show episodes
 
Companies today are facing a global war for talent. At the same time, the talent with the skills companies are fighting over wants more flexibility around the way they work and the way they live. Talent now has a choice and this is pushing companies to change. We bring together thought leaders, staffing experts, and top freelancers to talk about the changing nature of work and how companies can navigate these changes to attract talent that will alter the course of their business to ensure su ...
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PPC with YRV Dynamics

CEO and Founder of YRV Dynamics, Yousaf Yunes

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Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clien ...
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The Freelance Economy

Kim Merritt, The URL Dr.

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Learn how to make six figures plus from home, doing what you love. The Freelance Economy is for freelancers, entrepreneurs and small business owners who want to be more successful online. Serial entrepreneur, Kim Merritt, The URL Dr., shares strategies to start and grow your freelancing efforts and small business. She is a Top Rated Plus freelancer on Upwork and will give you the secret tips and tricks for dominating the online freelance platforms. Guests include freelancers, entrepreneurs, ...
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New Episode Every Tuesday @ 1:00 PM UTC | 8:00 AM Central (US) Build your laptop lifestyle with me! 👉 https://excelwithnosheen.com Learn high paying and high demand skills and offer them as services without relying on Fiverr and UpWork! Support this podcast: https://podcasters.spotify.com/pod/show/nosheenikhan/support
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Web Pro Savvy is a biweekly podcast for freelance web designers and developers, hosted by Cathy Sirvatka. You'll hear interviews with experienced freelance web pros about their business operations, the services they offer, and the types of clients they work with. They openly share their stories and pull back the curtain on how they achieve success so that you can boost your own business.
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The Future of Work Exchange podcast focuses on the intersection of talent and innovation in the workplace and how businesses get work done today and in the future. Join renowned industry expert, Christopher J. Dwyer, as he discusses the Future of Work and its impact on HR management, hiring, recruiting, remote and hybrid work, the extended workforce, talent marketplaces, direct sourcing, DE&I, technology, innovation, and much more.
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Your AI Roadmap

Dr. Joan Palmiter Bajorek

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Your AI Roadmap the podcast is on a mission to decrease fluffy HYPE and talk to the people actually building AI. Anyone can build in AI. Including you. Whether you’re terrified or excited, there’s been no better time than today to dive in! Now is the time to be curious and future-proof your career and ... ultimately your income. This podcast isn't about white dudes patting themselves on the back, this is about you and me and ALL the paths into cool projects around the world! What's next on y ...
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Sredy's Take

Alex Srednoselac

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Alex Srednoselac, aka Sredy, is a filmmaker based in the Chicagoland region. This show revolves around film and tv discussion as well as tips and tricks for no budget filmmakers.
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With a focus on crushing the online business scene, Laura and her guests discuss very practical tips and strategies for everything from creative entrepreneurship and location independence to digital marketing and building sustainable biz systems.
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Paradigm Shift

