Google Ads Updates Political Ad Policies. 54:36

1M ago54:36

54:36

Google Ads Announces New Political Ad PoliciesThis week on Marketing O’Clock, Google Ads releases a two policy system ahead of the 2024 election. Google is doing local a disservice with new LSA placements. Plus, Microsoft Advertising wants property managers to make themselves at home in the new Property Center.SAVE YOUR GA3 DATA - https://cypressno…

1
Why does gratitude matter as a business owner? (episode 204) 13:43

2M ago13:43

13:43

Send us a Text Message. A regular inventory of what you have to be thankful for WILL make a difference in your life and your business. Tried it, but felt mundane or scripted? Try these seven gratitude prompts. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook…

1
10 Actions to get the BEST ROI attending an Event or Conference - EP 104 25:56

2M ago25:56

25:56

If you've ever come back from being at an event or even a conference and had thoughts like… “I wish I had done … “ or “I forgot to say this to XXX” or “Why didn’t I remember to…” Or maybe you wonder if your time at the event was even worth it… then this episode is for you. Those words are what I call the “after-event regrets.” The coulda-shoulda-wo…

1
How to sell featured listings, plus ideas to grow your email list with Abbie Alter (episode 203) 31:40

2M ago31:40

31:40

Send us a Text Message. Mondays are for chatting with bloggers from the Insider Membership about what's happening in their blogging business. Today we're talking to Abbie Alter of Plano Moms. She's sharing what's working well in her business... and I try to answer questions about her featured listings, and about how to grow her email list. Hope you…

1
10 Reasons Your Digital Product Might Be Failing (Inspired by NASA) 23:36

2M ago23:36

23:36

Send us a Text Message. There were two NASA "fails" in the news this week... which got me thinking about our own failures. Here are 10 reasons your efforts aren't succeeding the way you want, in the order I'd review them if we were to do a private consult. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.…

1
Google Ads (Mis)Spells Out Brand New Keyword Updates 58:47

2M ago58:47

58:47

Search Query UpdatesThis week on Marketing O’Clock, we give Google Ads’ brand new Keyword updates a thumbs up. Local Advertisers are puLSAting with anger after a change to lead credits is announced. Plus, the June 2024 spam update is rolling out.SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/Take the M…

1
The Key to Building Connections and Trust in Your Business 22:27

2M ago22:27

22:27

Send us a Text Message. 5 tips about crafting your story.... plus 20+ story prompts Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they ma…

1
3 Things to do BEFORE going to any Event or Conference - Ep 103 27:54

2M ago27:54

27:54

Your actions BEFORE, AT and AFTER an event or conference will make or break the ROI you experience. One of the first-ever conferences I attended as a business owner - and paying my own way - airfare, hotel, conference dues, meals… everything… has seen a Return on that Investment (ROI) that continues to this day! I’ve tracked over $775,000 in revenu…

1
Gary Arndt Guest Hosts the 200th Episode: Was This Podcast the Right Move? 40:07

2M ago40:07

40:07

Send us a Text Message. You may or may not know that my friend Gary Arndt is the very reason why I started this podcast. He taught me about podcasting, encouraged me, supported me.... even among his own rising notariety. His podcast Everything Everywhere Daily sees about 1.5 million downloads a month (and growing!) So, on my 200th episode, Gary joi…

1
Consider a Quiz for Your Next Universal Lead Magnet 12:48

2M ago12:48

12:48

Send us a Text Message. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to…

1
Google Ads crEDITS Payment Options for Advertisers 56:53

2M ago56:53

56:53

Google Ads Removes Credit Card PaymentsThis week on Marketing O’Clock, Google Ads is “Taking Credit”... removing credit card payment options from some accounts. Plus, we have Comments on a new YouTube feature and new Google Ads Content Suitability options aren’t suitable for us.SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-…

1
Finding Clarity: Turning Life's Inflection Points into Opportunities 16:50

2M ago16:50

16:50

Send us a Text Message. I promised to help give you some more direction on finding clarity... so as a continuation of the last episode... here are how 9 special words can help you craft the right FEELING about the future. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://…

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Type In Keywords Podcasts

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