Ashish Kundra and Zane Salim

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Candid conversations with people building the future. We discuss breakthrough moments and hard-earned insights that shaped people, products and technologies. Hosted by Ashish Kundra and Zane Salim.
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Live Work Travel is the go to podcast for those looking to take control of their career and lifestyle through freelancing. Join host Mashon Thomas, a successful freelancer and digital nomad, as she shares tips, strategies, and inspirational stories around building a successful freelancing career and creating the freedom to work from anywhere. From finding your first clients to mastering the art of remote work, this podcast is your guide to living the freelancing dream. New episodes are relea ...
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Jump In Podcast is all about giving you the tools to pave your way into the Web3 freelancing world with no technical experience and helping you make the best career move. Topics covered: personal development, systems, productivity, mindset, lead generation, habits, and financial advice.
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FinancierPro, LLC was founded by Author Adidas Wilson in 2018. Adidas Wilson was born in Chicago, Illinois, surviving a near death experience driving off a bridge in an 18 wheeler and getting hit by a train. Adidas has dedicated his time and effort to educate, motivate, and inspire people around the world to make positive lifestyle changes. Adidas enrolled at Lipscomb University graduating with a bachelor’s in Healthcare Management and studied Informatics. Amazon Best Sellers List and mentio ...
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We talk to real people who took the not-so-traditional route to make it as web design freelancers or business owners. Plenty of helpful tips and tricks along the way. If you’re looking to start a side hustle or just up your game as a web or UX designer, this podcast is for you.
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Five years ago, I decided to start creating content online. Since then, I've gone on to: ✅Start a community for football content creators ✅Host the No 1 Football podcast in Nigeria ✅Scale my newsletter to over 1k subs Join me as I share stories, insights, and lessons from over five years of experience and counting in online content creation and community building. You can learn from my mistakes, copy my best strategies, and enjoy the hottest football gist. You get it all for FREE, but on one ...
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Virtual Assistants Brunch (VAB) is a virtual community of powerful women building successful virtual assistant businesses while finding the best places to brunch in and around our city. Come sit at the table with us as we share our stories, personal experiences and learn how other virtual assistants are creating and living a #VABulous lifestyle! Learn how to plan, launch, build, scale and SLAY your online business! Join our monthly podcast playlist on our website. Attend #VisionSlayersConfer ...
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Hey everyone! It's Dakota Shane. I'm a columnist for Inc. Magazine, where I cover anything and everything related to content marketing. My writing has also appeared in Forbes, Business Insider, Google's Startup Grind, PR News, and more. I'm also the co-founder of Copy Buffs, a copywriting agency based in Los Angeles. I've been featured on some of the marketing industry's top podcasts and spoken at some of its largest conferences. In this podcast, I'll show you what I've learned and what I'm ...
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On the Peak State Podcast, Andrew Ramsden speaks with leaders in their field—whether they be CEOs, CIOs, Executives, Managers, Visionary Leaders, Servant Leaders or Experts leading in their field. Conversation centres around their leadership journeys, challenges, successes and what they’ve learned along the way. Andrew’s mission is to deconstruct how they do what they do and get them to reveal the tips, tricks, and philosophies behind their leadership success and how they level up.
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I am University and Corporation Drop Out, Who Started His Own Business and... Failed! Then started and Failed Over and Over Again Until I've Learned That There Are 4 Core Principles Principles That One Needs To Follow To Succeed In Business. During the Time of Trial and Error I Travelled to 50+ Countries and Fought Depression to Finally Build a Business That Works - a Digital Marketing Agency. After Succeeding With My Business, I Decided to Start a Second Business Using the Same Principles T ...
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show series
 
Lauren Dycus, Director of Product Management at Upwork, details her role and the company's mission. She focuses on work management, which streamlines processes from user onboarding to contract finalization. Upwork, the world's largest work marketplace, supports freelancers with specialized skills, enabling personal and company growth. Dycus emphasi…
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I had the pleasure of interviewing Di Porteus from Firewize who shared how after a failed (and somewhat stressful) attempt at getting remote support they now have Mylene, an amazing bookkeeper in the Philippines who is enabling Di to focus on new areas of the business. She shares what she has learnt on this journey (and admits a few tears have been…
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Peter Geovanes, Chief Innovation and AI Officer at McGuireWoods LLP, discusses AI's transformative impact on the legal sector. He emphasizes AI tools like ChatGPT-4 for enhancing efficiency, competitive advantage, and prompt engineering. Highlighting data privacy and ethical use, he advocates a "trust but verify" approach. Geovanes also stresses th…
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In this video, Yousaf Yunes, CEO and Founder of YRV Dynamics, provides a detailed walkthrough of Google Shopping Campaigns, including how to connect them to various platforms like Google Ads, Google Analytics, and Google Merchant Center. Yousaf explains the concept of Pmax Shopping Campaigns and the importance of setting up feed ads correctly. Addi…
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In this video, Yousaf explains the intricacies of setting up phone call ads campaigns, focusing on the Google ads component and the importance of structuring campaigns as lead campaigns. Yousaf demonstrates the process step by step, emphasizing the need for clarity and specificity in campaign settings. Yousaf Yunes is CEO and Founder of YRV Dynamic…
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Interview with YouTube Creator: Jaden Camacho-White His channel can be found in this YT link: https://www.youtube.com/@jcDUBSS Jaden Kamacho White is a YouTube content creator and entrepreneur who has transformed his passion for digital media into a larger movement, inspiring and educating fellow creators. He heads the YouTube channel JC Dubs, whic…
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Unlock the secrets to building a thriving freelance business as we sit down with expert business coach Julie DeLuca Collins. Have you ever wondered how successful entrepreneurs reverse-engineer their goals to align their daily operations with long-term visions? Julie shares her invaluable insights on time management, defining services, identifying …
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It was a pleasure to chat with Georgia Edge from Learnt Lately who shared how she has been able to grow her business with the support of her amazing Marketing team member Jamie. Georgia started doing the marketing herself (and juggling sales and delivery) but eventually decided to get support (and has never looked back). Georgia shares, how she dec…
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Josh Sanabria, CEO of GoArchitect, discusses his urban planning and technology company that works with government and property owners. They focus on planning facilities and capital expenditures, using big data to analyze finance and enrollment. Go Architect is privately owned and bootstrapped, without venture funding. They have developed partnershi…
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Noelle Russell, founder of the AI Leadership Institute, shares her experience in AI, highlighting responsible AI, challenges in implementation, and the potential of generative AI in customer service. She emphasizes collaboration, flexibility, and aligning values with partners. Russell discusses harnessing team knowledge with LLMs, the role of certi…
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Demand Gen campaigns, formerly known as Discovery campaigns, are a lesser-known type of Google ad that incorporates Gmail and YouTube. They are a good strategy for warming up campaigns and driving traffic to a website. Demand Gen offers different ways to target ads on YouTube, including Google search, Google partners (YouTube), and display. Lookali…
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Yousaf discusses the importance of mentorship and professional development in PPC (pay-per-click) advertising in this conversation. He emphasizes that passing certification exams is just the beginning and that practical experience and ongoing learning are crucial for success. He encourages listeners to join his WhatsApp group for support and advice…
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The Future of Work Exchange Podcast welcomes RefAssured’s Chief Marketing Officer, Vinda Souza, and Chief Product Officer, Tommy Semereaux, for a spirited discussion on the Future of Work, the state of the HR tech industry, the criticality of credentialing and references, and the future of skills-based hiring. This week’s edition of the podcast is …
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Stephanie Blucker, a senior content design manager at Microsoft, shares insights into her team's work on AI integrations across products like Word, Excel, PowerPoint, Outlook, Loop, Planner, & the M365 app. She explains the evolution of content design from UX writing to a more integrated role, emphasizing content designers' importance in creating u…
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HR leadership is the silent composer of a successful music industry. In this episode, Warner Music Group’s Masha Osherova discusses leading a company filled with creative ambition and shaping the future of music with HR. One of the “big three” recording companies in the music industry, Warner Music Group operates in over 50 countries and represents…
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Add to Cart abandonment is when a user adds products to their cart but doesn't complete the purchase. This often happens when users are already logged in to the site. Mobile devices have the highest rate of cart abandonment, while desktop has the lowest. Guest checkout is recommended to capture sales from users who don't want to be tracked or remar…
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The conversation revolves around Yousaf discussing Meta Blueprint and its application in the real world. The speaker discusses the importance of understanding what to do after passing the Meta Blueprint test and how it can help in establishing a successful agency. The speaker shares personal experiences and emphasizes the need for case studies, tes…
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Yousaf Yunes highlights the significance of mentorship and education in the PPC industry. He introduced a WhatsApp PPC group formed with YRV Dynamics, providing a safe space for friends to learn and ask PPC questions. Facilitated by Yousaf, this group offers direct access to his expertise. He stresses the importance of certification and mastering P…
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Miguel Jetté, VP of AI at Rev.com, shares insights into the evolution and impact of AI in transcription and speech recognition. Rev started as a platform offering transcription, captions, and subtitles, heavily relying on AI to improve its tools and products. Miguel's journey began eight years ago, focusing on building speech recognition capabiliti…
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Chelsie Hall, CEO + Co-founder of AI startup ViralMoment, discusses the power of short-form video analytics with Joan. ViralMoment specializes in AI-powered, machine learning-driven B2B SaaS social intelligence, focusing on platforms like TikTok. They analyze video content beyond hashtags, uncovering its impact on audience beliefs, behaviors, and p…
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Asia Murphy, a web developer and SEO specialist, shares her journey in digital marketing and how she expanded her services. She started with blogging and became an editor for multiple publications. She then became an SEO technical writer, writing 1500-word articles within 24 hours. Asia realized the importance of web development and coding, which l…
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In this video, Yousaf (CEO and Founder of YRV Dynamics) addresses a subscriber's question about running PMAX campaigns on max conversion value. Provides feedback on best practices and discusses the importance of optimizing purchases. Additional recommendations include considering an abandoned cart strategy, landing pages, and enhanced conversions. …
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In this video, I discuss the challenges of shifting conversions and the impact of AI in digital advertising in the Google Ads space. I highlight the importance of adapting to new strategies and tools, such as AI, to stay competitive as a Google Ads buyer in 2025. I also touch on the need to analyze conversion tracking, optimize landing pages, and c…
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Rana Gujral, CEO of Behavioral Signals, joins Joan to discuss his company's groundbreaking work in emotional AI. Behavioral Signals extracts nuanced emotional, behavioral, and mental states from conversational tones, essential for developing Artificial General Intelligence (AGI). Their technology identifies emotions and behaviors from voice signals…
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In this video, I explore the world of Medium and discuss why it's an important platform for content creators. I highlight its unique features, such as domain authority and broad content categories, and share insights on how to leverage Medium to associate your brand and drive traffic. No action is requested, but I encourage you to watch and learn m…
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In this video, I discuss the announcements made at Google Marketing Live 2024, including updates to Google Merchant Center and DemandGen. I also talk about the testing of search and shopping ads within the AI overview, the phasing out of third-party cookies, and the optimization for profit with Google ads. I share my thoughts on AI-generative creat…
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In this engaging BONUS episode, hosted by Joan Bajorek and featuring special guest interviewer Jennie Stenhouse, CTO of Clarity AI, listeners gain exclusive insights into Joan's dynamic career journey. They delve into practical AI applications and productivity tools, exploring AI's impact in sectors like agriculture and discussing entrepreneurship …
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HR leadership is evolving in the digital world. Upstart Chief People Officer, Becca Gelenberg, joins the podcast to discuss pioneering talent strategies that embrace AI, flexibility, and remote work. Upstart launched its AI-based lending platform in 2012 with the ambitious goal to improve access to credit for all. Its advanced technology helped the…
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In this video, Yousaf discusses the importance of UTMs and why you should continue using them. Hihglighting the changes that platforms have made to streamline the process and address the issue of over-attribution. Also the difference between GA4 and Universal Analytics and the delay in reporting with GA4. If you want to understand how to effectivel…
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This is the LAST episode of Live Work Travel (for a while at least!) … after 70 weeks without a break the show is going on hiatus… In this episode I’m reflecting back on how far I’ve come, and knowing when it’s time to quit and open up space for something new. Resources mentioned: Get The Escape Hatch freelancing course Get in touch with me: hello@…
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In this podcast, Yousaf discusses the importance of identifying primary and secondary goals. He explains how to ensure that all necessary events are firing correctly and how to identify and fix any issues. He also touches on the concept of conversions and the significance of assigning the correct conversion values + primary and secondary goal marke…
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Yousaf Yunes, CEO and Founder of YRV Dynamics discusses the intricacies of PPC strategies and scaling a small business. Sharing how small businesses can leverage paid advertising to scale effectively and increase their return on ad spend. Highlighting tips on creating compelling ad content, the importance of organic sales as a foundation for paid c…
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Embark on a transformative journey with us as we sit down with Laura Hulleman, the mastermind behind the Endotype Formula, and unravel the true essence of branding that goes far beyond eye-catching designs. In a candid conversation, Laura shares her evolution from personal trainer to branding guru, underscoring the vital connection between a busine…
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I didn’t know Solange until her pitch magically popped up in my inbox! Now, she’s sharing her story on the podcast. An engineer turned freelance web designer, she talks about some of the struggles she faced as well as the skills that have helped her achieve success. Hint, hint, GREAT communication! We also get the unique chance to explore the two p…
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I’ve been having so many conversations lately with folks who are hesitant around using freelancing platforms like Upwork. They don’t think the qualifications or the pay line up with what they’re looking for. In this episode I talk about when to just send your pitch anyway, and why you can’t always go off of what you see in the job description or bu…
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In this video, I discuss recent layoffs in the tech industry, the impact of AI on market share, and the domination play between Google and OpenAI. I provide data on the decline in Google's market share and the rise of ChatGPT. I also highlight the potential implications for Apple and the challenges of ad revenue and bot traffic. Watch this video to…
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Founded in 1963, Comcast has grown into a leading global media and technology company with hundreds of millions of customers and viewers across its range of products and services. With its blend of innovative technology and captivating entertainment, Comcast provides a collaborative, forward-thinking work environment, which achieved ninth place on …
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Each and every one of us has done some amazing things in our life. So often we’re ready to build others up and celebrate them, but we also need to the take the time to do so for ourselves. Reflecting back on your life and coming up with a Story of You can be an amazing way to boost your confidence the next time you’re going into something new or di…
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In this conversation, guest Nicolle Merrill (she/her), Principal Conversation Designer at Intuit, discusses her role in designing conversational AI experiences and prompt engineering for generative AI products. She emphasizes the importance of understanding the problem being solved and setting clear boundaries for the AI solution. Nicolle also high…
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John Pasmore (he/him), CEO & Founder of Latimer.ai, collaborates with Joan to explore the importance of an inclusive LLM. Latimer.ai, an AI-driven B2B SaaS platform, enhance the representation of Black & Brown histories & cultures in LLMs. The goal is to provide a more accurate & bias-free reflection of diverse cultures & histories. John shares his…
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In this episode, Stefania Druga (she/her), Research Scientist on the Bard (now Gemini) team at Google, shares insights into her work on developing multimodal AI applications. She explains how Bard, a LLM, is trained on a massive amount of internet data, enabling it to understand and generate text, summarize content, and interact with images. They c…
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Austin & Monica are a digital nomad couple traveling the world and helping others to do the same. We “met” on Instagram and instantly hit it off. They have a great story, from planning to join the Peace Corps, to dealing with uncertainty during the pandemic, to finding their way into freelance life, this was a great chat and I hope you enjoy listen…
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In this conversation, Yousaf interviews Santosh Kumar, the founder and CEO of Guided PPC. They discuss Santosh's journey in the PPC industry, the creation of Guided PPC, and the industry's future. They also touch on the challenges faced by business owners in hiring PPC agencies, the changing landscape of PPC advertising, and the frustrations of cli…
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Your AI Roadmap launches next week! Enjoy a trailer of Season 1 featuring: Stefania Druga, Research Scientist, Google Gemini AI, John Pasmore, CEO, Latimer.ai, Nicolle Merrill, Founder, Boring AI and Principal Conversation Designer, Intuit, Noelle Russell, Founder and Chief AI Officer, AI Leadership Institute, Prem Kumar, CEO and Co-Founder, Humanl…
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I'll be discussing the latest update on the TikTok ban and the introduction of X TV. We'll dive into what X TV is and what we can expect. Stick around to learn more about the future of TikTok and if it will be banned in the US. 00:00 Introduction 01:41 Partnerships and Real-time Content 05:21 Content Creators and Influences 09:05 TikTok Reprieve, C…
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In this subscriber-requested video, we discuss the variances in Google Ads' Max Conversions, Max Conversion Value, and t-ROAS. We also discuss the best situations to use each to earn optimal performance for your campaign. #GoogleAds #MaxConversions #ConversionValue #tROAS #AdPerformance #DigitalMarketing #PPCStrategy #OnlineAdvertising #MarketingTi…
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In this episode I’m sharing how Montenegro was the perfect spot for me to do a digital detox as well as some tips on how to set yourself up for Screen Free Sundays, deeper connections with friends and fam through phone calls and more. Listen now! Resources mentioned: Get The Escape Hatch freelancing course Get in touch with me: hello@liveworktravel…
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I’ll be spending some time in SE Asia and Australia for the first time ever and in this episode I talk about how I’m preparing to make things work with clients back in the US. From some of the resources I use to help me stay on top of things, to whether or not you need to let your clients know about your travels, listen to this episode before plann…
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In this episode I talk about the trials and tribulations of home ownership and how living abroad can eliminate many of those. Plus, it’s often far cheaper to live abroad than in the US and you often have a high quality of life! Resources mentioned: Get The Escape Hatch freelancing course Get in touch with me: hello@liveworktravel.com Follow along o…
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In this episode I’m going over some of the questions I’m often asked about solo travel! Resources mentioned: Get The Escape Hatch freelancing course Get in touch with me: hello@liveworktravel.com Follow along on Instagram @liveworktravelig Episode transcript: https://www.liveworktravel.com/podcast-transcripts-ep62 Hosted on Acast. See acast.com/pri…
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